lean way forward: innovation and...
TRANSCRIPT
TOBIAS HILDENBRAND | SAP AG | 28 NOVEMBER 2012
COMBINING DESIGN AND DEVELOPMENT
Design
Dev
© SAP 2012 | 2
WHAT DOES SAP DO?
© SAP 2012 | 3
© SAP 2012 | 4
WHERE DO WE COME FROM?
© SAP 2012 | 5 40 YEARS OF SAP…
Source: SAP
© SAP 2012 | 6 THE WATERFALL – A BUREAUCRATIC APPROACH
Analyze Design
Code
Test
Year 1 Year 2 Year 3 Year 4
Fear of delivery
© SAP 2012 | 7 SCIENTIFIC ANALYSIS – A “STRAIGHT-FORWARD” WAY
Idea
Whitepaper
Detailed Specification
© SAP 2012 | 8
WHERE ARE WE TODAY?
© SAP 2012 | 9 OUR DELIVERY IS MORE RELIABLE AND EFFICIENT TODAY
Chief Product team
release backlog
sprint backlog
product backlog
Scrum Teams
© SAP 2012 | 10 SCRUM REDUCES PROJECT RISKS DRAMATICALLY
Retrospectives
Split organization into teams
Split work
Split time
Deliver more frequently
Risk Risk
© SAP 2012 | 11 SCRUM IS PEOPLE-CENTRIC AND FOSTERS COLLABORATION
1. Personal Responsibility
2. Partnership
3. Shared Purpose
3. Mutual Trust
5. Collaboration Mindset
© SAP 2012 | 12 SCRUM IMPLEMENTS MOST PRINCIPLES OF LEAN
© SAP 2012 | 13 …ON THE TEAM LEVEL – LARGE-SCALE LEAN MEANS MORE
© SAP 2012 | 14 HOW DO YOU KNOW WHETHER LEAN WORKS?
(JIT = Just-in-Time)
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HOWEVER, “BUILDING SOMETHING NOBODY WANTS IS THE ULTIMATE FORM OF WASTE.” – ERIC RIES (2008)
© SAP 2012 | 16 BUT, HOW TO HIT THE “SWEET SPOT” OF INNOVATION?
Viability Feasibility
Desirability
Innovation
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‘‘A DEVELOPER NEEDS TO BE CURIOUS AND ALSO DEVELOP EMPATHY FOR END USERS“
Source: interview with SAP co-founder Hasso Plattner (2012)
© SAP 2012 | 18 COMPLEMENTING LEAN & AGILE WITH “DESIGN THINKING”
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WHAT IS DESIGN THINKING?
© SAP 2012 | 20 DESIGN THINKING “PREREQUISITES”
Iterative Approach
Required Space
Right People
© SAP 2012 | 21 SAP‘S ITERATIVE DESIGN THINKING APPROACH
Problem Space Solution Space
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“What innovation boils down to is one per cent inspiration and ninety-nine per cent perspiration.” – Thomas Edison
© SAP 2012 | 23 PRODUCT INNOVATION = DESIGN AND DEVELOPMENT
Implementation
© SAP 2012 | 24 ENTERPRISE SOFTWARE PRODUCT INNOVATION
© SAP 2012 | 25 …BUT WHAT ABOUT THE ECONOMIC PERSPECTIVE?
Viability? Feasibility
Desirability
Innovation
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WHAT CAN LARGE ENTERPRISES LEARN FROM STARTUPS ?
© SAP 2012 | 27 TAKE A ECONOMIC VIEW & TURN ASSUMPTIONS INTO FACTS
Source: Ash Maurya (2012) – Running Lean
© SAP 2012 | 28 VALIDATED LEARNING INCLUDING THE ECONOMIC VIEW
Source: Eric Ries (2011) – The Lean Startup
…but beware of ”vanity metrics”!
Iterate…
© SAP 2012 | 29 ITERATIVELY CREATING CHOICES AND MAKING CHOICES
Based on: Tim Brown (2009) – Change by Design
Problem Space Solution Space
© SAP 2012 | 30 EVOLVE ENTIRE BUSINESS MODELS, NOT JUST PRODUCTS
Source: Ash Maurya (2012) – Running Lean
© SAP 2012 | 31 EVEN LARGE ENTERPRISES CAN LEARN FROM STARTUPS
Source: Steve Blank (2012) – The Startup Owners’ Manual
Customer Discovery
Customer Validation
Customer Creation
“Company Building”
© SAP 2012 | 32
CONCLUSIONS – AS OF TODAY…
© SAP 2012 | 33 COMBINING DESIGN AND DEVELOPMENT
Design Thinking and Customer Development
Lean and Agile Product Development
Set of shared values and principles
Thank You!
Dr. Tobias Hildenbrand SAP AG Dietmar-Hopp-Allee 16 69190 Walldorf T: +49 6227 7-47474 [email protected]