lean thinking in service industry

Upload: jeff-watson

Post on 06-Apr-2018

217 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/2/2019 Lean Thinking in Service Industry

    1/72

    Professor Peter Hines

    Lean Enterprise Research Centre

    Cardiff Business School

    Lean Think ing

    Applying the Lean Principles of ImprovingPerformance at less Cost to the Office and

    Service Industry

  • 8/2/2019 Lean Thinking in Service Industry

    2/72

    Lean in the Of f ice & Serv ice Sec tor 2

    AgendaAgendaProfessor Peter Hines

    The Lean PrinciplesHow do they apply in the Office Environment

    Examples and cases from Europe

    Andrew Stewart

    Examples and cases from Australia

    Where do we go from here?

  • 8/2/2019 Lean Thinking in Service Industry

    3/72

    Lean in the Of f ice & Serv ice Sec tor 3

    Lean Ent erpr ise Researc h Cent reLean Ent erpr ise Researc h Cent re

    Formed in 1994 by Prof Dan Jones &

    Prof Peter Hinesc. 30 staff now

    Researching, applying,& communicating

    lean thinking

    Researching, applying,& communicating

    lean thinking

    Mission

  • 8/2/2019 Lean Thinking in Service Industry

    4/72

    Lean in the Of f ice & Serv ice Sec tor 4

    Strategic

    Management

    Lea

    n

    Enterpr

    ise

    SixSigma

    Supply Chain

    Development

    S A Part nersS A Part ners

    Inspiring successthrough pioneering,

    process-based

    solutions

    Working in Australia with:

  • 8/2/2019 Lean Thinking in Service Industry

    5/72

    The Lean Pr inc ip lesThe Lean Pr inc ip les

  • 8/2/2019 Lean Thinking in Service Industry

    6/72

    Lean in the Of f ice & Serv ice Sec tor 6

    Lean Pr inc ip lesLean Pr inc ip les

    1 Specify what does & does not

    create value from the

    customers perspective

    not individual firms, functions

    or departments

  • 8/2/2019 Lean Thinking in Service Industry

    7/72

    Lean Enterpr ise Research Cent re

    Lean Pr inc ip lesLean Pr inc ip les

    2 Identify all the steps necessary to design, order,

    & produce the product/service across the whole

    value stream

    to highlight non-adding value waste

    OverproductionOverproduction

    InventoryInventory

    WaitingWaiting

    Materialmovement

    Materialmovement

    Defectiveproducts

    Defectiveproducts

    Operatormovement

    Operatormovement

    Unnecessaryprocessing

    Unnecessaryprocessing

  • 8/2/2019 Lean Thinking in Service Industry

    8/72

    Lean in the Of f ice & Serv ice Sec tor 8

    Lean Pr inc ip lesLean Pr inc ip les

    3 Make those actions that create value flow

    without interruption, detours, waiting

  • 8/2/2019 Lean Thinking in Service Industry

    9/72

    Lean in the Of f ice & Serv ice Sec tor 9

    Lean Pr inc ip lesLean Pr inc ip les

    4 Only make/produce what is pulled by the

    customer just-in-time

  • 8/2/2019 Lean Thinking in Service Industry

    10/72

    Lean in the Of f ice & Serv ice Sec tor 10

    Lean Pr inc ip lesLean Pr inc ip les

    5 Strive for perfection

    continually remove successive layers of waste as they

    are uncovered

  • 8/2/2019 Lean Thinking in Service Industry

    11/72

    Lean in the Of f ice & Serv ice Sec tor 11

    Value St ream Managem ent Fram ew orka lue St ream Managem ent Framew ork

    Policy

    Deploym

    en

    t

    Cros

    s-Functional

    Teams

    SupplyCh

    ain

    Integration

    Lean

    Pro

    cess

    Tool-K

    it

    ValueStream

    Management

    Shared Vision Common Goals

    Tools aligned to needExtended Enterprise

  • 8/2/2019 Lean Thinking in Service Industry

    12/72

    Lean in an Of f ic eLean in an Of f ic e

    Envi ronmentEnvi ronment

  • 8/2/2019 Lean Thinking in Service Industry

    13/72

    Lean in the Of f ice & Serv ice Sec tor 13

    Lean in t he Of f ic e & Serv ic eLean in t he Of f ic e & Serv ic eUK is Predominantly service based economy Service sector provides 71% of Gross Value Added

    79% of all jobs (National Statistics)

    Significant growth of application of lean in services

    Much initially concerned back office manufacturing i.e. that support manufacturing

    Now spreading to pure service industries Retail, health, repair & overhaul, financial services, insurances

  • 8/2/2019 Lean Thinking in Service Industry

    14/72

    Tangibi l i t y Spec t rumTangibi l i t y Spec t rum

    Tangible

    Dominant

    Salt

    IntangibleDominant

    SoftDrinks

    Detergents

    Cars

    Cosmetics

    Advertising

    agencies

    Fastfood

    outlets

    Fastfood

    outlets

    Airlines

    Consulting

    Teaching

    Source: Shoestack (1977) in ServicesMarketing, Zeithaml & Bitner

  • 8/2/2019 Lean Thinking in Service Industry

    15/72

    Lean in the Of f ice & Serv ice Sec tor 15

    Your Organisat ionsYour Organisat ions

    In groups

    Thinking about lean principles & thenature of service based organisations,consider:

    What might be the challenges for applyinglean thinking principles in an office orservice organisation?

    Score these challenges in terms ofimportance (1 - not very, 5, Very)

  • 8/2/2019 Lean Thinking in Service Industry

    16/72

    Lean in the Of f ice & Serv ice Sec tor 16

    Sym pt om s o f Info rm at ion Wast eym pt om s of In form at ion Wast eBottleneck Departments

    No Standard Work Practices

    Errors and Rework

    Long Unpredictable Lead Times

    Many Validation Checks

    Official/Unofficial Fast-Tracks

    Ineffective Workload SchedulingNo Root-Cause Analysis

  • 8/2/2019 Lean Thinking in Service Industry

    17/72

    Waiting for the computer system to process the application

    DELAY - When the item is waiting

    Obtaining a signature to permit the next step

    INSPECTION - Insuring that everything is correct

    by overseeingPlease could

    you sign this

    The distance an

    application travels

    within theorganisation

    TRANSPORT - Movement of an item

    Customer

    Store documents and records or data in a computer file

    STORAGE - When the item is stored

  • 8/2/2019 Lean Thinking in Service Industry

    18/72

    Lean in the Of f ice & Serv ice Sec tor 18

    Servic es Chal lengesServic es Chal lengesUnderstanding customer needs and expectations for

    services

    Tangibilising the service offering

    Dealing with a myriad of people & delivery issues

    Keeping promises made to customers

    Variation & capacity

  • 8/2/2019 Lean Thinking in Service Industry

    19/72

    Lean in the Of f ice & Serv ice Sec tor 19

    Nat ure o f Dem andNat ure o f Dem and

    Value demand: the demand you want

    Failure demand:demand caused by a failure to do something or do

    something right for the customer

    Mistake in treating all demand as units of productionPlanning tools developed some time ago.

    Now variety of demand v different cannot see

    demand

  • 8/2/2019 Lean Thinking in Service Industry

    20/72

    Fai lure Dem andFai lure Dem and -- ExamplesExamples

    I dontunderstand theletter you send

    me

    The water istoo cold

    You said youdrepaired the faultin my car but it

    still does notwork

    The goods yousent me aredamaged

    Its brokendown again

    Youve sentme the wrong

    one

    Waiter,wheres my

    soup?

    Sorry, I pressed2 and I thought itwould get me to

    the claims

    department

    Ive been waitingin all morning, yousaid youd be here

    where are you

  • 8/2/2019 Lean Thinking in Service Industry

    21/72

    The c onsequenc e o f

    ex c ess fa i lure

    demand?

  • 8/2/2019 Lean Thinking in Service Industry

    22/72

    Ex am ples f rom EuropeEx am ples f rom Europe

  • 8/2/2019 Lean Thinking in Service Industry

    23/72

    Sim ple CaseSim ple Case

    Welsh Legal Serv ic es Com m iss ionWelsh Legal Serv ic es Com m iss ion

    Mapping t he Correspondenc e Proc essMapping t he Correspondenc e Proc ess

  • 8/2/2019 Lean Thinking in Service Industry

    24/72

    Lean in the Of f ice & Serv ice Sec tor 24

    Part o f t he Mapping TeamPart o f t he Mapping Teamnot sure about

    this lean stuff,dont think it will

    work here

  • 8/2/2019 Lean Thinking in Service Industry

    25/72

    Lean in the Of f ice & Serv ice Sec tor 25

    and t he res t o f t he Lean Teamand t he res t o f t he Lean Team

    Its good toinvolve everyone

    and it seems to be

    making sense

  • 8/2/2019 Lean Thinking in Service Industry

    26/72

    Lean in the Of f ice & Serv ice Sec tor 26

    Financ e Phase 2A:Financ e Phase 2A:

    LSC Current St at eLSC Current St at e

    CustomerService Team

    Finance Charge C/W Non ChargeC/W

    Filing Reception SeniorFinance C/W

    Standards & Comments

    FinancePhase

    2A

    Time Reso-urce

    MonicasTable

    FinanceLegal/Means

    Phase 2

    Charge

    ChargeNon

    Charge

    Tag

    No

    No

    Yes

    Yes

    Pull

    NeedFile

    SkillsSkills

    Get File

    Yes

    No

    ProcessPost

    ProcessPost

    PostBucket

    PostBucket

    4 SeniorCase Work

    Yes Yes

    No No

    Post

    Bucket

    2 - 7.5hrs

    2 hrs

    1 wk -34 wks

    1 hr

    3 9hrs

    1 wk

    13 to248days

    Total

    Variance depends on Case

    Worker, variable location of sort

    Backlog calculated using oldestdate (worst case scenario)

    Not FIFO

    Reception Tag & Filing

    All file requests dealt with at thesame time

    Assume 1 person processing post

    Unable to quantify referral time

    2 hrs

    1 hr

    0.25 hr

    0.1 2hrs

    0.5 hr

    3:20 to5:15hrs

  • 8/2/2019 Lean Thinking in Service Industry

    27/72

    Lean in the Of f ice & Serv ice Sec tor 27

    Financ e Phase 2A:Financ e Phase 2A:

    LSC Fut ure Stat eLSC Fut ure Stat e

    Charge Non Charge Filing SeniorCase Worker

    Standards & Comments

    FinancePhase

    2A

    Time Reso-urce

    Chargewith files

    Non ChargeWith files

    Pull File

    SkillsSkills Referral

    Yes Yes

    No No

    10 15mins

    Read

    Letter

    Read

    Letter

    Need

    File

    Need

    File

    Yes Yes

    No

    Get File Get File

    Process Process Process

    Post

    Bucket

    Post

    Bucket

    Post

    Bucket

    No

    5 mins

    2 hrs ifrqrd

    10 mins

    2 hrs

    5 mins

    30 minsto 4 hrs25 mins

    10 15mins

    5 mins

    5 mins

    10 mins

    2 hrs

    5 mins

    30 minsto 2 hrs30 mins

    Training needed / cultural issues

    to be addressed

    Charge post is sent to C/W withFile (no need to pull file at laterstage)

    Referral process: Matter wouldalways be passed back to C/Wafter the Senior C/W has

    considered it, either with a worksolution or guidance notes. Thisbox to be emptied once daily(allocation rota)

    Non Charge post, where fileneeded, files to be supplied byfiling 4 times daily (2 am, 2 pm)

    from a tray in each pod. Thisactivity is a priority

    Calculated per piece of post

    Post split into 1st, 2nd, Dx

    Total

  • 8/2/2019 Lean Thinking in Service Industry

    28/72

    Lean in the Of f ice & Serv ice Sec tor 28

    Af t er t he Lean Think ing EventAf t er t he Lean Think ing Event

    Reduc ed by 197 and age c lear Reduc ed by 197 and age c lear

    Complex

    cases

    Mixed

    cases

  • 8/2/2019 Lean Thinking in Service Industry

    29/72

    Lean in the Of f ice & Serv ice Sec tor 29

    Non Charge Correspondenc eNon Charge Correspondenc e

    Week ly Carr ied Forw ard Figures (by w eek )Week ly Carr ied Forw ard Figures (by w eek )

    0

    100

    200300

    400

    500

    600

    700

    800

    900

    2ndA

    pr

    16th

    Apr

    30th

    Apr

    14thM

    ay

    2

    8thM

    ay

    11th

    June

    25th

    June

    9thJ

    uly

    2

    3rdJ

    uly

    6thA

    ug

    2

    0thA

    ug

    3rdS

    ep

    17th

    Sep

    1-Oct

    15th

    Oct

    29th

    Oct

    12th

    Nov

    2

    6thN

    ov

    10th

    Dec

    24th

    Dec

    7thJan

    21stJa

    n

    4thF

    eb

    18th

    Feb

    4thM

    ar

    18th

    Mar

    Date 2004 - 2005

    CasesAw

    aitingAtten

    tion

    Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 6+

  • 8/2/2019 Lean Thinking in Service Industry

    30/72

    Lean in the Of f ice & Serv ice Sec tor 30

    Sum m ary o f k ey benef i t sSum m ary o f k ey benef i t s

    Turnaround time from 7 months to max time of5 days (3 day for simple)

    Remove Waiting, Unnecessary backlog andInappropriate processing

    Improved staff morale

    Improved customer relations and satisfactionLack of waste/efficient processes

  • 8/2/2019 Lean Thinking in Service Industry

    31/72

    Det ai led CaseDet ai led Case

    EuropeanEuropean InsuranceInsurance

    CompanyCompany

  • 8/2/2019 Lean Thinking in Service Industry

    32/72

    Lean in the Of f ice & Serv ice Sec tor 32

    Set t ing t he Cont ex tSet t ing t he Cont ex t

    Major Insurance player in Global market with

    Offices in over 20 countriesTotal turnover of approx 1.2 billion worldwide

    UK & Ireland accounted for 145m approx.

    Looking to grow the business to 200m by 3years and profit from 0% to 15% ROS

  • 8/2/2019 Lean Thinking in Service Industry

    33/72

    Lean in the Of f ice & Serv ice Sec tor 33

    Value Criteria Rank Insurance Company Performance

    VsYour Expectations Our Competitors Your best OtherSupplier

    Betterthan

    Sameas

    Worsethan

    Betterthan

    Sameas

    Worsethan

    Betterthan

    Sameas

    Worsethan

    Quality Decision

    1

    Quick Decision

    4

    Price

    2

    Cover

    3

    Support

    5

  • 8/2/2019 Lean Thinking in Service Industry

    34/72

    Lean in the Of f ice & Serv ice Sec tor 34

    Com pet i t ive Envi ronm entCom pet i t ive Envi ronm ent

    Constrains grow thCompete on priceProducts are not differentiatedfor our customers

    Little Innovation

    Products

    Shrinking market and potentiallyinvalidates the market

    Need for repositioning as abroader offer

    Lost business and inability toincrease pr ice walk away

    Self Insurance dont buy it

    Credit InformationSubstitutes

    Redefine distribution channels

    Reduced distribution costs

    Quoting Nett transparency

    Lost business and devalue ourproduct

    Dominated by two players whodo not add value

    Brokers become competitors

    Brokers

    Competition hits criticalmass/ market share

    Opportunity to lead

    Stops ability to increase price

    Consuming new business

    New Players

    Changing main competitorsCompetitors

    Significance LongTerm?

    Significance ShortTerm?

    Issue?Factor

  • 8/2/2019 Lean Thinking in Service Industry

    35/72

    Lean in the Of f ice & Serv ice Sec tor 35

    Threats

    Re-insurance pull out of market.

    New competitors

    More sophisticated customers.

    Self imposed constraints.

    Global economic situation.

    Opportunities

    Market is looking for an efficient producer.

    Weak competitors

    New owners?

    Weak Brokers.

    Direct distributionQuoting Net

    Trade sector activities.

    Cross unit alignment

    Group leverage on sales.

    Weaknesses

    Skill sets around buyer underwriting

    Operating Model

    Too many people in the comfort zone

    Flexi time

    Pay structure inflexible.

    Systems are inflexible

    Centres of expertise.

    Lack of one culture

    Group shackles?

    Play by the rules too often

    Lack of team working of this teamRe-insurance

    Strengths

    Knowledge and expertise of people systems,process, country risk,

    Geographical coverage

    Pay and conditions.

    Integrated IT systems

    Multi national propositionCentres of expertise.

    Insolvency and recovery expertise

    Depth and breadth of product range

    Good relationship with existing customers

    In t erna l Env i ronm entIn t erna l Env i ronm ent

  • 8/2/2019 Lean Thinking in Service Industry

    36/72

    Lean in the Of f ice & Serv ice Sec tor 36

    Existing Products /New Consumers

    Trade sector alignment efficiencies

    New Products /New Consumers

    SME product

    Specialist capacity issues

    Existing Consumers / New Products

    SME product

    trade finance

    Integrated recovery fee.

    Specialist capacity issues

    Existing Consumers /Existing Products.

    New business replaces lost business MRA income

    Price increases

    Additionality.

    0m in Year 1- 45m replace lost business

    20m in Years 1- 4 6m in Year 2-4

    9m in Year 2-4

    Ansof f Mat r ixAnsof f Mat r ix Where w i l l w e grow ?Where w i l l w e grow ?

  • 8/2/2019 Lean Thinking in Service Industry

    37/72

    Lean in the Of f ice & Serv ice Sec tor 37

    Existing Products /New Markets New Products /New Markets

    Existing Markets / New ProductsExisting Markets /Existing Products

    Sales

    Acquisition

    Process

    High

    risk

    NPD Process

    Order FulfillmentNPI

    SupplyChain

    The Imp l ic a t ions o f t hese c ho ic es !The Imp l ic a t ions o f t hese c hoic es!

  • 8/2/2019 Lean Thinking in Service Industry

    38/72

    Lean in the Of f ice & Serv ice Sec tor 38

    We will: Grow the Credit Insurance business to 200m by 2006,delivering 15% return on sales.

    Delivering outstanding service at reasonable prices anddelivering greater retention

    Delivering significant growth from new sales Developing integrated and aligned new offerings and

    then taking them to new markets. Achieving greater trade sector alignment Creating a culture of innovation and performance

    within our business.

    in order to: Turn the UK business into a leading performer within theGroup, securing its future and the future of our people

    St ra t egic Di rec t ion St a t em entSt ra t egic Di rec t ion St a t em ent

    by:

  • 8/2/2019 Lean Thinking in Service Industry

    39/72

    Lean in the Of f ice & Serv ice Sec tor 39

    The ability to.

    manage the relationship with the wider group successfully

    understand, achieve and proactively manage customers expectations

    operate joined up, cost effective processes

    agree a common goal, through supportive culture and trust in our people.

    spot and convert growth opportunities in sales in current and new markets

    innovate in new offerings.

    identify and respond to changes in market conditions

    deliver the right number of appropriately skilled, motivated people.

    Our Cr i t ic a l Suc c ess Fac t orsOur Cr i t ic a l Suc c ess Fac t ors

    Th A i t MTh A i t M

  • 8/2/2019 Lean Thinking in Service Industry

    40/72

    Lean in the Of f ice & Serv ice Sec tor 40

    N

    N

    People satisfactionindex

    Skills index

    deliver the right # of appropriately skilled, motivated people.

    STRATEGIC I SSUEidentify and respond to changes in market conditions

    % sales from new

    offeringsSpeed to Market

    Customer retention% sales from newmarkets

    % sales from currentmarkets

    Portfolio value

    Culture index

    Profit

    Claims ratio.

    Cost ratio

    Customer P erceptionindex.

    Speed

    Quality

    STRATEGIC I SSUEMeasure

    N

    N

    innovate in new offerings

    YN

    Y

    Y

    spot and convert growth opportunities in sales in current and

    new markets

    Nagree a common goal, through supportive culture and trust in

    our people.

    Y

    Y

    Y

    operate joined up, cost effective processes

    N

    Y

    N

    understand, achieve and proactively manage customers

    expectations

    manage the relationship with the wider business successfullyGot one?Critical Success Factor

    The Appropr ia t e MeasuresThe Appropr ia t e Measures

  • 8/2/2019 Lean Thinking in Service Industry

    41/72

    Lean Order Ful f i lm entLean Order Ful f i lm ent

    ProcessProcess

    St t i Di t i St t t

  • 8/2/2019 Lean Thinking in Service Industry

    42/72

    Lean in the Of f ice & Serv ice Sec tor 42

    We will: Grow the Credit Insurance business to 200m by2006, delivering 15% return on sales.

    Deliveringoutstanding serviceat reasonable prices anddelivering greater retention.

    Delivering significant growth from new sales

    developing integrated and aligned new offerings andthen taking them to new markets.

    achieving greater trade sector alignment

    Creating a culture of innovation and performancewithin our business.

    in order to: Turn the UK business into a leading performer within

    GERLING NCM, securing its future and the future of our

    people

    St ra t egic Di rec t ion St a t em entSt ra t egic Di rec t ion St a t em ent

    by:

  • 8/2/2019 Lean Thinking in Service Industry

    43/72

    Lean in the Of f ice & Serv ice Sec tor 43

    The Current St a t eThe Current St a t e

    See the wall charts

  • 8/2/2019 Lean Thinking in Service Industry

    44/72

    Lean in the Of f ice & Serv ice Sec tor 44

    Current St a t e Sum m aryCurrent St a t e Sum m ary

    27.43.628140Worst case (JUMP)

    27.23.619933Worst case (BUS)

    17.70.2657.25Typical (JUMP)

    0.40.1181Typical (BUS)

    MaxMinMaxMin

    Resource (man-days)Time Line (days)

    F t f t h t t tF t f t h t t t

  • 8/2/2019 Lean Thinking in Service Industry

    45/72

    Lean in the Of f ice & Serv ice Sec tor 45

    Feat ures o f t he c urrent s t a t eFeat ures o f t he c urrent s t a t e

    Customers information comes in to many possible locations.

    Lots of delays

    Lots of reworking information key information not availablewhen required.

    Dont talk to each other across departments

    Authorisation based on value, not on risk causing significantdelays

    We have 77,500 applications for 5k or less (26%) 64% are for SME customers

    F t f t h t t tF t f t h t t t

  • 8/2/2019 Lean Thinking in Service Industry

    46/72

    Lean in the Of f ice & Serv ice Sec tor 46

    Feat ures o f t he c urrent s t a t eFeat ures o f t he c urrent s t a t e

    Customer doesnt follow rules and neither do we!.

    Risk averse at the moment automatic underwriting not beingapplied.

    Using the wrong measures and targets driving departmental

    behaviour.

    Cross-country targets and standards / criteria are different.

    Currently employing 1 FTE person just to input applications

  • 8/2/2019 Lean Thinking in Service Industry

    47/72

    Lean in the Of f ice & Serv ice Sec tor 47

    Analysing t he m apAnalysing t he m ap

    Major Wastes / Issues Root causes Opportunities

    Process Cultural Process Cultural

    Multiple points of entry. Someget delayed and some may getlost causing delays and lostapplications (10% of applicationsdont use the on-line system) *

    No overallsingle point ofentry for

    customers.

    People dontlike sayingNO to

    customers.

    Enforce a singlepoint of entryfor customers

    that do not usethe on-linesystem.

    Ensure that allpossiblecustomers usethe system onall possibleoccasions.

    Educateinternal staffand customers

    to help to buildrelationships.

  • 8/2/2019 Lean Thinking in Service Industry

    48/72

    Lean in the Of f ice & Serv ice Sec tor 48

    Fut ure St a t e Sum m aryFut ure St a t e Sum m ary

    6.51.7100.2519.67Worst case (JUMP)

    6.51.799.2518.67Worst case (BUS)

    0.20.122Typical (JUMP)

    0.10.021Typical (BUS)

    MaxMinMaxMin

    Resource (man-days)Time Line (days)

    Th B fi tTh B fi t

  • 8/2/2019 Lean Thinking in Service Industry

    49/72

    Lean in the Of f ice & Serv ice Sec tor 49

    The Benefi t sThe Benefi t s

    5.015.560.0160.5Worst Case

    0.29.02.036.1TypicalJump

    5.015.459.0116.0Worst Case

    0.10.31.59.5TypicalBus

    FutureCurrentFutureCurrent

    ResourceTime Line

    Average of72% reduction

    Average of69% reduction

  • 8/2/2019 Lean Thinking in Service Industry

    50/72

    Lean Sales Ac quis i t ionLean Sales Ac quis i t ion

    ProcessProcess

    St ra t egic Di rec t ion St a t em entSt ra t egic Di rec t ion St a t em ent

  • 8/2/2019 Lean Thinking in Service Industry

    51/72

    Lean in the Of f ice & Serv ice Sec tor 51

    We will: Grow the Credit Insurance business to 200m by2006, delivering 15% return on sales.

    Deliveringoutstanding serviceat reasonable prices anddelivering greater retention.

    Delivering significant growth from new sales

    developing integrated and aligned new offerings andthen taking them to new markets.

    achieving greater trade sector alignment

    Creating a culture of innovation and performancewithin our business.

    in order to: Turn the UK business into a leading performer within

    GERLING NCM, securing its future and the future of our

    people

    St ra t egic Di rec t ion St a t em entSt ra t egic Di rec t ion St a t em ent

    by:

    Th l

  • 8/2/2019 Lean Thinking in Service Industry

    52/72

    Lean in the Of f ice & Serv ice Sec tor 52

    The p lanThe p lan

    We had already completed mapping work within the UKdivision and had identified major savings within their

    Order Fulfilment processHaving improved the speed & quality of their existingoffering to existing customers, they then needed to turntheir attention to growing new business

    The plan was to map their current Sales AcquisitionProcess and look at designing an improved process at noadditional cost to the business

    REFCLA Goes Into Working Tray Receiving Information

    Participants/Stakeholders Time Line Resources Standards/CriteriahasesRS CST AM IF CUST BUYER Min Max

  • 8/2/2019 Lean Thinking in Service Industry

    53/72

    Lean in the Of f ice & Serv ice Sec tor 53

    n

    Y

    Y

    +2-3 days

    Y

    *

    +2-3 days +2-3 days + 1-2 days

    Y

    +1day

    Y

    110 days

    1

    1

    2-3 days

    3-13 days

    ALLRS Allinfoavailable

    1 min

    15-25 mins

    21-26

    5-10 mins

    26-36 mins

    Before it is looked atquery 10 day print?!

    All info either + or Info available online,in system

    Within AuthoritiesWithin TPE levels

    sub

    70% of cases we haveenough info tounderwrite on

    Issue: Cancellation ofCLA why wouldU/W?

    Info to CST

    REFCLA into

    W/F Tray

    Take

    Decision

    Decision

    Taken

    Info to U/W

    Meeting

    Decision Taken

    DecisionTaken

    Policy Breach

    Meeting Meeting Meeting Meeting

    Ring

    Customer

    Ring Customerfor further info

    Confirmation

    of Decision

    Ring Buyer? Meeting withBu er

    Info can beprovided

    Pol Decision

    Analyse Info

    Info toCST

    Info to CSTInfo to CST

    Meeting for

    further Info

    Future State REFCLA goes into Workflow Tray & Receiving Information

    Participants/Stakeholders TimeLine

    Resources StandardsPhases

    Risk Services Account Mngr Customer Buyer

    N

    Y

    NY

    N

    Y

    0

    1

    6-16 mins

    10 mins

    5-10 mins

    21-36mins

    Automatic allocation (to Invo. U/W)

    Within Authorities Within TPE levels

    Mandate to enable U/Ws to divulgecustomer name (our insured) when

    contacting buyer for information

    Customer & Buyer details are correct onthe system

    Buyer/UW contact encouraged to helpbuild relationships for portfolio control

    (Feasibility of someone else sourcing infofor UW work already completed not

    practical in this context)

    Process in place to capture up to dateinfo for active buyers

    AU Principles & practicalities agreed

    Across group- What if examined to ensure max %

    (X) automatically underwritten

    Main speed of service target =noREFCLA in any tray older than X days

    Fully utilise credit check facility(review threshold of 10K? & pricedifferential between credit check &

    credit limit)

    Group wide agreed priority progressin place

    Authority thresholds are value at risk& lay with nominated individuals rather

    than committee

    Interface system errors resolvedwithin 24hrs

    Small limits thresholds reviewed

    Reduce amount of paper sent toimaging

    Quality measure to be defined

    RECLA intoTra

    Credit Limit

    Decision

    Letter

    Meeting

    for info

    Info is

    provide

    Take

    Decision?

    Look at Case

    & A nal se

    Info to

    Underwriter

    Analyse

    Info

    Take Decision?

    Credit Limit

    Decision Issued

    Credit Limit

    Decision Issued

    PolicyBreach

    Meeting for

    Info

    Current state Four Fields map

    Future state map

    Mapping t he SalesMapping t he Sales

  • 8/2/2019 Lean Thinking in Service Industry

    54/72

    Lean in the Of f ice & Serv ice Sec tor 54

    Mapping t he Salespp g

    Ac quis i t ion Proc essAc qu is i t ion Proc ess

    ThTh

  • 8/2/2019 Lean Thinking in Service Industry

    55/72

    Lean in the Of f ice & Serv ice Sec tor 55

    The m apsThe m aps

    Wh t f dWhat w e found

  • 8/2/2019 Lean Thinking in Service Industry

    56/72

    Lean in the Of f ice & Serv ice Sec tor 56

    What w e foundWhat w e found

    The business operated almost 100 % via brokers to whomthey were paying commission of 15% direct to the brokers

    - 15.5mThe brokers were not giving good value for money andwere not accurately interpreting the VOCThe conversion rate for enquiries was very low

    On the very odd occasion where they dealt with thecustomer direct, the level of conversion was very high over 80%No cohesive marketing strategy to support the SalesAcquisition Process hence low enquiry levelThe company were effectively order takers as opposed toorder getters

    The proc essThe proc ess c ur rent s t at ec ur rent s t at e

  • 8/2/2019 Lean Thinking in Service Industry

    57/72

    Lean in the Of f ice & Serv ice Sec tor 57

    The proc essThe proc ess c ur rent s t at ec ur rent s t at e

    Phase 1 Phase 2 Phase 3 Phase 4 Phase 5

    SettingDirection

    SellingIn

    SellingOn

    MakingContact

    MarketResearch

    current

    Enquiry

    rate

    Conversion

    rate

    Retention

    rate

    25% 8 % 75%

    0%

    50%

    100%

    No

    Stra

    tegy No

    Marketing

    What w e didWhat w e did

  • 8/2/2019 Lean Thinking in Service Industry

    58/72

    Lean in the Of f ice & Serv ice Sec tor 58

    What w e didWhat w e did

    We devised a new future state Sales Acquisition Processwith the team which removed their sole reliance onbrokers and enabled them to get a clear understanding ofthe Voice of the Customer

    We devised a new sales structure to help them achievethis

    We identified the skills required at each phase of theprocess

    We identified the need for measures & targets at each

    phase of the processThe new process will enable major sales performanceimprovement at no additional cost to the business

    How t he fut u re st a te c omparedHow t he fut u re st a te c ompared

  • 8/2/2019 Lean Thinking in Service Industry

    59/72

    Lean in the Of f ice & Serv ice Sec tor 59

    How t he fut u re st a te c omparedHow t he fut u re st a te c ompared

    Phase 1 Phase 2 Phase 3 Phase 4 Phase 5

    SettingDirection

    SellingIn

    SellingOn

    MakingContact

    MarketResearch

    Current

    Enquiryrate

    Conversionrate

    Retentionrate

    25% 8 % 75%

    50% 50% 95%

    0%

    50%

    100%

    Future

    Got

    astra

    tegy G

    otaplan

    The Proc ess Benef i t sThe Proc ess Benef i t s

  • 8/2/2019 Lean Thinking in Service Industry

    60/72

    Lean in the Of f ice & Serv ice Sec tor 60

    The Proc ess Benef i t sThe Proc ess Benef i t s

    -0.33%-0.46%

    3514.5946.2 Renewal P rocess (key acct &global)

    -10%

    -20%

    -

    0.67%-

    0.61%

    0.40

    0.80

    30.40

    47.8

    0.5

    1

    91

    121.5MinMax

    6.1 Renewal process (Reg & SME)

    -35%-84%-78%

    -25%-68%-59%

    0.752.20

    3

    334759

    1.1513.513.5

    44145145

    MinMax

    5. Servicing

    -88%

    -24%-24%

    -38%

    -38%-65%

    0.65

    4.004.00

    35

    8484

    5.25

    5.257.9

    91.5

    128180

    Reg &

    SME KeyAcctGlobal

    4. Enquiry accepted to closu re

    See 4See 4See 4See 40.09-0.12

    1.23. Enquiry Received(accepted/rejected)

    10.00%-0.72%

    25.42179962. Strategy - targetingcustomers/sectors

    See 2See 2See 2See 21450

    ( 700)

    Per TS1. Trade Sector Developm ent (per

    TS)

    ResourcesDays

    TimeDays

    Resources Days

    TimeDays

    Resources Days

    TimeDays

    Phases

    ChangeFutureCurrentCredit Insurance

    Average of40%reduction

    Sales Closurespeed

    Average of 50%reduction inman hours

    Business Benefi t s Sum m aryBusiness Benefi t s Sum m ary

  • 8/2/2019 Lean Thinking in Service Industry

    61/72

    Lean in the Of f ice & Serv ice Sec tor 61

    Business Benefi t s Sum m aryBusiness Benefi t s Sum m ary

    Much improved levels of enquiry from 25% to 50%

    Substantial conversion rate improvements from 8% to 50%

    Much improved bottom line performance (15.5m Commission)

    Major reduction in Customer waiting time identified over 40%

    Dramatic reduction in man hours identified - over 50%

    Planned Sales growth being achieved - 145m to 200m by 2006

  • 8/2/2019 Lean Thinking in Service Industry

    62/72

    Aust ra l ian CaseAust ra l ian Case

    Type One Orde rsType One Orders Current St a t eCurrent St a t eExamples of theUnderlying Cost

  • 8/2/2019 Lean Thinking in Service Industry

    63/72

    Lean in the Of f ice & Serv ice Sec tor 63

    Level 2 Sum m aryLevel 2 Sum m ary

    Average process time 56 minutes

    Delays 45.3 minutes (81%)

    Transport 8.5 minutes (15%)

    41 people actions

    O T I D

    TRIGGER RECEIVE ORDER (PHONE) ADMINISTRATION 2.4 7 2.2 0.21 WRITE ORDER TO STARTRACK ADMINISTRATION 6 1.6 11 1.0 0.2 0.4

    2 CREATE DESPATCH LABEL ADMINISTRATION 8 16.8 10 1.7 0.1 15.0

    3 ENTER ORDER CELLAR DOOR 49 13.3 3 1.6 1.2 10.54 PROCESS PAYMENT & TO DESPATCH CELLAR DOOR 51 21.8 10 2.4 19.4

    114 56 41 1.6 8.5 0.5 45.3Total

    Ave Time

    (Minutes)

    People FLOW (MINUTES)Number Step Area Distance

    (Metres)

    Australian Wine Producer

    Type One Orde rsType One Orders Current St a t eCurrent St a t eExamples of theUnderlying Cost

  • 8/2/2019 Lean Thinking in Service Industry

    64/72

    Lean in the Of f ice & Serv ice Sec tor 64

    Ident i f ied Areas of Oppor t un i t yIdent i f ied Areas of Oppor t un i t y

    Geographic location of functions (Admin, Cellar Door, Despatch)

    Separation of order taking and order entry

    Delays due to the manual transportation of information

    Frequent small transportation steps of information

    Type One Orde rsType One Orders Fut ure St a t eFut ure St a t eExamples of theUnderlying Cost

  • 8/2/2019 Lean Thinking in Service Industry

    65/72

    Lean in the Of f ice & Serv ice Sec tor 65

    Level 2 Sum m aryLevel 2 Sum m ary

    O T I D

    TRIGGER ENTER ORDER & PROCESS PAYMENT ADMINISTRATION 1.9 6 1.1 0.7 0.11 WRITE TO STARTRACK ADMINISTRATION 6 0.6 5 0.62 CREATE DESPATCH LABEL & TO DESPATCH ADMINISTRATION 8 36.2 10 1.7 0.1 34.4

    14 39 21 1.1 3.0 0.2 34.4Total

    Ave Time

    (Minutes)

    People FLOW (MINUTES)Number Step Area Distance

    (Metres)

    Lead time reduced by 17 minutes (30%) from 56 minutes to 38.7 minutes

    Delay reduced by 10.9 minutes (24%)

    Transport reduced by 5.5 minutes (64%)

    People interactions reduced by 20 (48%)

    Due to removal of one geographical location the movement of people isreduced

    Type One OrdersType One Orders

    Fut ure St a t e Sum m aryFut ure St a t e Sum m ary

    Examples of theUnderlying Cost

  • 8/2/2019 Lean Thinking in Service Industry

    66/72

    Lean in the Of f ice & Serv ice Sec tor 66

    Fut ure St a t e Sum m aryFut ure St a t e Sum m ary

    Average

    Process time

    mins

    Delay Time

    (mins)

    Transport Time

    (mins)

    Delay

    Frequency

    ste s

    Transport

    Frequency

    ste s

    Geographic

    Locations

    Current State 56 45.3 8.5 4 38 3

    Future State 39 34.4 3.0 2 20 2

    Reduced by 30% 24% 64% 50% 47%

    Type Tw o OrdersType Tw o Orders Current St a t eCurrent St a t eExamples of theUnderlying Cost

  • 8/2/2019 Lean Thinking in Service Industry

    67/72

    Lean in the Of f ice & Serv ice Sec tor 67

    Level 2 Sum m aryLevel 2 Sum m ary

    Average process time 4418 minutes Delays 4318 minutes (98%)

    Inspection 14 minutes (0.003%)

    Picking transport 62 minutes (1.5%)

    Manual transport 22.8 minutes (0.5%)

    36 people interactions

    Type Tw o OrdersType Tw o Orders Current St a t eCurrent St a t eExamples of theUnderlying Cost

  • 8/2/2019 Lean Thinking in Service Industry

    68/72

    Lean in the Of f ice & Serv ice Sec tor 68

    Ident i f ied Areas of Oppor t un i t yIdent i f ied Areas of Oppor t un i t y

    Order visibility.

    Stock visibility to allocation sheet. Manual transportation of information.

    Visibility of up to date stock on hand and location.

    Manual creation of picking slip. Stock accuracy.

    Warehouse space.

    Aged and obsolete goods (150 pallet positions identified) Broken pallets at fronts of rows (due to Cellar Door).

    Type Tw o OrdersType Tw o Orders Fut ure St at eFut ure St a t e

    Est im at ed Leve l 2 Sum m aryEst im at ed Leve l 2 Sum m ary

    Examples of theUnderlying Cost

  • 8/2/2019 Lean Thinking in Service Industry

    69/72

    Lean in the Of f ice & Serv ice Sec tor 69

    -- Es t im at ed Leve l 2 Sum m aryEst im at ed Leve l 2 Sum m ary

    Lead time reduced by 1,576 minutes (36%) from 4418 minutes to 2842.1

    minutes Delay reduced by 1558 minutes (36%)

    Transport reduced by 4.8 minutes (5%)

    Inspection reduced by 13.3 minutes (92%)

    People interaction reduced by 21 (58%)

    Distance travelled reduced by 241 metres (80%)

    All wasteful activity has been minimised

    Type Tw o OrdersType Tw o Orders

    Examples of theUnderlying Cost

  • 8/2/2019 Lean Thinking in Service Industry

    70/72

    Lean in the Of f ice & Serv ice Sec tor 70

    Fut ure St a t e Sum m aryFut ure St a t e Sum m ary

    Average

    Process time(mins)

    Delay Time

    (mins)

    Transport Time

    (mins)

    Inspection Time

    (mins)

    Delay

    Frequency(steps)

    Transport

    Frequency(steps)

    Inspection

    Frequency(steps)

    Geographic

    Locations

    Current State 4418.2 4318.0 84.8 14.4 8 25 7 2

    Future State 2842.1 2760.0 80.0 1.1 3 11 1 1

    Reduced by 36% 36% 5% 92% 62% 56% 85%

  • 8/2/2019 Lean Thinking in Service Industry

    71/72

    Where do w e go f rom here?Where do w e go f rom here?

  • 8/2/2019 Lean Thinking in Service Industry

    72/72

    Lean in the Of f ice & Serv ice Sec tor 72

    Any Questions?