lean startup - producttank talk
TRANSCRIPT
– CL AY T O N CH R I S T E N S E N „ A N I N N OVAT O R S D I L E M M A“
„Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal
mistake.“
– E R I C R I E S „T H E L E A N S TA RT U P “
„We must learn what customers really want, not what they say they want or what we think they should want.“
O L D P E R S O N A S S H O U L D N O T B E YO U R N E W P E R S O N A S
W H AT D O E S T H I S M E A N ?
– J O N AT H A N I V E , B U S I N E S S W E E K
„Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products…We trust as a consequence of that, people will like them, and as another
consequence we’ll make some money. But we’re really clear about what our goals are.“
B U I L D B E TT E R P R O D U C T S I N S T E A D O F M O R E P R O F I TA B L E O N E S
W H AT D O E S T H I S M E A N ?
I N D E P E N D E N T P R O D U C T W I T H I N D E P E N D E N T P R I C I N G
H O W T O S O LV E I T ?
AVO I D F O RC I N G O U R U S E R S I N T O E X I S T I N G P R O D U C T S
H O W T O S O LV E I T ?
– T R E VO R O W E N S , O B I E F E R N A N D E Z „T H E L E A N E N T E R P R I S E “
„Most employees are motivated by a desire for security, praise and and opportunity to work on projects that interest them. On the other hand, entrepreneurs are motivated by
autonomy and achievement.“
– CL AY T O N CH R I S T E N S E N „ A N I N N OVAT O R S D I L E M M A“
„maintain […] competitive intensity in the mainstream, while simultaneously trying to pursue disruptive technology. The
evidence is strong that such efforts rarely succeed;“
YO U C A N ' T D I S R U P T F R O M I N S I D E A S U S TA I N I N G C O M PA N Y
W H AT D O E S T H I S M E A N ?
AU T O N O M Y F O R T H E T E AM T O D I S P U T F R O M T H E O U T S I D E
H O W T O S O LV E I T ?
AP P L E AN D T H E I N N OVAT O R ' S D I L E M M A
B U T W H AT A BO U T A P P L E ?
B E N T H O M P S O N , H TT P S : / / S T RAT E C H E RY. CO M / 2 0 1 0 / A P P L E - I N N OVAT O R S - D I L E M M A /
W H AT YO U WA N T T O ACH I E V E
• discover new problems to be solved (before)
• pitch and pick ideas (1 hour)
• talk about solutions (1 hour)
• ship real products (5 hours)
• validate products (2 hours)
H O W T O G E T T H E R E
• a whole day out of the office
• use the tools you love
• find a quiet place to work
• don't drink beer before launching
• repeat as often as possible
CR I T E R I A F O R T H E P R O D U CT S
• you should be able to build a working prototype in one day
• it must not be related to your current business
• it can be anything (physical, web, app, service)
W H Y D O E S I T W O R K
• it is not a huge project with unclear outcome
• a product with customers is the best proof that the product works
• everyone has the same chances to get their idea built
• you learn doing only the important things to launch a product
Eric RiesThe Lean Startup
Owens, FernandezThe Lean Enterprise
Clayton ChristensenThe Innovator’s Dilemma
http://sipg.at/books
Cory DoctorowMakers