lean startup methods & thinking: apply it in hackathon
DESCRIPTION
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.TRANSCRIPT
LEAN STARTUP THINKING
AND METHODS
Taavi Lindmaatwitter: @taavilindmaa
How to nail it with a weekend!
Wednesday, September 11, 13
About Me
• UX Designer
• Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann
• Worked at Dopamine Creative Agency in NYC
• “Most creative idea” at Brainhunt competition 2011/12
• Advised & Incubated at Founder Institute NYC
On Twitter @taavilindmaa
Wednesday, September 11, 13
The Lean Startupby Eric Ries
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Wednesday, September 11, 13
LEAN STARTUP
• Lean manufacturing
•Agile development
•Customer development
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Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
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Validation Board
Sign up at:leanstartupmachine.com/validationboard/
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Wednesday, September 11, 13
Wednesday, September 11, 13
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Wednesday, September 11, 13
PROGRESS =VALIDATEDLEARNING
PRODUCT =EXPERIMENT
GOAL: Decrease CashSpent Between Pivots
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STEP 1:Who is the customer?
Define Your Customer Hypothesis
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Wednesday, September 11, 13
What is her problem?
Define Your Problem Hypothesis
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Wednesday, September 11, 13
SOLUTION
Do not define until the problem isvalidated
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Wednesday, September 11, 13
What do we build to test?
1.Exploration -> reproduce problem2.Pitch -> collect currency3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
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Wednesday, September 11, 13
HOW TO FIND PEOPLE?
1.Interview Strangers on Street2.Shopping Mall & Cafe’s3.Bored People4.Craigslist5.LinkedIn6.Cold Calls7.Surveys (For Lead-Gen)
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Wednesday, September 11, 13
TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus
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Wednesday, September 11, 13
Trello
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MATRIXUrgent Not urgent
Important
Not important
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SCRUM
In queue Doing Done
Task Task Task
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Wednesday, September 11, 13
IDEA VALIDATION
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Wednesday, September 11, 13
IDEA VALIDATION• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teamsUse the feedback to refine your MVP
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Wednesday, September 11, 13
A/B testing
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Wufoo form
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Eventbrite
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LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - getbootstrap.com
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Wednesday, September 11, 13
PITCH
• Landing page
• Cold email
• Cold call
• Fake ad
• Walking into the store and pitching the owner
• Kickstarter
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JUDGING CRITERIAS
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Wednesday, September 11, 13
CUSTOMER VALIDATION
• Interviewed customers?
• Integrated feedback?
• Build fanbase?
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Wednesday, September 11, 13
BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?
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Wednesday, September 11, 13
Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
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Wednesday, September 11, 13
GET OUT OF THE BUILDING NOW!
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Wednesday, September 11, 13
CASE STUDY 1
How Trevor Saved 10k & 6 months
Wednesday, September 11, 13
CHEERS!
TAAVI LINDMAAUX designer & product owner
[email protected]: @taavilindmaa
Wednesday, September 11, 13