Leading independent digital content in the high-value finance vertical!

Company Overview

All statements in this presentation other than statements of historical fact are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements are inherently subject to risks and uncertainties, and actual results could differ materially from those reflected in the forward-looking statements due to a number of factors, which include, but are not limited to, the factors described in the Company's regulatory filings with the Securities and Exchange Commission (“SEC”), which are on file with the SEC and available at its website at www.sec.gov. All statements relating to the Company’s plans, strategies and objectives are deemed forward-looking statements. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee future results, levels of activity, performance or achievements. The Company disclaims any obligation to update these forward-looking statements, whether as a result of new information, future developments or otherwise.

Safe Harbor Statement

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§  Original, high-quality financial content, focused on actionable investing ideas for a passionate, affluent audience

§  Successful, large-scale digital-only business with scaling revenue growth rates, dual monetization streams and high operating leverage

§  Top 10 network in financial news category, driven by strong brands, broad distribution and modern web publishing skills

§  Solid balance sheet with $78.6 million in cash and equivalents, no debt and operating cash-flow positive

§  Multiple opportunities to expand

Today’s TheStreet

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The Virtuous Cycle of Vertical Publishing

§  80 in-house editorial staff and 100 vetted contributing investment practitioners

§  3,000 original articles and 500 original videos monthly, plus suites of data tools

§  Strong journalistic standards coupled with modern web publishing skills

§  Deeply engaged users with valuable demographic characteristics

§  Trust and rely on content and advertising for important decisions

§  Pay for content and respond to ads

§  Top 10 network by audience size

§  Loyal endemic advertisers, a ‘must-buy’

§  Growing number of non-endemic advertisers attracted to strength of user demographics

§  Premium pricing, direct sold, marketing packages

§  Business model which leverages content across multiple channels

§  15-year history of success with the ‘pay wall’

§  Emerging licensing and partnership operations

§  High operating leverage

Deep Domain

Expertise

Quality content attracts…

Quality users, who

attract…

Quality advertisers,

and enhanced…

Monetization

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Highly-curated, professional

content

Distribution Partners

§  In-house editorial

§  Video and data §  Contributing

investment professionals

§  Select specialty

partner sites

Independent Leader in Actionable Financial News & Analysis

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Unique Model

Driving users along engagement spectrum within our content category

Social Media

Partner Placements

Unregistered Users / Free Sites

Registered Users

Entry Paid Products

Paid Products Bundles Licensing

Value per User

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Data

Non-display Advertising

Display Advertising

Entry Subscriptions

Premium Subscriptions

Seat Licenses

Professional Databases

Lists

Large, Valuable and Growing Audience

Highly-engaged audience: §  Visits per visitor

§  Time on site

§  Pages per visit

Superior demographics among competitive set:

§  #1 in HHI > $150K

§  #1 in portfolio $250K+

§  #1 in Medium/Heavy stock trading

§  #1 in “Provides Frequent Financial Advice”

§  #1 in Grad/Post Grad Education

§  Overweight in shopped online for stocks, mutual funds and other investments

§  Overweight in C-level Exec/Owner and Sr. Mgmt.

Audience data is for December 2010 compiled by comScore Business/Finance News/Research. Demographic data are from Nielsen Netratings @ Plan Release 4 2010 and compare TheStreet to a competitive set comprised of Yahoo! Finance, CNBC, MSN Money, CNN Money, Bloomberg, Reuters, WSJ Online, Marketwatch and Forbes.com . “Medium /Heavy Stock Trading” data is from comScore January 2011.

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Audience Uniques Ranking Among Content Sites

December 2010, comScore

Dow Jones Network 1

Bloomberg 2

CNN Money 3

Forbes 4

Reuters 5

CNBC 6

TheStreet Network 7

CBS Business 8

Business Insider 9

BizJournals/ACBJ 10

Advertising-Supported Network

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§  Flagship brand, covering actionable investment information

§  Professional, original content with deep expertise

§  Increasing coverage of business news, small business, wealth management and technology content

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§  Supporting brands with complementary content offerings

§  Crowd-sourced investing ideas

§  Bank rate information §  Populist personal finance

§  Extends reach for advertisers and improves competitiveness of offerings

Premium Services

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§  Unique, industry-leading operation, rooted in 15 years experience

§  Portfolio of 12 service and bundle offerings; 90,000 + paying subscriptions

§  Evolution of product portfolio to align with investment strategies supported by multiple personalities

§  Growing off-domain distribution channels

TheStreet Mobile

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§  Applications on all major mobile and tablet platforms: iPhone, iPad, Blackberry, Android, Kindle

§  New, platform-independent TheStreet.mobi service

§  Flagship content and video in all formats

§  Select premium services content

§  Sponsorship-oriented monetization

TheStreet Ratings

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§  Comprehensive, independent analysis of 6,000 equities, 2,000 mutual funds and 800 exchange-traded funds

§  Award winning proprietary system rooted in fundamental and technical analysis

§  Advertising supported, pay-per-view and subscription offerings

§  Upcoming investment research center

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RateWatch

§  Leading B2B provider of competitive pricing intelligence for banking institutions

§  High-quality, hand-verified data covering 80,000 branches, nationwide

§  Broadest and deepest coverage available – savings and lending

§  Top flight client list, including leading regulatory bodies

§  Potential B2C opportunity with RateScout (currently in beta)

Unique Revenue Mix

Subscription: §  Stable, recurring

revenue §  High margins

and operating leverage §  Strong cash flow

Advertising: §  Benefits from economic

recovery and secular shift to online media

§  Strong base of core endemic advertisers

§  Growing non-endemic roster

§  Premium pricing

Premium Services

67%

Advertising 33%

Revenue mix is for 12 months ended December 31, 2010, excluding divested subsidiary, revenue from a divested product line and TheStreet Ratings revenue from global research settlement

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New, Accomplished Management Team – Rebuilt Since 2009

Daryl Otte – Chief Executive Officer Appointed CEO March 2009 (director since 2001). Founding partner of VC firm Montefiore Partners. Over a decade at leading vertical media companies, including heading M&A and strategy as SVP of Ziff-Davis and holding various strategy and corporate finance roles at Reed Elsevier. Graduate of Harvard Business School and University of California, San Diego. Brian Hecht – SVP, Publisher, Premium Services Joined December 2009. Over 15 years of experience building and leading marketing, web content and subscription enterprises, including serving as CEO of Kikucall and enews.com and as Editor in Chief of Tripod. Graduate of Harvard University. Thomas O’Regan – SVP, Advertising Sales Joined July 1999 and appointed head of advertising sales in July 2005. Prior work at Deutsche Bank on the Global Investment Management team, in the fixed income department. Graduate of The Catholic University of America. Rachelle Zorn – VP, Inside Sales & Customer Service and Chief Marketing Officer of the RateWatch Division Over 16 years of Sales, Sales Management, and Operations experience. Aside from her twelve years with RateWatch she has worked in other professional industries such as: Call Center Services, Payroll/Time & Attendance, and Healthcare. Graduate of the University of Wisconsin.

Thomas Etergino – EVP, Chief Financial Officer Joined September 2010. Over a decade in senior finance and operating roles at digital media and subscription-based businesses, including DoubleClick and eMusic, with 7 years as CFO of public and private companies. Graduate of Washington & Lee University. CPA. Gregory Barton – EVP, Business & Legal Affairs, General Counsel Joined June 2009. Over 14 years as General Counsel of SEC-reporting media and technology companies, including Martha Stewart Living Omnimedia, Ziff Davis Media and Alliance Semiconductor. Also has managed licensing operations among other business roles. Graduate of Harvard Law School and Claremont McKenna College. Glenn Hall – SVP, Editor in Chief Joined June 2008. Became EIC July 2009. Almost 20 years of experience in journalism, including as chief innovation officer and deputy editor for The Orange County Register and various domestic and international senior roles at Bloomberg. Graduate of The Ohio State University. Daniel Flax – SVP, Chief Information Officer Joined January 2010. Over 15 years managing teams responsible for web and corporate information systems at leading financial and technology firms, including heading Trading Technology and Web Systems at the NYSE, serving as CIO of Cowen and Co. and serving as VP of Global IS Operations at Global Crossing. Graduate of Columbia University. Ronni Diamant – VP, Human Resources Joined September 1999. Over 15 years experience in Human Resources. Led the HR department since July 2000 and appointed VP in June 2009. Prior work at Burson-Marsteller, a global Public Relations firm. Graduate of Syracuse University.

Notable recent additions to Board of Directors with focus on expertise in digital media, financial information and technology.

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8.6 8.6 8.9

9.4 9.4 9.6 9.6

9.4

9.0

9.3 9.4 9.5

10.7

9.3

8.0

9.6

$7.0

$8.0

$9.0

$10.0

$11.0

Revenue Bookings

6.0 6.4

5.4 5.3

3.2

4.6 4.3

5.6

3.8

4.8 4.7

5.3

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

Q1 Q2 Q3 Q4

-0.7

2.0 1.9

3.0

0.6

0.9

-0.3

0.0

-$1.0

$0.0

$1.0

$2.0

$3.0

$4.0

Q1-

09

Q2-

09

Q3-

09

Q4-

09

Q1-

10

Q2-

10

Q3-

10

Q4-

10

2008 2009 2010

Data in millions, Advertising revenue and Adjusted EBITDA exclude divested subsidiary. Premium Services revenue and Adjusted EBITDA exclude TheStreet Ratings revenue from global research settlement and revenue from divested product line.

Advertising Revenue Year on Year

Financial Results

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Adjusted EBITDA Sequential

Premium Services Revenue and Bookings

Sequential

Value Drivers

§  Operational improvements driven by new business initiatives, new systems, and new management team

§  Cyclical recovery driven by improving economy and market volatility

§  Secular shift from offline to online – both advertising and content-consumption

§  Emergence of “pay wall” content model acclimates users to pay for content

§  High operating leverage and cash-flow characteristics

§  Strong balance sheet: $78.6 million in cash and equivalents, no debt

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TheStreet FAQs

2010 revenue: $56.7 million

§  Premium services revenue: $38.1 million

§  Advertising revenue: $18.6 million

2010 Adjusted EBITDA: $1.2 million

Cash and equivalents balance of $78.6 million = $2.48 per share

No debt

Net operating loss carryforward of $139 million

291 employees

Dividend yield – $0.10/share/year; approximately 3%

Shares outstanding: 31.7 million common and 5,500 preferred

Preferred shares

§  Convert to 3.9 million common shares at $14.26/share

§  Liquidation preference of $55.0 million

Average daily trading volume (3-mo avg. to 12/31/10): 118,618 shares

Nasdaq Global Market – TST

Operating results are for 12 months ended December 31, 2010, excluding divested subsidiary, revenue from a divested product line and TheStreet Ratings revenue from global research settlement. Balance sheet data as of December 31, 2010. Cash and equivalents include cash, cash equivalents, restricted cash and marketable securities.

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Thank You!

©2011 TheStreet.com, Inc. All rights reserved.

Daryl Otte – CEO Tom Etergino – CFO 212.321.5000 ir@thestreet.com

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