leadership in golf marketing our enterprise companies a wholly owned subsidiary of

Leadership in Golf Marketing

Our Enterprise Companies

A wholly owned subsidiary of

http://www.rtci.us/

Leadership in Golf Marketing

Global Golf Marketing Systems


http://www.rtci.us/

Changing the Face of Golf Marketing


GGMS’ will dramatically improve existing customer insights, segmentation targeting, global prospect identification and management, market potential and projection optimization and key customer relationship marketing.

Global Golf Marketing SystemsIntroduction

GolfLinc Holdings’ subsidiary companies & alliance partners

The 32,000 other businesses that serve the golf industry and its customers

A Wholly owned subsidiary of GolfLinc Holdings, Inc.

Global Golf Marketing Systems’ mission is to provide leading edge database marketing products and services for ALL golf related companies.

GGMS will offer a totally new and dynamic paradigm in how golf related businesses manage customers, prospects and markets for:

Global Golf Marketing SystemsDatabase Market Rollout

Global GolfersAll U.S. GolfersGolfLinc Holdings

Support & expand subsidiary companies’ strategies marketing goalsBuild golf database of 1-10 million U.S. golfersPurchase additional golfers’ media, electronic filings, lists and enhancement data; then matching and appendingDevelop ideal customer profiles, targeting and management models

Expansion of database to all U.S. golfers from 6-20 million golfersDevelopment of U.S. golf industry marketing mix and optimization model for all subsidiary companiesCreate dozens of new Hi tech marketing products, services, data support tools, portals, industry insights for Golf Industry

Build global database golfers of 20-60 million golfers Focus on Australia, New Zealand, Canada, Japan, Taiwan, Thailand, Korea & EuropeBegin Gartner Group style research reporting to the Golf IndustryBecome the Gartner Group for the global golf world

YEAR 1YEAR 1YEAR 2YEAR 2 YEAR 3YEAR 3

YEAR 4YEAR 4

Other Sport Venues

The Global Golf Marketing Systems’ model is extendable and extensible to other sports venues. Professional and Collegiate Athletics, Ticketing, Performing Arts, Hospitality, Cruise Lines, etc. Opportunities for subsidiary companies to service these industries will emerge

United States26,427,000

United States26,427,000

Canada5,200,000Canada

5,200,000 Japan20,000,000

Japan20,000,000

Korea3,500,000

Korea3,500,000

Taiwan1,500,000

Taiwan1,500,000

Thailand1,500,000

Thailand1,500,000The top six countries

represent 93+% of all the golfers in the world.

The top six countries represent 93+% of all the golfers in the world.

Europe3,500,000

Europe3,500,000

Australia 1,433,,000Australia 1,433,,000

New Zealand 150,,000New Zealand 150,,000

Concentrated in a Few CountriesGlobal Golf Populations

By better understanding the multiple characteristics of the ideal customer for each of our business offerings, we can:

Make fewer offers with greater success rates than ever before possible

Provide pin-pointed & relevant offerings to our customers and to prospects who have similar characteristics to our ideal customer

Save costs on thousands of mailings that would never result in a sale

Earn the respect of our customers and prospects by providing relevant offerings that meet their specific personal needs & life stages

Develop new products and services offerings based upon exclusive insights from our proprietary TOTAL GOLFERS KNOWLEDGEBASE®©, deep analytical tools and equally proprietary GGMS models and market algortihms

A Clearer View of Ideal CustomersDatabase Marketing Provides

++

Golf ClubGolf Club

Expensive & Not Very EffectiveExpensive & Not Very Effective

Purchased Lists by ProximityTraditional Golf Marketing

+Expensive & Marginally EffectiveExpensive & Marginally Effective

Purchased Lists by zip codeTraditional Golf Marketing

+More Expensive & No Assurance Individual is Even a Golfer

More Expensive & No Assurance Individual is Even a Golfer

Purchased Lists by Household IncomeTraditional Golf Marketing

+

Pin-point Your Best Prospects & CustomersToday’s Database Marketing Capabilities

Qualified Individuals, Households and even Businesses with a known propensity to Buy Golf Products & Services

Qualified Individuals, Households and even Businesses with a known propensity to Buy Golf Products & Services

DATA is a record of the moment. For example, a customer name, phone, age and address are data

INFORMATION is evolved from data when the collection of data begins to offer multiple views that tell a story of markets, customers or industries

KNOWLEDGE results when information becomes so compelling that the user begins to see current or future trends/projections that correlate to specific profit opportunities at the speed of thought

PROFITS

Transforming Data into Actionable Knowledge & Profits


60% of U.S. residential listing change every year

44 million move

4.7 million marriages

1.5 million families with their first baby

2 million 1st time home buyers

1.9 million divorces

1.4 million retirements

2.4 million die

2% of an enterprise’s customer records become obsolete each month

Global Golf Marketing SystemsMaintaining Data Quality

450701753 MOREHEAD PROPERTIES PO BOX 2614 CARROLLTON GA

450701753 DR. M. D. MOREHEAD PO BOX 2614 CARROLLTON GA

450701753 DR. M. D. MOREHEAD PO BOX 2614 CARROLLTON GA

450701753 MITT MOREHEAD PO BOX 2614 CARROLLTON GA




524961314 SUNSET INVESTMENT PRO PO BOX 2614 CARROLLTON GA

524961314 TANYA MOREHEAD PO BOX 2614 CARROLLTON GA

524961314 TANYA MOREHEAD PO BOX 2614 CARROLLTON GA

SSN Name Address City State

This Is All ONE RelationshipThis Is All ONE Relationship

Global Golf Marketing SystemsKnow Your Customer & Relationships

Dr. Milton MoreheadP.O. Box 2614Carrollton, GA

Has had 4 club seats for the past 8 football and

basketball seasons

Dr. M. D. MoreheadCarrollton, GA

Alumni, Graduated 1970. Lives in Miami/LA and is a board member of Trump

Org

Morehead Industries P.O. Box 2614Carrollton, GA

Donated $150,000 to Univ. in 2003 and $1MM to Heart

Assoc in 04

Mitt MoreheadCarrollton, Georgia

CEO of a Fortune 500 Company and is worth

$400MM

Track all these transactions to the same personTrack all these transactions to the same person

Who is Milton or Mitt MooreheadDo We Really Know Him?

Do We Know How to Communicate with Him? Do We Know How to Communicate with Him?

A Case StudyMarketing Intelligence Laboratory of Technology

1. The University of Miami realized late in their football season they would be under projected revenue by 23%

2. They asked if our Hi Tech Database Marketing products could help identify NEW single game prospects and season ticket prospects for next season.

3. By simply entering their current season ticket base into our proprietary knowledgebase and tool sets, we quickly identified the dozens of common interests, lifestyles, socioeconomics and demographics patterns of their existing season ticket base.

4. Next, we overlaid and matched this ‘BEST CUSTOMER’ profile against the UM’s primary coverage area – Dade, Broward and Palm Beach counties.

University of Miami

The Issues

University of Miami

MarketingIntelligenceLaboratory of Technology

Results and university logo used with the permission of the University of Miami

The UM will begin selectively targeting the best of the best by SPORT

Example: For Football Campaigns – For each 10,000 marketed to/reached, the UM should net $74,750 incremental revenue

generation (10,000 X .025 = 250 Season Ticket Holders (STHs) x $299 Ticket Package Price)

University of Miami Marketing Intelligence Laboratory of

Technology

University of Miami


The Result

We Identified 684,000 New Qualified Prospects in Just 3 Counties

If The UM Campaigned to 10,000 every Quarter for each Sport, The Net Impact Would Be As Follows:

Football: 5 Campaigns @ 10,000 each ($74,750 x 5 = $373,750 Less $7500 in Direct Campaign

CostsOr $67,250 Net Incremental Revenue per CampaignOr $336,250 Annual Net Gain based on only 9%

Utilization of the Current Prospect Base

Basketball: 2 Campaigns @ 10,000 Each Nets 250 Additional STHs Per Campaign, or 500 Incremental New SeasonTicket Holders\

Baseball: Ditto above – 500 New STHs Per SeasonResults and university logo used with the permission of the University of Miami

5-Year Total Impact: $18,956,250

on a $3600/Month investment

University of Miami Marketing Intelligence Laboratory of

Technology

University of Miami


The Impact

Mean incremental revenue gain

New Incremental Revenue Gain in Capacity is

674,000 x $250 per sport

674,000 x .025% Penetration Rate= 16,850 New Annual Season Ticket Holders@ an average revenue of $225 per Season

Ticket

= $3,3791,250 in New Incremental Revenue Potential EACH YEAR


University of Miami SolutionView Membership Status


We Can Tell Who Makes Up the Green Club

With Just a Click of the Mouse !

University of Miami


University of Miami SolutionFind High Donors


Create a Mail List“On the Fly”

Individuals Who Have Donated $1000.00 or MoreUniversity of

Miami


University of Miami SolutionHow Much Have They Spent by Sport?


Football is the Winning Ticket?

University of Miami


University of Miami SolutionHow Much Have They Spent By Season?

Results and university logo used with the permission of the University of Miami and DataMentors

They only began the program in the 2nd half of 2005

University of Miami


University of Miami SolutionHow Old Are They?

65 and Older Is Our Market


University of Miami SolutionWhere Do They Live?

The Target Market Is Right In Our Own Backyard

University of Miami


University of Miami SolutionWhat Is There Occupation?

Professionals & Retirees Are Our Audience

University of Miami


Is Robert a “minor”? Robert Smith A Minor Robert a Minor


A Few Examples:

What’s the surname? Dela Smith Dela Hoya Maria

Law firm or not? John Smith and Dawn Barnett Jones and Long

Individual or Business? Katherine Organ Sussex Organ

Too many titles? Mr. Major Bishop Junior

Complex titles Robert Elliot Director of Mktg

Company vs. contact James Garrison Charles Schwab Charles Schwab James Garrison

Maintaining Data Quality is a Challenge

The Highest Quality Highest

Value Golf Database in the World

The Highest Quality Highest

Value Golf Database in the World

Increasing Application Specificity

Increasin

g Marketin

g Value

Name/Address

E-mail

Phone Number

Saturation Mailing

Data Coverage

GEO Data

Demographics

Property Data

Specialized Data

Lifestyles

Auto Data

Credit Data

Behavioral Applications

Purchase Behavior

Our own Golf Card transaction data makes our database dynamic

A Value HierarchyEnhancement Data Has

Bob Smith“Advocate

”

Our goal is to provide our golf customers favorable experiences so they become our advocates

Identify our prospect or customer at every touch point

Understand relevant information about the depth & breadth of our customer’s GLH relationships

Provide relevant offers and incentives based upon our individual customer’s loyalty & habits, their likes and dislikes, and their life stage

Greet our customer by name

Recognition at All Touch PointsKnowledge Builds Customer Advocates

Advocate

Community

Relationship

Awareness &

Identity

A Clearer View of Our Ideal ProspectEnhanced Customer Data Provides

Growing relationships and Loyalty Through Greater Customer Knowledge

HOUSEHOLDING

Bob Smith PCAHousehold#345678

Course Membership#37899933

0

The Golfer Magazine#223356

Inner Circle#9002345

HOUSEHOLDING

Bob Smith F2HHousehold#678901

Bob Smith RMSHousehold#456789

HOUSEHOLDING

Golf Card#43033330

Bob Smith RTCIHousehold#123456

HOUSEHOLDING

Trophy Club#20395661

Ambassador Club

#65789012

F2H

PCA RMSRTCI

HOUSEHOLDING

Bob Smith GLHHousehold

#GLH42334343

GOLFLINCHOLDINGSGOLFLINCHOLDINGS

Through the process of householding or consolidation, our golf customers accounts can be linked which allows us to see the depth & breadth of our corporate relationship

Two Levels of HouseholdingBuilding Customer Relationships

Global Golfer’s Digital Internet Village

And Marketplace

Source: Dr. Van Mayros

Global Golf Knowledge

Base

Resort Clubs International

(RTCI)Fairways to

Heaven (f2H)

Recreation Membership

Services (RMS)

Private Clubs Associates

(PCA)Virtual Golf Tournament

s(VGT)

Golf NewCo

#1

Golf NewCo #2

Golf NewCo #3

Golf NewCo #5

Golf NewCo #4

American Sports

Marketing

Total Qualified Prospects Universe

Total Customer Database

Best Customers Database

Best CustomersCommon Attributes

Best in Class Membership

Total Prospects who best match Best Customers

and Members

Loyalty Club Members

Affinity Club

Optimum Club

Global E T L & Append

External Data Sources

Lexis Nexis

Seisint

InfoUSADonnelley Marketing

ClickData

Others

▪ Global Customer Marketing▪ Global OEM/VAR Revenue Optimization

▪ Global Golf Digital Yellow Pages

D Q

Global Golf Marketing Systems Overview

G L O B A L G O L F M A N A G E M E N T I N C

Marketing Sales

Source: Dr. Van Mayros

Global Golf

Knowledge Base

Resort Clubs

International

(RTCI)Fairways

to Heaven (f2H)

Recreation

Membership

Services (RMS)Private

Clubs Associates (PCA) Golf

NewCo #6

Golf NewCo #7

Golf NewCo

#8Golf NewCo #9

Golf NewCo

#n

Golf NewCo

#9

Golf NewCo #5

Best Customers Database

Best CustomersCommon Attributes

Best in Class Membership

Total Prospects who best

match Best Customers

and Members

Total Qualified Prospects Universe

▪ Global Customer Marketing▪ Global OEM/VAR Revenue

Optimization ▪ Global Golf Digital Yellow Pages

•Google Golf•Global Golf Internet Village•Global Golfer CRM•Global Golf Portal•Global Golfer Insights•Individuals•Households•Businesses•Demographics•Lifestyles•Psychographics•Socioeconomics•Lifetime values•Global segmentations•Global campaign management•Global revenue optimization services•Global customer relationships & mgmt

•Global customer universe ID•Best customer ID, profile & mgmt•Common customer attributes ID•Best available prospects•Revenue optimization products/svcs•Alliances•Partnerships•Loyalty programs management•Cross marketing management•Up sell management•Enterprise customer management•Media planning & management•Global portal membership services•eCommerce marketing services•12 point marketing programs•Membership marketing management

•10% LTV targeting (Black level)•11-20% Platinum Targeting•21-30% Gold Tier Targeting & Mgmt•Cross promotion•Up sell program management•Cross sell enterprise transform•Drive programs management•Internet sales management•Optimum customer sales mgmt programs•Strategic account management•Optimum prospect ID•Optimum prospect management

Global Golf Marketing

Intelligence System (GMIS)

32,000 U.S. GOLF RELATED TARGETS AND PARTNERSGLOBAL OPPORTUNITIES

REVENUE GROWTH & OPTIMIZATION PLAN

Global Golf Marketing SystemsOverview

The New Paradigmof Golf Marketing & Sales Management

Introducing Golf Marketing Intelligence System

Global Golf Market Intelligence System

GMISGMISGLOBALGLOBAL


State-of-the-Art Database Marketing and Intelligent Knowledge solution

Advanced marketing, sales, and development solutions

Solutions identified over a 15 year period from over 22,000 global corporations by Drs. Charles Stryker and Van Mayros

Based on the very best multi-industry marketing, sales and Customer Relationship Management (CRM) practices

Will offer golf related businesses, consumers and/or households, extraordinary insights into the values, wants and needs of every worldwide golfing enthusiast

What Is GMIS ?


Will improve . . .Golf industry awareness, understanding and opportunities

And stabilize golf enterprises’ operations and revenues

Major development and opportunity revenue

Brand awareness, merchandising and recognition

Over 32,000 golf enterprises data to knowledge quality, coordination and management

The effectiveness of existing ticketing revenue and systems

Will identify the entire universe of best available – highest quality prospects

Will optimize business revenue, sponsorship and total profitability

Why GMIS ?


Complete 360 degree views of customers with extraordinary analytics and modeling (CRM)

Extensive profiles, detail and insights into:Common characteristics of best customers (CRM)

Total prospect universe of best-in-class businesses, households and individuals that best match the above ‘Best Customer’ profiles and common attributes (Database Marketing)

Each client’s total market coverage area (Market Knowledge System)

Individuals, households and businesses – Complete demographics, firmgraphics, lifestyles, psychographics, socioeconomics, etc. (Total Marketing and Market Knowledge Solutions)

Details into customers and prospects down to street, zip areas, clusters, counties, cities, MSA, regional, national, etc. (Geographical Marketing Knowledge)

Why GMIS ?

Global Golf Management with GMIS will offer our clients . . .

Platform for Customer Data Integration (CDI)

Customer Relationship Management (CRM) enhancement / upgrade

Extreme database marketing

Feeds intimate customer knowledge across the entire enterprise

Links into Sales Force Automation (SFA) providing 360° at every touch point or channel

prospects

customers

markets

GMISTotally Integrated Golf CDI-CRM-MKIS

Solutions


Ability to cross tab customers/prospects/market segments by Global Golf Marketing Systems’ business units , line of business, product, service, geo area, area of interest, lifestyle, demographics, household type, etc. at every touch point. These same products and services will offered to each client. (Relationship Marketing and CRM)

Ability to identify the best prospects or customers for up sell, cross sell, message delivery, product interest, churn reduction, etc. (CRM)

Extensive insights into ‘best fit’ campaigns - Best customers or prospects with best-fit targeted messages (Campaign Management)

Point & Click queries and ad hoc marketing, market, customer and prospect analysis (Business Intelligence tools - BI)

Ability to integrate existing customer, prospect, market and CRM data into one repository with massive and leading edge DQ and Data Management Support (Customer Data Intelligence – CDI)

Why GMIS ?

Global Golf Marketing Systems with GMIS will offer our clients . . .


Total Customer ManagementCustomer identification, profiling, matching, segmentation, targeting, campaigning, marketing and management Application: CRM

Revenue StimulationRevenue opportunities identification, profiling, targeting, marketing and managingApplications: BI & Database Marketing

Business Unit OptimizationRevenue opportunities stimulation, identification, profiling, marketing and management Applications: BI & Marketing Automation

Total Market Revenue OptimizationTotal revenue opportunities identification, stimulation, marketing and managementApplications: BI & CRM

Base GMIS Applications & Analytics


Churn Reduction ManagementKey customers churn reduction identification, modeling and management Application: BI

Key Customer Up Sell and Cross SellKey customers up and cross sell identification, marketing and management Applications: CRM

Customer Data to Knowledge Management and Quality Control

Interdepartmental data to knowledge creation, coordination, housing and management – common client opportunities view across all business units Applications: CDI

Base GMIS Applications & Analytics

Total Golf Customer Knowledge Management Solutions


360° enterprise views across all units at POS

Comprehensive external data append

POS/POC knowledge

Relationship Marketing

Persistent Linkage (10°

of separation)

On-line customer recognition

Data Mining

Event-driven natural language processing – predictive customer response and opportunity projection

Powerful Insights into Golfers Behavior

SC

Order Entry

Data Quality

Business Intelligence

(BI)

Sales Force Automation

(SFA)

Advanced Customer Analytics

Marketing Information

Systems (MKIS)

Customer Relationship Management

(CRM)

Customer Data Integration

(CDI)

Advanced user knowledge prioritization and data recovery methodology & plan

Data to information to knowledge Customer POS/POC Knowledge & Profit Optimization Proposal Generation

Totally Integrated Golf CDI-CRM-MKIS Solutions

GMISGMISGLOBALGLOBAL

InfoSys Customer Marketing 1

CDI / Total enterprise customer data/knowledge proposal and RFP’s

2Total CDI solutions offerings

3Total enterprise customer knowledge transformation

& roadmap4CDI, CRM, SFA, BI,

Database marketing applications integration

5 Total customer knowledge repository and creation 6

CDI transformation solutions plan & implementation

7CDI technology platform design and install8

CDI technology

platform design &

install

9

GMISTotally Integrated CDI-CRM-MKIS Solutions

CDICDI/Infosys

Global Golf Marketing Systems GMIS Dashboard

File Edit View Insert Format Tools Windows

Query Cube Venn Cross Tab Data Mine Graph Map

Bandings

Individuals

Households

Businesses

Demographics

Lifestyles

Life Stages

Socio Economics

Lifetime Values

CRM

MKIS

BI

CDI

RM

CM

SFA

Customer Relationship Marketing

Marketing Information Systems

Business Intelligence

Customer Data Integration

Sales Force Automation

CM ?

RM ?




Bandings

Individuals

Households

Businesses

Demographics

Lifestyles

Life Stages

Socio Economics

Lifetime Values

CRM

MKIS

BI

CDI

RM

CM

SFA

Customer Rankings

Customer Profiles




Bandings

Individuals

Households

Businesses

Demographics

Lifestyles

Life Stages

Socio Economics

Lifetime Values

CRM

MKIS

BI

CDI

RM

CM

SFA

Potential

Penetration

Projections

Common Attributes

Lifetime Values

Scoring Trends

Best Profiles




Bandings

Individuals

Households

Businesses

Demographics

Lifestyles

Life Stages

Socio Economics

Lifetime Values

CRM

MKIS

BI

CDI

RM

CM

SFA

Penetration

+

0

10

20

30

40

50

60

70

80

90

Upper Middle Lower

October

November

December

John B. Adams $ 15,356 43434442

424444535546668900787899

Seattle

Lonnie Baker $ 12,345 989898000694344445667888

Seattle

Pierce Chambers $ 12, 225 424444535546668901787899

Seattle

Blaine Donner $ 11,998 4244445355466689

Seattle

William Edger $ 11,997 0694344445667888

Seattle

Charlie Fox $ 9,345 42444453 Seattle

Seattle Metro Penetration

Seattle aerial Overlay - Penetration

Penetration by Income Brackets

The Global Golf Marketing SystemsGMIS Dashboard



Bandings

Individuals

Households

Businesses

Demographics

Lifestyles

Life Stages

Socio Economics

Lifetime Values

CRM

MKIS

BI

CDI

RM

CM

SFA

Penetration

+

0

10

20

30

40

50

60

70

80

90

Upper Middle Lower

October

November

December

John B. Adams $ 15,356 43434442

424444535546668900787899

Seattle

Lonnie Baker $ 12,345 989898000694344445667888

Seattle

Pierce Chambers $ 12, 225 424444535546668901787899

Seattle

Blaine Donner $ 11,998 4244445355466689

Seattle

William Edger $ 11,997 0694344445667888

Seattle

Charlie Fox $ 9,345 42444453 Seattle

Seattle Metro Penetration

Seattle aerial Overlay - Penetration

Penetration by Income Brackets

Year 1 Year 2 Year 3 Year 4 Year 5 Total

Total Revenue $ 1,017,600 $ 3,967,800 $ 6,264,000 $ 7,686,000 $ 8,706,000 $ 27,641,400

Total Expenses $ 1,344,600 $ 1,398,384 $ 1,454,319 $ 1,512,492 $ 1,572,992 $ 7,282,787

Net Income ($ 327,000) $ 2,569,416 $ 4,809,681 $ 6,173,508 $ 7,133,008 $ 20,358,613

The Global Golf Marketing Systems Financial Projections

Global Golf Marketing SystemsGlobal Golf Marketing Systems

American Sports Marketing

Leadership in Golf MarketingValue Summary


http://www.rtci.us/

InvestmentIntroducing

“To communicate the vision of your company brand

in a creative and professional styleto meet your organizational goals

and build your business on a consistent annual basis.

“To communicate the vision of your company brand

in a creative and professional styleto meet your organizational goals

and build your business on a consistent annual basis.

InvestmentCorporate Vision

To accomplish this we will use our experience, technology, and global partner

network to bring your product or service to your

consumer.”

To accomplish this we will use our experience, technology, and global partner

network to bring your product or service to your

consumer.”

Attempt to market through traditional means

Lack technology in the promotion and sales of their product and service

Rely on a sales force with little incentive to sell the product

Lack of marketing infrastructure leaving them with: Small databases No customer tracking Flat sales Lack of customer data

Find it next to impossible to grow whether they are an established company or a startup company

Most companies in the golf industry:

InvestmentBusiness Need

ASM will introduce companies to ASM will introduce companies to a a new way of new way of thinkingthinking

ASM will introduce companies to ASM will introduce companies to a a new way of new way of thinkingthinkingwith the primary with the primary focus on combining Hi-Touch & focus on combining Hi-Touch & Hi-TechHi-Tech

with the primary with the primary focus on combining Hi-Touch & focus on combining Hi-Touch & Hi-TechHi-Tech

And to And to maintain and grow their customer maintain and grow their customer demographicsdemographics

And to And to maintain and grow their customer maintain and grow their customer demographicsdemographics

to help companies to to help companies to understand their customersunderstand their customers to help companies to to help companies to understand their customersunderstand their customers

InvestmentThe Marketing Solution

Additionally, American Sports Marketing will Additionally, American Sports Marketing will Additionally, American Sports Marketing will Additionally, American Sports Marketing will

InvestmentThe Marketing Solution

acquire, train and manage the national sales force acquire, train and manage the national sales force for Resort Clubs International, Inc.for Resort Clubs International, Inc.

acquire, train and manage the national sales force acquire, train and manage the national sales force for Resort Clubs International, Inc.for Resort Clubs International, Inc.

ASM will focus on “Five” primary areas of Hi-Touch/Hi-Touch Marketing expertise

1. National Sales Force Acquisition, Training & Management Of RTCI National Sales Force

2. Hands-On, Grass Roots Golf Marketing Campaigns3. Market Share Growth Consulting & marketing

Programs4. ‘National Client’-sponsored Marketing Programs 5. Leverage of Vast Golf Industry Contacts,

Marketing Channels & Technology

Product & Services Overview

InvestmentWhere Hi-Tech & Hi-Touch Come together

Using Our Hi-Touch, “Hands-On” Golf Marketing Skills Combined with Global Golf Marketing Systems . . .

We can Bring You the Best of All Marketing Worlds !

American Sports Marketing will develop complete turn-key marketing and sales programs that involve web-based technology that will generate sales, database growth, and brand awareness with the customer.ASM will adapt to all new cutting edge technology and incorporate this into marketing strategies for their clients. ASM will educate all clients on the technology benefits that drive their ASM programs.

Hi-Touch Marketing Built Upon Hi-Tech Base

American Sports Marketing will create grass roots American Sports Marketing will create grass roots campaigns for sports related companies that are supported campaigns for sports related companies that are supported by cutting edge technologyby cutting edge technology.

American Sports Marketing will create grass roots American Sports Marketing will create grass roots campaigns for sports related companies that are supported campaigns for sports related companies that are supported by cutting edge technologyby cutting edge technology.

Grass Roots Campaigns

Results-based Grass Roots Campaigns

Results-based Grass Roots Campaigns

Golf Travel Packages

Golf Travel Packages

Golf Instruction Promotions

Golf Instruction Promotions

Product Seminars & Education

Product Seminars & Education

Point-of-Sale Promotions

Point-of-Sale Promotions

Consumer Golf Show Promotions

Consumer Golf Show Promotions

Consumer Surveys & Database Gathering

Consumer Surveys & Database Gathering

Product Testing Via Demo DaysProduct Testing Via Demo Days

Supported by Ahead-of-the-Curve Technology

Supported by Ahead-of-the-Curve Technology

American Sports Marketing will create grass roots campaigns for sports related companies that are supported by cutting edge technology.

Grass Roots Campaigns

The initial program for golf is “The Short Game Challenge”. This unique event was developed by an ASM partner for Odyssey Golf in the 1990s.

We are in discussions with Ford Motor Company and J. Walter Thompson for a 2006 rollout. The event will be conducted at over 1000 golf courses across the USA with over 500,000 participants in the event database. The event format allows for surveys, co-branding partners, and product samplings to the event participants and to the host site golf courses. The event thrives on the synergy of participants, golf courses, car dealerships, co-sponsors, media, and the event database. This event will benefit all Resort Club International, Inc. partners. This will be the largest golf event ever held, with the winner facing Phil Mickelson in the finals.

American Sports Marketing with over 50 years experience in the golf industry will use its golf/sports industry network for all projects. We see a definitive fit to consult for small to mid-size golf product and service companies. Here is an area where ASM will develop sales and marketing strategies which will directly benefit those companies. ASM has channels of distribution in place, including sales professionals, retailers, and web partners which will be beneficial for sales, licensing, and marketing of products and services. This network can be deployed both immediately and effectively for the ASM client. ASM will seek fees and possible equity positions from clients based on performance and sales. ASM looks forward to the assisting all Resort Club International, Inc. partners with their sales and marketing programs.

Global Partners

ASM sees the opportunity in developing and assisting companies with web-based subscription and membership revenue.

InvestmentWeb-Based Memberships/Subscription Programs

Subscription revenue is commonly overlooked by most traditional golf industry companies.

ASM believes that when you combine the aspects of a company’s product and service with cutting edge technology you can create some type of subscription revenue for the company. ASM also believes this is the best type of revenue a company can have because of the consistency of the revenue, low acquisition cost factor, and also the growth potential of the subscription base. Some of the fastest growing and most profitable web models are subscription based.

American Sports Marketing will consistently develop and nurture its network of partners within the sports industry (primarily golf). These partners will maximize the value that ASM can bring to the table for any client. ASM also looks forward to growth through acquiring new clients and developing ASM specific programs that will benefit any ASM partner or client. ASM looks forward to consulting with clients on projects that include marketing, sales presentations, brand awareness, and business development. ASM can adapt its sales and support network to its current projects on what largely will be a commissioned-based structure. Taking this position will allow ASM to grow in a productive and cost efficient manner. ASM also looks to leverage its experience and network within the “Golf Industry” to position itself an agent for mergers and acquisitions within the industry

InvestmentMarket Share & Growth

The ASM target market will consist of any company and their customer with a core product and service with the focus on golf or any other sports activityWe recognize this market as global with the first emphasis on the USA, and that we-based technology tools will allow us a broader reach, greater impact, and quicker corporate growth

InvestmentTarget Market

American Sports Marketing recognizes there are some sales and marketing companies working within the Golf and Sports Industries.

Innovative grass roots marketing campaigns combined with cutting edge technology are rare and hard to find.

We have also found a niche’ and believe that ASM can deliver customer tracking and acquisition programs to clients within the Golf Industry. This is non-existent today for 95% of all golf product companies.

Most companies simply don’t track their customers. We also believe the “Short Game Challenge” campaign is unique to the industry

When ASM combines the synergy of its global network, Resort Club International, Inc. partners, technology-based (non-traditional) approach, and vast experience, this will lead to success and ASM will be recognized as a leader by its’ peers.

ASM also recognizes that corporate downsizing will attribute to growth and demand for ASM services and products.

InvestmentCompetitive Landscape

Support all Resort club International, Inc. customers with marketing and sales programs. Be the high touch direct sales force for all RTCI membership programs

Handle corporate sales

Handle event marketing for Resort Clubs International, Inc.

Major sponsor for “Short Game Challenge”

Two marketing and consulting contracts within golf industry. Net Revenue of $50,000 per contract

Acquisition of 20 small to med-size companies for retainer for retainer of minimum $1000 per month

1 contract for supporting subscription-based marketing program for a golf partner with ASM residuals of $25,000 per year

Investment2006 Corporate Goals

Greg has a well rounded background in the golf industry with over 25 years of experience. He has been successful working at the club pro level as a PGA Professional, managing and operating his own golf schools, playing competitively at the highest level, consulting with top-level corporations on specific projects and growing his network of contacts in the industry through positive partnerships. He has partnered in development and sales of the largest online golf school portal www.usgolfschoolguide.com (Forbes Best of the Web), the first syndicated pay per click golf directory on the web www.forecaddy.com (sponsored listings for www.thegolfchannel.com) , and the first pay per call golf marketing model at www.goingolfin.com. Greg has developed a client base that includes Callaway Golf, MBNA, Hallmark Cards, Bushnell Sports, NFL Alumni, and NASCAR and its Key Drivers. Greg attended the University of Louisiana Lafayette on a golf scholarship.

InvestmentGreg Moser – Partner/CEO

http://www.usgolfschoolguide.com/

http://www.forecaddy.com/

http://www.thegolfchannel.com/

http://www.goingolfin.com/

Steve brings a strong and diverse golf industry experience. After graduation from Capital University, attending on a golf scholarship, he became a P.G.A golf professional owning and operating his own golf shop.

He used this experience and migrated to the sales side of the industry. Here he honed his sales and management skills working for industry leading brands such as Callaway Golf, Cleveland Golf, Reebok, Ashworth, Gear for Sports, and Greg Norman.

At Reebok, Steve was instrumental in the launch of the Greg Norman brand.

Steve’s golf industry experience with these major corporations has given him a deep understanding of how the Golf Industry works. His golf network is large and powerful.

Steve is an excellent leader with great sales management skills who can think outside the box.

InvestmentSteve Gray – Partner/VP

InvestmentSteve Gray – Partner/VP

William F. “Billy” Cave Mr. Cave is a Managing Principal for Reliance Trust Company and serves as a liaison for strategic alliances. With more than 45 years of financial services experience, his background includes Managing Director of Chase Investment Bank, as well as senior investment banking positions at Lehman Brothers and Warburg Paribas Becker. Most recently, he held senior consulting positions with Earnings Performance Group and U. S. Banking Alliance. He attended Furman University and is a graduate of the University of South Carolina. He is a member of Baltusrol Golf Club and currently a full-time resident of Georgetown, SC.

Alan Craig Mr. Craig is Managing Partner of SCP Capital, a non-captive pledge fund associated with The Capital Corporation. Mr. Craig has an extensive background working with entrepreneurs and high growth companies. He formed and managed ThinkTEC, South Carolina’s first organization dedicated to developing the State’s knowledge economy and has served as an advisor to a variety of high growth companies. Mr. Craig was formerly a commercial banker and credit analyst, and has also managed a publicly capitalized growth fund. Mr. Craig serves on the executive committee of InnoVenture, South Carolina’s venture capital conference, is President-elect of the South Carolina Investor Network and was Chair of the School of Business and Economics Advisory Board at the College of Charleston,

Scott Grundberg Mr. Grundberg is president of Fieldware Technologies based in Chicago. Fieldware supplies proprietary tracking software to government agencies and Fortune 500 Companies across the World. He is also President of On-Course Technologies, providing the first pace of play software to the golf industry. He has over 15 years experience in the golf industry. Brother (Jim) who is a former VP of Sales & Marketing for Callaway Golf. Mr. Grundberg is a graduate of the University of Colorado.

InvestmentAdvisory Board

Year 1 Year 2 Year 3 Year 4 Year 5 Total

Total Revenue $ 359,000 $ 768,000 $ 1,295,000 $ 1,775,500 $ 2,405,000 $

6,602,500

Total Expenses $ 399,000 $ 447,000 $ 689,500 $ 858,500 $ 1,140,500 $

3,534,500

Net Income ($ 40,000) $ 321,000 $ 605,500 $ 917,000 $ 1,264,500 $

3,068,000

InvestmentFinancial Projections

leadership in golf marketing our enterprise companies a wholly owned subsidiary of

Documents

golf database

golf industry marketing

global golf world year

golf related companies

global database golfers

golf related businesses

tech marketing products

owned subsidiary of