LEADERSHIP IN EMERGING MARKETS

Stella Sim

INTRODUCTION

Businesses are rapidly looking to the Emerging Markets as centers for

growth. So how do we successfully lead the “new” workforce ? How do we prepare leaders to face workforce

challenges that are still being defined? How can we best understand the context of leadership and prepare

leaders accordingly?

HIGHLIGHTS

Today, we will be addressing 2 topics :

1. Who is tomorrow’s employee ?(knowing the employees)

2. How do you prepare yourselves as leaders for the Emerging Markets ? (adapting your approach)

MARKETS are different..

PEOPLE are different..

LEAD differently..

HIGHLIGHTS

What are the demographic factors shaping the workforce?

What are the cultural factors shaping the workforce?

What are the social factors shaping the workforce?

What are the motivating factors behind their ambitions?

What shaped their understanding of how an organization functions?

Hence ..What do you need to adapt in your leadership approach?

To discover who the “new” workforce is and why they are unique, you need to answer...

THE EMERGING MARKETS8 Key People Trends

1) Collectivism over Individualism

2) Family vs Corporate mentality

3) Younger population

4) Informal vs Formal learning

5) Educational experiences of recent generations

6) Leader hierarchy

7) City life vs Rural life

8) Diversity in classes of people

8 KEY PEOPLE TRENDS #1

Collectivism over Individualism

Strong, cohesive groups

Protect each other with unquestioning loyalty

Herd mentality

8 KEY PEOPLE TRENDS #2

Family vs Corporate Mentality

Businesses traditionally run by familiesTypically paternalistic and autocraticBased on informal social network and family connectionsNeed to evolve into a culture of performance based on merit

8 KEY PEOPLE TRENDS #3

Younger Population

Emerging markets - the youngest populations in the world

Tendency of young workforce to put self over work – immediate gratification is the order of the day Need to keep them constantly engaged, motivated

Harness their energy & insatiable appetite for learning

8 KEY PEOPLE TRENDS #4

Informal vs Formal Learning

Historically - informal learning, family discussions and social interactions

Current trends – online courses, seminars, webcasts

Provide coaching on current learning trends – linking learning to attainment of career aspirations

Create a culture of individual ownership for learning & career development

8 KEY PEOPLE TRENDS #5

Educational Experiences of Recent

Generations

Literacy rates & educational standards have risen

Ensure equal support systems, promotional & global opportunities are provided

Recognize local contributions & achievements regardless of language barrier

8 KEY PEOPLE TRENDS #6

Leader Hierarchy

Due to historical reasons, tendency towards direction-centric leadership mentality

Local leaders to be more open towards delegation of authority & empowerment as well as inclusion of workforce in decisions

Critical to re-condition workforce to embrace ownership & accountability

8 KEY PEOPLE TRENDS #7

© Copyright 2010 Hewlett-Packard Development Company, L.P.

City Life vs Rural Life

Massive development of new cities - led to an influx of workers into the citiesLeaders to understand source & motivation of workers - to attract & retainStrategize locations to be near source of talents

8 KEY PEOPLE TRENDS #8

Diversity in Classes of People

A new middle class is rising from poverty

Objectivity & transparency in leading a well-heeled workforce who will not hesitate to assert their rights

Need to reflect on what it means for talent attraction, recruitment, retention and development.

How can you, as Leaders,

manage more effectively in

emerging markets?

How can you, as Leaders, manage more effectively in emerging markets?

Set an Example

Never Stop Teaching

Allow Juniors to Learn from Mistakes

Make sure they learn from their Failures & Successes

Transform Crisis into Opportunity

THANK YOU!