leadership and librarians
DESCRIPTION
Slides de apresentação de Stephen Abram para o XXV Congresso Brasileiro de Biblioteconomia, Documentação e Ciência da InformaçãoTRANSCRIPT
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Leadership and Librarians
Stephen Abram, MLSFebab FederacaoFlorianopolis, BrazilJuly 11, 2013
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Where have I learned?
• Associations• Jobs• Consortia• Politics• Travel• Mentoring• Training• Projects• Be the change and
change the world
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What is Leadership?
Leaders see an improvement to be made – a desirable future state, sometimes before others, and actively seek to achieve those
improvements.
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Who is a Leader?
Everyone can lead.Leadership is different from
managing or supervising.
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Lies we tell ourselves
• I’m not a leader• Shyness versus introversion• I don’t do presentations to management• People will notice my good work• They’ll read my report, memo . . .• Leadership is someone else’s job• I don’t make the decisions around here…• That’s their responsibility – not mine• Criticism in the absence of constructive criticism and
critical thinking
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Followership
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Future Driven, Scalable Leadership Training for Librarians
• Northern Exposure to Leadership Institute• iSchool at Toronto e.g. Public Library Institute• Crucial Conversations• ALA Emerging Leaders• Mountain Plains Leadership Institute• Tall Texans• Snowbird• iSchool @ Toronto Symposia
– MOOCs, Makerspaces, New Measurements, Crowdfunding…
• Etc.
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Recent Research: PhD Dissertations on Leadership in Libraries
Mary-Jo Romaniuk, San Jose State Univ.Cheryl Stenstrom, San Jose State Univ.Donna Brockmeyer, Univ. of Saskatchewan, Thomas More CollegeKen Haycock, Marshall School, University of California
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Research Insights into what Makes a Difference
• Passion is foremost• Confidence next• Influence not just Advocacy• Risk Taking – in context• Change Management• Flexibility• Dealing with Ambiguity – having the aptitude to
introduce change aligned with the future state.• Influencing Skills = selling ideas
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What doesn’t help or work
• Not taking the long view• A dysfunctional view of time• Being risk averse• Playground competition• Lack of cooperation• Backbiting and blamestorming• Fear of change or, indeed, fear at all• Generally – ‘negativity’
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SLA Alignment ResearchKey Highlights:• True Relationships (not just contacts)• Real Networks, Collaboration• Consultation – based on authority, expertise, quality
and short conversations • Speed – Save Time• Packaging for Added Value Answers• Educate and Train• Understanding libraries/ians is an underserved and
regularly expressed need11
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Positioning the Library and Librarian / Library Staff
Real professionals have names and reputationsWhat is your value proposition?You versus the library versus the institution?Why do you, the library, or your institution exist?
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Librarian Magic
What are your magic tricks?
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SmellyYellowLiquid
OrSex
Appeal?
The Complex Value Proposition
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Communication theory: For adults to use a librarian effectively they have to admit thatthey don’t know something and that requires openness, trust and a peer relationship.
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Risk Taking in Librarianship
Avoiding the triple diseases of:1. Conflict avoidance2. Passive resistance3. Risk aversion
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Too Much Respect for Rules
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Fear of Looking Silly
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Too Little Time
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Studying Things to Death
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Fear of Success
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Failure to Reward Risk
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Digital risk has raised the bar on risk taking in library land.
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So Much Complication!
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Too Much Respect for Tradition
While Neglecting to Curate the Future
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Are there any of these in your library?
The Black Hole
Sucking the life out of initiative(s)?
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Grocery Stores
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Cookbooks, Chefs . . .
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Cookbooks, Chefs . . .
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Meals
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The new bibliography and
collection development
Ask Us, KNOWLEDGE
PORTALSKNOWLEDGE,
LEARNING,INFORMATION &
RESEARCHCOMMONS
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THE EXPERIENCE OF THE LIBRARYSo let’s talk about . . .
36
Human
Resources
Service
Learning
Value
SIMPLIFY
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SHARING YOURSELF AND YOU
Up Your Game• Embedded team member• Embedded teacher• Embedded research coach• Embedded personal librarian• Re-intermediation• Tools – business cards, e-mail sigs, web pages, social media (Facebook, Twitter, LinkedIn, Tumblr,…)
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UNCOMFORTABLE CHOICES: SACRIFICEUp Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes – This isn’t a typo• Increase investment in future successes – learn from failing• Look at TCO - Do NOT value your own time at $zero• Look at all costs incurred and not just hard costs• Review the opportunity costs in soft costs (e.g. ILL …)
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Being Open to Ambiguity
Be the Change We Want to See
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Entering the Knowledge Era
• Right answers/facts give way to consensus answers/informed guesses
• Information combined with Insight rules• Knowing where and how to look is infinitely
more valuable than knowing facts• Knowledge is an immersion environment -
an Information Ocean - where are the maps that work here?
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Five Laws of Library Science
• Books are for use.• Books are for all; or, Every reader his book.• Every book its reader.• Save the time of the reader.• A library is a growing organism.
S.R. Ranganathan
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Five New Laws of Library Science
• Libraries serve humanity.• Respect all forms by which knowledge is
communicated.• Use technology intelligently to enhance
service.• Protect free access to knowledge.• Honor the past and create the future.
Walt Crawford and Michael Gorman
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Librarian Core Value Commitments• Democracy• Stewardship• Service• Intellectual Freedom• Privacy• Literacy and Learning• Rationalism• Equity of Access• Building Harmony and Balance
– Michael Gorman, Library Journal, April 15, 2001
VALUES
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To have the right staffGet the right information
In the right format To the right people
At the right timeTo make the right decision
RIGHT
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Leadership is People not Projects
• "Successful knowledge transfer involves neither computers nor documents but rather interactions between people."
Tom Davenport
People like librarians, teachers, faculty, counselors, therapists, social workers, advisors, . . .
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Taking The Knowledge Positioning
• Data >>>• Transformations are:• Applying standards• SGML, HTML, Fields,
Tags, MARC, normalizing . . .
• Information >>>• Transformations are:• Representing data:• Display, Chart, Format,
Publish, Aggregate, Picture, Graph, Sort, Rank, Highlight, etc.
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Taking The Knowledge Positioning
Data >>> Information >>>Knowledge >
Applystandards
TangibleRepresentationsof Data
LearningKnowingFilteringEvaluatingBalancing
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Knowledge is not the path to:
WISDOM
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Taking The Knowledge Positioning
• Behaviour• Decisions that result in action, even if that action
is non-action• Key success factors are intelligent, informed and
impactful results• Has value in proportion to its results in the
context of the individual or social organization• Measure behavioural impact – don’t just collect
statistics.
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Taking The Knowledge Positioning
Data====>
Information=======>
Knowledge======>
Behaviour======>
Apply Stand-
ards Store
&Move
Display Chart Graph Publish Picture Format
Knowing Learning Filtering Evaluating
Gerunds
Do Decide Choose Apply Enact
ActionVerbs
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Transformational Process
• Data• Information • Knowledge• Behaviour
• Norm• Form• Transform• Perform
Success
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The Five Stages of Technology Adoption
• Awareness• Interest• Evaluation• Trial• Adoption
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The $60 Million Dollar Question
How do we more speedily process our organizations through this cycle?
CHANGE
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• Innovators• Early Adopters• Early Majority• Middle Majority• Laggards• Non-Adopters
2.5%13 %17.5 %33.5 %17.5%16%
The Classic Corn Research
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The Classic Corn Research
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What Favours Rapid Adoption?
• Relative Advantage• Compatibility• Complexity• Trialability• Observability
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The Market Adaptation Sequence
• Product Acceptance• Motivation• Confidence Level• Education / Attitude• Acceptance Criteria• Selling Strategy
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Understanding Adoption Types: Innovators
• Technology fascination• Motivation -- Implement New Ideas• Confidence Level High -- experiment, risk• Self taught, independent• Latest technology, few features, performance• Self sold, when turned on, word of mouth
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Understanding Adoption Types: Early Adopters
• The coming thing• Motivation -- leap frog the competition, prove
business• Willing to try new things, reasonable risk• Will attend night school to learn• Innovation, better way to do job, selective• Sold on benefits, references, word of mouth
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Understanding Adoption Types: Late Adopters
• Obvious solutions to problems• Motivation --social pressure, fear of
obsolescence• No risk, slow to change, needs references• Seminars, proven products, hand holding• Brand important, pay for needed features
only, terms & conditions important• Examples, address cost/technical support
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Understanding Adoption Types: Laggards
• Absolute need• Extreme competition/social pressure • Reluctant to change• Will send someone to a seminar, needs proof,
ease of use• Lowest cost, competitive terms, brand• Productivity increases, fear
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What kind of librarian are you? Critical thinker or Criticizer?What is your library culture around change or innovation?
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Leaders have many modes.
They choose to use the personal behaviour that works in the situation.
Be 3D or 6D, but not 1D
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"An optimist is someone who says a glass is half full. A pessimist says it's half empty. A
leader might say, "Looks like we've got twice as much glass as we need. Let discuss it."
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Are you on the ‘hits’ train?
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BIGDATA
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QUALITATIVE INFORMATION
QUANTITATIVE DATA
and
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STATISTICS
MEASUREMENTS
versus
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Are you locked into a traditional library mindset?
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What about value and impact?
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LISTEN TO THE MUSIC IN YOUR HEAD
Exercise your mind about the rhythms of your work. . .
87
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Or shall we stick with this?
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Algorithms
• Search differentiator• Commercial algorithms versus those based on big
data • Measuring end user success versus known item
retrieval…• “Romeo and Juliet”• Problems with the unmonitored trial
– Wrong tests– Poor sampling– Mindset issues
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Sharing Learning and Research• Usability versus User Experience• End users versus librarians• Known item retrieval (favourite test) versus immersion
research • Lists versus Discovery• Scrolling versus pagination• Devices and browsers and agnosticism• Satisfaction and change• Individual research experience vs. impacts on e-courses,
LibGuides, training materials, etc.
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Focus and Understand on the Whole Experience
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Statistics, Measurements and Analytics
• Counter & Sushi data are very weak metrics that don’t provide insights into the critical stuff
• Database usage (unique user, session, length of session, hits, downloads, etc.)
• Web and Google Analytics (6,000+ websites)• Foresee satisfaction and demographic data• Search Samples (underemphasized at this point.)• Time of Year Analysis • ILS Data (from clients &n partnerships)• Geo-IP data, analytics and mapping.• Impact studies and sampling – especially on training• Gaining insight from information and data
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Analytics
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Conclusion: 28 Key Tips
Good not Perfect It’s not the steps that cause delays in development -
it’s the space between the steps No mistake is ever final. Freeze and Go! The right metaphor is seasonal
change - not revolution or evolution Prefer action over study: If you’re studying
something to death - remember that death was not the original goal!
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Conclusion: 28 Key Tips
Mock-Up, Build, Rebuild, Beta, Pilot, Launch, Re-Do
Remember the rule of six (6). You get very diminishing returns after asking the same question of like people.
Remember the 15% rule: Humans have extreme difficulty in actually seeing a difference of less than 15%.
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Conclusion: 28 Key Tips
Use the 70/30 rule: “I agree with 70% and can live with the other 30%.”
Remember the old 80/20 rule standby: No matter how few or many users you have, 80% of your usage/revenue/etc. will come from 20% of your users.
Remember the 90/10 rule. 90% of your costs are in implementation, not development.
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Conclusion: 28 Key Tips
“Productize”: Be able to physically point at your product or service.
Get out of your box! It is unlikely that you are the alpha user profile.
You can’t step in the same river twice. Your knowledge of the new development means you probably cannot see the potential pitfalls.
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Conclusion: 28 Key Tips
Understand the differences between features, functions and benefits.
Understand your customer and don’t assume - TEST.
Don’t just ask your clients what they do, will do or want. OBSERVE them.
Have a vision and dream BIG!
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Conclusion: 28 Key Tips
Ask the three magic questions:What keeps you awake at night?If you could solve only one problem at work, what
would it be?If you could change one thing and one thing only,
what would it be? Never underestimate the user – especially
students. Seek the real user.
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Conclusion: 28 Key Tips
Respect information literacy, learning styles and multiple intelligence.
Understand the adoption curve. Do research for yourself too. Set up alerts on
your hot issues. Bring management on side first, then
customers and users, BEFORE you launch.
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Conclusion: 28 Key Tips
Feedback is a gift - you can keep it, return it, hide it in the closet. Don’t overvalue one piece of out-of-context feedback or let it loom out of perspective and balance.
Measure - don’t just count: Decision-makers CANNOT interpret your statistics.
When you have 100 options to choose from the critical skill isn’t choosing 5 but sacrificing 95.
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The Library as Sandbox
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Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners
Cel: [email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen Abram
LinkedIn: Stephen AbramTwitter: @sabram
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