leader of china’s safety - china kids...
TRANSCRIPT
• Sole national trade body for the industry
• More than 5,000 members (brands, retailers, distributors)
• Leader of China’s Safety Standards Committee and Technical Committee for “China Compulsory Certification” (CCC)
• More than 90 years experience in organizing large-scale commercial events
• Organizer of more than 80 trade fares in Cologne and abroad
• 8 trade fairs in China• 5 trade fairs for Kids and
Baby Products worldwide• Organizer of Kind + Jugend
B2B
B2CPERSONALIZEDDIVIDED
True B2B • first three show days only for
qualified trade visitors for focused business environment
True B2C• two more public days
optional for exhibitors with plenty of exciting and crowd-pulling activities
China Kids Expo provides tailor-made concepts for each international exhibitor to
• meet exactly the people they are looking for
• create the particular awareness they need in China
Exhibitors define their
particular target groups
CKE utilizes its
network to organize required target groups
CKE brings
selected target groups right at to the booth
Company Introduction
---latest product
news ---
participation announcement
at CKE
BuyersRetailers
DistributorsWholesalersImportersExporters
ManufacturersMedia
CKE’s significance in China and abroad attracts almost all relevant media representatives from the industry. We organize interview sessions with for all international exhibitors free of charge
Exhibitors get the opportunity to share their expertise or present their products to the audience at the CKE Forum in hall W1 as panelists, keynote speakers or organizers of a show program.
Get in touch and exchange ideas with China’s leading decision makers at the country’s largest gathering of the industry with show program and dinner at the evening on the first day of the show
The China Toy & Juvenile Products Association (CTJPA) offers assistance in issues related to the China Compulsary Certification (CCC) and strong onsite support in case of IPR infringements
96%of all companies regarded their participation as
“successful” or “very successful”
94%of all exhibitors intend to
“likely” or “most likely” participate again in 2016.
China Kids Expo (CKE) is a huge international event and a big gathering of global
important brands and buyers from the baby products industry. It gives us great
help in the promotion and development of our brand in the local market.
- Mr. Steve Liu Combi (Shanghai) Co., Ltd.
“
”
Contact EuropeJulia DegnerTel. +49 221 821-2290Fax. +49 221 821-3908Email: [email protected]
Contact ChinaJohannes Mueller-DiesingTel. +86 10 6590 7766 -723Fax. +86 10 6590 6139Email: [email protected]
Your E-Commerce Partner in China
Partnering for Success
04 Who is Netops?
01 What’s a TP?
02 Why do You Need a TP?
03 What Services a TP can Provide?
05 Win-Win Cooperation
Contents
- 3 -
What’s a TP?
- 4 -
TP=Taobao / Tmall Partner
01 What’s a TP
A TP is a service provider offering integrated e-commerce solutions and helping global brands to enter China e-commerce market.
- 5 -
Why do you need a TP?
- 6 -
02 Why do You Need a TP?
The unique EC environment &
Complicated rules of the platforms in
China
Save you a large amount of money
and time
Leave the work to the professionals
- 7 -
What services a TP can provide?
- 8 -
03 What Services a TP can Provide
E-Commerce Strategy
E-Commerce
Operations
Digital
Marketing
Customer
Service
IT
Support
• E-Commerce market
strategy
• Brand positioning
• Market research &
industry analysis
• Multi-platform store
operations
• Product Strategy
• Merchandising
• Online campaign
planning
• Integrated marketing
• Search engine
marketing
• Word of Mouth and
community
management
• Media buying
•Professional pre-sales
& after-sales
customer service
• Around the clock
service
• TP’s own or 3rd party
warehouses and
logistics services
• Coordinating the
bonded warehousing
& logistics
•E-Commerce
technology
• CRM system
• EPR system
Warehousing
& Logistics
- 9 -
Who is Netops?
- 10 -
Leading TP Company Specialized in Baby & Maternity Industry
- 11 -
04 Who is Netops– Basic Info
Founded in July, 2009
Registered Capital 38,000,000 RMB
EmployeeAround 300 employees50% of the staff are shareholders
Turnover 2013, 500M RMB2014, 700M RMB2015, 1000M RMB
ExpertiseBaby & Maternity, Apparel
FinancingJun., 2011, first round angel financing 32M RMBAug. 2014, second round financing 51M RMBJun., 2015, third round financing 100M RMB
- 12 -
04 Who is Netops– Advantages
Core team members from Alibaba; already built up many
top brands
Certified TP company; maintained a good relationship with platforms; know platform
operation rules well
40 million members; members layered in different
specializations to achieve precision marketing & branding
Self-developed CRM system, OA system and E-Commerce ERP
system
Professional Team Platform Resources Membership IT Support
- 13 -
04 Who is Netops– Our Clients
- 14 -
Win-win Cooperation
- 15 -
We treat all our brand relationships as long-term partnerships with a collaborative vision towards a
common goal .
1
Alibaba Group
Terry von Bibra
MD Alibaba DACH, Eastern Europe
and Turkey
$25 Billion IPO
2
3
The new
9
Our Mission
4
to make it easy to do business anywhere
Founded in 1999 by 18 entrepreneurs led by
Jack Ma, a former English teacher from Hangzhou,
China.
The founders set out to help entrepreneurs, with the
belief that the internet could level the playing field
and unleash the potential in the country.
Alibaba aims to build the future infrastructure of
commerce and be a company that lasts 102 years.
The early Alibaba team working out of Jack Ma’s apartment in Hangzhou in 1999.5
Alibaba, the world's largest e-commerce marketplace
US$ 485Bn annual GMV in 2016 fiscal year
+10M active sellers
Annual active buyers: 434 million/200 countries
Cainiao Network: 42 million deliveries daily (average)
>1Billion product and service listings
March 31st 2016: RMB 3Trillion Milestone
6
And they help us make history every 11th November…
• In 2015, $14.3 billion sold in 24 hours, +60% growth on 2014
• We set 9 Guinness World Records
• 232 countries participated
• 1/3 of all sales were from international brands
• 69% sold on mobile
• At its peak, we processed 140,000 transactions per second
• A total of 467m orders were generated
2015: $14,3 billion
2009: $8 million
2010: $140 million
2011: $750 million
2012: $3 billion
2013: $5 billion
2014: $9,2 billion
7
8
By 2020, Chinese consumption will have grown by
$2.3 trillion
12,4
4,2
1,3 1,8
2,6
2,3
1,6 0,5
15,0
6,5
3,02,2
U.S. China India Germany
Total
Consumption growth 2015 – 2020Private consumption 2015
9
By 2020 China will be the largest market in the world for
imported e-commerce goods
$21 B
$245 B
2014
2020e
10
There is still plenty of
• Only half of China’s population is on the internet, and half of China’s
internet users shop online.
• Around half of China’s population has limited access to brick and mortar.
• The most popular way to access the internet in China is through a mobile device.
Rural populations are getting online by leapfrogging PC use altogether*.
* Source: CNBC China: Mobile users as of Dec. 2014
China’s rural population now has access
Our marketplaces provide China’s 600 million rural
citizens with access to goods from around the world.
We are currently building 1,000 county-level rural
service operation centers, and 100,000 village-level
rural service centers to better facilitate rural delivery
services throughout China.
11
12
Our Platforms – Our Ecosystem – Our Business
Core Commerce Mobile Media & Entertainment Local Services
Payment & Financial
Services
Logistics
Marketing services
Data Management Platform
Cloud Computing
OTT
Tickets
Enabling businesses to connect and sell directly to hundreds of millions of
consumers across China, Tmall.com has become the largest B2C shopping site in
China
13
Our eco-system enables us to lead in e-commerce (Tmall has >60% market share in China)
Shares of China B2C Online Shopping Websites (Research Jan 2015)
61%19%
1% Tmall JD
Suning VIPshop
Gomei Yihaodian
Dangdang Amazon.cn
Yixun Jumei
Others
14
Amazon.cn
15
Tmall’s Strategic Market Positioning
Add Your Brand
to this Global
Community
Enabling Chinese consumers to upgrade their quality of life
through new brands as well as new product categories.
16
Tmall Global
• 179% YoY growth in the quarter ended Dec. 31, 2015
• Demand for foreign brands underscored by high growth in product categories baby food and baby care, health and
nutritional supplements and personal care products
• Tmall Global offers more than 5,400 international brands from 53 countries and regions
Most Popular Product CategoriesTop Ten Countries Tmall Global
Shoppers Ordered from in 2015Mobile Tmall
17
Partnership Model
Tmall Global Store
Retail or Brand Owner Tmall/Tmall Global3rd Party
Service Provider
• As the e-commerce business
owner, you form the team,
secure marketing resources
and work with your
operations partner to
promote business growth
• IT and Payment
Infrastructure support
• Data & Analytical tools
support
• Traffic & campaign support
• KA service consultation
support (Operation &
marketing campaign)
• Marketing optimization
support (Alimama media
spending)
Cainiao Logistic
• Cross-border solution
systematic facilitator (
working with customs/
warehouse and last mile
delivery partners)
• Logistic Data & analytical
tools support
• Critical e-commerce
operation execution partner.
Provide daily store operation
and optimization service
Baby Food & Products
Household Goods
Electronic Appliances
Beauty and Personal Care
Health Goods and
Health Supplements
18
Top-Categories
Data source: www.analysys.cn
China: Huge Market For Mom & Baby Products, And
Keeps Growing• The 4th wave of new born babies is coming: Big population of 20-30 years old couples preparing to have
babies. GOV promoting two child policy (Oct 2015)
• 0-14 population shows positive growth rate after 2012, and the trend is steady.
• Forecast of China Mom & Baby product retail market reaches 2.3 Trillion RMB (€ 306B) in 2016 andforecasted to grow to 3,1 Trillion RMB (€415B) by end of 2018
2010-2018 China new born population (in 10k) China Mom & Baby Product Retail Market Size
GMV (100MM RMB) Growth Rate
19
In Q1 2016, Mom & Baby products market size will reach 32 Bn RMB
Data source: www.analysys.cn
8,3 10,3
18,8 17,4
21,8 23,5
29,2
26,4 28,5 28,1
32,7 32,7 34,6
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
Bn RMB
Steady Growth Of China Online Market For Mom &
Baby Products
Tmall.com – Premium Brands
21
Tmall.com – Global Premium Brands
22
Tmall.com – China Premium Brands
23
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together in China
• Long-Term
• The Right Partners
• Internal Expectations
Team• Local e-commerce Manager
• Build solid partnership with experienced TP
• Be Agile/Fast (promotions, inventory)
• Be Flexible
• Build your brand and customer fans
Operations
• Think Different Business
Some tips
for
success
25
26
Embassy Team: Germany, Switzerland, Austria, Turkey
and Eastern Europe
GermanyAustriaSwitzerlandPolandCzech RepublicSlovak RepublicHungaryRomaniaSloveniaCroatiaBosnia-HerzegovinaSerbiaMontenegroKosovoMacedoniaBulgariaTurkey
11 warehouses nationally covered (exc. Hong Kong, Macao and Taiwan)
Warehouse space 500,000+ square meters totally
50+ cities have next day delivery service. Some cities have the same day delivery service
海南
吉林
辽宁
河北
山东
福建
江西
安徽
湖北
湖南
广东广西
河南
山西
内蒙古
四川
贵州
云南
江苏
浙江
北京
天津
重庆
甘肃
青海
西藏
新疆
黑龙江
陕西
宁夏
TJ
SH
SD
Jinhua
GZ
WH
CD
Suzhou
Tmall Super-Mart Business Model -Put in storage solve the brand warehousing and delivery issue
2016 Strategic Planning
-Become the No.1 supermarket in China within 3 years
LOYALTY
DEVELOPMENT
Win-Win
Service
Business Size
Influence power
VIS
ION
Consumer 1st choice of FMCG Platform
Carefully
Chosen
High-
Quality
Perfection
Service
Variety Fair PriceGood
Service
Up grade
FMCG Brand 1st Choice of Business Partner
① the Fastest Growing and the biggest sales
Platform
② One of the Most valuable Media Platform
③ the Most effective data marketing Platform
De
ve
lop
me
nt
Stra
teg
y
29
Tmall Classic vs. Tmall Global
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.
Store has Chinese business license
Product is stored customs-cleared in Mainland China
• Chinese legal entity required
• Corporate bank account within China and Payment
received in CNY
• Trademark registered in China
• Warehouse within China
• Shipment and delivery within China
Business is located abroad
Product may be imported on a per-order basis
• International legal entity
• Home country bank account and Payment received in local
currency
• Trademark registered in home country
• Warehouse outside China
• Shipping from overseas directly to Chinese consumers
Tmall Global Success Story: Metro
After forming a strategic partnership in September 2015, Metro significantly increased
their sales in China bringing high quality German products to the market.
On Singles Day 2015, Metro sold 2,243,193 liters of milk!
30
We continue to expand internationally
Already buying from all over the world Global Cloud clients Events and Launches
International talent coming to Hangzhou Promoting Country Pavilions Strategic international investments
31
Your Brand on TMall
• Your Store / Your Brand
• Mobile
• Marketing: • OnSite: Search / Promotions
• Youku
• Alimama
• Your Value Proposition32
016Q1 Market Share of platforms for China Online
Market of Mom & Baby Category
2016Q2 Market Share of platforms for
China Online Market of Mom & Baby Category
Tmall 42.6%
Data source: www.analysys.cn
Tmall.com – Pioneer And Premium Platform For Mom &
Baby Products Tmall.com has a 47% share of the Online Mother & Baby category in China
Tmall 47.3%
33
Brand Building
PlatformUni ID Brand Private Data Bank
Smart CommunicationSmart Strategy
Consumer
Segmentation
Touchpoint
recommendationAware Interest
Brand radar (targeted Reach)
Screen takeover (Mass reach)
Loyalty
P4P & Display
Merchandizing
Promotion
Brand zone & Fans party
Purchase
Membership
Marketing Solution – How to work with Alibaba through
Uni marketing
Smart Operation
34
95%+ internet users
性别
年龄学历
职业
消费级别
家庭状况
车房
宝宝
父母
楼盘
常住
天气/空气
短期目的地
省到镇
移动位置
商圈 途径位置
正在位置
作息
时间节点
回溯过程
阶段淡旺季
销量
产地
包装
容量
运输
促销
设计
功能颜色
全网触点
节点媒体
流转链路渠道
关注
搜索
比较
分享
收藏
参与
购
评价复购
评论
机票
关注
搜关键字
美食
旅行音乐
电影
景点
休闲关联购买
When
How
Where
Why
What跨屏
Who
Massive coverage Multi-dimensional depth
Marketing Solution – Uni ID: live data with massive coverage and
depth
35
Flagship storeFans Party
Brand building
platform
A content hub and interactive platform on Tmallwhere brand can engage with consumers and accumulate fan base as well as to drive conversion to purchase, which include 5 modules include picture, follow, gaming, video, H5 and live streaming.
Content, creative and operation managed by brand..
Revenue generation (traffic, conversation, purchase frequency, basket size) and CRM platform that maximize consumers' life value, 3 key components including membership, merchandizing and promotion
Marketing Solution - A Tmall platform supports brand
building and business growth
People Sales
36
37
Logistic Solution
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.
China
Warehouse
China
Port
China Bonded
Warehouses
+ Duty & Import VAT
Consolidate Overseas Shipping
+ Custom Clear + China Courier
China Courier
Overseas
Warehouses
Tmall Global
Tmall Global
VAT 70% or (VAT+Consumer tax) 70%
Customs CIQOverseas Shipping
Domestic
Shipping
Overseas Shipping
Custom Clear + China Courier
Tmall Classic
+ Sales VAT
VAT 70% or (VAT+Consumer tax) 70%
Overseas
Merchants
Chinese
Consumers
Consolidated BondedGeneral trade
Tmall Direct Import Store – Where Your Brand Will Be
Placed
38
Tmall ExternalMid-Class
2. Cultivate demand
Re-activation
4. Complementary to Tmall
1. Create demand and new customer acquisition
3. Meet demand
Why Tmall Direct Import – Product Selection Strategy
1. Create demand：exclusive/limited distribution, resolve the availability of what customer want, and great control of the supply chain.
2. Cultivate demand：selected high quality to improve customers' lifestyle, good control of the supply chain
3. Meet demand：already is top SKUs in China, reduce cost and ensure competitive price though direct import, to meet the demand of Mid-
class and maintain price image as well.
4. Complementary to Tmall：Complementary products, compete with retail competitors, to give best shopping and price experience to Tmall
customers.
39
Endorsed
By Tmall
Easy
And
Efficient
Brand
BuildingLow Risk
Benefits
For Brands but More
Why Tmall Direct Import – Brand Connecting With
Consumers Easily
• Advantages for brand engaging middle class consumers with Tmall Direct Import.
– Test your brand or products directly with targeted consumers.
– Promote your brand with low costs in marketing and advertising.
– Tmall endorsement.
– Low efforts on legal process and operation manpower.
– Dedicated logistic and warehouse solutions.
– One-stop solution for brands’ supply chain in China (planning)
40
• TDI Introduction
• Brand Introduction
• China Market Insight
• Agree On cooperation
• SKU, Quantity, Price
• Document Preparation
• Sign Contract & PO
• Sample Checking
• Designate Logistics
• Inspection
• Shipping to Warehouse
• Product Listing
• Product Selling
• Payment
Getting Started – How To Sell With Tmall Direct Import
• Fully Optimized Experience For Brands
– Dedicate Purchasing Team To Work With
– Negotiable Contract
– Sophisticated & Dedicated Logistic Solutions
– Various Big Sale Campaigns (Seasonal, Routine, 11.11, etc)
Initiate Interest Contract & PO Sample & Shipping Sell & Payment
May in different order with pre-sale, etc
41
Brand to
provide
products
Information to
us
PO issued to brand
Backend of the
system
Edit the
detailed page
of SKU
Detailed page of
SKU
SKU
being put
on line
More info shown
on APPManufactory
Overseas
LogisticsOverseas
Warehouse
International
Logistics
China
Warehouse
Inbound Delivery
Chinese
Consumers
Advertising to
Chinese
Consumers
Buy
Getting Started – Work Flow For Selling Products On
Tmall Direct Import
42
Brand Show Case – Hansgrohe
Hansgrohe
• Tmall Direct Import and
Hansgrohe established
strategic partnership with
exclusive made in Germany
products only
• Enable Hansgrohe to
successfully brand awareness
building online to Tmall
customers with Germany
quality but very competitive
price
• Tmall Direct Import working as
exclusive business partner to
provide online brand/products
launching solution
43