lead generation tools that get results
DESCRIPTION
Mark Berger's presentation from the Fordyce Forum 2008TRANSCRIPT
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Lead Generation Tools That Get Results
A look at some of the most popular and productive commercial tools available to the
sourcing and recruiting community.
By
Mark E. Berger, CPC, CIR
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Today’s Agenda
Why Use the Tools?The Big Boards Resume Generating ToolsName Generating Tools Business NetworksSocial NetworksResume Distribution Services
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Monster; CareerBuilder; HotJobs; et. al.
On the plus side…Database PopulationEasy to SearchActive Status of Candidates
On the minus side…Competition Among RecruitersCompetition Among ClientsActive Status of Candidates
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Getting Passive Candidates
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Random Resume from Search
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Resume Generation Tools
Uses an interface to search the open web for resumes using your input.
Diver (Broadlook Technologies)ResumeFinder (eGrabber)Platinum Recruiter (InfoGIST)TalentHook (TalentHook)
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Why Use Them?
Access to tens of millions of web resumes.Increases productivity by saving hours of manually searching and reviewing results.Easy to use interface.Solid ROI.
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Broadlook Diver
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eGrabber’s ResumeFinder
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Platinum Recruiter by InfoGIST
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TalentHook
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Name Generation ToolsUses an interface to search a proprietary
database of names (profiles) resumes using your input.
SourcePoint (AIRS)ZoomInfo (ZoomInfo)SearchExpo (SearchExpo)SGA Executive Tracker (Sheila Greco)
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Why Use Them?
Names are aggregated from lists, scraped from websites, or generated manually.Easy to use interface, usually searchable by industry, title, location, and other filters.Great ROI if the service has the type of person you are recruiting.
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SourcePoint (AIRS)
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ZoomInfo
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SearchExpo
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SGA Executive Tracker
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Business NetworksUse an interface to search for contacts within
a group of business professionals.
LinkedInSpokeAt least dozens more.
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LinkedIn – cpa audit public in or near 43210
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LinkedIn – Results Page
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Social NetworksUse an interface to search for contacts within
a group of individuals interested in dating and socializing. Tip - Turn your pc speakers off!
MySpace (100mm)FaceBook (40mm)Friendster (60mm)
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MySpace – technology/internet/web designer/html
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MySpace – Results Page
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MySpace - Abi
abicushman.blogspot.com
http://maps.google.com/
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Resume Distribution Services
Services that charge the job seeker a fee to distribute their resume to the recruiting community. Mostly free to recruiters. Status – Very Active.ResumeDeliver - www.resumedeliver.comResumeBlaster - www.resumeblaster.comResumZapper - www.resumezapper.comResumeAction - www.resumeaction.comResumeAdvance - www.resumeadvance.com ResumeSpider - www.resumespider.com
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ResumeSpider.com – My Settings
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My Outlook – 6022 Items
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Google – “resume distribution”
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In Closing…Have a plan…create a process.Investigate ways to make the Internet help you.Experiment – try different sites, different techniques – learn what works best for your office.During slower times, use the Internet as a source of marketing leads.
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Please contact me with any post-presentation questions or comments at:
Mark E. Berger
Swat Recruiting
314-962-7515
http://www.swatrecruiting.com
Invite me to your LinkedIn network!!!