lead generation project using social media for franchisors
DESCRIPTION
Franchisee Lead Generation Project Using Social Media for FranchisorsTRANSCRIPT
Social Media Franchisee Lead Genera2on Project
Social media marke2ng to define and nurture a poten2al franchisee base and
e-‐recruitment
June 2014
Who are Social Stamp?
• Social Stamp delivers highly effec2ve digital and social media strategy, planning, outreach and engagement for clients such as Baby & Children’s Market, Carriwell UK, Koo-‐di, PurFlo, Kiddikicks, Sports Professionals, Snugglebundl and Babyworld
• Our methodology combines proven 2ghtly defined processes to find and secure more franchisees resul2ng in increased revenue for our clients
• Our passion ensures that we truly understand your brand and business and engage with your target audience
Our exper2se
• We start by understanding your brand, your company and your offering and con2nue by understanding your customers and their needs
• We then plan and implement strategies that engage with the online target audience to bring them to the brand
• The boOom line is that we measure our results by how we increase your boOom line
Who we work with • We work with our clients and key
partners to ensure that all our efforts give tangible results
• We work with partners to help amplify brand campaigns that we run
• We recruit partners that are synergis2c to a clients brand, but foster a client – partner rela2onship that is beneficial to both client and partner
• Results are always measureable, whether measured as increased franchisees, increased sales or more followers from a target audience group
Other Partners
How we work
• We discuss client commercial strategy & targets • Discuss objec2ves & methods of hiTng targets • Analyse & test methods of hiTng targets • Agree plan for implementa2on and KPIs • Implement plan • Evaluate implementa2on against objec2ves • Modify plan if necessary
Franchisee Lead Genera2on Project
Process for par2cipa2ng franchisors: • Social media and online health-‐check • Poten2al franchisee online journey analysis inc lead sign-‐up • Campaign design • Amplifica2on of campaigns
– Partnership marke2ng to access relevant audience & extend reach – Social ‘tribe’ engagement online through blogs and forums
• Want to get involved? – Cost per par2cipa2ng company: £250 – Minimum par2cipa2ng companies: 10 – Result: 20 leads minimum per company – Length of project 1-‐2 months
Contact
For more informa2on about geTng involved with this Social Media Franchisee Lead
Genera2on Project, contact:
Mar2n PeOs [email protected]
+44 7717 376392 +44 208 941 6613