lead digital rate card 2017 - werben & verkaufen...lead digital rate card 2017 price list no. 9....

LEAD digital Rate Card 2017 Price list No. 9. Effective as of 27.03.2017. Version of: 14.06.2017.

RATE CARD 2017

EVENTS 41DIGITAL 20PRINT 07CONTENTS 02 LEAD DIREcToRy 44 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TEcHNIcAL DATA 49 TERMS & 52coNDITIoNS

PUBLISHING 54coMPANy INFo

Digital ............................................................... 0–38 Digital portrait Page 20 Advertising portfolio Page 21 Display ads Page 22–25 Mobile Page 26–28 Newsletter Page 29–32 Ad specials Page 33–40

Events .............................................................. Page 41–42 Overview Page 41 Experts talks Page 42 Networking Page 43

LEAD directory ................................................ Page 44

Profil ................................................................. Page 3–6 Publishing company portrait Page 3 Publishing company portfolio Page 4–5 Sales team Page 6

Print .................................................................. Page 7–19 Title portrait Page 7 Subscriber structure Page 8 1 Advertisement – 4 channels Page 9 Advertising portfolio Page 10 Standard forms of advertising Page 11–14 Special forms of advertising Page 15–16 LEAD digital ZOOM Page 17 Subjects & schedule Page 18–19

PRoFILE 03

Contents

Job market ....................................................... Page 45–46 Job market print Page 45 Job market online Page 46 Discounts ......................................................... Page 47

Contacts .......................................................... Page 48

Tecnical data .................................................... Page 49–51

General business terms and conditions ......... Page 52–53

Publishing company information .................... Page 54

2

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EVENTS 41DIGITAL 20PRINT 07 LEAD DIREcToRy 44 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TEcHNIcAL DATA 49 TERMS & 52coNDITIoNS


PROFILE 03coNTENTS 023

Verlag Werben & VerkaufenVerlag Werben & Verkaufen has been the leading publisher of content for the communication trade press for more than 50 years. Advertising firms, agencies and the media rely on our three strong brands—W&V, Kontakter and LEAD digital. Through the channels of print, online, mobile and social media as well as events, our products give you versatile and cross-media advertising formats for your specific campaign objective.

We are an indispensable partner who helps you successfully and profitably turn your campaign strategies into action.

Our editors are dedicated to thorough research, absolute independence and fairness. They give you, dear readers, fans and followers, in-depth industry news and fascinating stories from the communication business across all channels. Even where ‚obligatory reading‘ is concer-ned, our goal is to provide material that you read because you want to.Dr. Jochen Kalka, Editor-in-Chief

Our brands deliver top target groups for successful campaign strategies.With W&V, the market leader, you reach the entire range of marketing deciders in advertising firms and their partners. LEAD digital systematically wins over the first movers in digital business, while Kontakter is the source of information for top-level agency and marketing managers. Find out for yourself!Christian Meitinger, Managing Director

My team and I are proud to offer you our comprehensive range of products and services. We will be happy to advise you on everything from standard ad formats and individual corporate publishing products to cross-media digital campaigns and high-end sponsoring events. Susanne Tacke, Head of Sales & Account Management

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PUBLISHING 54coMPANy INFo 4

The LEAD digital portfolio for successful advertising

LEAD digital monthlycirculation: 8,000Copies per issue, in-house statistics, average: 07/2015–06/2016.

LEAD digital Online – up-to-date News about digital business.

Ad impressions/week: approx. 25,000LEAD digital Newsletter, in-house statistics, average: quarter II/2016.

Fans: 15.418Facebook, status: 30.07.2016.

Magazine Digital

PROFILE 03PoRTFoLIo

coNTENTS 02

Face-to-Face contacts per Year: 300–650 participantsParticipants in 2015/2016, in-house statistics, status as of: 1 October 2016.

Events LEAD directory Job Market

LEAD directory – the service provider directory is published in every issue.

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Other strong publishing brands at a glance

* Exemplare pro Ausgabe, IVW, Durchschnitt: Quartal III/2015–II/2016. ** IVW Online, average: 07/2015–06/2016. *** Ad-Impressions, in-house statistics, average: quarter II/2016.

Follower: 107,273 Twitter, status: 30.07.2016.

Fans: 103,337 Facebook, status: 30.07.2016.

coNTENTS 02

Mobile Visits (MEW) per month: 300,000**

W&Vweekly, Mondays

The magazine for all decision-makers from marketing, agen-cies and media.

Print run: 28,066*Distributed circulation: 27,198*Sold circulation: 26,567*Subscriber circulation: 20,561*

W&V E-PaperAvailable already on Saturdays from 11:00 am as E-Paper for PC/Mac, iPad and iPhone.

W&V Onlinewww.wuv.deVisits (total) per month:1.7 million.**

W&V Newsletter Bsp.: W&V Abendpost, Ad Impressions per week: approx. 62,000***

KontakterBi-weekly, Thursdays

Valuable informant for the top levels of agency manager and marketer manager

Print run: 1,124*Distributed circulation: 1,068*Sold circulation: 951*Subscriber circulation: 885*

Kontakter E-PaperE-paper version available after 5:00 pm the previous evening.

Kontakter Online www.kontakter.de

Kontakter Newsletter Ad impressions/week: approx. 12,000***

PROFILE 03PoRTFoLIo

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PROFILE 03SALES TEAM

coNTENTS 02

Our sales team is happy to advise you!

Simone Seidel

Brand article specialists/advertisers,airports, automotive, trade, Specialist magazines, special interest, corporate publishing, agencies, direct marketing

Tel.: 089/2183-7129E-mail: [email protected]

Denise Hoser

Online/mobile, software, hardware, tele-communications Out-of-home, cinema, advertising media, events/trade fairs, sa-les promotion, licensing/ merchandising, consultation, market research Tel.: +49 (0)89/2183-7150E-mail: [email protected]

Susanne Tacke Head of Sales & Account Management

Online/mobile, software, hardware, telecommunications Tel.: +49 (0)89/2183-7090E-mail: [email protected]

Meta Günther

W&V Wer Wo Was and W&V Market

Tel.: +49 (0)89/2183-7877E-mail: [email protected]

Silvia Schmidt

Consumer magazines, daily newspa-pers, TV/radio (under public law), adver-tising supplements


Nicole Wagner

TV/radio (private), print, paper,image agencies, film production


Franziska Thyssen

Online/mobile, software, hardware, telekommunications, e-com-merce, e-payment


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EVENTS 41DIGITAL 20 LEAD DIREcToRy 44 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TEcHNIcAL DATA 49 TERMS & 52coNDITIoNS


PRINT 07TITLE PoRTRAIT

PRoFILE 03

Title portrait LEAD digital is the must-read for all first movers in digital marketing who are res-ponsible for effective communications strategies, efficient use of budget and return-on-invest. The monthly magazine provides its readers with the decisive tools to secure competitive advantages effectively and quickly and to set up their company in a profitable way.

In the extremely fast-moving digital industry, LEAD digital represents an independent and neutral observer. It presents a selection of the truly relevant trends and provides in-depth background know-how on a wide selection of subjects while at the same time always re-maining close to practice with checklists, action recommendations and workshops-to-go.

coNTENTS 02

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Subscriber demographics acc. industry*

Media, advertising media

Service providers specialized in mobile, networks, e-Commerce,

targeting, web design, multimedia

Advertising companies

Other

Online Retailer

Media/agencies specialized in online and digital business

0 10 20 30 40 50 60

5 %

12 %

47 %

26 %

2 %

8 %

8PRINT 07SUBScRIBER STRUcTURE

PRoFILE 03

Subscriber structureBy booking in LEAD digital, you will reach the attention of:

Online and mobile professionalsDecision-makers for digital subjects in advertising companies and media Employees with online responsibilities in media and marketing agencies, who are empowered to decide on advertising media and budgets

* Subscriber demographics acc. position and industry, in-house statistics, status: 01.10.2016.

coNTENTS 02

Other

0 10 20 30 40 50 60

2 %

Heads of Marketing and /or Digital Business

37 %

Subscriber demographics acc. position*

Key Account, Sales Manager

Chief Executives, Owners,Board Members, Directors,

Publishing House Managers

3 %

Online Marketing Manager 27 %

31 %

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9EVENTS 41DIGITAL 20 LEAD DIREcToRy 44 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TEcHNIcAL DATA 49 TERMS & 52

coNDITIoNSPUBLISHING 54coMPANy INFo

Example: ad in format 1/1.

coNTENTS 02 PRoFILE 03 PRINT 071 AD – 4 cHANNELS 9

Four in one!Four channels at one stroke! Place your ad in our titles W&V, LEAD digital and Kontakter, and you appear on four channels at once: print, e-paper, iPad and iPhone. Grab your target group's attention across channels.

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PRINT 07ADVERTISING PoRTFoLIo

PRoFILE 03

Standard forms of advertisingProfit from our classic ad formats and special placements.

More information from page 11.

LEAD digital ZOOMLEAD digital ZOOM presents stand-alone editorials on special subjects from the field of digital business. Place your print ad in the most suitable subject context for you, and your advertising mes-sage will reach exactly the target group you need.


The print ad portfolio at a glance

Do you have your own ideas or individual needs? Contact us!Sales teamTel. +49 (0)89/2183-7695E-mail: [email protected]

Special forms of advertisingLet your creativity run free! Surprise your target group with new ideas and our special ad formats.


coNTENTS 02

Benefit from the diversity that our print advertising portfolio provides for designing your com-munication goals. We offer the following print advertising options:

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PRoFILE 03

Standard forms of advertising at a glanceRely on proven classic ad formats! Choose from our comprehensive range of formats and give your message a classic, attention-grabbing design.

Place your advertisement in the following formats:

Full page or page section – different formats available for selectionSpecial formats and special placements – your ad as cover pages or double spread, on the title page or next to the editorial Ad designed as gutter bleed ad – formats over the side trim Company portraits – no finished ad at your disposal? Simply book a company portrait including text, your logo and a picture

You can find further information on prices and forms of advertising on the following pages.

Place 1 ad – be present on 4 channels!Apart from being published in the print edition, your ad is featured automatically in the E-paper for PC/Mac, iPad and iPhone.

PRINT 07STANDARD FoRMS oF ADVERTISING

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Full page or page section Trimmed advertisements Formats in type area Prices*

Width x height in mm + 3 mm trim along outer edges

Width x height in mm colour

1/1 210 x 280 184 x 258 3,840.00

3/4 horizontal / vertical 210 x 202 / 150 x 280 184 x 193 / 137 x 258 3,290.00

Eckfeld klein 103 x 137 90 x 128 2,010.00

Eckfeld groß 150 x 202 137 x 193 2,880.00



1/3 next to the Editorial 69 x 280 56 x 258 2,180.00


PRoFILE 03

Standard forms of advertising

* Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply; b/w prices available on request.


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Ad as cover page, double spread or title page Trimmed advertisements Formats in type area Prices*



2nd cover page / 3rd cover page 210 x 280 / 210 x 280 184 x 258 / 184 x 258 4,560.00 / 4.130.00

4th cover page 210 x 280 184 x 258 4,740.00

Opening spread (2nd cover page + 3rd page) 420 x 280 394 x 258 8,480.00

2/1 420 x 280 394 x 258 7,320.00

1/8 horizontal across title page** 210 x 36 184 x 32 2,910.00

Title page, grip corner** 50 x 50 – 2,390.00

Title page, large corner field** 90 x 50 – 2,890.00

PRoFILE 03 PRINT 07STANDARD FoRMS oF ADVERTISING


* Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply; b/w prices available on request. ** Exclusive position can‘t be guaranteed, special form of advertising “cover“ is still possible.

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PRoFILE 03

Gutter bleed ads Trimmed advertisements Formats in type area Prices*



2 x 1/2 horizontal across gutter 420 x 137 394 x 128 4,470.00

Company portraits

1/2 horizontal / vertical – 184 x 128 / 90 x 258 1,960.00

1/4 2 columns – 90 x 128 1,310.00


* Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply; b/w prices available on request.


coNTENTS 0214

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PRoFILE 03

Special forms of advertising at a glanceCreativity front and centre! With our special ad formats, you get more out of your ads and attract more attention many times over. Benefit from prominent ad placement for your exceptional, attention-grabbing idea, guaranteeing intensive contact with your target group. Download all information about our special ad formats at: https://verlag.wuv.de/sonderwerbeformen.

On the following pages, you can find information on:Supplements and bound-in supplementsLabels and glued inserts

A selection of our special forms of advertising: Gatefold – what is hidden in the title page? W&V readers discover your advertising message as a memorable event. Double Cover – encase W&V whith your own cover. Whether title + 2nd cover page or entire cover – this message hits target. Personalised cover – address your target group by name. Individual island ads – your advertisement runs across the editorial content of a page.Outside envelope page – this Special Format Ad doesn‘t miss any reader. Adhered booklet – the small booklet on the title page provides sufficient space for your advertising message. Banderole – those opening up W&V can’t help but see your advertisement as banderole.

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Adhered bookletPrice: off 8,080.00*

BanderolePrice: off 7,950.00*

Individual island adsPrice on request.

Outside envelope pagePrice: off 7,050.00*

Gatefold Price: ab 10,400.00*

Personalised coverPrice on request.

Double coverPrice: off10,400.00*

Vorname Nachname

* Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply. Individual prices of special forms of advertising on request.

Do you have any questions, or a good idea for special forms of advertising? We are happy to advise you on implementationand prices:

Sales teamTel. 089/2183-7695E-mail: [email protected]

PRINT 07SPEcIAL FoRMS oF ADVERTISING

15

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PRoFILE 03

Bound-in supplements Placement Format Bleed margin Weight of paper Prices* for 4 pages Prices* for 8 pages

Bound-in supplements are stapled or glued into the cen-tre of LEAD digital, thus at-tracting high levels of atten-tion. As centre or bound inserts with min. 4 pages.

max. 210 x 280 mm + 10 mm postfold,right, min. 145 x 97 mm, 145 x 115 mmat the suction opening (up to 4 pages or 6 pages wrapping fold and 8 pages win-dow fold, max. width of the folded-in pa-ges 205 mm). Exceeding 4 pages, the pro-duct must be closed at the top (e.g. cross break fold).

min. 3 mm on outer edges

with 4 to 6 pages min. 80 g/m2, with 8 pages and more, min. 50 g/m2

745.00 per thousand 1,110.00 per thousand

Supplements Placement Standard formats Prices* up to 25g

Supplements are placed somewhere within the booklet and can simply be removed by the reader.

max. 200 x 270 mm, mind. 148 x 105mm (width x height) for 2 pages paper grammage min. 115 g/m2. From 4 pa ges, the long page must be closed.

495.00 per thousand

Labels Placement Format Type of adhesive Distances Weight of paper Prices* up to 10g

Labels are adhered in booklet on a 1/1 page ad.

max. 190 x 260 mm Strip gluing, parallel to fold, placement on the f ront or rear page of a sheet Adhesive tolerance: ± 5-10 mm

From fold min. 12 mm, max. 50 mm to adhesive product, variable in height

with 2 pages min. 150 g/m2

250.00 per thousand

Glued inserts Placement Format Type of adhesive Distances Weight of paper Prices* up to 10g

Glued inserts are adhered in a booklet on a 1/1 page editorial.

max. 190 x 260 mm Strip gluing, parallel to fold, place-ment on the front or rear page of a sheet Adhesive tolerance: ± 5-10 mm

From fold min. 12 mm, max. 50 mm to adhesi-ve product, variable in height

with 2 pages min. 150 g/m2

760.00 per thousand

Special forms of advertising

* Prices in EUR plus VAT and the current postal fees. The general business terms and conditions of the publishing company apply. Technical data „special forms of advertising print“ on page 51.

Prices for other or heavier special forms of advertising available on request.

coNTENTS 02 PRINT 07SPEcIAL FoRMS oF ADVERTISING

16

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PRoFILE 03

LEAD digital ZOOMLEAD digital ZOOM presents stand-alone editorials on special subjects, which thoroughly and comprehensively focus on one specific subject. Book an ad in the most suitable specialist context for your advertising message.

All the subjects and deadlines are listed on the next page.

Example: „E-Commerce“

coNTENTS 02 PRINT 07LEAD DIGITAL ZooM

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PRINT 07SUBJEcTS & ScHEDULE

PRoFILE 0318

Subjects & schedule 1st quarter 2017

* We reserve the right to make changes. Updates: www.wuv.de/themen-termine_lead-digital. Further subjects available on request.

coNTENTS 02

Issue PD* SR* PM* Subjects* Industry events

118.01.18.01.18.01.

14.12.14.12.14.12.

09.01. 09.01.19.12.

Forecast: Digital Year 2017Advertorial in LEAD digital ZOOM

IVW IV/201615.–17.01. DLD 17

2 15.02.15.02. 15.02.

30.01.30.01.30.01.

06.02.06.02.01.02.

E-Commerce IAdvertorial in LEAD digital ZOOM

21.02. Deutscher Mediapreis27.02.–02.03. Mobile World Congress02.–03.03. Online Marketing Rockstars07.–08.03. Internet World07.–08.03. CMCX

315.03.15.03.15.03.

27.02.27.02.27.02.

06.03.06.03.01.03.

Mobile MarketingAdvertorial in LEAD digital ZOOM

13.–14.03. d3con 14.–15.03. SMX München19.–21.03. Digital Innovators’Summit 20.–24.03. CeBIT31.03. W&V Data Marketing Day

419.04.19.04.19.04.

30.03.30.03.30.03.

06.04.06.04.03.04.

E-Payment IAdvertorial in LEAD digital ZOOM

IVW I/201708.–10.05. re:publica16.05. W&V Advertising Heroes16.05. Client Award

5 17.05.17.05.

28.04. 28.04.

08.05. 08.05. 30.–31.05. Webinale

6 21.06.21.06.

01.06.01.06.

09.06.09.06.

21.–22.06. CO-REACH20.–23.06 DWX Developer Week 201727.06. W&V Marketing Convention27.06. W&V Meetnight29.06. Best of Content Marketing

Dates apply for special booklets and posters

Dates apply for LEAD digital Zoom and for further subjects on customer request

Status: 10.04.2017. Current scheme:www.wuv.de/themen-termine_lead-digital

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19EVENTS 41DIGITAL 20 LEAD DIREcToRy 44 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TEcHNIcAL DATA 49 TERMS & 52


PRINT 07SUBJEcTS & ScHEDULE

PRoFILE 03

Subjects & schedule 2nd quarter 2017

Issue PD* SR* PM* Subjects* Industry events

7 19.07.19.07.

03.07.03.07.

10.07. 10.07. IVW II/2017

823.08.23.08. 23.08.

04.08.04.08.04.08.

11.08. 11.08.08.08.

Preview: Dmexco 2017Advertorial in LEAD digital ZOOM

23.–27.08. gamescom

913.09. 13.09.13.09.

28.08. 28.08. 28.08.

04.09.04.09. 30.08.

Dmexco 2017Advertorial in LEAD digital ZOOM

13.–14.09. dmexco 21.-22.09 Next

1018.10.18.10.18.10.

29.09.29.09.29.09.

09.10. 09.10.04.10.

E-Commerce IIAdvertorial in LEAD digital ZOOM

17.–18.10. W&V Women Business SummitIVW III/201724.–26.10. Medientage München

11 15.11. 15.11.15.11.

27.10. 27.10.27.10.

06.11. 06.11.31.10.

E-Payment IIAdvertorial in LEAD digital ZOOM

28.-29.11. W&V Best Practice Marketing Summit 08.11. meet & greet & eat 29.11. W&V Future Summit Print

12

13.12.13.12.13.12.13.12.

27.11.27.11.27.11.27.11.

04.12.04.12.28.12.17.11.

Digitale Trends 2018Advertorial in LEAD digital ZOOMWandkalender 2018

coNTENTS 02

* We reserve the right to make changes. Updates: www.wuv.de/themen-termine_lead-digital. Further subjects available on request

19

Dates apply for special booklets and posters

Dates apply for LEAD digital Zoom and for further subjects on customer request

Status: 10.04.2017. Current scheme:www.wuv.de/themen-termine_lead-digital

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EVENTS 41PRINT 07 LEAD DIREcToRy 44 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TEcHNIcAL DATA 49 TERMS & 52coNDITIoNS


DIGITAL 20DIGITAL PoRTFoLIo

PRoFILE 0320

Digital portraitLEAD digital Online is the information platform for first movers in digital marketing and reports on all relevant news from the field of digital business, on online trends, e-commerce, social media, current market developments, new media etc. The information offer opens up a broad variety of subjects, is up-to-date, multi-medial and provides opportunities for the direct exchange of opinions.

LEAD digital Online provides its users with comprehensive services such as the LEAD digital newsletter, the mobile platform, exclusive digital specials on up-to-date subjects, whitepapers and webinars as well as the extensive employment market section at any time and anywhere.

Additional strong portals for your advertising success:

W&V Online With 1.7 million visits* and 320,000 Unique Users**, W&V Online is one of the widest-range specialist portals in the communications and media industry.

Kontakter OnlineKontakter Online supplies the target group with a decisive overview of international news from the fields of marketing and communication and generates lively debates in the blog.

coNTENTS 02

* Total number of visits, IVW Online, average: 07/2015–06/2016. ** AGOF digital facts 2016-04 (Website offers, basis: 14 years+, average month).

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PRoFILE 0321

The digital advertising portfolio at a glance

Display ads Standard display ads Premium display ads


DIGITAL 20ADVERTISING PoRTFoLIo

Ad Specials Sponsored Post Whitepaper Webinar/webcast Stand Alone Newsletter Text ad pro package InRead NEW!


coNTENTS 02

Banner or text ad in LEAD digital newsletter

LEAD digital Newsletter Run of all Newsletter


Display ads mobileStandard bannerMobile pushdown adText adMobile video content adMobile interstitialMobile video interstitial


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PRoFILE 03 DIGITAL 20DISPLAy ADS

* Ad-Impressions, in-house statistics, average: quarter II/2016.

coNTENTS 02

3x

3 times the power for your display ad campaign!Build upon the wealth of industry news reported on in W&V Online, LEAD digital Online and Kontakter Online. Reserve your spot according to your budget or volume specifications.

Run-of-Site package(Ad appears in triple rotation: approx. 90,000 ad impressions/week* per rotation)

TopNewsCommunications

SALESUpdate

InternationalPitch

Etat

MedienServiceplan

Jung von Matt

Audi

Advertising

BMWStart

NewsStudie

Marketing Analysis

aktuellBMW

Competition

Scholz & FriendsSpots

SinnerSchrader

Kolle Rebbe PeopleMarketingPersonalie Agencies

CampaignsCompanies

Job

Advertisers

BMW

TBWA

Armir Kassaei

ServiceplanKampagnenstart

Cannes

ADCAUDI

Etat

Career

SpotScholz & Friends

SinnerSchraderKolle Rebbe

commercialization

MediaDigital

Digital BusinessOnlineMedia

Online Shops

SEO

Mobile AdmediaAffiliate

SEM advertising media

BigDataSocial Media

Payment

eCommerce

Display

Native

Media-Agencies

Online Professionals

Programmatic Buying

Advertising

Targeting

Content Marketing

Realtime Bidding

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Advertising medium* Format in pixels Prices Run-of-Site package**appears in triple rotation***

Superbanner 930 x 90 4,050.00

Billboard 930 x 250 6,750.00

Skyscraper / Sticky skyscraper 160 x 600 4,590.00

Wide skyscraper 300 x 600 5,490.00

Content ad 300 x 250

Position 1

Position 2

4,590.00

4,050.00

Wide content ad 600 x 250 Position 1 4,950.00

PRoFILE 0323

Standard display ads

DIGITAL 20 DISPLAy ADS

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* You can find the technical data for our digital products under https://verlag.wuv.de/technischedaten. ** Prices per week in EUR plus VAT. The general business terms and conditions of the publishing company apply. *** Approx. 90,000 ad impressions per week. Except takeover: 45,000 ad impressions per week.

You would like a daily set placement or keyword targeting? Simply contact us!

http://verlag.wuv.de/content/download/311549/6323545/file/technische_spezifikationen.pdf

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DIGITAL 20 DISPLAy ADS

PRoFILE 0324

Standard display ads

coNTENTS 02


Maximal attention for your ad!Video Content Ad15% extra charge


Halfpage ad 300 x 600 6,390.00

Wallpaper 960 x 90 +160 x 600 5,850.00

Sticky wallpaper 960 x 90 +160 x 600 6,750.00

Text ad

Text incl. headline: max. 240 characters incl. space characters Headline: max. 60 characters incl. space characters

Teaser image: 320 x 240 px

Position 1 4,950.00



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Pushdown billboard 930 x 250 --> 930 x 500 9,000.00

Panorama billboard max. 1300 x 400 9,900.00

Maximum wallpaper 160 x 600+ 960 x 900+ 160 x 600

7,290.00

Tandem ad

160 x 600+ 960 x 900+ 160 x 600+ 930 x 250

8,550.00

Takeover(2 frequencycap/day/user)

800 x 600 4,950.00

Video fireplace 160 x 600+ 960 x 900+ 160 x 600

10,350.00

PRoFILE 0325

Premium display ads

DIGITAL 20DISPLAy ADS

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EVENTS 41PRINT 07 LEAD DIREcToRy 44 DIScoUNTS 47 coNTAcTS 48 TERMS & 52coNDITIoNS


TEcHNIcAL DATA 46JoB MARKET 42PRoFILE 03coNTENTS 02 DIGITAL 20 MoBILE

The mobile portals at a glanceWith approximately 300,000 visits* per month and a consistently increasing coverage range, the mobile platforms of W&V Online, LEAD digital Online and Kontakter Online as well as our app, W&V Mobile, have positioned themselves as strong advertising platforms.

Select from our mobile forms of advertising:

Standard banner – as a standard banner, your display appears on all pages of our app.Mobile pushdown ad – the expandable ad is located below the menu bar on all pages and folds out over the content.Text ad – your advertising message in the form of a text ad with image in the reading flow of the editorial teaser.Mobile video content ad – the popular ad attracts more attention when you place your video message there.Mobile interstitial – the Interstitial is automatically laid over the content on all pages.Mobile video interstitial – get more attention by using the mobile interstitial for your video ad.

You can find further information on prices and advertisement formats on the following page.

You can find the technical data for our digital products under https://verlag.wuv.de/technischedaten.

* Visits MEW, IVW Online, average: 07/2015–06/2016.

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PRoFILE 03coNTENTS 02 DIGITAL 20 MoBILE

Mobile

* Ad impressions, in-house statistics, average: quarter II/2016. ** Position 1 = below the menu bar on all pages, position 2 = in the main content on all pages, position 3 = above the commenting feature. *** Prices per week in EUR plus VAT. The general business terms and conditions of the publishing company apply. Approx. 90,000 ad impressions per week, except mobile interstitial/video interstitial: 45,000 ad impressions per Week.

Advertising medium* Format in pixels Position** Prices***Run-of-Site package

Mobile standard banner 640 x 100

Position 1

Position 2

Position 3

3,315.00

2,490.00

1,800.00

Mobile banner large 640 x 300

Position 1

Position 2

Position 3

4,050.00

3,150.00

2,700.00

Mobile content ad 300 x 250

Position 1

Position 2

Position 3

4,050.00

3,150.00

2,700.00

Mobile pushdown ad 640 x 480 --> 640 x 100Position 1

Position 2

4,155.00

3,600.00

Text ad

Text incl. headline: max. 240 characters incl. space characters Headline: max. 60 characters incl. space charactersTeaser image: 320 x 240 px

Position 2 2,895.00

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Mobile

* Ad impressions, in-house statistics, average: quarter II/2016. ** Position 1 = below the menu bar on all pages, position 2 = in the main content on all pages, position 3 = above the commenting feature. *** Prices per week in EUR plus VAT. The general business terms and conditions of the publishing company apply. Approx. 90,000 ad impressions per week, except mobile interstitial/video interstitial: 45,000 ad impressions per Week.

Advertising medium* Format in pixels Position** Prices***Run-of-Site package

Mobile video content ad 300 x 250

Position 1

Position 2

Position 3

5,400.00

4,500.00

3,600.00

Mobile interstitial (2 frequency cap/day/user)

640 x 920 4,500.00

Mobile video interstitial (2 frequency cap/day/user)

640 x 920 4,950.00

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DIGITAL 20NEwSLETTER

PRoFILE 0329

The newsletters at a glancePlace your promotional message in the LEAD digital Newsletter – or why not via all W&V Newsletters making use of the ‘Run of all Newsletters’ option.

The newsletters display perfectly not only on desktop computers but also on tablets and smart phones. With our mobile channels, you therefore reach additional users who want to keep on top of things even while on the road.

Choose from the following offers:

LEAD digital Newsletter – the workday newsletter for digital business. Afternoons from 3:00 pm. Run of all Newsletter – your advertisement appears in all five news letters for one week. Make sure to profit from all five in one go!

You can find further information on prices and forms of advertising on the following pages. You can subscribe to all our Newsletters free of charge:www.wuv.de/newsletter

You can find the technical data for our digital products under https://verlag.wuv.de/technischedaten.

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coNTENTS 02 DIGITAL 20NEwSLETTER

http://www.wuv.de/newsletter

http://www.wuv.de/newsletter

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* Ad impressions, in-house statistics, average: quarter II/2016. ** Prices per week in EUR plus VAT. The general business terms and conditions of the publishing company apply. *** Max. 2 special format placements are possible per Newsletter.

LEAD digital NewsletterThe newsletter for digital business. Afternoons from 3:00 pm. Frequency of publication: Working days, Mon–Fri, ad impressions per week: approx. 25,000*.

Placement Text ad Banner Prices** Special format*** Prices**

Position 1 Text incl. headline: max. 240 characters incl. space char.Headline: max 60 characters incl. space charactersImage: 290 x 163 px

450 x 200 px / 300 x 250 px

1,000.00 600 x 450 px / 600 x 250 px

1,150.00

Placements

Position 2-5 Text incl. headline: max. 240 characters incl. space char.Headline: max 60 characters incl. space charactersImage: 290 x 163 px

450 x 200 px / 300 x 250 px

760.00 600 x 450 px / 600 x 250 px

870.00

Position 6 Text incl. headline: max. 240 characters incl. space char.Headline: max 60 characters incl. space charactersImage: 290 x 163 px

450 x 200 px / 300 x 250 px

690.00 600 x 450 px / 600 x 250 px

790.00

Position 1

Position 2

Position 3

Position 4

Position 5

Position 6

Banner 450 x 200 px

Banner 300 x 250 px

Special format 600 x 450 px

Text ad Text max. 240 charactersImage: 290 x 163 px

Anzeige Anzeige Anzeige Anzeige

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* Price valid for text ads (max. 400 characters), text ads with image (text max. 240 characters, image max. 130 x 130 px) or banners (450 x 200 / 300 x 250). Prices per week in EUR plus VAT. The General Terms and Conditions of the publishing company apply. ** Ad impressions, in-house statistics, average: quarter II/2016. *** Subscribers of W&V Karriere & Job Newsletter, in-house statistics, average: quarter I/2017.

Run of all Newsletter Your advertising medium appears for one week in all W&V Newsletters: W&V Morgenpost, W&V Abendpost, W&V Karriere & Job Newsletter, LEAD digital Newsletter and Kontakter Newsletter. Secure yourself five at one go!

Price: 5,580.00*

W&V Morgenpost 8 at 8: The early working day ser-vice from 8:00 am.

approx. 54,000 ad impressions**

W&V Abendpost The daily news, working days from 5:00 pm.


W&V Karriere & Job Newsletter The Wednesday Newsletter for per-sonnel, career and jobs.

approx. 14,500 subscribers***

LEAD digital NewsletterThe daily newsletter for digital business, afternoons from 3:00 pm.


Kontakter NewsletterThe industry service for advertising and media, workdays from 4:00 pm.


AnzeigeAnzeige

Morgenpost

Anzeige

Abendpost

AnzeigeAnzeige

Karriere & Job

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DIGITAL 20AD SPEcIALS

PRoFILE 03

The ad specials at a glancePackage your promotional message as an innovative online format: your message as an indepen-dent, editorial advertising element or fully integrated into the flow of reading material for your online target group. Generate qualified leads and use the full range of multimedia capabilities to reach your communication goals.

Choose from our ad specials:

Sponsored Post – present your message as editorial advertising element on LEAD digital Online.Whitepaper – generate qualified leads in your target group.Webinar – position yourself as an expert in your specialist field and gain potential new customers.Digital Special – sponsor one of our Digital Specials on your requested subject.Stand Alone Newsletter – the pole position! Address your target group exclusively in a completely independent newsletter.Text ad pro Package – integrate your advertising message optimally into the reading flow of your target group.

Please find further information on the following pages.

We also implement individual requests for you. Contact us!

Susanne TackeTel. +49 (0)89/2183-7090E-mail: [email protected]

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DIGITAL 20 AD SPEcIALS

PRoFILE 03

Sponsored PostYou supply the article and we prepare your story as a sponsored editorial advertising element in LEAD digital Online and the mobile platform. Your message reaches your target group in the right thematic category.

Our Sponsored Posts are strictly limited and are accompanied by a comprehensive coverage package.

Mediapackage Sponsored Post:

Editorial article – Your advertising message appears for one week as an advertising element – labelled as Sponsored Post – on LEAD digital online. Support with the preparation of the article by our editorial staff. Stream “Top aktuell” (latest news) – Your article runs via the website stream, and is fixed for a week as a top teaser in the respective section on LEAD digital Online.After expiry of the campaign, we permanently file your Sponsored Post on LEAD digital Online.Teaser and link to your article in the following channels:

LEAD digital NewsletterFacebook fanpage of LEAD digitalFacebook fanpage of W&VW&V on Twitter

Package price: 4,990.00*

* Prices in EUR plus VAT. The General Terms and Conditions of the publishing company apply.

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Optional integration of your advertising materials

Teaser image

Social sharing via social plug-ins

Your logo and contact partner with contact data

Labelling as Sponsored Post and as advertisement

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PRoFILE 03

WhitepaperGenerate qualified leads in the LEAD digital target group. We place your whitepaper, case study or product information on LEAD digital Online under the Whitepaper menu item. Your white paper remains searchable in the archive even after your have reached the desired num-ber of leads.

The Whitepaper is eminently suitable for mediating complex subjects in a compre-hensible manner to the right target groups.

Overview of services offered:

Whitepaper, studies, case studies or product information under the Whitepaper menu item on LEAD digital Online; the download campaign runs until the lead volume* determi-ned by you has been reached.A short description and preview precede the download as an initial impression of your Whitepaper.We collect the following qualification characteristics for you: e-mail, salutation, first name, family name, company, position, industry, size and country.We design the advertising media for your whitepaper campaign.We manage the campaign across all online channels of the publishing company in order to generate your leads.After expiry of the campaign, we permanently file your whitepaper on LEAD digital Online.

Price: 52.00** per lead; you determine the number of leads* 1,000.00*** flat rate for hosting and handling

* Maximum run time is 3 months, the minimum volume is 40 leads. ** Prices in EUR plus VAT. The General Terms and Conditions of the publishing company apply. *** Prices in EUR plus VAT. The General Terms and Conditions of the publishing company apply. No discounts and commissions possible.

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We take care of the de-sign of our advertising media for you

We request the qualifica-tion characteristics, which you can use for new customer acquisi-tions

Your logo and contact partner with contact data

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PRoFILE 0336


WebinarWebinars are the next step in successful W&V Seminars and the LEAD digital Experts Talk for our online users. Position yourself as an expert in your field and benefit from the ability to generate leads for potential new customers.LEAD digital hosts webinars on the subjects you request.

In order to generate participants, we manage an accompanying, cross-media 1-month campaign on all of our channels.

The concept – overview:

You have the knowledge; you are the centre of attention, provide the lecturers and mediate subject contents via Webcam and presentations. A moderator from our editorial team welcomes the participants and accompanies the one-hour webinar. The live character provides the participants with the possibility to pose questions via chat and to interact. Interested parties can view the recording, the webinar and the webcast by registering. You receive all the leads generated.

Package price: from 7.900,–*

* Prices in EUR plus VAT. The General Terms and Conditions of the publishing company apply. No discounts and commissions possible.

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Extend your webinar!

Make use of your recorded webinar and present it to LEAD digital users in the form of a webcast. Underscore your expertise and continue generating leads. Package price: from 4,900.00*

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Digital SpecialLEAD digital Online regularly publishes Specials for particular subjects and events. Become a sponsor for a Digital Special about your preferred subject. Secure your exclusive adverti-sing environment on LEAD digital Online and Mobile.

All services at a glance:

Stand-alone Special on LEAD digital Online with articles of the LEAD digital editorial team. Exclusive branding with your advertising materials on all pages of the Special: content ad, mobile banner, wallpaper, Sponsored Post (only included in plus package). Extensive presence of your logo or sponsoring presence in the header-teaser on all pages of LEAD digital and W&V Online, in the Facebook post on the LEAD digital fanpage, in the newsletters, in the mobile banner and in a Text ad pro. Archival of the editorial content on LEAD digital Online in the Specials channel. Guaranteed number of page impressions.

Price: 6,990.00* (full package)


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Example:

Digital Special „Customer Experience DMEXCO“, sponsored by Adobe.

We will happily advise you regarding our Digital Special. Contact us!

Sales teamTel. +49 (0)89/2183-7695E-mail: [email protected]

RATE CARD 2017



Stand Alone Newsletter: Business TrendsThe stage is all yours! Fill your own newsletter, solely created for the purpose of your advertising message.

With the Stand Alone Newsletter „LEAD digital Business Trends“ you can exclusively address up to 20,000 recipients with your advertising message. Secure your prominent and sole advertisement integration into a newsletter exclusively designed and layouted for this purpose, with or without introduction.

Package price: from 4,500.00* (Example: sent to 10,000 recipients)



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Text ad pro packageIntegrate your advertising message intelligently within the reading flow of your target group, and already you will have secured the users‘ attention. Place your advertising message as text as with image on all three digital channels of LEAD digital Online: online, mobile and LEAD digital Newsletter.

The Text ad pro integrates perfectly into the reading flow of your target group, and is therefore perceived less as an ad. In the responsive web design, your ad adapts to any end device – the ideal format for mobile communications.


Text ad with image on all three platforms (Run-of-Site package): LEAD digital Online, W&V Online and Kontakter Online, wide content ad Text ad with image on der mobilen plattform, position 2 Text ad with image in LEAD digital Newsletter

Package price (runtime 1 week): 5,350.00*


Text ad on the mobileplatform of LEAD digital

1 Ad –3 channels!

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Text ad on LEAD digital Online

Text ad in theLEAD digital Newsletter

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InRead NEW! The new format lets you place your video directly in the editorial content. The InRead video ad is programmed so that your video plays only when at least 50 percent of the video player is in the visible area. This means that your story is always guaranteed to hit home with your target group and lets its full impact unfold.

A native presence and captivating user experience make the InRead video ad an indispensable format for your video campaign!


Playout on desktop and mobile channels Placement in Run-of-Site package, W&V Online, LEAD digital Online and Kontakter Online Frequency capping: twice per user and day

Price: 100.00 CPM*

* Prices in EUR plus VAT. The General Terms and Conditions of the publishing company apply. Billed by video starts.

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Users scroll through any article. Your video is displayed between paragraphs and played automatically. Sound is activated by mouseover.

Your video is paused when less than 50 percent of the player is visible.

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EVENTS 41PRoFILE 0341

The events at a glance

Example: LEAD digital Experts Talk

Experts talks

The portfolio is rounded off by the events organised by LEAD digital, which provide you with the possibility of a sustainable image transfer and direct contact to customers. The exclusive industry events are the ideal platform for sponsors. You can find further information under https://events.wuv.de.

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Example: meet & greet & eat

Networking

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Experts talksLEAD digital Experts TalkAgenda setting for your subject. The LEAD digital Experts Talk mediates practical knowledge on your digital business subjects. Featuring speakers, all experts in their respective specialist field, an exclusive location and the top leaders of digital business as guests, you can optimally use your sponsoring presence for a unique image transfer. Become a sponsor and you receive the full brand presence!

As a sponsor of these exclusive LEAD digital Events, your profit from: Agenda setting – you position yourself as an expert for your specialist area and have the possibility to provide speakers Content Marketing – you mediate your contents to the desired target group Lead generation – you win potential new customers

Webinars on LEAD digital OnlineKnowledge transfer at the place of work: In our successful LEAD digital webinars top-class speakers from the fields of research and practice mediate contents on relevant and up-to-date subjects from digital communication via webcam and presentations. Apart from the participants in the webinar, also other interested parties have the possibility to view the recording of the webinar (the webcast) by registering and stating their addresses.

You can find further information on page 36 and under www.lead-digital.de/veranstaltungen.

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NetworkingMeet & greet & eatThis is the 15th time that the publishing house Werben & Verkaufen is hosting the established industry event for digital leaders. Held alongside the Munich media days (Münchner Medientage), the LEAD digital editorial department invi-tes participants to this meet and network event.

What are the new trends in the digital business? What drives the first movers, who face the new challenges of an extremely fast-paced industry every day? Who is the best partner for promoting new ideas together? These and many more questions will be discussed during a unique evening in a relaxed and com-municative atmosphere.

Become a sponsor of this exclusive evening and establish contacts with a selected and high-quality target group: 100–150 decision-makers from the digital business are personally invited to this event.

For more information about the event, see https://events.wuv.de.

coNTENTS 02 EVENTS 41

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EVENTS 41DIGITAL 20PRINT 07 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TEcHNIcAL DATA 49 TERMS & 52coNDITIoNS


LEAD DIRECTORy 44PRoFILE 03

* Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply.

LEAD directory – the service provider directory Present your company in our service provider directory. LEAD directory is part of every LEAD digital issue.

Draw the LEAD digital readers’ attention to you!

Your advantages: Entry including your logo, address, text, photo/QR-Code (optional) Placement in 12 issues – only a limited number available!

Format Prices*

Single entryEntry incl. logo, text, address and QR-Code/photo (optional)

max. 115 charac-ters

590.00/ 12 issues

Double entry Entry incl. logo, text, address and QR-Code/photo (optional)

max. 260 charac-ters

990.00/ 12 issues

LOGO

LOGO

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PRoFILE 03 JOB MARKET 45PRINT 45

LEAD digital Job Market: Print

Examples of job titles:Online Marketing Manager, SEO/SEM Specialist,E-Commerce Specialist, Online Campaign Manager,Online Media Planner

Ad/ Print document deadline:Closing date: Wednesday, 12:00 hours, 1 week prior to the publication date. Print document deadline: Thursday, 12:00 hours, 1 week prior to the publication date

6 week online placement of your advertisement inclusive! In case of job advertisements, only the speci-fied formats are possible. Colour supplement once per placement and colour according to the Euro scale: 250.00 Euro*.und Farbe nach Euroskala: 250.00 Euro*.

Format Formats in type area Prices*

Size in page sections Width x height in mm s/w 2c 3c 4c

1/1 page 180 x 246 2,795.00 3,045.00 3,295.00 3,545.00

3/4 Page horizontal /vertical 180 x 184 / 133 x 246 2,150.00 2,400.00 2,650.00 2,900.00

1/2 Page horizontal /vertical 180 x 121 / 87 x 246 1,690.00 1,940.00 2,190.00 2,440.00

3/8 page horizontal /vertical

133 x 121 / 87 x 184 1,390.00 1,640.00 1,890.00 2,140.00

1/4 page horizontal /vertical

180 x 58 / 41 x 246 1,195.00 1,445.00 1,695.00 1,945.00

1/4 Page 2sp 87 x 121 1,195.00 1,445.00 1,695.00 1,945.00

1/8 page horizontal /vertical 87 x 58 / 41 x 121 995.00 1,245.00 1,495.00 1,745.00

Are you looking for the best suitable employee? Online Marketing Manager, SEO/SEM Specialist, E-Commerce Specialist, Online Campaign Manager, Online Media Planner and many more you will adress with your job vacancy ad.

* The prices for job advertisements are not discountable. 15% commission shall only be charged in case of the mediation of third party orders and shall only be granted to registered advertisers.

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Contact:Sales team W&V Job-NetworkTel.: +49 (0)89/2183-7049Fax: +49 (0)89/ 2183-7864E-mail: [email protected]

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PRoFILE 03

LEAD digital Job Market: Online

Examples of job titles:Online Marketing Manager, SEO/SEM Specialist, E-Commerce-Specialist, Online Campaign Manager, Online Media Planners

Placement:Please note that only one position can be advertised per job advertisement. Placement is possible at any time using the self-entry tool: http://stellenmarkt-remote.lead-digital.de/fuer_arbeitgeber

Your job advertisement appears for 6 weeks in the Online Job market, inclusive a placement in Mobile and in job search function of the LEAD digital Facebook-Fanpage. ou can flexibly and conveniently enter your advertisement via the online selfentry tool. Furthermore, you can choose from four different online offers: Gold, Silver, Basic and Internship.

Choose from the following options:

You want to obtain maximum attention? Secure your placement with our Top Jobs (possible for Silver and Gold bookings) on http://stellenmarkt.lead-digital.de or in the print Job Market for a surcharge from 80.00 Euro*. You can find more informations regarding the W&V Job-Network Rate Card: https://verlag.wuv.de/mediadaten.TOP-JOB

1) 2) 3)

GOLD (Fig. 1) SILBER (Fig. 2) BASIC (Fig. 3) INTERNSHIP

Designed ad in your own design

Designed ad featuring your compa-ny logo. Choose between 5 design templates.

Non-designed adNon-designed ad for internships

1.050.00* 820.00* 720.00* 320.00*

JOB MARKET 45oNLINE

Contact:Sales team W&V Job-NetworkTel.: +49 (0)89/2183-7049Fax: +49 (0)89/ 2183-7864E-mail: [email protected]

* The prices for job advertisements are not discountable. 15% Commission shall only be charged in case of the mediation of third party orders and shall only be granted to registered advertisers.

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DISCOUNTS 4747

PRoFILE 03

Discounts

Number scale Turnover scale in € Discounts in %

3 15,000 3

6 25,000 5

12 50,000 10

25 100,000 15

40 150,000 17

50 250,000 20

60 450,000 22

75 650,000 25

100 850,000 27

120 1.000,000 28

The scale of discounts applies for the turnovers in print and digital products of the publishing company, Verlag Werben & Verkaufen GmbH. The gross prices shown form the basis for the turnover scale for placements. Bookings for special advertising forms (without technical costs) can be integrated into the basic order if necessary.

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PRoFILE 03 CONTACTS 4848

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ContactsAdvertisement team Tel.: 089/2183-7695Fax: 089/2183-7865E-mail: [email protected]

Head of sales andaccountmanagementSusanne TackeTel.: 089/2183-7090E-mail: [email protected]

Sales team Meta GüntherW&V Wer Wo Was/W&V MarketTel.: 089/2183-7877E-mail: [email protected]

Denise HoserTel.: 089/2183-7150E-mail: [email protected]

Silvia SchmidtTel.: 089/2183-7046E-mail: [email protected]

Simone SeidelTel.: 089/2183-7129E-mail: [email protected]

Franziska ThyssenTel.: 089/2183-9501E-mail: [email protected]

Nicole WagnerTel.: 089/2183-7878E-mail: [email protected]

Contact person W&V PlusMicaela Marti Tel.: 089/2183-7073E-mail: [email protected]

AccountmanagementHead of accountmanagementHao WangTel.: 089/2183-7698E-mail: [email protected]

Team accountmanagementDiana PilievaTel.: 089/2183-7693E-mail: [email protected]

Events Event teamClaudia BanerjeeTel.: 089/2183-7089E-Mail: [email protected]

Miriam JudtTel.: 089/2183-1347E-Mail: [email protected]

Stephan SparakowskiTel.: 089/2183-8221E-Mail: [email protected]

Dispatch Tel.: 089/2183-7060Fax: 089/2183-7864 E-mail: [email protected]

Head of dispatch management Norbert BaaserTel.: 089/2183-7018E-mail: [email protected]

Job market Tel.: 089/2183-7049Fax: 089/2183-7864 E-mail: [email protected]

Head of iob and category marketSabine VockrodtTel.: 089/2183-7049Fax: 089/2183-7864E-mail: [email protected]

Job and category markets teamBettina Schwindt Tel.: 089/2183-7120E-mail: [email protected]

Michael Borchert Tel.: 089/2183-1381E-mail: [email protected]

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49EVENTS 41DIGITAL 20PRINT 07 LEAD DIREcToRy 44 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TERMS & 52


TECHNICAL DATA 49PRoFILE 03

Technical data: PrintMagazine format:210 x 280 mm (width x height) plus 3 mm bleed on all pages. Trimming max. 4.5 mm.So that text and image elements do not reach into the gutter bleed, a 10 mm gap is to be observed on all four pages.

Printing procedure:Cover and content: Sheet offsetBookbinding finish:Saddle stitching

Substrate:Cover: 200 g/m2 image print, glossy; content: 90 g/m2 image print, matt

Reproduction technique:The „Technischen Richtlinien Offsetreproduktionen“ (German Technical Guidelines for Offset Reproductions), published by Bundesverband Druck e. V. (German Federal Association of Printing) shall apply. These comprehensive standardised specifications are known to your repro supplier. However, the following product-specific data is important additional information for your repro company.

Proof:According to FOGRA standard. With FOGRA media wedge V3.0 according to the standard, ISOcoated_v2_eci.icc eachCover: Paper type 1Content: Paper type 2

Screen width:70 lines/cm (recommendation: Technical screens no less than 10 %)

Colours:DIN ISO 12647-2 for offset print

Colour sequence:Black, cyan, magenta, yellow

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EVENTS 41DIGITAL 20PRINT 07 LEAD DIREcToRy 44 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TERMS & 52coNDITIoNS


Dot gain (acc. FOGRA or BVDM):Cover and content: Coverage with 40 %: Black 13 % ± 7 %, chromatic colours 13 % ± 4 %Coverage with 80 %: Black 11 % ± 5 %, chromatic colours 11 % ± 3 %

Negative frames:We recommend laying negative frames with 40 % cyan underneath as this provides a deeper black (scale colour supplement). In this connection, the cyan area is to be applied 0.04 mm wider.

In case of digital data transmission, we shall not assume any liability regarding the format, text and colour of the advertisement, as well as the appearance of the advertisement in case of non-adherence to the abovementioned specifications. Minimal colour differences are system-dependent and shall not be grounds for complaint.

Technical data: Digital products

Download the latest version from:https://verlag.wuv.de/technischedaten.

Digital data delivery Please send print documents via E-mail with a colour-accurate proof.E-mail: [email protected]: PDF (high definition) with embedded fonts. Do not send any open files.

50PRoFILE 03coNTENTS 02

Technical data: Print

TECHNICAL DATA 49

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TECHNICAL DATA 49PRoFILE 03

Technical data: Ad specials (supplements, bond-in supplements, labels, glued inserts)Please observe for ad specials: Should any processing problems arise, completion of the printing run takes priority over adding, stitching-in or gluing-in insert.

Reservation:Must be made in good time prior to the date of publication. The order only becomes binding after presentation of 3 samples. Closing date is at the latest 15 days prior to the publication date.

Supplements – technical guidelines:Processing of supplements takes place mechanically. Therefore, they must consist of one part or should be held together by envelopes, by bond or by adhesion so that they can be processed as one part. One page must be closed. If supplements contain an adhered post-card, the card has to be glued in parallel to the closed gutter of the insert, so that it is prevented from loosening during mechanical processing. Supplements are inserted with the closed side parallel to the spine of the magazine. Particular placement cannot be guaranteed. Zigzag-folded, perforated, punched or stapled supplements cannot be processed mechanically. Offers available on request.

Delivery condition of ad specials:Loose inserts, accompanying booklets and labels must be packed so that no slipping of the stapled layers is possible. The layers must be flush-aligned. If, due to the quality of the pro-duct, loose stacking on pallets is not possible, the material must be delivered lying stacked, possibly fixed using rubber bands or paper sleeves, onto euro-pallets. Products with more than one page must be stacked crossed due to the bulky fold.

Layers:The layers should be approximately 10 cm thick. If the products are delivered packed in boxes, additional costs will be charged for the necessary unpacking process.

Delivery address:2 weeks prior to the date of publication, please send to Kessler Druck + MedienMichael-Schäffer-Straße 186399 Bobingenmarked for LEAD digital – issue xx/2017

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coMPANy INFoTERMS & 52 CONDITIONS

PRoFILE 03coNTENTS 02

General business terms and conditions 1. The advertising mandate shall be the contractual agreement between the publishing house, Verlag Werben & Ver-

kaufen GmbH (hereinafter referred to as „Publisher“), and an advertising party or other party placing an advertisement

(hereinafter referred to as „Client“) for the publication of one or more advertisements in block letters and/or on the In-

ternet for the purposes of dissemination or public announcement. For the advertising mandate and any follow-up

mandate, exclusively these respective general business terms and conditions (hereafter, “GBTC”) as well as the pub-

lishing house’s price list that is currently valid at the point in time of the conclusion of the contractual agreement and

whose provisions form an essential contractual component, shall be applicable.The Publisher is entitled to modify the

general business terms and conditions at any time. The new general business terms and conditions shall be consi-

dered approved unless the Client objects to them in writing within one month after the change is announced. Any

deviating GBTC of the Client shall not also become a contractual component even if we have not expressly objected

to them. In the case that, for online publications, individual agreements are concluded, they shall also be fixed in wri-

ting on the respective order confirmation. Otherwise, these GBTC shall also be valid for them.

2. Supplement orders: These GBTC shall also apply accordingly for supplement orders. In principle, supplement or-

ders are accepted by the publishing house only after a template has been submitted. Supplements which, owing to

their format or layout, give the impression to the reader that they are part of the newspaper, shall not be accepted.

3. Conclusion of the contractual agreement: Orders for advertisements may be submitted in person, by telephone,

in writing, via e-mail or the Internet. The publishing house shall not be liable for transmission errors. The contractual

agreement shall only then be considered to have been concluded through the publishing house’s confirmation of the

order which shall be rendered in writing or via e-mail notwithstanding any other individual agreement between the pu-

blishing house and the Client. If the order is submitted via telephone, a written order confirmation shall be issued only

by express request.

4. The call-off order is the request submitted by the Client to the publishing house to, based upon a concluded con-

tractual agreement, publish a concrete advertisement, third-party supplement or other advertisement and the supply-

ing of the texts and templates which are required for production.

5. Text segment advertisements are advertisements which typographically border editorial text on at least three of the

sides and not on other advertisements.

6. Rejection of orders:

(1) The publishing house shall be entitled to reject advertising orders, including individual call-off orders based upon a

framework contractual agreement which has been concluded. This shall be valid particularly if their content violates

laws or governmental directives or was objected to, or could be objected to, by the German Advertising Council and/

or the German Press Council in complaint proceedings, whose publication is unreasonable for the publishing house

owing to the content, the origin or the technical form or the supplements, owing to the format or layout, give the rea-

der the impression of being a component of the printed medium or contain third-party advertisements.

(2) After becoming aware of the affected contents, the publishing house shall promptly explain its rejection of such con-

tent. In particular, the publishing house can retract an advertisement which has already been published online if the

Client himself belatedly makes changes to the contents of the advertisement published online or belatedly modifies

the data to which a link makes reference and, by so doing, among others, the requirements of Clause 6 Paragraph 1

are fulfilled.

7. Concluding the advertising order and the publication dates: The publisher’s deadlines and publication dates in-

dicated on the price list shall be non-binding for the publishing house. The publishing house shall be at liberty to mo-

dify the deadlines and publication dates upon short notice based upon the production processes.

8. Cancellation of orders: The Client may cancel advertising orders in writing by contacting (e-mail address). Print ads

may be cancelled up to the original closing date. If the ad is already in print, the Client must pay for the ad. Otherwise,

the Publisher may demand that any costs incurred up to the time of cancellation be reimbursed as required by law.

Online promotional materials must be cancelled in writing with two weeks‘ notice before the first publication. If the

necessary data for the online ad placement is not submitted on time, the Publisher shall charge a fee of €50 per wor-

king day for the resulting extra effort and cost.

9. Placement of advertisements: Advertisements shall be published in certain editions, issues or in certain sections of

the publication if this has been expressly agreed in writing, including by telefax or e-mail, when the order is issued. In

principle, classified advertisements shall be published only in the respective section. Insofar as no clear placement

has been agreed, the publishing house may freely choose the placement. Insofar as an advertisement should not be

able to be placed within an ordered issue, the publishing house may publish the advertisement at the same price in

an issue with a similar or larger publication area. If the Client requests an ad for a category whose content differs from

that of the scheduled placement, the price that would have applied to the correctly placed ad shall be charged.

10. Calling off an order: If a publication date has been agreed, the advertisements must be called off by no later than

one year after the contractual agreement has been concluded (publication timeframe). The conclusion of multiple ad-

vertisements must be implemented within one year after the publication of the first advertisement. If multiple conclu-

sions are undertaken, the Client shall be entitled, subject to the available capacity, to call off the additional advertise-

ments in the publication timeframe that has been agreed and/or specified in Clauses 1 and 2 including exceeding the

ordered advertising quantity based upon the price list.

11. Printed documents: The deadlines for printed documents can be found on the price sheet, which is valid at the point

in time of the conclusion of the contractual agreement, of the publishing house’s advertising price list. The Client shall

be responsible for the prompt supplying of the advertising text and the flawless printed documents or the supple-

ments, accompanying booklets, glued-on inserts, etc. If the publishing house determines that the printed documents

are unsuitable or damaged, it shall demand their prompt replacement. If any defects to the supplied printed docu-

ments such as supplements, inserts, etc. are not immediately recognisable, but only then become recognisable du-

ring the processing, then the advertising party must pay the additional costs incurred or tolerate the quality losses

during production. The publishing house shall guarantee the print quality which is customary for the designated issue

within the parameters of the possibilities available for the printed documents. The printed documents shall be sent

back to the Client only by special request. Otherwise, they shall become the publishing house’s property. The obliga-

tion to retain the documents shall end 6 weeks after the advertisement is published. Moreover, the Supplemental Busi

ness Terms and Conditions shall be valid for the digital transmission of advertising templates in accordance with Clau-

se 30 of these GBTC.

12. Printing height of the advertisements: If no special sizes have been agreed or prescribed, the advertisement shall be

published and billed with the height which is customary for such an advertisement. If the height of a submitted print docu-

ment differs from the height specified in the order, the dimensions of the printed advertisement shall apply and no additional

costs shall be incurred thereby. Any millimetres that have been begun shall be rounded upwards to the whole millimetre.

13. Editorially-designed (text segment) advertisements: The layout and labelling of the editorially-designed advertise-

ments must be promptly agreed with the publishing house before publication. The publishing house shall be entitled

to clearly label advertisements with the word “advertisement” which are not recognisable as such. In this regard, the

publishing house shall have the ultimate decision-making right. (Text segment) advertisements must already differen-

tiate themselves through their basic font sizes from the editorial section.

14. Liability for the content of the advertisement: The Client shall be responsible for the content and the legal permis-

sibility of the advertisement. He shall completely indemnify the publishing house from all third-party claims owing to

copyright, personal rights, trademark rights or other proprietary right violations including the appropriate costs for a

legal defence. The publishing house shall not be obliged to examine whether an advertising order restricts third-party

rights. If the publishing house is obliged to publish a counterstatement or the like (e.g. through a court ruling), then the

Client must pay the costs incurred based upon the valid advertising price list.

15. Proofs shall be supplied only by express request. The publishing house shall take corrections of mistakes into con-

sideration which are reported to it within its prescribed timeframe. Otherwise, the approval to print shall be considered

to have been issued. The Client shall assume responsibility for the accuracy of the corrected proofs.

16. Advertising documentation: Upon request, the publishing house shall supply advertising documentation with the

invoice. If documentation can no longer be procured, it shall be replaced with a certificate from the publishing house

regarding the publication and dissemination of the advertisement. Documentation copies shall be supplied only for

fee-based advertisements.

17. Box number advertisements:

(1) Replies to the box number advertisements shall be made available for pick-up up to a maximum of four weeks after

publication of the advertisement and/or sent to the Client by normal post with the due care of a prudent businessman

even if it concerns express or registered shipments.

(2) After this timeframe lapses, the replies shall be destroyed. Replies with a weight of more than 500 grams or a larger

format than DIN A4 as well as shipments of goods, books, catalogues and advertisement mailings as well as small

packages/packages shall be excluded from forwarding and shall only be retained for pick-up purposes. In particular,

the publishing house shall not be obliged to forward obvious advertising offers such as business advertising claims

and brokerage offers if no express written instruction to forward has been issued by the Client. The Client may autho-

rise the publishing house to open the replies in lieu of and with the declared consent of the Client.

18. (1) Advertising invoices must be paid within the timeframe stated on the invoice. The Client must assume any

warning letter and debt collection costs which are incurred as the result of the payment default. If payment default

occurs, all deferred payments (invoices and/or subsequent invoices) shall become immediately payable.

(2) In the event of a deferment or payment default, interest shall be charged in accordance with § 288 of the German Civil

Code. In the event that payment default occurs, until payment is indeed rendered, the publishing house may suspend

the continued implementation of an on-going order and demand advance payment. If there are justified doubts about

the Client’s solvency, the publishing house shall be entitled, including for the duration of a framework agreement, to

make the publication of additional advertisements deviating from an originally-agreed payment due date contingent on

the advance payment of the advertising fee and the settlement of outstanding invoiced amounts. The publishing house

shall be entitled to correct flawed advertising invoices within six months after invoicing. If orders are accepted by tele-

phone, orders from advertising customers shall be implemented via a SEPA direct debiting procedure without conclu-

ding a contractual agreement. The booking shall be done immediately after the invoicing date without any deductions.

The so-called pre-notification timeframe after the SEPA basic direct debiting shall be reduced to one day. Erroneous

advertising invoices may be corrected within six months after invoicing. The Client shall be entitled to offset with coun-

terclaims only if they have been legally upheld, are undisputed or at least ready for a decision to be made.

19. Advertising orders from abroad: For countries with foreign representation of the publishing house, the payment and

processing shall be undertaken in accordance with these Business Terms and Conditions. For countries without for-

eign representation, advance payment shall be required, preferably via credit card (Euro-/Mastercard, American Ex-

press or Visacard). A foreign Client must present his VAT ID No. or his entrepreneurial status documentation or his

exempt status from German VAT together with the advertising order. If the advertising order is VAT-exempt, the in-

voicing shall be done without calculating the VAT. The publishing house shall be entitled to subsequently bill the VAT

if the competent government tax office affirms that the advertisement is subject to taxation.

20. Typesetting costs: The Client shall assume the costs for the creation of the ordered templates and drawings as well

as for the designs requested by the Client or for designs which constitute substantial changes from the originally-

agreed designs for which the Client is responsible.

21. Classified prices: Advertisements shall be classified by the publishing house based upon their content-related sen-

se. If an advertisement is ordered by the Client for a deviating category, then the price shall nonetheless be valid which

it would have cost if it had been correctly placed. If the price of the category requested by the Client is higher than the

price of the correct placement, then the higher price shall be valid.

22. Advertising millimetres: When calculating acceptance quantities, text millimetre lines shall be converted into adver-

tising millimetres based upon the price.

23. Deviating prices: For advertisements in publishing supplements and editorially-designed advertisements, advertise-

ments in special publications and collections as well as advertisements which are sold after the publisher’s deadline,

the publishing house may charge prices that deviate from the price list.

24. Collective rebates: For the granting of a collective rebate for subsidiaries, the written documentation of a more than

50-percent equity stake is required. The publishing house shall grant collective rebates only for privately-organised com-

panies. Thus, collective rebates are not possible for independent sovereign organisations or entities under public law.

RATE CARD 2017

EVENTS 41DIGITAL 20PRINT 07 LEAD DIREcToRy 44 JoB MARKET 45 DIScoUNTS 47 coNTAcTS 48 TEcHNIcAL DATA 49 PUBLISHING 54coMPANy INFo

TERMS & 52 CONDITIONS

PRoFILE 0353

coNTENTS 02

25. Warranty: For obvious defects, complaints must be asserted by the Client by no later than within two weeks after the

receipt of the invoice. For hidden defects, the Client must lodge a complaint by no later than 6 months after publica-

tion of the advertisement. Moreover, entrepreneurs must report the discovery of any hidden defect within two weeks.

If a flawed publication of an advertisement occurs despite the prompt delivery of flawless printing documents and a

prompt complaint having been made, the Client may demand the publication of a flawless replacement advertisement

(subsequent performance). The claim for subsequent performance shall be excluded if this is associated with dispro-

portionate costs for the publishing house. If the publishing house allows an appropriate notice period that has been

set for it to lapse fruitlessly, it refuses to render subsequent performance, the subsequent performance is not reaso-

nable for the Client or it is unsuccessful, then the Client shall have the right to withdraw from the contractual agree-

ment or assert a claim for a reduction of the purchase price in the scope in which the purpose of the advertisement

has been restricted. Warranty claims from entrepreneurs as the Client shall become statute-barred 12 months after

publication of the corresponding advertisement or supplement.

26. Liability, force majeure: In the case of force majeure and labour disputes for which the Publisher is not responsible,

the Publisher shall not be obligated to fill the order; there shall therefore be no entitlement to damage compensation.

The publishing house shall be liable for damages caused by intentional wrongdoing or gross negligence, for damages

arising from the culpable loss of life, physical injury or damage to health as well as for damages based upon at least

the violation of an obligation based upon simple negligence whose fulfilment only then enables the proper implemen-

tation of the advertising order, whose violation puts the attainment of the contractual purpose at risk and upon whose

adherence the Client regularly relies. Apart from the liability for intentional wrongdoing and the culpable loss of life,

physical injury or damage to health, the obligation to pay damage compensation shall be limited to the foreseeable,

typically-occurring damages. Otherwise, the damage compensation claims against the publishing house shall be ex-

cluded regardless of the legal reason. Insofar as the publishing house’s liability is excluded or limited in accordance

with the aforementioned provisions, this shall also be valid for the personal liability of its employees, representatives

and vicarious agents. The liability in accordance with the German Product Liability Act shall remain unaffected. Apart

from claims for tortious or intentional acts and/or grossly-negligent acts, damage compensation claims from entre-

preneurs against the publishing house shall become statute-barred within 12 months after the point in time in which

the Client became aware of, or would have to have become aware of, the sets of circumstances substantiating the

claim. If the Client fails to follow the recommendations from the publishing house for creating and transmitting digital

printed documents, he shall be entitled to no resulting claims owing to the flawed publication of the advertisement.

This shall also be valid if the Client has not followed the other causal provisions of these GBTC. The Client shall be

liable for ensuring that the transmitted files are free of viruses. The publishing house may delete files with viruses wit-

hout the Client being able to derive claims from this. The publishing house reserves the right to assert damage com-

pensation claims if the viruses cause damage.

27. Additional terms and conditions for placing an ad on the Internet:

a) Data supplying: The Client shall be obliged to supply proper advertising resources–particularly corresponding tothe format-

ting or technical standards of the publishing house–promptly before the advertisement is placed. If advertising documents

are recognisable as being unsuitable or damaged, the publishing house shall demand their prompt replacement.

b) Assignment of rights: The Client shall assign to the publishing house all usage, ancillary copyright and other rights

under copyright law which are required for the use of the advertising in online media of all kinds including the Inter-

net–particularly the right to reproduce, disseminate, transmit, send, retrieve from a database and call off and indeed

in the scope which is required for the implementation of the order, both with regards to time and content. In all cases,

the aforementioned rights shall be assigned without any geographical restrictions and shall provide entitlement to

place advertisements via all known technical procedures as well as all known forms of online media.

c) Warranty from the publishing house: Within the parameters of the foreseeable requirements, the publishing house

shall guarantee the best-possible reproduction of the advertising which corresponds to the respective highest possi-

ble customary technical standard. The warranty shall not be valid for minor defects. A minor defect in the presentati-

on of the advertising shall be considered to exist particularly if it is caused through

•Theuseofnon-suitabledisplaysoftwareand/orhardwareor

•Thedisruptionofthecommunicationnetworksofotheroperatorsor

•Acomputerdisruptionastheresultofasystemfailureor

•Adisruptionoftheadserverwhichdoesnotlastlongerthan24hours(continuouslyorcumulatively)within30

days after the beginning of the contractually-agreed placement.

If there is a disruption of the ad server over a substantial timeframe (more than 10 percent of the booked time) within

the parameters of a time-bound fixed booking, the Client’s payment obligation for the disruption timeframe shall be

rendered invalid. Any additional claims shall be excluded. If there is an unsatisfactory reproduction quality of the ad-

vertisement which constitutes a major defect, the Client shall have a claim to a payment reduction or a flawless repla-

cement advertisement, but nonetheless only in the scope in which the purpose of the advertisement was restricted.

If the replacement advertising is unsuccessful or unreasonable, the Client shall have a right to a payment reduction or

to withdraw from the contractual agreement. If any defects in the advertising documents are not obvious, then the

Client shall have no claims for insufficient publications based upon them. The same shall be valid for defects in the

repeated advertisement placements if the Client does not make reference to the defect before publishing the next

advertisement.

28. Advertising agencies shall be obliged to adhere to the publishing house’s price list in its offers, contractual agree-

ments and invoices to the advertising parties. Any commission granted by the Publisher shall be calculated on the

basis of the customer net price, that is, after deducting rebates, bonuses and discounts due to a defect. The com-

mission shall be applicable only to the brokerage of third-party orders and shall not be granted for private prices. It

shall be paid only to the advertising agencies recognised by the publishing house subject to the requirement that the

order is issued directly from the advertising agency, it is obliged to provide the complete and print-ready template and

it possesses a commercial license as an advertising agency. The publishing house shall be at liberty to reject orders

from advertising agencies if doubt exists about the professional activities of the advertising agency or the creditworthi-

ness of the advertising agency. Advertising orders from advertising agencies shall be issued in their name and on their

account. Insofar as advertising agencies issue orders, in cases of doubt, the contractual agreement shall thus be re-

alised with the advertising agency. If an advertiser should become a Client, this must be separately agreed subject to

the mentioning of the advertiser by name. The publishing house shall be entitled to demand documentation of the

mandate from the advertising agency.

29. Data privacy:

(1) The Publisher‘s policy on collecting personal data during the course of the business relationship is stated below.

Personal data is all data that relates to the Client‘s person, such as name, address, e-mail address and payment

details. The Publisher is the responsible body in accordance with Section 3, Paragraph 7, of the German Federal

Data Protection Act (BDSG).

(2) The data shall be collected and processed by the Publisher to the extent necessary to provide the contractual

services, that is, to execute orders or render services according to the order. This shall be done, in part, with the

involvement of external service providers. The service providers have been carefully selected by the Publisher,

commissioned in writing and obligated to comply with instructions. They are also regularly monitored. The service

providers shall not communicate this data to third parties but shall delete it after fulfilment of the contract and at

the end of statutory storage periods, unless the Client has approved an additional storage arrangement.

(3) The Publisher shall use the collected data to conduct internal market research unless the Client has objected to such

use. This applies to the details needed to execute the order as well as to details that the Client has provided voluntari-

ly. The Client may object to the use of the data for the purpose of internal market research at any time with future effect.

(4) The Publisher shall also use the collected data to inform the Client of identical or similar services provided by the

Publisher by post or electronic mail, such as e-mail, unless the Client has objected to such use. The Client may

object to the use of the data for promotional purposes at any time with future effect. This shall not be subject to

any charges other than the forwarding costs at the basic rates.

(5) The Client shall have the right to demand that the Publisher provide information on his stored personal data at any

time. This shall apply to the origin of the data as well as the recipients or categories of recipients to whom this data

is communicated and the purpose for which it is being stored. If the Client has granted permission to use data, he

may revoke this consent at any time with future effect. The Publisher furthermore notes that the Client is generally

entitled to the correction of incorrect data or the deletion of personal data, provided that this right is not prevented

by any statutory retention obligation.

(6) All legal rights to which the Client is entitled in connection with the processing of his data, such as the right to in-

formation, correction, deletion and revocation, may be exercised in writing by sending an e-mail to

[email protected] or in writing to the following address: Verlag Werben & Verkaufen GmbH, Hultschiner Straße 8,

81677 Munich, Germany. Additional information on data collection and processing can be found in the Publisher‘s

Data Privacy Statement.

30. Supplemental Business Terms and Conditions for the Digital Transmission of Printed Advertising Templates:

If printing templates are submitted digitally, thus transmitted in paperless fashion through digital carriers (e.g. disket-

tes, cartridges, CD-ROM) or via long-distance transmission (e.g. ISDN) to the publishing house, the following provisi-

ons shall also be valid:

a) File format: Print templates are supposed to be transmitted digitally only with closed files, thus with such files which

the publishing house cannot alter content-wise. The publishing house shall not be liable for the flawed publication of

advertisements which are transmitted with open files (e.g. files saved under Corel Draw, QuarkXPress, Freehand).

b) The related files must be sent and/or saved by the Client in a collective directory (folder).

c) Colour advertisements: For digitally-transmitted print templates for colour advertisements, the Client must also at the

same time provide a colour proof with Fogra Media Wedge (current version 3.0) and a proof and/or measurement

protocol. Otherwise, no damage compensation claims of the Client shall be valid owing to any colour deviations.

d) Computer viruses: The Client shall be liable for ensuring that the supplied files are free of computer viruses. The pu-

blishing house may delete files with computer viruses without the Client deriving any claims from so doing. Moreover,

the publishing house reserves the right to assert damage compensation claims if the computer viruses cause additi-

onal damages for the publishing house.

e) Claims owing to flawed publication: If the Client fails to adhere to these Business Terms and Conditions or the publi-

shing house’s recommendations for drafting and transmitting digital printed documents, then he shall be entitled to

no claims owing to a flawed publication of the advertising.

f) Data carriers: The diskettes or the CD-ROM with the print templates that are provided to the publishing house shall

become the publishing house’s property. They shall be sent back to the Client at his own risk only by express request

and for a shipping fee of € 5.00. The publishing house shall send back other high-end data carriers such as cart-

ridges, Iomega Zip 100, etc. to the Client without this having to be requested and upon a free-of-charge basis, but

nonetheless at the Client’s risk.

31. Dispute resolution process: The European Commission has set up a platform for resolving disputes online. It can

be found at http://ec.europa.eu/consumers/odr/. Consumers can use the platform for settling their disputes. We are

neither willing nor obliged to participate in a dispute resolution process before a consumer mediation body, unless

we are legally required to do so.

32. Final provisions: Exclusively German law shall be applicable to these GBTC as well as the relationship between the

Client and the publishing house. This choice of laws shall be valid for a consumer only insofar no mandatory statuto-

ry provisions of the country are restricted in which he has his place of residence or customary abode. The United Na-

tions Convention on Contracts for the International Sale of Goods shall be excluded. Any ancillary agreements and

contractual amendments must be in text form. With regards to business dealings with entrepreneurs, juridical persons

under public law or special foundations under public law, the legal venue for lawsuits shall be Munich. Insofar as the

publishing house’s claims are not asserted during the warning letter procedure, the legal venue for non-entrepreneurs

shall be determined based upon their residence. The place of performance shall be Munich. If one of more of the pro-

visions of the advertising order/these GBTC should be or become invalid or unenforceable, then the validity of the

remaining provisions shall not be affected. The parties shall then replace the respectively invalid or unenforceable pro-

vision with such a provision which in good faith most closely corresponds to the commercial intent of the invalid or

unenforceable provision. The same shall be valid for any gaps or omissions.

General business terms and conditions

http://www.wuv.de/var/storage/info/datenschutzerklaerung.pdf

RATE CARD 2017


PUBLISHING 54 COMPANy INFO 54

PRoFILE 03

Publishing Company InformationPublishing company Verlag Werben & Verkaufen GmbHHultschiner Straße 881677 MunichPostal address80289 Munich

Invoice addressVerlag Werben & Verkaufen GmbHCreditor AccountsPO Box 82 05 1081805 Munich

VAT ID NumberDE 262 330 664

Managing DirectorChristian MeitingerDr. Karl Ulrich

Bank detailsHypovereinsbank MunichIBAN: DE 67 7002 0270 0654 7679 47BIC: HYVEDEMMXXX

Publishing company contactTel.: +49 (0)89/2183-7999Fax: +49 (0)89/2183-7868 Internetwww.wuv.dewww.lead-digital.dewww.kontakter.dehttps://verlag.wuv.dehttps://events.wuv.dehttp://stellenmarkt.wuv.de

Payment conditionsPayable within 30 days net.SEPA direct debit possible.

For the processing of orders, the Business Terms and Conditions of the publishing company apply. These can be found on page 68. The information listed in these price lists may be revised over the course of the year, you can find the respective binding status of the price lists: https://verlag.wuv.de/mediadaten

coNTENTS 02

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