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MEDIAKIT www.le-citydeluxe.com/es/spain 2013 SPAIN

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Page 1: Le CITY deluxe SPAIN mediakit print_eng

MEDIAKITwww.le-citydeluxe.com/es/spain

2013

SPAIN

Page 2: Le CITY deluxe SPAIN mediakit print_eng

SPAIN

The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no

longer defined by zip code—but rather access.

Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across

the globe combined with concentrating on regional tastes and preferences with a strong focus on quality

editorial content.

The KEY to your AUDIENCE is ACCESSAt Le CITY deluxe, we believe that luxury is subjective, wealth is relative and exclusivity

is no longer de�ned by zip code but rather access.

AUDIENCE ACCESSVIP events and exclusive o�ers limited to Le City readers

EDITORIAL ACCESSCoverage of only the best in luxury across the globe

ADVERTISING PARTNERS ACCESSPowerful, e�ective cross-platform programmes engaging today’s most in�uential and

a�uent international players in the world of business and beyond

Page 3: Le CITY deluxe SPAIN mediakit print_eng

SPAIN

W A T C H E S

36

WIN

TER

2012

Sport WatchesEN BÚSQUEDA DEL MEJOR TIEMPO

El espíritu deportivo y aventurero está presente en las mejores manufacturas. Alta precisión, exclusividad y mecanismos de gran calidad deseosos por acompañarles en la práctica de sus deportes favoritos.

Searching for the best time

and adventure is the main feature in the top manufactures. High precision, exclusivity, and quality mechanisms accompanies users when playing their favorite sports.

ManWoman

ROLEX Submariner

El reloj de buceo por excelencia se engalana para reforzar su ya reconocible personalidad. Su caja sutilmente rediseñada da continuidad al modelo histórico lanzado en 1953

is adorned to strengthen its already recognizable personality. Its redesigned box is similar to the historical model launched in 1953

Yacht-Master Rolesium de 35 mm

Creado en 1992 fue el primero de los relojes de lujo que combinaba robustez de un reloj deportivo con la elegancia de un reloj de lujo, un aliado para la práctica de vela

Created in 1992 it was one of the

robustness of a sports watch with the elegance of a luxury watch. One can say it’s a partner to practice sailing with

www.rolex.com

TEXT RAQUEL RABADÁN

A UNIQUE VALUE PROPOSITIONLe CITY deluxe o�ers something di�erent:

Content catered to one of the largest luxury consumer bases: SPAIN’s global a�uent audience.

THE BEST OF BOTH WORLDSWhether venturing to Spain for business or pleasure, no other magazine provides a�uent international consumers with global and local reporting.

Combining 40% international and 60% local spanish highbrow content,Le CITY deluxe truly delivers the best of both worlds.

E

18

WIN

TER

2012

www.bikkembergs.com

B A R C E L O N A

ADRIANO CORREIA Y CLAUDIA TRIMDE

E

19

WIN

TER 2012

DIRK BIKKEMBERGS

Noventa y nueve chicos Bikkembergs custodiaban la

store Dirk Bikkembergs en España en el número 99 del Paseo de Gracia antes de

nueva tienda acogieron a los más de 300 invitados que fueron recibidos por una alfombra del característico césped de los campos de futbol

¡El apartamento de Dirk

DIRK BIKKEMBERGS

Ninety-nine boys Bikkembergs

Spain at number 99 of Paseo de

new store of 600m2 welcomed more than 300 guests who were greeted by a typical carpet

Dirk Bikkembergs's apartment!

PHOTOS JAVIER LORITE / MANSOOR TANWEER

B A R C E L O N A

AITOR OCIO Y ADRIANO CORREIA

SANTI MILLÁN Y CLAUDIA TRIMDE

Page 4: Le CITY deluxe SPAIN mediakit print_eng

SPAIN

Advertise Locally or crossplatform INTERNATIONALLYPowerful, e�ective cross-platform programmes engaging today’s most in�uential and a�uent international players in the world of business and beyond- meet our current advertisors:

S

11

AUTUMN

& W

INTER 2011

Page 5: Le CITY deluxe SPAIN mediakit print_eng

SPAIN

HIGHBROW EDITORIAL CONTENT

CELEBRITY

PERSONALITY YACHTS JEWELLERY

CITY TOUR

J

60

SPRI

NG

& S

UMM

ER 2

012

Oro rosa de 18 quilates, diamantes de talla brillante y cuarzo para el modelo pequeño de Tank Anglaise. Una joya de impecable diseño que además es resistente al agua.

18-karat pink gold, brilliant-cut diamonds and

piece of jewellery.

Photo 2000 © Cartier 2011

rosa y orla de diamantes blancos. Rabat sabe con-quistar a las mujeres.

Yellow gold earrings with pink quartz, pink sapphire and edged with white diamonds. Rabat knows how to win over women.

Inspirado en el mundo de la pintura, estos pendiente de la Colección Collage de Bagués en forma de gota están realizados en oro amarillo de 18 quilates con esmaltes al fuego.

Inspired in the world of painting, these teardrop earrings from the Bagués Collage Collection are made from

La colección Magic Gardens de Piaget nos propone este anillo de simplicidad magnética

rosa de 18 quilates y diamante.

a simply magnetic ring, delicately crafted with 18-karat pink gold and a diamond.

COLLAGE BAGUÉS

RABAT

CARTIER TANK ANGLAIS

PIAGET ROSE

J

59

SPRING

& SUM

MER 2012

All That Glitters Is Gold...

Enhance your senses, dazzle no matter where you are and wow onlookers with any of the following pieces of jewellery. Exclusive products to make you shine this summer.

Un clavo que es una joya. El laborioso trabajo de un artesano que asocia la mecánica y la joyería y que Cartier nos presenta en diamantes y oro rosa.

A nail cum jewel. Cartier’s meticulously hand-crafted line blends mechanics and jewellery and features diamonds and pink gold.

Vincent Wulveryck © Cartier 2012

Aldo Cipullo imagina en 1970 el primer brazalete-clavo para Cartier New York. El brazalete precursor se renueva y llega en un impecable diseño en oro rosa.

Vincent Wulveryck © Cartier 2012

Rabat presenta esta preciosa pulsera ancha de oro amarillo con turmalinas rosas y diamantes blancos.

Rabat presents this stunning yellow gold wide bracelet set with pink tourmalines and white diamonds.

RABAT

CARTIER

CARTIER

A stroll with major personalities from the world of entertainment, fashion, politics or sport, who will discuss their trajectory and show us their favourite spots in the world.

We explore some essential regions and places. A visit is a must to discover their cultural o�ering, beauty spots and top-quality products and services.

Innovative architecture and dream houses, plus an overview of cutting-edge interior design trends.

LIVING: ARCHITECTURE, REAL ESTATE& INTERIOR DESIGN

We secure exclusive interviews with the most charismatic celebrities on the international scene who are passing through cities.

�e best yachts and boats from the nautical sphere.

Selection of the most exclusive and current jewellery.

Page 6: Le CITY deluxe SPAIN mediakit print_eng

SPAIN

HIGHBROW EDITORIAL CONTENT

GOURMETA selection of re�ned restaurants and trendy bars.

FASHIONFashion editorials custom-drafted for our readers, re�ecting each season´s trends.

ART & CULTUREExhibitions and shows by renowned artists on display at museums and galleries.

MOTORING�e most desirable and innovative vehicles, state-of-the-art cars with a solid grip on the tarmac.

TRAVEL & HOTELRecommendations on indispensable visits for the cosmopolitan traveller as well as the most exclusive and indulgent hotels.

EVENTS & GUIDE�e most distinguished events staged aroundthe coutnry.

Page 7: Le CITY deluxe SPAIN mediakit print_eng

READER PROFILESPAIN

Percentages on Social Networks

22 %

15 %

42 %

15 %

11 %

Facebook

Twitter

Linkedin

Flickr

· 40% iPad· 60% iPhone

Device Percentages

Age: 28 to 54 years

Trend: Cosmopolitan

Education: Universitary / MBA

Occupation: Enterprise/management or marketing

Reason for reading: Informative, entertainment

& business & Shopping

Culture: Highbrow

Spending power: High / + 500.000 euros per year

Networth: + 3mio

Credit Card: Gold or Black

Nationality: Spanish / International & Russian

*1 www.guardian.co.uk*2 Google analytics and Flurry 2013

Le CITY deluxe’s target market in SPAIN focuses reaching the HNI population of the country which is estimated to be 200.000.*1

It consists of men and women between the ages of 28 and 54: People who are closely related to the world of luxury with assets of at least 3 MIO Euros. Readers who are anxious to be updated on what is happening in the luxury sector. With a distinguished cosmopolitan pro�le, knowledge of the world and other cultures, as well as constant adaptation to the newest technology, 40% own an iPad and 60% an iPhone.*2

A percentage of our readers consist of either natives or foreigners residing in SPAIN (especially Russians) or travelers visiting the area for business or pleasure, all sharing a common interest in local events, shopping, investments or high-end services.

It’s a speci�c target group who desire to be involved in the most exclusive sectors of fashion, art, design, events and all areas concerned with luxury. �ose who wish to enjoy luxurious experiences, whether shopping for a unique gift, participating in networking activities, enjoying a personalized dinner, looking for an excellent hotel or the perfect weekend getaway have all this information and more at their �ngertips.

People who choose the Le CITY deluxe platform as the launching point for their activities and those who �nd it as means of support for their projects, personality, style or quality of life- all have a great appreciation for detail and exquisite taste for the universe of luxury.

SPANISH TRAVELER

RUSSIAN

Page 8: Le CITY deluxe SPAIN mediakit print_eng

TECHNICAL FEATURESSPAIN

· Double page inside front cover · 3 fold inside cover

· Backpage · 2nd, 3rd and 4th double page

· Inside backpage · Double page

· Single page · Written page

MAGAZINE FEES

· Text & Picture module 500€· Annual fee 900€

GUIDE MODULE FEES

DOUBLE PAGESINGLE PAGE

240mm 480mm

PAPER TYPE

FORMAT

PERIODICITY

PRINT RUN

READERS

LANGUAGES

MATERIAL

Twice a year

email, dropbox, we transfer and yousendit)

Editorial content closing: 10 February Advertising closing: 20 February Publishing date: 15 March

Editorial content closing: 30 August Advertising closing: 15 September Publishing date: 22 September

240mm

DISTRIBUTION AT POINTS OF SALE

SUBSCRIBERS

• Private subscribers Spain

• Specialised Bookshops

• Select malls• Private bank clients• Luxury Car dealers• Airport lounges• Top CEO’s• Events• Hotels• Spas• Golfclubs• Privat Jet companies

FREE DISTRIBUTION

Glossy couché 120g

TIFF format at a resolution of 300dpi & CMYK

CD (Pg de Gracia 118, Pral, 08008 BarcelonaPublicity material must be turned in:English, Spanish & Russian

Minimum 25.000 readers

Minimum 5.000 copies per edition

· Spring/Summer Edition

· Autumn/Winter Edition

240 x 320 mm + 3mm bleed20.000€14.000€11.200€12.600€9.800€9.500€7.000€3.500€

Page 9: Le CITY deluxe SPAIN mediakit print_eng

STRATEGIC DISTRIBUTIONSPAIN

Limited and exclusive distribution reaching SPAIN’s most a�uent business leaders and cultural in�uencers.SPAIN 2013 Circulation*: 5,000 per editionPublishing Cycle: 2x/year

TARGET DISTRIBUTION DEMOGRAPHICS &LOCATIONS

• HHI €3 mio+• VIP Events• Five Star Hotels/Resorts• Private Aircraft & Airport Lounges• Yachts• Luxury High-Rises/Condos• Affluent households (Property Value 2.5M+)• Prestigious Corporate Headquarters• Private Wealth Management Offices• Sports Clubs• Art Galleries• Private Country Clubs/ Exclusive Golf Courses• Member Only Concierge Clubs

ANDORRA

BARCELONA

MARBELLA

MADRID

Page 10: Le CITY deluxe SPAIN mediakit print_eng

The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no

longer defined by zip code—but rather access.

Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across

the globe combined with concentrating on regional tastes and preferences with a strong focus on quality

editorial content.

DISTRIBUTIONSPAIN

SPAIN DISTRIBUTION

4020406060202040

100

LUXURY HOTELSBARCELONAAbac 5*Dolce Sitges 5* You Stylish CityHotel Central 4*Casa Fuster 5*Hotel W 5*Barcelona Raval 4*Hotel Me 5*Hotel Emma 4*

MADRIDHotel Único 5*Spain Select 5*Chic Rentals 5*Hotel Ritz 5*Hotel Wellgton 5*Hotel Villamagna 5*AC Palacio del retiroHotel Lope De Vega

5*

SAN SEBASTIÁNHotel María Cristina 5*

60100100

606060606060

60606060

50

606050

60

BARCELONAObjeto De DeseoSanta EulaliaEscadaThe Vanity (Hotel Arts)OjinagaChopardGalería LoeweLoeweFnac Barcelona

MADRIDChopardGeorge RechOjaláGarcía Madrid�e Gallery

LUXURY SHOPS

2050504020

THE BEST RESTAURANTSBARCELONABooLa VibliaRest. Hotel AbacRest. Ávalon By Ramón Freixa

MADRIDGastronomeSeven And SixCaobaLúaNikkeiLuzi Bombón SAN SEBASTIÁNRestaurant Arzak

60605050

404040404040

50

BARCELONAIradier ClubMetropolitanArsenal

WELLNESS

606060

BARCELONACírculo EcuestreGildCuatracases

BUSINESS

606030

MADRIDFresh GalleryMuseo �yssen

GALLERIES

4040

TRANSFERS/AIRPORT

BARCELONABlai Limusinas

BARCELONA & MADRIDCabifyVip Area A IrportVIP AREA T1 InternationalPau Casals en la T1 schengenColomer en la T1 corredor aeriCanudas en la T2Sala Pre

100 500

100

LUXURY EVENTSBARCELONASalón NaúticoLa AutomóvilGrass GolfRegata Fund. BarraquerRegata Puig Vela ClásicaFestival PeraladaMagazine launch

MADRIDSalón AutomóvilMadrid GolfSalón GourmetMagazine Launch

Total :1000

Total :1000

BEAUTY SALONS

MADRIDPeluquería Mocho Moreno

50

60Carlos OlivaresBARCELONA

SUBSCRIBERS 1300

Print Run: 5.000Readers Print edition: 25.000Readers Ipad edition: 30.000Readers online edition 100.000

Language: English/Spanish/RussianPublication: Twice a yearSpring /Summer & Autumn/Winter

Page 11: Le CITY deluxe SPAIN mediakit print_eng

SPAIN

Le CITY deluxeyour Luxury Lifestyle Magazine with regional print editions in 5 countriesyour key to INTERNATIONAL AFFLUENCE with LOCAL FLAIR.

YEARLY PRINT RUN: 200.000 COPIESTOTAL ESTIMATED HNI READERS: 1 MIO

BEYOND LOCAL NATIONAL ADVERTISING

Page 12: Le CITY deluxe SPAIN mediakit print_eng

The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no

longer defined by zip code—but rather access.

Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across

the globe combined with concentrating on regional tastes and preferences with a strong focus on quality

editorial content.

The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no

longer defined by zip code—but rather access.

Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across

the globe combined with concentrating on regional tastes and preferences with a strong focus on quality

editorial content.

The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no

longer defined by zip code—but rather access.

Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across

the globe combined with concentrating on regional tastes and preferences with a strong focus on quality

editorial content.

The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no

longer defined by zip code—but rather access.

Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across

the globe combined with concentrating on regional tastes and preferences with a strong focus on quality

editorial content.

360 DEGREES COMMUNICATION PLATFORMSPAIN

SPAIN

Magazine Le City deluxe

Events

Web Le City deluxe Social networks & newsletters

Page 13: Le CITY deluxe SPAIN mediakit print_eng

SPAIN

THANK YOU!

please contact usPasseig de Gracia 118, Pral. 08008 Barcelona

T +34 93 255 [email protected]