IDEAS AND INSPIRATION FOR YOUR PLACE IN THE COUNTRY

2015 MEDIA KIT

MAGAZINE

RADIO

DIGITAL

VIDEO

CUSTOM SOLUTIONS

Living the Country Life reaches a unique audience who enjoy living in the country for

pleasure. Living the Country Life engages the rural lifestyle market by providing timely,

useful and entertaining information filled with real stories, useful tips, rich photography,

and much more.

AUDIENCE SUMMARY:

o Median HHI: $85,728

o Property size: Median 11 acres; Average 246 acres

o Average age: 48

o Animal ownership:

• 75% dogs

• 70% cats

• 34% chickens

• 29% cattle

• 25% horses

• 20% other

o Product ownership:

• 88% garden tractor/riding lawnmower

• 86% outdoor power equipment

• 80% truck

• 77% outbuildings

• 49% utility tractor 20- to 49-hp.

• 41% ATV/UTV

• 31% livestock trailer

o DIY projects:

• 83% vegetable garden

• 82% flower garden

• 70% landscaping

• 51% planting trees

• 38% fencing

• 35% building/construction

o Tech-savvy:

• 95% use Internet at least once a day

• 95% have high-speed Internet

• 72% use social media

• 70% currently own or plan to buy a smartphone

• 69% currently own or plan to buy a tablet

MAGAZINE

RADIO

DIGITAL

VIDEO

CUSTOM SOLUTIONS

MAGAZINE Total Circulation

Readers per copy

Total readers per issue

200,000

3.8

760,000

RADIO Stations

States

Weekly listeners

300+

38

1.9 million

DIGITAL Average monthly page views (July 2013-June 2014)

Average monthly unique visitors (July 2013-June 2014)

1,121,599

256,649

NEWSLETTERS Weekly Enews total Opt Ins

Special offers total Opt Ins

37,000

24,000

SOCIAL MEDIA Facebook, Twitter, Pinterest, Instagram followers 150,000

MAGAZINE

RADIO

DIGITAL

VIDEO

CUSTOM SOLUTIONS

LIVING THE COUNTRY LIFE MAGAZINE

Ideas and inspiration for your place in the country

Publish 4 times per year:

o Early Spring (March), Spring (May), Summer (July), Fall (September)

Circulation: 200,000 - 760,000 readers (3.8 readers per copy)

Issue Ad Close Materials Due Date Mail Date

Early Spring 2015 1/16/2015 1/23/2015 3/12/2015

Spring 2015 3/20/2015 3/27/2015 5/14/2015

Summer 2015 5/15/2015 5/22/2015 7/16/2015

Fall 2015 7/31/2015 8/7/2015 9/17/2015

Covers: 2, 3 & 4 Spread Page 2/3

Page

1/2

Page

1/3

Page

$17,047 $32,774 $16,387 $12,290 $9,832 $6,987

Publishing Calendar

Publishing Rates 4 color

MAGAZINE

Early Spring Spring Summer Fall

Cashmere goats Chicken coops Goat milk Heritage pigs

Shop Ideas Great gardening

ideas

Mulch and compost

tips

Nut trees

Organic honey Starting an orchard Hoop beef barns Barn home

Serama chickens Building a cabin Outdoor recreational

ideas

Great gourds

Zero turn mowers Hay equipment

trends

What’s new: ATVs and

UTVs

Machinery Insider:

Resale values

Editorial Calendar * * content may be subject to change

MAGAZINE

RADIO

DIGITAL

VIDEO

CUSTOM SOLUTIONS

LIVING THE COUNTRY LIFE MAGAZINE CIRCULATION

Nielsen county code

A 16%

B 26%

C 20%

D 38%

MAGAZINE

300+ Radio Affiliates in 38 states

MAGAZINE

RADIO

DIGITAL

VIDEO

CUSTOM SOLUTIONS

LIVING THE COUNTRY LIFE RADIO NETWORK

Living the Country Life Radio is one of the largest rural radio networks -- an

efficient and effective buy to reach rural America. Our syndicated program

connects you with our audience during their morning and afternoon

commutes. The highly educational and entertaining program covers a wide

variety of timely and informative topics.

Reaching an estimated 1.9 million listeners per week

o 300+ Radio Affiliates in 38 states

o Airs twice per day - morning and afternoon drive time, Monday – Friday

o 3.5 minute or 2 minute tune-in show (show format decided by affiliate)

o Samples available at livingthecountrylife.com/radio

o Available lengths:

• :60 commercial

• :30 commercial

o Living the Country Life content includes:

• machinery/equipment

• animals/livestock

• garden/landscape

• home/property improvement tips

• food/recreation

o Ratecard:

• $3,000 per :30 spot

• $6,000 per :60 spot

AFFILIATE FORMAT

COUNTRY/CLASSIC COUNTRY

BUSINESS/FARM/NEWS/TALK

CLASSIC/OLDIES/NOSTALGIA

ADULT CONTEMPORARY/VARIETY

RELIGIOUS/OTHER

53%

18%

14%

9%

6%

RADIO

MAGAZINE

RADIO

DIGITAL

VIDEO

CUSTOM SOLUTIONS

DIGITAL HIGHLIGHTS – livingthecountrylife.com

Living the Country Life Digital is a comprehensive resource for small farm and acreage

owners. People trust livingthecountrylife.com for information related to their animals,

gardens, machinery, power equipment, pastures, ponds and buildings. Responsive

technology empowers our audience to access content on any device and allows

advertisers to build multi-device digital campaigns.

Average Monthly Page Views Monthly Unique Visitors

July 2013-June 2014 1,121,599 256,649

Our digital properties can be

customized to accomplish a specific

marketing goal or packaged as part of a

multi-media campaign.

Desktop Display Units:

o 728x90: $45 CPM

o 300x250: $50 CPM

o 300x600: $55 CPM

o Custom content

o Native advertising

Retargeting, Geo-targeting available

and behavioral targeting (beta)

available

Mobile Display Units:

o Banner (320x50): $65 CPM

o Expandable (300x50 to 300x250: $85

o Page Takeover (300x250): $80

o Interstitial (320x360): $85

o In Banner Video (320x75): $100

o Video Interstitial (full screen): $120

DIGITAL

MAGAZINE

RADIO

DIGITAL

VIDEO

CUSTOM SOLUTIONS

LIVING THE COUNTRY LIFE

ENEWSLETTER

Enewsletter creative units

o Enews:

• 728x90: $3,500

• 300x250: $3,000

o Special Offers Enewsletter:

• 100% sponsor content sent to opt-in list

(24,000): $4,000

o Targeted email blast:

• 100% sponsor content

• Uses Meredith database to pinpoint

prospects

• Contact Account Executive for pricing

MAGAZINE

RADIO

DIGITAL

VIDEO

CUSTOM SOLUTIONS

LIVING THE COUNTRY LIFE

VIDEOVideo is a great way to communicate with the rural lifestyle audience as

they learn about running their small farm or acreage. Let Living the

Country Life prepare a custom video solution for you using our content

and video expertise. Both TV and digital syndication are available.

DATABASEFor over 100 years, Meredith brands have been a trusted source of

information. Our 85 million-consumer database now has over 4,000 data

variables (averaging 800+ per consumer) covering a wide range of

demographics. Now available: Opt-in email addresses on over 37

million Meredith Consumers.

CUSTOM-MARKETING SOLUTIONSHarness the deep content wells of Meredith Corporation’s brands to

create custom solutions for your brand in print, video, digital, database,

experiential, and broadcast.

RESEARCHTap into our proprietary online rural lifestyle research panel. Custom

exclusive surveys are available in limited numbers.

CUSTOM

SOLUTIONS

IDEAS AND INSPIRATION FOR YOUR PLACE IN THE COUNTRY

Living the Country Life

1716 Locust St.

Des Moines, IA 50309

FOR MORE

INFORMATION

Contact your Meredith Agrimedia

Account Executive

or Josh Riessen

National Account Manager

josh.riessen@meredith.com or 866-881-3080