lbhose.com need of online marketing
TRANSCRIPT
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NEED OFONLINE MARKETING
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“HE WHO HAS A WHY TO LIVE CAN BEAR ALMOST ANY HOW.”
--Friedrich Nietzsche
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1. WHY YOU SHOULD MARKET YOUR BUSINESS ONLINE?
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1.1 COST EFFECTIVE Online marketing costs are somewhat
inexpensive in comparison with other mediums.
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1.2 EASY TRACEABILITY Online marketing allows for statistics to be
measured more easily which makes you able to determine exact ROI.
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1.3 TARGET AUDIENCE In comparison of other marketing forms online
marketing increases your reach in more specific and relevant target audience.
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“DO WHAT YOU CAN, WITH WHAT YOU HAVE, WHERE YOU ARE.”
--Theodore Roosevelt
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2. WHAT COULD YOU DO NOW TO MARKET YOUR BUSINESS ONLINE
Online MarketingSearch Engine
Optimization
(SEO)
Pay Per Click(PPC)
Organic
Paid
Online Marketing is mainly classified into 2 types.
Based on certain factors you could choose better option.
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2.1 AFFORDABILITY
SEO is low cost inexpensive process, ideal for Small Businesses
In comparison with SEO, PPC is much expensive.
Search Engine Optimization
(SEO)
Pay Per Click(PPC)
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2.2 RESPONSE TIME
Takes time for results of the work to take effect.
After setup, results are almost instant
Search Engine Optimization
(SEO)
Pay Per Click(PPC)
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2.3 LONG TERM PERFORMANCE
Will benefit you for long period of time till you rank well on search engines.
Will benefit you till you are investing money in the campaign.
Search Engine Optimization
(SEO)
Pay Per Click(PPC)
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2.4 RETURN ON INVESTMENT
ROI will increase gradually with the time
ROI through PPC remains stable
Search Engine Optimization
(SEO)
Pay Per Click(PPC)
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3. WHAT ARE THE FACTORS OF ONLINE MARKETING
Online Marketing
Factors
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3.1 WHAT ARE THE ELEMENTS OF A GREAT WEBSITE? Unique, Informative
& Authority Content. Hierarchal Structure Easy Navigation User Friendly
Interface Search Engine
Friendly URLs No Markup Errors Social Media
Compatibility
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3.2 WHAT ARE THE FACTORS BEHIND ONLINE REPUTATION OF A BUSINESS? Online Presence of
Business
Business Profiles on Reputed Platforms
Services and Product Reviews for Business
Engagement on Your Authorized Resources
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3.3 WHAT IS THE SIGNIFICANCE OF SOCIAL SIGNALS IN ONLINE MARKETING? Social Signals have a
direct and strong impact on SEO. Number of people that
like your brand on Facebook
Number of Facebook shares
Number of Twitter followers
Number of tweets mentioning your brand name or including a link to your website
Number of people that “have you in their circles” (Google+)
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“IF WE COULD FIRST KNOW WHERE WE ARE, AND WHITHER WE ARE TENDING, WE COULD THEN BETTER JUDGE WHAT TO DO, AND HOW TO DO IT.”
--Abraham Lincoln
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4. WHERE IS YOUR BUSINESS STANDS AGAINST YOU COMPETITORS
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4.1 BASIC WEBSITE PERFORMANCE
Performance Metrics lbhose.com eaton.com grainger.comGoogle Indexed 6 51500 2340000
Google Link 0 926 462
IP Address 68.180.151.96 192.104.67.65 23.5.241.125
Last Cached 19th May 2013 29th May 2013 19th May 2013
Canonical Issue Yes No Yes
XML Sitemap Available Available Available
Robots.txt Available Available Available
HTML Validation 17 Errors, 6 Warnings No Errors Detected No Errors Detected
Page Rank 1 6 7
Broken Links 1 0 0
Alt Tag Missing Present Present
DMOZ Listing Not Available Listing Available Listing Available
Yahoo Dir Listing Not Available Listing Available Listing Available
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4.2 SOCIAL MEDIA PERFORMANCEPerformance Metrics lbhose.com swagelok.com grainger.com
Facebook Likes 0 909 59722
Facebook Post Frequency None Medium High
Facebook Engagement Worst Good Excellent
Twitter Followers 0 709 3855
Twitter Followings 0 696 463
Twitter Post Frequency None Low High
Twitter Engagement Worst Good Excellent
LinkedIn Followers 0 1973 26182
LinkedIn Post Frequency None None High
LinkedIn Engagement Worst Good Good
YouTube Subscribers 0 338 241
YouTube Views 0 153505 201170
Youtube No. Of Videos 0 27 28
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“ONLY THOSE WHO WILL RISK GOING TOO FAR CAN POSSIBLY FIND OUT HOW FAR ONE CAN GO.”
--T. S. Eliot
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5. HOW CAN YOU MARKET YOUR BUSINESS ONLINE?
Planning
Content Creation / Curation
Distribution
Social Sharing
Analysis
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5.1 MARKETING PLAN Prepare a marketing plan based on a strong
strategy to achieve your business goals.
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5.2 CONTENT CREATION / CURATION Create a compelling story for your audience
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5.3 CONTENT DISSEMINATION Promote story to various channels to reach
audience.
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5.4 SOCIAL SHARING Enhance its sharing on various social
channels for better engagement
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5.5 ANALYSIS Analyze the impact, observe the scope of
improvement and repeat the steps.
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“IT'S MORE FUN TO ARRIVE A CONCLUSION THAN TO JUSTIFY IT.”
--Malcolm Forbes
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