lb portfolio book
DESCRIPTION
This is a graphic design portfolio comprising a collection of work created over an eight month period of time. The work includes editorial and publication, as well as illustration and entrepreneurial pieces.TRANSCRIPT
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project one Changing Travel Magazine
project two After the Happily Ever After
project three Cowboys & Indians
project four NORDIC Ski Resort
project five Black Star Beer
project six Super Heroes Eat Their Veggies
project seven Let’s EAT
project eight Greeting Cards
project nine Heinz CSR
project ten Logos
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29
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81
Table of Contents
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Creative Brief The objective of this project was to design a full-length
magazine targeting young enthusiasts seeking to explore the world while
making a positive difference along the way. Specific targets include those
seeking to travel, the vacation volunteer, missionaries or just the curious adult
seeking adventure. Changing Travel sheds light on many different
organizations all over the globe, what they are doing to make a difference
and how you can get involved.
Changing TravelEditorial Publication
project one
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11project one
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13project one
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15project one
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Creative Brief The objective of this project was to create a series of
promotional posters for Pantone, a company that develops ink and color
matching systems so that designers (interior, graphic and web) can match
colors across platforms. To promote the use of Pantone colors, I created
posters using the theme of the Disney Princesses. The goal of this poster series
is to imagine the life of three Disney Princesses, translating their skill sets into
modern day society.
After the Happily Ever AfterPantone Promotional Posters
project two
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19project two
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21project two
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Creative Brief The objective of this project was to design a full deck
of playing cards using variations of a single typeface. The theme for the
deck of playing cards is Cowboys and Indians, and the selected typeface
is Baskerville. I used the classic American red and blue and accompanied it
with a rich tan to help further the western feel.
Cowboys & IndiansTypographic Playing Cards
project t hree
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25project t hree
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27project t hree
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Creative Brief The objective of this project was to design a mountain ski
resort that could compete with those found in Lake Tahoe, California.
Nordic Ski Resort is Norwegian inspired and targets young enthusiasts. The
goal of this project was to design the Nordic brand and develop it across all
platforms necessary to further the identity. The sub-brand for this project is
Spro, the village market. It would be located in the main village of the resort
and be the source of fresh fruits and vegetables, like a farmer’s market.
Nordic Ski ResortBranding of a Mountain Ski Resort
project four
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come discover your snow capped dreams
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5001 NORDIC DRIVELAKE TAHOE, CA 96161
D 530 584 7000T 800 466 6732
Austin CrayCEO & President
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5001 NORDIC DRIVELAKE TAHOE, CA 96161
D 530 584 7000T 800 466 6732
Austin CrayCEO & President
project four
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35project four
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37project four
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39project four
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41project four
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43project four
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Creative Brief The objective of this project was to reinvent the identity
for an existing beer company, repackaging the beer bottles and six-pack
carrier case. Minott’s Black Star Double Hopped Golden Lager is bottled at
the Great Northern Brewing Company in Whitefish, Montana. In reinventing
Black Star, I wanted to give it a new identity that better represented their
company. Using Montana as my inspiration for the design, I envisioned a
rustic and textured sticker with a simple type box. The goal was to create a
masculine feel, but with qualities that women can find appealing as well.
Black StarBeer Repackaging
project five
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47project five
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49project five
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Creative Brief The objective of this project was to create an illustrated
children’s book. The goal of this book was to encourage children to eat their
vegetables. By creating each vegetable into a superhero, young children
could be encouraged to eat their vegetables in order to grow up tall and
strong like superheroes. Alongside each Veggie Superhero is a rhyme
describing the entertaining types of adventures each vegetable superhero
does with their super powers, while only using words that begin with same first
letter as its vegetable.
Superheroes Eat Their VeggiesChildren’s Book Publication
project six
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53project six
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55project six
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57project six
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59project six
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Creative Brief The objective of this project was to create an iPhone
app to help people with food allergies. Food allergies are becoming more
common and learning to live with them can be difficult. The goal of this app
is to help the consumer find allergy-friendly grocery items, restaurants and
bakeries and also provide helpful facts and terminology. Let’s Eat would
partner with successful apps such as UrbanSpoon, iCanEat and the iPhone’s
built in map and directions. The inspiration for this app came from my own
personal struggle with food allergies.
Let’s EATAllergy-Friendly iPhone App
project seven
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63project seven
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65project seven
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Creative Brief The objective of this project was to create a series of
greeting cards for various occasions. Using an illustrative style, the hope is to
explore the use of black and white pen illustrations, displaying the beauty of
clean lines and elegant patterns.
Greeting CardsIllustrations
project eight
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69project eight
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71project eight
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Creative Brief The objective of this project was to reinvent the
Corporate Social Responsibility Report for Heinz. The goal was to highlight
Heinz’s commitment to giving back and in turn, showcase the positive effect
Heinz is having on local communities and impoverished nations. The redesign
of Heinz’s CSR breaks up the heavy amount of text and supplements it with
photography. The goal was to make Heinz’s CSR more visually appealing so
that consumers would want to read through it and therefore gain a deeper
respect for Heinz as a company.
Heinz CSRCorporate Social Responsibility Report
project nine
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75project nine
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79project nine
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1. Snow Ocean Lake
2. EJ Tailoring
3. BP Investments
4. West Jet
5. Black Star Beer
6. Listen Up
7. Let’s Eat
8. Care
9. Pat & Oscars
10. Nordic Ski Resort
11. Spro Village Market
12. Solitude Mountain Resort
logos
LogosProject Logos and Identities
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83logos
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85logos
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Thank YouTo all who made this possible.
MaeLin Levine
PLNU Reprographics
PLNU Media Services
Maximo Escobedo
Marla & Gaylon Patterson
Shelly & David Barnes
My Design Girls
Todd Kelleher
Clearstory
