COLLABORATIVE CONSUMPTION:21st CENTURY SOCIAL BUSINESSLauren Anderson @l__anderson #collcons

CREATING UNIQUE EXPERIENCES

OBSERVE, LISTEN, ADAPT

BRIAN CHESKY, AIRBNB CEO LIVING WITH HOSTS.

IDLING CAPACITYUNTAPPED SOCIAL, ECONOMIC AND ENVIRONMENTAL VALUE OF UNDERUTILIZED OR IDLE ASSETS.

I HADN’T REALLY THOUGHT ABOUT THE

FACT THAT IT COULD BE FUN (AND EVEN

EXCITING!) TO RENT SOMEONE MY STUFF,

BUT IT IS. TOGETHER WE ARE PART OF

SOMETHING THAT MATTERS – BEING

HELPFUL, SMART, RESOURCEFUL.”OPEN SHED COMMUNITY MEMBER

“

35%Typical utilization of an assigned desk or office.

13KAverage cost of an assigned office or desk.

1.2 BILLIONPEOPLE ARE MOBILE WORKERS

Rachel Botsman

THE EXPERIENCE YOU ARE CREATING IS MORE IMPORTANT THAN VOLUME OF SALES.

What steps are you taking to engage consumers, then improve and scale the optimal experience?

KEY TAKEAWAY:

KEY TAKEAWAYS:STRONG COMMUNITIES ARE BUILT AROUND CLEAR VALUES.

How does your company define its values, and attract a community that identifies strongly with them?

EMPOWEREDANDINVOLVED

I THINK OF OUR COMMUNITY AS BEING LIKE A CIRCLE AND ETSY IS INSIDE THAT CIRCLE.”

CHAD DICKERSONETSY CEO

“

KEY TAKEAWAYS:WHEN THE COMMUNITY IS CENTRAL TO YOUR BUSINESS, KEEPING THEM EMPOWERED AND INVOLVED IS CRITICAL.How do you create choices and pathways for the community to interact with you and other community members, and maintain high engagement?

KEY TAKEAWAY:THE COMMUNITY NOT ONLY NEEDS TO TRUST EACH OTHER, BUT TRUST THE ORGANISATION.

How can you remain transparent accountable to the community and keep their interests at heart, despite a demanding business environment?

FOUR KEY PRINCIPLES

1 CREATING UNIQUE

EXPERIENCES

2 STRONG VALUES

3 EMPOWERMENT AND

INVOLVMENT

4 TRUST AND TRANSPARENCY

TRUST & SAFETY TOOLSVerification, social connections, real-time communication

@l__anderson #collcons

Research: collaborativeconsumption.comAdvisory Lab: thecollaborativelab.com