Laura Sheridan @Lauradsheridan

647-272-7523 laurasheridan.sheridan@gmail.com

Laura Sheridan

Summary of Qualifications___________________________________

Excel in social media skills and best practices; garnering a following of 34,613 on

Pinterest for current employer (B2B).

Input benchmarks to measure a 70% increase in lead acquisition. (2014-2015).

Ensure lead conversion by integrating a closing-the-loop process with national

representatives and the executive team.

Proficient in digital communications with extensive knowledge using Google

analytics, Hootsuite, Campaigner, Umbraco website manager and social media

platforms, including: Pinterest, Facebook, LinkedIn, Twitter, Instagram, etc.

Proficient in Windows XP, Microsoft Word, Excel, Outlook and PowerPoint.

Education___________________________________________ Ontario Graduate Certificate: Public Relations June 2011 Humber College: Institute of Technology and Advanced Learning

Proposed, directed and executed The Lakeshow: a celebration of the arts at the Humber Lakeshore Campus.

The Lakeshow attracted over 300 people in attendance; the largest audience to date in the HSF building.

Successful execution of social media ranked The Lakeshow as a trending topic in Toronto on Dec. 1, 2010.

Due to its success, The Lakeshow is now an annual event at Humber College. Honours Bachelor of Arts June 2010 University of Toronto

Major: English | Double Minor: Theatre and Women & Gender Studies. Volunteer Experience _______________________________________

Media Relations, communications and social media support for the Toronto Vegetarian Association 2012-2013.

Media Relations, communications and social media support for the Bread and Honey Festival 2012-2014.

Work Experience __________________________________________ Marketing and Communications Manager January 2014 – Present Engineered Assemblies, Mississauga

Prepare and execute the communications plan and budget.

Create and design marketing materials, media kits, product information, abstracts, etc.

Edit and copyright all engineering and architectural documents for various audiences.

Pitch stories and advertising; garnering coverage by Merton Park Film Studios.

Ensure measurable results across campaigns by tracking benchmarks and analytics.

Digital and Social media management of all accounts including: Pinterest, LinkedIn, Facebook, Twitter, company website, ISSUU, digital documents, etc.

Manage internal communications and key messaging with various audiences including North American representatives, European partners in Belgium, England, Spain and Germany.

Communications Coordinator August 2012 – January 2014 Engineered Assemblies, Mississauga

Award submissions resulting in the Consulting- Specifying Engineer Product of the Year Award nomination for Engineered Assemblies' first product.

Support for the National Sales team; fulfilling sample requests, arranging regional tradeshows, sales and marketing supplies, etc.

Creating a products & services binder to support national branding strategy.

Daily media monitoring to create benchmarks and offer strategic assistance.

Writing abstracts and product descriptors for new and established products.

Creative assistance for product launches and extended marketing campaigns. Publicity Intern May 2011 – August 2011 CTV /Bell Media, Toronto

Media relations for the CTV Upfront 2011 and the Much Music Video Awards 2011.

Media campaigns for network series’ Dan for Mayor, Hiccups, Fanboy Confessional, Picnicface, Doctor Who, Innerspace, etc.

Prepare daily media reports on The Comedy Network, Comedy Gold and SPACE.

Draft alerts, press releases, biographies, talent rolodexes, episodic synopses, etc.

Update the bellmediapr.com website with photos, press releases, synopses, etc.

Source materials for media kits and events. Promotions May 2011 – August 2012 Mosaic Marketing, Toronto

Participated in the launch of the series, Wipeout Canada.

Flash mob participant in large-scale campaign.

Various blitzes and launches.