Evaluation – Question 3

WHAT KIND OF MEDIA INSTITUTION

DISTRIBUTE YOUR MAGAZINE AND WHY?

The Four Stages of Production

Production:

Using photoshop to create a magazine.

Marketing:

Pitching your magazine to publishers and finding out

the target audience.

Distribution:

Promoting your magazine online, on social

networking sites as well as in shops, like news

agents or places like HMV.

Consumption:

People looking at your magazines online site, buying

magazines and taking part in competitions from the

magazine.

My pitch was to IPC Media, they

publish magazines like

NME, NUTS etc. I picked this

company because of the fact

that it’s the same as NME, and it

would be enticing for customers

to see that I am amongst big

magazine names, which will

make the customer believe RVL

is a magazine of good quality.

I chose IPC because it’s a well known media publisher, and as I have mentioned it works with well known magazines including NME, so already IPC have a market for music magazines, and as NME is their only ‘rock/alternative’ music magazine, there is definitely a RVL shaped gap in their market.

CHOOSING IPC

ADVANTAGES AND DISADVANTAGES OF PUBLISHING TWO SIMILAR

MAGAZINES

Arguably, NME and RVL are pitching to the same sort of audience.

ADVANTAGES:

1. IPC only have one alternative music magazine, having two will

bring in more of an audience which is better for business.

2. RVL is more specific than NME. It’s almost like two magazines

into one, which will bring fans from both genres in and also new

ones of the combined genre.

3. There is no way IPC can possibly lose business from bringing on

board another alternative music magazine. Our fans to integrate

and buy both, which is great for everyone.

4. They could team up and become sister magazines, instead of

rivals.

DISADVANTAGES:

1. There may be a ‘rivalry’ between the two magazines because of

their similarity.

2. The genre clash might be an issue.

This is NME’s online magazine. It’s updated regularly and because their

target audience - like RVL’s – is aimed at the younger networking generation

it gets them more publicity. This is the same sort of thing I would do for RVL.