Define Your Twitter Mission and Execute for Real Results

Laura “@Pistachio” Fitton

Laura Fitton, Spring 2007Homebound mom. Two kids under two.

NO business network in Boston

What’s Web 2.0?

Do I upgrade

my browser to see

web 2.0?

Twitter is

Dumb!

Heh.

http://discover.twitter.com/first-tweet

Twitter is

Dumb!

Laura @Pistachio FittonEvangelist, HubSpotFounder (acq. By HubSpot)

WHAT ARE YOU DOING?

WHAT ARE YOU

DOING?

WHAT ARE YOUR RESULTS?

RESULTS.

1. Who & What (Value)

2. Why

Define Your Twitter Mission

1 WHO & WHAT

[@OurAcct]

is where

[who]

can find

[value offered]

MISSION

BIO

“Follow us for…”

“Follow Us For…”

2 WHY

WHAT’S IN IT FOR THEM?

Influence (was)

ATTRACT attention to yourself

PROVIDE attention & value to others

Influence (is)

1. Identify your target audience

2. Know what they’re looking for

3. Attract and engage them

4. Build trust and earn leads

5. Measure and improve

Execute for Real Results

1 IDENTIFY TARGET AUDIENCE

WRITE DOWN:Everything You Know About Personas

1 What are their challenges?

2 How are they measured?

3 What do they read?

4 What (and where) do they share on

social media?

2 WHAT ARE THEY LOOKING FOR

Image: http://inay.org

SOLVE FOR THE HUMANS

Not just their happiness,

but also their success.

WRITE DOWN:Everything You Know About Personas

1 What are their challenges?

2 How are they measured?

3 What do they read?

4 What (and where) do they share on

social media?

Share Material Relevant to Their Lives

• Content types that fit with everything you know about their lives

• Solutions to their challenges• Tools to help them crush their

numbers• Must-read articles and digests• Shareable items that will make them

look good

3 ATTRACT AND ENGAGE

Twitter Marketing in 2 Words:

Be Useful

Tweet Quote!

“Make the customerthe hero of your story.Ann HandleyChief Content OfficerMarketingProfs

Image Credit: Fotographia Guerilla

4 BUILD TRUST & EARN LEADS

Build Trust and Earn Leads

Either write something worth reading or do something worth writing about.Benjamin Franklin“

Image Credit:lhalstead

build relationships

Social Marketing in 4 Words:

Listen.

Learn.

Care.

Serve.

How Can I Get More Followers?

You don’t just want a following.

29

You want engaged fans

No, Really, Pistachio.

How Can I Get More Followers?

37

Be helpful.

Helpful

Relevant

Remarkable

Frequent

ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share?

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN

Helpful is the new viral.

37

5 MEASURE & IMPROVE

41

Measurable is the new

‘gee, I hope this works.’

49

• Your grade and checklist to-dos

http://grader.com

• Marketing Library

http://hubspot.com/library

• Marketing Academy http://

academy.hubspot.com

• Social Inbox free trial: http://bit.ly/

trySI

FREE TOOLS:

Am I Doing it Right? Results matter, not raw effort

• What’s in it for THEM?• What is your community for and how do you

nurture it?• Who can you help? (first via Twitter, later

with your product?)• Where are the people who need you already

tuned in?

Blogging Social SEO

Tools to Attract Visitors

Tools to Convert Leads

Tools to Close Customers

Landing Pages

Forms

Email MarketingAutomation

Analytics SalesforceSync

Calls-to-actionLead

Management

All the tools you need to do marketing – all in one

place.

Four FREE TOOLS FOR YOU:Your grade and checklist to-dos

http://grader.com

Marketing Library

http://hubspot.com/library

Marketing Academy

http://academy.hubspot.com

Try Social Inbox:

http://bit.ly/trySI

THANKYOU!