laura brewer

Little Brown & Co.’s goal for this project was to create a book series that had the ability to be sold and read equally by young students in both English and Spanish speaking countries. To solve the design problem the book was built in a two-sided format and meant to be read from either front or back in English or Spanish respectively (similar to a double issue magazine). The design of the book serves as a transition from picture to chapter books balancing text and image by sparingly using silhouettes relating to the storyline.

Mr. Popper’s Penguins bilingual book design produced & bound by hand

On the Lamb creates fine dining experiences for their guests while infusing each of the unique and edgy personal styles of the hosts. This logotype redesign was centered on bringing the personality of the On the Lamb ladies and the tone of their special events.

On the Lamb logo redesign

Inspired by the nostalgic designs of vintage clothing, available in the lower east side botique, Navigation Vintage’s identity plays with letters bouncing above the baseline creating a sense of movement within the logotype. The stationary furthers the directional motif integrating the arrow icon into the function of the statement making pieces.

Navigation Vintage identity & letterhead

W W W . T H E R E P T I L E Z O O . C O M

P R E H I S T O R I C P E T S

W W W . T H E R E P T I L E Z O O . C O M

P R E H I S T O R I C P E T S

W W W . T H E R E P T I L E Z O O . C O M

P R E H I S T O R I C P E T S

Designs for Prehistoric Pets, The Reptile Zoo, and Jurassic Parties, a group of family owned companies dealing exclusively in reptiles, are meant to seamlessly blend with the themed retail and entertainment locations. Using visuals of natural elements of wood, bamboo, leaves, and the animals themselves relating to the already “jungle” themed locations.

Prehistoric Inc. identity & promotional materials

a retic for every taste

714-964-3525 PrehistoricPets.com info@prehistoricpets.com 18822 Brookhurst Street Fountain Valley, CA 92708

so many choices, so little time

Problem

The Democratic Party is looking to create a non-traditional, strategically guerilla campaign to encourage citizens who have never previously participated in an election to vote for a Democrat in the coming election. The target audiences are citizens who have a high school education and currently work in vocational professions. This audience is likely to become politically active in the coming election because of current economic hardship and environmental concerns. These topics will be the focus of this campaign. The displays will be placed in urban high-foot traffic loca-tion, including common routes of daily commutes using public transportation.

Concept/Solution

After research of first time voter’s opinions’ towards complicated campaign promises1, a straightforward approach to this campaign proved most capable of encouraging voters with simple messages of hope and change. The client wanted the ultimate message to encourage voters to ex-ercise their power to improve relevant problems in the world around them. Vehicles work as an effective medium because they are recognizable to every US citizen with personal meanings ranging from the unattainable to a sign of freedom. The connotation of “vehicle” is re-appropriated into this campaign as a device connecting an additional meaning from the message applied to them working to further the broad political message. To grasp the audiences’ attention, guerilla tactics are implemented on busy urban streets. Combinations of cars parallel parked correctly and in reverse are covered in an expressively written textual message. A “curtain” campaign is a message that is gradually revealed over a period. The element of the unknown allows for community discussion.

Aesthetics

Because of the viewer’s previous knowledge of general parking rules they immediately attach the concept of “backwards” as “wrong” achiev-ing the first goal of the campaign. After this connection has been made, the viewer innately begins to match each piece of the campaign to this fundamental idea of right and wrong based on the direction of the cars.

Color-coding, positioning and language

The Democratic Party wanted to create a non-traditional, strategically guerilla campaign to encourage citizens who previously never participated in an election to vote and were likely to become politically active in the next election because of economic hardship and environmental concerns. A straightforward approach proved most capable of encouraging first time voters with simple messages of hope and change, ultimately inspiring voters to exercise their power to improve relevant problems in the world around them. To grasp the audiences’ attention, guerilla tactics were implemented on busy urban streets using the combination of cars parallel parked correctly and in reverse then covered in an expressively written textual message. As a “curtain” campaign the message was gradually revealed over a period of weeks providing an element of the unknown and allowing for community discussion.

Democratic Party guerilla campaign

where i’ve been

Graphic Design InternSpring 2011 Costa Mesa, CA

Graphic Design & Management2002-2011 Fountain Valley, CA

what i’ve learned

Bachelor of Fine Arts in Graphic Design & Minor in Advertising2007-2011 Orange, CA

how to find me

website laurabrewerdesign.com phone 714.615.4760 email contact@laurabrewerdesign.com