launching an enterprise
DESCRIPTION
Launching an enterprise. Concept. Supermarket franchise bases Carrefour Spar Albert Hein . concept. Albert Heijn Dutch supermarket chain Founded in 1887 in Oostzaan Headquarters in Zaandam only 1 store in Belgium at this moment ( Brasschaat ) - PowerPoint PPT PresentationTRANSCRIPT
Launching an enterprise
Supermarket ◦ franchise bases
Carrefour Spar Albert Hein
Concept
Albert Heijn◦ Dutch supermarket chain◦ Founded in 1887 in Oostzaan◦ Headquarters in Zaandam◦ only 1 store in Belgium at this moment
(Brasschaat)◦ Not just another shop in town --> something
special
concept
Selection procedure◦ The right diplomas◦ Financial situation
Rules◦ Sell products of the franchiser◦ Find a good location◦ Follow the house rules of the franchiser◦ Guarantee quality
Franchise conditions
Public is already confident with the name of the shop
The franchiser give tips and training to the franchise
Franchise advantages
Parkwijk Turnhout
Location
Free parking place Easy acces
Location
Primary goods Real brand / supermarket brand Possibility to by some good Dutch products Good price policy Internet service online shop
Products/service
Citizens ◦ Turnhout (approximately 40000 citizens)
Parkwijk Zevendonk Schorvoort
Surrounding villages
Target audience
Starting with 4 employees ◦ Cost of employees
1350 euro net salary for a full timer ( 40 hours )
Number of employees
Starting budget 400.000 euros◦ Looking for shareholders 200.000 euros
Selling 49 %
◦ ROI 5% for the first yearROI 7 % for the second yearROI 9 % for the third year
Money