CLUSTER PRESENTATION

Group 1

Abhishek Sinha

Mayank Pitariya

Pulkit Raj Mittal

Ravikant Verma

Sachin Pratap

Santosh Kumar

“One thing that never ceases to

amaze me is that,

despite poor service delivery, poverty,

or any other obstacles,

true creatives will find a way

to express themselves creatively.

Obviously when they are properly resourced,

they can do so much more…

but that spark will always find a way

to shine in the darkest dark.”

– Robin Opperman, Director, Umcebo Trust.

INTRODUCTION

WHAT IS A CLUSTER ???? A Geographic Concentration.

producing near similar products.

facing common opportunities and threats.

Our objectives To study the Banjara tribe and their culture and lifestyle.

Research of Banjara craft and its process, material and product range.

Analyzing their embroidery and its sustainability.

Study the Banjara culture and its sustainability.

METHODOLOGY

Primary research With the help of interviews, observations, photography, videography,

field notes.

Informal and unstructured interviews were taken from the Banjara

people to obtain the insight about their views and opinions.

Moreover videos were captured to recoding the interviews.

Secondary research Collected from research papers and books.

Various articles and blogs related to Banjara craft was studied over

internet.

WHO ARE BANJARAS?

Class of usually described as nomadic people

They claim to belong to the clan of Agnivanshi Rajputs

These tribal folk have contributed beauty to Indian

craft through their distinct embroidery.

Banjara Tribal Dress :

1. Phetiya (as ghagra) and Kanchalli (as top)

2. Bangles(bandiya) on their Arms (patli)

3. Dhoti and Kurta (short with many folds)

Skilled Banjara women were moving to daily labour for livelihood

These NGOs are providing them training, job and rehabilitation.

Banjara embroidery now has an

international market.

Procurement of handloom and

handicraft products in India

region/state wise:

Source: Handloom Export

Promotion Council

MITCON Knowledge Hub

To study the jewellery making, training and the

pricing analysis.

Sponsored by District IndustrialDevelopment

Corporation, Latur

Provide training regarding :

1. Artificial jewellery

2.Handmade bags

3. Saree Work

Products were made using

mirror work, patch work and embroidery

Ashishdhara (Rural development through Women

Empowerment)

IN June 2007 a non govt. organization named

Ashishdhara was started again after it was destroyed

in the earthquake on 30th September 1993

Purpose :

To improve the social & economic condition of

women

To help the administration to start development

programmes for women

To be instrument of women’s education

To improve the share of wealth of district through

women empowerment

Area of work

Their main areas of work are

Social Improvement

Training

Panchayats for women related issues

Female education help

Various Exhibitions

Public relations

Products Offered:

Bead Dress

Dhoti Pant

Cotton Tops

Jute Bags

Tribal Jewellery

Banjara Belt

Purse

Pouches

ASHISHDHARA AND SWAPNABHOOMI PROBLEMS

Marketing and branding problems• No Brand registration although using Banjara labels

• No IPR

• Lack of Industrial Contacts

• Lack of co-ordination with other NGO’S

• Lack of Advertisement and Promotion

Production Problems• Lack of Machinery reqd. for higher efficiency and effectiveness

• Obsolete machinery of local manufacturing

• Fabric and Jute sourcing Problem

• Lack of Material Problems

• Lack of resources

SWADHAR (NGO FOR THE BLIND)

Main functional areas: Computer Training

Handloom Weaving

Acupressure and Massage center

Monthly production: 300-350 mats

Sizes of mats available: 3x6 mat can be

made of 5 sarees

4 x 6 mat can be made out of 7 sarees.

Cost of production: 8 Rs. Per square feet if the customer gives old sarees

17 Rs. Per square feet if the customer does not give sarees

Problems: Low production capacity

High cost of production

Marketing and sales

Areas covered i.e. market penetration

CONTACT PERSON :

Sanjay Kulkarni

Manager

Kedarnath Urban Co-operative Bank Limited

Latur

M: 9850192424

R. S. Ganacharya

Station-in-charge

Shivaji Nagar Police Station

Latur

Ph: 02382-243100

Shri Ravishankar Ravale

Principal

Industrial Training Institute

Shivaji Nagar

Latur

Ph: 02382-243009

Sushil Pawar

Maitri fashion & Gifts

Nandi Stop

Ausa Road, Latur

M: 9970997711

I.O.Daga

Raymond’s Showroom

Opp. ITI, Latur

Ph: 243568

Ketan Thakkar

Memsaabji

In front of Chaapsi medical

Dhanwant Vaghar

Assistant Manager

Axis Bank Limited

Niharika ladies World

Shop No. 15, Gandhi Chowk

Mantri Deepak

Mineral, The Boutique

Gandhi Chowk, Latur

Amrut Sonavane

Annabelle Ladies World

Gandhi Chowk, Latur

4 P’S OF MARKETING

Product

Employ designers to develop new products

Improve quality and durability

Constant innovation required – take interns

Price

Develop a cost based price for each market

Differential pricing needs to be followed

geographically

4 P’S OF MARKETING

Place

Use space devoted to handicrafts in shopping

malls

Shopping areas near tourist spots

Collaborate with business houses dealing with

handloom products.

Promotion

Participate in buyer-seller meets

Linkages with fair trade organizations

Product diversification workshops may be

organized

Started in 1958 by John Bissell.

A profit-driven business model rooted in the cooperative movement.

Benefits over 15,000 rural artisans and crafts persons across India.

Fab India- the name says it all.

ORGANIZATIONS INVOLVED IN PROMOTING ARTS AND CRAFTS

MSSIDC

• Handicraft Artisans can register themselves with MSSIDC

• Provide prime display space for selling at MSSIDC's Marhati

Emporia and annual exhibitions

• Provides training to next generation of younger artisans

• Promotion subsidy sheme

STATE THANDA DEVELOPMENT CORPORATION LIMITED

• Facilitate to develop basic infrastructure

• Renew, promote and strengthen the social institutions (mutts)

existed over ages in thandas

LIMITATIONS OF THE STUDY

Time was a limiting factor, as the number of respondents could have been more.

Unable to contact more employees due to holidays for Christmas and New Year.

Unawareness among respondents about the aspects of the product leading to Inability error.

Conclusion:

Improve the quality, designs and advertise the benefits of vegetable dyes.

keep making product in tune with the latest fashion.

Branding is an important parameter.

Specific strategies have to be followed depending upon the city and the nature of market existing there.

Regions / countries

Craftspersons / designers / resources

International organizations

NGOs

Enlightened business community

Media – TV, Radio, Press

Collaborate with:

The attention of policy makers

worldwide

Capture markets

with aggressive strategies

Capture mindshare

of the consumers

Capture Youth

– early involvement with craft

To Capture:

Queries PleaseTHANK YOU!!!