latitude research: engagement levels

8/6/2019 Latitude Research: Engagement Levels

1/6

EngagEmEnt lEvElsLattud |D i c e r , D e e p , D e c i d e


2/6

Lattud | lEvEls o EngagEmEnt

What Yu Nd:

t expd beyd yr creby icipi ew

ppriie ied

eeri red d er

beir.

What W D

Expre w yr er didry re (d wi be)

ci.

Ideiy d pririize eirey

ew, rwrd-ki

direci r rw.

What W D

Pride ere-ee e-

i d diic rd

yr prdc d pr-

ype.

Reced key ce

ree yr eri

pre- d p- c.

Discover

What Yu Nd:

t rw yr cre bie

by deepei eee

wi crre er d

rci ew e.

What W D

Ideiy were d w

expd yr cre bie.

gide deepe r

refee prdc, c-

e d cici

reie.

What Yu Nd:

t cree re, ei

prdc d erice

wi drie repe eee

d eere Wom. Decide

Develop


3/6

Lattud | EngagEmEnt ovERvIEW

Changing brand and con-

sumer dynamics

Branded content strate-

gies and best practices

New metrics exploration

Communications strategy

and ROI evaluation

Custom, strategic, adver-

tising metrics

Platorm efectiveness

Advertising Efectivenes

Creative testing

Tracking

Program testing & norms

development

Concept and promo

evaluation Brand & competitive

tracking

Brand & programming

strategy expansion

Multiplatorm content de-

velopment & deployment

User segmentation &

acquisition strategy

Next-gen user experi-

ences User behavior and attidu-

inal analysis

Competitive product

evaluation

Shits in audience psy-

chology

Emerging content expec-

tations

Category and liestyle

shits

Emergent interaces

Internet o Things explo-

ration

DiscoverDevelop Decide

Advertising

C

ontent

teChno

logy

UI & UX testing

Product & concept test-

ing

Feature & unctionality


4/6

Lattud | thought lEaDERshIP

Who you are:Y recize e wy ye cceeded i e p

i cie drie yr bie i e re. Yw icipe w ce ex d be prcie b

bidi wrd i, d yre ki r reerc ep ke

y ere.

What We Can Do For You:

W we c d r y: hep y ebi ederip

rd w yr er re ci d wi ce ied

i-ee ipici r yr cpy d idry der cer ppriie ee e eiy

(d ed e cpeii).

What you get rom a Latitude DISCOVER-level

engagement:

Expie reri yr cpeiie pce.

treed, eed p ew ppriie r yrcpy pre.

sreic d cic idce r pri e

ppriie.

Basic Study Details:

Type: uiqe, Pre-wry I-

i; new Prdc d Ccep

geeri; mrke si ayi

Structure: 2-3 pe ybrid

qiie d qiie

Sample: =1,000+

Selected Examples:

Areas explored: new derii

r d r; ci be-

ir d expeci rd

deriee; ew eric

deepe.

Areas explored: W i e

be c i e dii e-

wrki e; ew ppriie

r ri d deieri -

c ce cr pr.

Areas explored: oppri-

ie r 3D dpi; deired

ce ype d icip-

ed iewi ii; be

ee r prdc deep

e d piii.

The Future o Branded

Entertainment

The Next Generation o Local The 3D Landscape

Discover


5/6

Who you are:Y w kw w ipre d rw yr cre bi-

e, w d i rwrd w cie deierire ce, wre, d ecy yr er. Y

e d de rey, b eek re perpecie

rd i .


Pride recedi ep ide yr prdc deep-

e, cici, d brd expi d defe ew

eric r ei yr perrce i ec di.

What you get rom a Latitude DEVELOP-level

engagement:

grr derdi w er ik b

d ierc wi yr cpy.

oppriie eere crre re dexpd yr pei er be.

specifc reie r reei reiip

wi yr er.


Type: uer seei & acqi-

ii; nex-e Ce Deep-

e & Depye; Brd Exp-

i

Structure: 1-2 pe qiie,

qiie, r ybrid

Sample: =800-1,000

Selected Examples:

Areas explored: te w,

were, d w ipr

derii: w w, were

w i, d w deier i,

by pr d prdc c-

ery.

Areas explored: oppriie

r tWC -ded prdc

dpi; key diece e-

e; i-ipc prdc

refee; cici

rey.

Areas explored:Cpeiie

dcpe; diece i-

i d eed rd prdc

erc/reiew; ew diece

ee; bie prdc d

iercie rey.

Multiplatorm Advertising

Strategy

On-Demand Product Develop-

ment & Positioning Strategy

Audience Expansion & Growth

Strategy

Lattud | stRatEgIC REsEaRCh DeveLoP


6/6

Lattud | taCtICal REsEaRCh

Who you are:Y e i de. Yr reerc drie e e e,

pride ii prdcer, d i criic r epi eiree ke decii. Yre ki r reerc

prer w i i pride ii repr excy

w y eed d ie re.


We ep y derd, i rr dei, w y eed

d deier e be, ei ce, wre, d

ecy w d pride recedi r w yi cree dw e rd.

What you get rom a Latitude DECIDE-level

engagement:

tr derdi er reci d

ierci wi yr eri (d w ey d

i rei e). specifc recedi r beer ii yr

eri wi er expeci, w d eed.

Ii ide re deepe.


Type: aderii Eeciee;

Prr & Pri tei;uI/uX tei, Prdc & Ccep

tei; trcki

Structure: 1 pe qiie r

qiie

Sample: =600-800

Selected Examples:

Areas explored: aderii

eeciee (rdii e-

ric d ew eric reed

ipr cpi);

iqe e e er

diece derier.

Areas explored: adiece re-

ci ew prr; cre-

i bepke eric d

pi becrk i li-

ere medi Ei sie.

Areas explored: Prdc e

ce by key er rp; ier-

ce prbe d ei

r ipri er experiece,

ied er ce rey.

Audience Value &

Advertising Efectiveness

Pilot Testing & Benchmarking Product Usability & Content

Strategy

DeciDe

latitude research: engagement levels

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