6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

WELCOMING REMARKS

Sonia Margalef, Master of Ceremonies, Portada

Marcos Baer, Publisher, Portada

8:40 AM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

SPANISH AND/OR ENGLISH? THAT IS THE

QUESTION

MODERATOR:

Laura Martinez, Senior Correspondent, Portada

PANELISTS:

Felix Palau, VP Marketing, Tecate

Maria Rodas, Multicultural Marketing Manager, General Mills

Marc Strachan, VP of Multicultural Marketing, Diageo

Javier Garcia, GM U.S. Hispanic Market, Yahoo!

8:45 AM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

HOW CAN NATIONAL ADVERTISERS BEST REACH LOCAL AUDIENCES?

MODERATOR

Andy Bagnall, VP of Client Services, Global Advertising Strategies

PANELISTS

David Cardona, Multicultural Marketing Manager, Clorox

Steve Millerman, Director, Cross Cultural Marketing at Novartis Pharmaceutical

Emma Vélez-López, Director Acquisition Marketing

(Advertising US Hispanic), DIRECTV

9:45 AM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

MORNING BREAK

(Auditorium Lobby)

10:30 AM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

BIG DATA: How Marketing is going from “Mad Men” to

“Math Men.”

SPEAKER

Oscar Padilla, VP Strategy, Luminar

11:0O AM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

RETAILERS 2013: How are major retailers preparing to reach out to

Hispanics in 2013?MODERATOR

Trevor Hansen, CEO, EPMG

PANELISTSMaria Cristina Rios, Director Multicultural Marketing &

Media Strategy, Macy's

Ronald Mendez, VP Group Account Director, MPG

Dawn-Marie Gray, Senior Marketing Manager, Multicultural, CVS

11:45 AM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

STAR POWER: HOW CELEBRITIES CAN STRENTHEN YOUR MARKETING MESSAGE

A PRESENTATION BY:

Norma Luján, Director of Multicultural Marketing, L’Oreal and

Melissa Smith, EVP, RLR Public Relations

12:30 AM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

LUNCH

(Resource Room)

1:00 PM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

SIXTH ANNUAL HISPANIC

ADVERTISING AND MEDIA AWARDS

2:30 PM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

ON STAGE INTERVIEW Pandora’s John Trimble

Rudy Rodriguez, Multicultural Marketing Manager, General Mills

INTERVIEWS

John Trimble, Chief Revenue Officer, Pandora, interviewed by

3:00 PM

6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12

BUYING LATIN DIGITAL AUDIENCES: What you need to know about

International IP Targeting.MODERATOR

Juan Jose Núñez, President, Vertical3Media

PANELISTS

Guillermo Abud, VP Digital Director, MV42Iván Adaime, VP Digital Media, ImpreMedia

Lázaro Stern, Latam & Latino Market Director, MediaMindUlises Vázquez, CEO México, Matomy

3:45 PM