laser targeting your audiences with cookies
DESCRIPTION
It used to be that the Girl Guides profited the most from cookies, but in the digital age there's more to it. Generated by your browser, cookies provide detailed information on your surfing habits. Cookie exchanges are online systems that collect a mass amount of cookie data and enable the targeting of very specific user behavior. Kick your digital marketing initiatives into high gear or further monetize your existing web traffic by finding out more about cookie exchanges from a leading expert in the field.TRANSCRIPT
Why Data?
Historically, Proxies Drove Audience Targeting…
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… but proxies are weak indicators for knowing what people want to buy
Zip code: 10018?
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www.bluekai.com
• We give you exactly the customers you are looking for (and those who are looking for you)
• We give you a way to precisely define your audience and reach them at scale
BlueKai Brings People, Not Proxies
© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. 3
30-year mortgage
KEYWORD SEARCHES
BlueKai Exchange™ The Largest Data Auction Marketplace
CHANNEL PARTNERS
Over 200M unique consumers
INTENT™
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How Does It Work
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COLLECT KEYWORD SEARCHES & PAGE HINTS DELIVER RELEVANT AD BASED ON THIS INTELLIGENCETARGET MEDIA AGAINST INTENT USERS
Consumer keyword search, vertical
search, commercial search & page hints
are collected across hundreds of
partners.
BlueKai cookies these users and ingest
these attributes into a normalized
taxonomy which provides easy access to
intent actions.
Any combination of intent categories or
users can be targeted across any
digital media source.
Deliver precise targeting to the advertiser
and increase message relevance for the
consumer.
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CLASSIFY INTO NORMALIZED TAXONOMY
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BlueKai Intent™ The Largest Source of Intent Data
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Largest aggregation of over 160M unique in-market shoppers and keyword searchers
available in the internet today
Hybrid car
INTENT™
www.bluekai.com
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De-Mystifying BlueKai Intent™ Data
BlueKai processes billions of data events daily across keyword and non-keyword data types
BlueKai
Intent
•Intent is the holy grail of marketing – targeting people,
not pages
•Intent provides highly scalable targeting at extremely
granular levels
•No longer sacrifice volume for performance – with
BlueKai Intent, you can leverage high performance
intent signals at massive scale
www.bluekai.com
Segment Once– Apply Everywhere
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Ripe for Brand Messages
Researching products like…
Ready to
buy now
Previously purchased
products like…
Informs brand targeting attributes
Able
Willing
Ready
BANNER
VIDEO
SITE OPTIMIZATION
ANALYTICS/CRM
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Audience Discovery Reports
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Proprietary, Patent-Pending Analytics for Audience Discovery and Expansion
Gain insightful custom audience intelligence for your clients – pixel-
free!
• One of the most powerful data analytics engine in the market
• Designed to process and translate over 750M BlueKai data events EVERY DAY into
audience intelligence
• Real-time data analysis of BlueKai Exchange data on over 200m unique Internet users
• A complete data profile of your target audience you can’t get anywhere else
Create a Comprehensive Media + Data Plan for Any Marketer
Real-time and insightful audience analytics to boost any media plan - without buying data or placing tags
© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. 10 www.bluekai.com
BlueKai ADR - Audience intelligence at your fingertips
How do you
reach more?
Expand campaign reach by discovering non-
intuitive categories that highly
correlate with their target audience
Turn data intelligence into actionable
campaigns?
Immediately run high performance campaigns powered by
recommended data through the BlueKai Exchange.
What do they look like?
(Demo, geo, lifestyle and occupational categories for targeting
across the entire marketing funnel)
What are they about to buy?
(Purchase intent for specific
products or brands)
Privacy Principles
“Power to the People”
• Real Transparency• Full Control• Data Retention• Robust Opt-out• Enhanced Notice• ‘White-label’ Registry Solution
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Thank you
The Digital Data Economy; BlueKai is at the core
Geographic,
Demographic,
Psychographic,
Interest, Frequent
Buyers and B2B
Data Providers:
Over 90% of intent data come from top
20 travel, finance, auto and retail sites
on the Internet.
BUYERS
SELLERS
Largest Source of High
Performance Intent DataThe buyer names and logos used in this diagram are
illustrative only
80% of the top ad networks and several of the top
portals buy BlueKai
© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. 13 www.bluekai.com
BlueKai is already inside - Just Go Live
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BlueKai is pre-integrated into most media companies already
No more pixels. No more IOs. No more hassle.
Sample Sites Included