las veritas
DESCRIPTION
The first part of my assignment on my final project was to create a new brand based on a totally different concept, innovating the fashion industry in Argentina. I consider that our clothes tell a lot about us, it is said that ninety eight percent of what you say doesn't come out of your mouth. If so, then clothing is a silent but powerful communicator. Without a doubt, fashion is a prominent facade of our wellbeing in society. So I create “Las VERITAS”, a Latin word that means “truth” and “honesty”; this idea was born as a reaction of our societies, as a reminder of the human rates and as a critic of our governments in Latin America, to be the voice of our people and to create conscience about our situation, because I believe in us and I’m convinced that we can do better and we have a lot to offer.TRANSCRIPT
![Page 1: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/1.jpg)
![Page 2: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/2.jpg)
![Page 3: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/3.jpg)
![Page 4: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/4.jpg)
![Page 5: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/5.jpg)
![Page 6: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/6.jpg)
![Page 7: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/7.jpg)
![Page 8: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/8.jpg)
![Page 9: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/9.jpg)
![Page 10: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/10.jpg)
![Page 11: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/11.jpg)
![Page 12: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/12.jpg)
![Page 13: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/13.jpg)
![Page 14: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/14.jpg)
![Page 15: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/15.jpg)
![Page 16: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/16.jpg)
![Page 17: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/17.jpg)
![Page 18: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/18.jpg)
![Page 19: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/19.jpg)
![Page 20: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/20.jpg)
![Page 21: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/21.jpg)
![Page 22: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/22.jpg)
![Page 23: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/23.jpg)
![Page 24: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/24.jpg)
![Page 25: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/25.jpg)
![Page 26: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/26.jpg)
![Page 27: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/27.jpg)
![Page 28: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/28.jpg)
![Page 29: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/29.jpg)
![Page 30: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/30.jpg)
![Page 31: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/31.jpg)
![Page 32: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/32.jpg)
![Page 33: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/33.jpg)
![Page 34: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/34.jpg)
![Page 35: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/35.jpg)
![Page 36: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/36.jpg)
![Page 37: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/37.jpg)
![Page 38: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/38.jpg)
![Page 39: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/39.jpg)
![Page 40: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/40.jpg)
![Page 41: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/41.jpg)
![Page 42: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/42.jpg)
![Page 43: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/43.jpg)
![Page 44: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/44.jpg)
![Page 45: Las VERITAS](https://reader035.vdocuments.mx/reader035/viewer/2022062502/568c4a321a28ab49169728ad/html5/thumbnails/45.jpg)