A-List of Landing Page Advice to Apply

Landing PageBest Practices

15

Attention

1. The landing page should have a singular objective and a focused pitch in order to capture the undivided attention of visitors

Ad-Match

2. The main headline and design should be visually congruent to the ads that bring visitors to the landing page when clicked

Alignment

3. There should be conceptual alignment between every element of the landing page with the objective and pitch

Above-the-Fold

4. Your Call-to-Action (CTA) should be HUGE and placed ‘above-the-fold’ without the need to scroll down

Arrows & Pointers

5. Always place eye-catching arrows or pointers pointing towards your Call-to-Action (CTA) button(s)

Audio-Visual

6. Include video(s) for your advertisement, showcase, sales message and/or even testimonials for dramatic conversions

Advertise-in-Context

7. Demonstrate your main product or service in action, in the context of benefits for your visitors

Add Value

8. Offer incredible value to your visitors in the form of free trials, reports, eBooks or courses

Abstract

9. Provide a summary or synopsis of your offer as a preview to what your leads will get when they take action

Avoid Clutter

10. Remove irrelevant content and links from your landing page to be clean, concise and focused

Abridge

11. Shorten your lengthy sales message using bulleted lists

Authenticity

12. Solicit authentic testimonials from real customers for sustainable credibility

Authority

13. Furnish social proof and trust indicators as evidence of pre-eminence in your field

Association

14. Collaborate in joint venture partnership brandings to build trust indicators via association

A/B Testing

15. Optimize your click rates by testing key landing page elements using A/B split-testing

list-building-basics.com

Learn More AboutList Building @