laila pawlaks presentation on customer experiences sime15
TRANSCRIPT
DARE2@Singularity University Summit Europe
Designing Extraordinary Customer Experiences for an Exponential World
@DARE2dk
???
Why?
Reality
What companies think customers want
What customers really want
DARE
Unapologetic Customer Perspective
Always be your self- unless you can be Sherlock, then always be Sherlock!
We are competing about their
Attention MoneyTime
The Fundamental 4s- What drives customers?
Pawlak & Østergaard, 2011
Proactive
Reactive
Intrinsic Extrinsic
BE better- Honor your customers values and moral landscape
www.BeMyEyes.org
BE better- Honor your customers values and moral landscape
BE better- Honor your customers values and moral landscape
BE better- Honor your customers values and moral landscape
DO better- Enhance your customers’ skills, competencies & results
www.24slides.com www.athgene.com www.focusatwill.com
DO better- Enhance your customers’ skills, competencies & results
Lowes Innovation Lab
LOOK better- Improving your customers’ social status
Potential
It’s never about
YOU OR EVEN THE TECHNOLOGY
YOUR COMPANY
It’s about how you can positively impact …
Let’s do it!
DARE2 connect
Laila PawlakFounder & CEO, DARE2Adjunct faculty Singularity [email protected]+45 2924 5350
@DAREdkLaila on FacebookConnect on LinkedIn
DARE2@DARE2mansion Vermundsgade 13-152100 Copenhagen. +45 2924 5350www.DARE2.dkwww.DARE2mansion.comwww.thinkubator.dk