lacce 2009
TRANSCRIPT
Make a Difference. Do Great Work. Earn a Profit. Have Fun.
The Audience is Talking
2009© Zehnder Communications
but you’re not listening
circa... 1992
2009© Zehnder Communications
circa... 2009
2009© Zehnder Communications
2009© Zehnder Communications
So many choices, so little time...
Gro
unds
wel
l Ris
ing
social network technology usage - USA onlySept ’06 - March ‘08
blog readership
podcastingonline video
blog writingsocial network
source: Universal McCann “Next Thing Now” Report, April 2008
subscribe to rss feeds
50% of companies today wanttheir brands in the conversation
Soc i a l Media
C o n v e r s a t i o n a l M a r k e t i n g
C o n v e r s a t i o n a l M a r k e t i n g
You monitor conversations
You communicate not sell
You create conversations both online and offline
Just registering for social network accounts isn't enough to have Gen Yers want to work for your company. "You need to be active in the social networks like Facebook and Twitter where millenials hang out," explains Rick Burnes an Inbound Marketing Manager at HubSpot.
Companies should be building Facebook pages and Twitter accounts that bring their companies to life, including videos of employees talking about their experiences and pictures from their offices. They need to be proactive in connecting with Gen Yers by engaging in conversations that are already happening online.
It's time for companies to get creative if they want to win the war for talent, even in this recession. "Young people trust their friends and want to connect around values and interests -- so think about hosting a "bring a friend" event to meet the peers of your employees," says Marci Alboher, author of One Person/Multiple Careers.
using SocMe to drive ROI
Micro-Content Community
creating community
creating knowledge
creating knowledge
creating viral opportunities
creating viral opportunities
linking resources
linking resources
how to use it
making connections
making connections
making connections
making connections
making connections
making connections
how to use it
real-time conversation
real-time conversation
real-time publication
How do I leverage this?
be the education resource
build micro-content communities
build micro-content communities
cooperation leads to advancement
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me
The difference between art and advertising is discipline.
Coordinates
email: [email protected]: 504-558-7778
blog: HelpMyBrand.com
twitter: @TomMartin
web: www.z-comm.com
www.budurl.com/TomMartin
Digital Biz Card: Txt TomMartin to 50500