labday2_how to turn guest reviews into revenue_reputize
TRANSCRIPT
How to Turn Guest Reviews into Revenue
and the Power of Onsite Feedback
Alexander Krustev – Business Development Manager at
Agenda
• Trivial Pursuit • How to increase revenue with the help of
reviews• The power of onsite feedback• Onsite feedback and OTA reviews• Q&A
• For every one point increase in rating, theodds of being selected increase by 14.2%
• Hotels that increase their review rating by 1 point can increase daily rate by 11.2%
Trivial Pursuit
How to increase revenue with the help of reviews:
• Improve direct conversion/bookings
• Increase OTA rankings
How to improve direct conversion/bookings with the help of guest reviews:
• Website review widgets • SEO / Google Search Stars
How to increase OTA rankingswith the help of guest reviews:
commission
SATISFACTION LEVEL
conversion# reviews
price
cancellations
REPLY TO REVIEWS
“95% chance a guest will return if their issue is resolved prior to departure.”
The Power of ONSITE Feedback
http://www.agilone.com/wp-content/uploads/2014/11/AgilOne-Consumer-Survey-Report.pdf
What if your guests are able to voice their opinion not just via the reception, but by using their personal smartphone at any place in your property.
And to take it further if you or someone from your staff is immediately notified via Email/SMS whenever there is an issue/unhappy guest.
The Power of ONSITE Feedback
POST-STAY vs ONSITE guest feedback
POST-STAY vs ONSITE guest feedback
POST-STAY vs ONSITE guest feedback
POST-STAY vs ONSITE guest feedback
Onsite Reviews Potential
14
Thank you!&
enjoy BERLIN