la jolla concours d’elegance and the la … · 11th annual • la olla concours d’elegance ......

L A J O L L A C O N C O U R S D ’ E L E G A N C EA N D T H E L A J O L L A M O T O R C A R C L A S S I C

A T T H E C O N C O U R S

12th Annual

S P O N S O R B R O C H U R E

WORLD CLASS CARS, WORLD CLASS EXPERIENCE. A p r i l 8 – 1 0 , 2 0 1 6

C E L E B R A T I N G F R E N C H C U R V E S

P R E S E N T E D B Y L A J O L L A H I S T O R I C A L S O C I E T Y

11TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

2 • Presented by La Jolla Historical Society April 10 - 12, 2015 • 3

12th AnnualP R E S E N T E D B Y L A J O L L A H I S T O R I C A L S O C I E T Y

W E L C O M E

Founded in 1963, the La Jolla Historical Society is a champion for La Jolla’s heritage by discovering, collecting and preserving the

community’s historical documentation, artifacts, sites and structures. The Society is committed to increasing the community’s awareness and appreciation of its heritage by providing access to and interpretation of its collection for the public and presenting educational programs for all ages.

The Society is a 501(c)(3) nonprofit organization with more than 800 members. The Society owns three historic buildings on the site of what was once the estate of famous philanthropist Ellen Browning Scripps, including the historic 1904 Wisteria Cottage, a 1909 beach cottage that serves as the Society’s offices and public research, and the adjacent 1894 carriage house. The Society is in the final stages of a multi-million-dollar capital campaign to raise funds to restore the historic property for public exhibitions, educational programs, gift shop, research facilities, modern archives storage and offices.

.

T H E M O N A R C H S C H O O L P R O J E C TG I V I N G B A C K

The Monarch School provides an accredited education to homeless and at-risk children, while also caring for their basic needs such as

healthcare, food, clothing and personal hygiene. The project was formed as a California not-for-profit corporation to fund renovations, furniture and fixtures.

This unique public school serves students in grades K-12 who have been impacted by homelessness, providing them with an accredited education and an after school program, as well as basic necessities such as medical and dental care, food and clothing, hygiene kits, transportation, and family assistance. Currently there are more than 15,870 homeless students in our county, according to San Diego County School Districts. Monarch students live in shelters, motels, single room occupancy housing, double- or tripled-up with other families in small apartments, in campsites, cars, or on the streets.

The La Jolla Historical Society was the final stop of the 2011 La Jolla Motor Car Classic Tour, sponsored by Ferrari Maserati of San Diego.

L A J O L L A C O V E

T H E J E W E L & T H E C O N C O U R S

It is fitting that when translated into Spanish, La Jolla means “the jewel,” because La Jolla truly is the diamond of the West Coast. La Jolla has become the embodiment of luxury, class and style in San Diego. The chic allure of La Jolla’s avenues has drawn the finest automobiles to this coastal town for the past eleven years at the La Jolla Concours d’Elegance and The La Jolla Motor Car Classic at the Concours.

The La Jolla Concours d’Elegance features various types of fine automobile gems. Past years have showcased horseless carriages, Italian marques, British marques, Woodies, 50’s classics, American sports cars (with a salute to GM on their 100th anniversary), and the automobiles of Carroll Shelby. Spectators from all over the nation come to the breathtaking shores of La Jolla to view their favorite classics. As the La Jolla Concours d’Elegance rolls into its twelfth year, it will be Celebrating French Curves. We hope once again that if diamonds are forever, then cars are timeless.


4 • Presented by La Jolla Historical Society

12th Annual

phot

o cr

edit

: Rud

y V

aca

April 8 - 10, 2016 • 5

Concours d’Elegance. According to Webster, “Concours” comes from the French, and means “a crowd or confluence of things; also a park promenade.” The term conjures up romantic visions of beautiful women in haute couture in a park-like setting surrounded by sparkling coaches, glistening groomed horses, gorgeous flowers, champagne, fine art and sculpture, and later, by the finest automotive art.

Man, being the perpetual competitor, has generally sought to triumph. Civilized chivalry, combined with grandeur, became the prevailing spirit of the Concours d’Elegance. Originating in the late 17th century, the early Concours was a leisurely social affair where light-hearted competitions among coaches and fashions were rewarded with rosettes, wine and champagne. As coaches and carriages segued into automobiles in the late 19th century, the competitions became more defined. By the mid 1920s, no society season on the French Riviera was complete without a variety of organized Concours events.

As the romance of the Roaring 20s and the refined elegance of the 30s gave way to the perils of world war, we find the demise of the Concours as it gave way to the bare survival of nations. Once the free world was able to right itself and move beyond subsistence, it was the troika of visionaries Jules Huemann, Reverend Paul Woudenberg and Loren Tryon who in 1950 created what was to become the grandfather of all post-war Concours—Pebble Beach.

So, what for centuries had been a European staple has become a true international tradition. It pays homage to its French roots by its very name, and is patterned by the defined structure of judging rules. We wish to acknowledge and thank all of our past and present sponsors who have supported the La Jolla Historical Society in hosting such a first- class event. The La Jolla Concours d’Elegance today gives our competitors and spectators the opportunity to share this time-honored tradition. Enjoy!

C O N C O U R S D ’ E L E G A N C EA B R I E F H I S T O R Y

6 • Presented by La Jolla Historical Society


G . M I C H A E L D O R V I L L I E RCHAIRMAN, LA JOLLA CONCOURS D ’ELEGANCE

The La Jolla Historical Society welcomes back Michael Dorvillier as chair of the 2016 La Jolla Concours d’Elegance, one of the Society’s major fundraising events. A Registered Principal and Financial Advisor with Symbio Financial Partners and LPL Financial, Michael is a passionate antique car collector who is committed to the ongoing success of the La Jolla Concours d’Elegance. Born and raised in San Juan, Puerto Rico, Michael moved to New Hampshire in 1979. He graduated from the University of New Hampshire in 1989 and relocated to Southern California to start his professional career. He lives in La Jolla and is the father of two wonderful children, Madeline and Blake.

H E A T H F O XEXECUTIVE DIRECTOR, LA JOLLA HISTORICAL SOCIETY

Heath Fox is the Executive Director of the La Jolla Historical Society. He received an MA in Museum Studies from the University of Leicester and a BS in Business Finance from Virginia Tech, and is a graduate of the Getty Leadership Institute and the Harvard Business School executive education programs. He previously served as the Deputy Director for Operations at The Broad Art Foundation; Assistant Dean of Arts and Humanities at the University of California, San Diego; Director of Administration at the San Diego Museum of Art; and Associate Director of Administration at the Museum of Photographic Arts. He is a retired U.S. Marine Corps Lieutenant Colonel.

H A R R Y C L A R KVICE CHAIRMAN, LA JOLLA CONCOURS D ’ELEGANCE

He was honored to be elected and serve for two terms on the National Board of Directors of the Classic Car Club of America (CCCA). As a National Board member, Harry was one of three members that was selected to judge the Preservation Class automobiles. He was also active in the development of the processes for judging Preservation Classes. Harry is a Master Judge with the CCCA. As a CCCA Master Judge, he has participated as the Chief Class Judge at concours events throughout North America. For ten years Harry was responsible for the Pebble Beach Concours awards ceremony as the “Ramp Guy”. He was also an active member of the board and is presently on the steering committee for the Dana Point Concours. He was also responsible for the development of the children’s judging program for Packard’s International which is still actively used today.

For over twenty years he has participated at the top levels of the Classic Car hobby. He has a special affinity to CCCA Full Classics and has collected and enjoyed marques such as Packard, Rolls-Royce, Bentley, Bugatti, Alfa Romeo, Pierce Arrow and Cadillac. His classics have been shown at the Pebble Beach Concours, at the Amelia Island Concours, and about over a dozen other concours events throughout North America.

12th Annual

April 8 - 10, 2016 • 7

E D G I L B E R T S O N HONORARY CHIEF JUDGE

The La Jolla Concours d’Elegance is honored to have Ed Gilbertson return as our Honorary Chief Judge for the fourth year in a row. Ed Gilbertson has been the Chief Judge for the Pebble Beach Concours d’Elegance since 1999. He previously served as our Ferrari Chief Class Judge for 16 years.

Mr. Gilbertson has been actively involved in concours judging for 37 years and is a noted authority on judging procedures, proper preservation, and correct restoration. He is also Chief Judge for the Palm Beach Cavallino Classic and the Legend of the Motorcycle International Concours and Chief Judge Emeritus of the Ferrari Club of America. He was Honorary Chief Judge for the 60th Anniversary of Ferrari in Maranello, Italy, and Chief Judge for the famed FF40 show in Brussels, among many others.

He is the Founder and Chairman Emeritus of the International Advisory Council for Preservation of the Ferrari Automobile (IAC/PFA) and is a Contributing Editor for Cavallino, the international Ferrari magazine. He also co-authored a book on the Ferrari Spyder California. He has served as regional director of the Ferrari Club of America, as president of the Ferrari Owners Club, and is a member of many other car clubs.

N I G E L M A T T H E W SCHIEF JUDGE

Originally from Oxfordshire, England. Nigel has enjoyed the past 39 years living in Vancouver, British Columbia where he worked as a red seal designation licensed automotive technician and member of the Guild of Master Craftsmen.

The past 19 years of his 37 year automotive career has been in the classic and exotic car insurance Industry as a specialty vehicle damage appraiser, underwriter, and ten years as the Administrator of the British Columbia provincial government collector and vintage vehicle licensing and insurance programs.

He has judged at most of the major Concours throughout North America for the past ten years and has written a weekly classic car column in The Canadian Press for the past twelve years and also written for a number of magazines.

He is currently the Director of Sales and Marketing for Hagerty Canada and Historic Vehicle Association Manager for Canada and F.I.V.A Scrutineer, having joined the company in 2010.

BE S T IN S HO W1937 Peugeot Darlmat Cabriolet

Peter Mullin

MO S T OU T S TA NDING PRE-WA R1925 Rolls-Royce Silver Ghost Piccadilly Roadster

Aaron and Valerie Weiss

MO S T OU T S TA NDING PO S T-WA R1967 Rolls-Royce Phantom V Landaulet State Limousine

John Ellison Jr., Calumet Collection

CH A IR M A N’ S AWA RD1925 Rolls-Royce Phantom I Aerodynamic Coupe

The Margie and Robert E. Petersen Collection

L A J O L L A C O N C O U R S D ’ E L E G A N C E 2 0 1 5 S P E C I A L T Y W I N N E R S


K E I T H M A R T I NEMCEE

La Jolla Concours d’Elegance and the La Jolla Historical Society are thrilled to welcome back Keith Martin as emcee of this year’s show. “In 2012 the event raised it’s bar significantly. It has all the requisite pieces in place to move up the ladder of nationally known concours. The setting is spectacular, almost Pebble Beach-esque,” says Keith.

In addition to being the founder and publisher of the monthly Sports Car Market and Corvette Market magazines, Martin’s columns on collecting and reviewing of exotic cars have appeared in The New York Times, Automobile, AutoWeek, Road & Track and other publications. His Keith Martin on Collecting series, published by Motorbooks International, includes books on Ferrari, Jaguar, Alfa Romeo, Porsche, Austin-Healey, MG and Triumph, as well as two editions of Keith Martin’s Guide to Car Collecting.

In 2011, Martin and eBay Motors released a proprietary web-based value-tracking tool, the Collector Car Price Tracker, the first real-time collector car price guide in the world. On television, Martin’s most recent show is What’s My Car Worth, now showing on the Velocity channel (formerly Discovery HD Theater). For eleven years, he was an analyst at the Barrett-Jackson auction for Speed Channel. Known for his incisive knowledge of collector cars coupled with a warm sense of humor, Martin is the morning host for the Pebble Beach Concours d’Elegance, emcee of Concourse Italiano and the Keels and Wheels Concours in Houston, and the co-emcee, along with Edward Herrmann, of the Kirkland Concours, in Washington.

S C O T T J A C O B S POSTER ARTIST

The Harley-Davidson or classic collectible car stands proud with the sun reflecting in its polished chrome. Every detail is perfection, right down to the reflections. Admirers are often surprised to discover that the image before them is not a photograph, but a Scott Jacobs painting. In 1993, Scott became the first officially licensed Harley-Davidson artist and still proudly holds that honor. Added to that list are: Chevrolet, Ford, Mattel, Marilyn Monroe Estates and Elvis Presley Enterprises.

Scott began his career in art, not with his painting, but by buying a failing gallery at 19 with money he had saved from working odd jobs. At 21, Scott had the cash and customer base to open Reflections On Canvas Gallery in Westfield, N.J., a gallery that met with much success. Scott’s images can be seen on a variety of objects from limited editions graphics to Franklin Mint Collector plates, coffee mugs, beach towels, clocks and many others. 2010 saw the release of his second book, The Art of Scott Jacobs - The Complete Works.

8 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 9

1 0 • Presented by La Jolla Historical Society

12th Annual


B E N E F I T I N G T H EL A J O L L A H I S T O R I C A L S O C I E T Y A N D T H E M O N A R C H S C H O O L

April 8 - 10, 2016 • 1 1

12th Annual



TITLE SPONSORSHIP $75,000

PRESENTING SPONSORSHIP $35,000

PREMIER SPONSORSHIP $15,000

See additional pages for the following sponsorships:

VIP HOSPITALITY AREA SPONSORSHIP $20,000

RESTORER SPONSORSHIP $15,000

CAR DEALERSHIP SPONSORSHIP $15,000

FRIDAY NIGHT CONTEMPORARY CLASSIC COCKTAIL PARTY $15,000

MOTOR CAR CLASSIC SPONSORSHIP $15,000

TOUR D’ELEGANCE SPONSORSHIP $15,000

DRIVE & RIDE SPONSORSHIP $15,000

SATURDAY EVENING VIP RECEPTION SPONSORSHIP $15,000

SUNDAY VIP RECEPTION SPONSORSHIP $10,000

MAIN STAGE SPONSORSHIP $10,000

TROPHY SPONSORSHIP $10,000

JUDGES SPONSORSHIP $10,000

TOUR D’ELEGANCE LUNCH SPONSORSHIP $10,000

MOTORCYCLE CLASS SPONSORSHIP $5,000

VALET SPONSORSHIP $5,000

EMCEE SPONSORSHIP $5,000

ON-LINE TICKET SPONSORSHIP $5,000

TECHNOLOGY SPONSORSHIP $5,000

VIP HOSPITALITY SUITE $4,900 | 12 AVAILABLE

PLATINUM EVENT SPONSORSHIP $3,500 | 6 AVAILABLE

PHOTOGRAPHY SPONSORSHIP $2,500

TOUR D’ELEGANCE BREAKFAST SPONSORSHIP $2,500

TOUR D’ELEGANCE GIFT SPONSORSHIP $2,500

CAR GIVE-AWAY SPONSORSHIP In-Kind

HOTEL PARTNERS In-Kind

2 0 1 6 S P O N S O R S H I P M E N U

April 8 - 10, 2016 • 1 3

T I T L E S P O N S O R S H I PB R A N D I N G O P P O R T U N I T I E S – $75,000

y 10’ x 10’ exhibit booth at premier location and space to display 3 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all

signage listing multiple sponsors

y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

DISPLAY/SIGNAGE y Banner ad/link on LaJollaConcours.com home page y Full page ad in the program on the back cover y Two TV spots promoting the La Jolla Concours, dates TBD y Present “Best in Show” award y Thirty, 15-second radio commercials y 3” x 3” ad on the click-and-print on-line ticket y Two email blasts with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but

not limited to: • Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa Fe

Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News

ADVERTISING

y Top tier logo placement y LED screen on main stage y Car placards y Tour and Concours ribbons y Event ticket y Flyers and posters y Confirmation and welcome emails to registrants y Credentials

LOGO RECOGNITION

VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS

y Logo on the reception invitation to all sponsors, media and car entrants

y 10 tickets to the Friday Night Contemporary Classic Cocktail Party

y 20 tickets to the exclusive Saturday evening VIP reception

y 20 General Admission tickets to Sunday, La Jolla Concours d’Elegance

y Opportunity to address the crowd at the reception and Tour d’Elegance lunch

y Company logo incorporated on the window decals for each tour entrant

y 4 car entries in the Tour d’Elegance which includes 1 passenger per car entry

y Feature promotional products or materials in goodie bags

y 10’ x 20’ VIP Hospitality Lounge

• 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added) • Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge • Mediterranean catering package for 40

y 10 staff credentials y First right of refusal for the 2017 La Jolla Concours d’Elegance Title Sponsorship

12th Annual



P R E S E N T I N G S P O N S O RB R A N D I N G O P P O R T U N I T I E S – $ 35,000

DISPLAY/SIGNAGE y 10’ x 10’ exhibit booth at premier location and space to display 2 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

LOGO RECOGNITION

y First tier logo recognition y LED screen on main stage y Car placards y Flyers and posters y Confirmation and welcome emails to registrants y Credentials


y Logo on the reception invitation to all sponsors, media and car entrants

y 6 tickets to the Friday Night Contemporary Classic Cocktail Party

y 12 tickets to the exclusive Saturday evening VIP reception

y 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance

y 2 car entries in the Tour d’Elegance which includes 1 passenger per car entry

y Feature promotional products or materials in goodie bags

y 10’ x 20’ VIP Hospitality Suite • 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added) • Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge • Mediterranean catering package for 40

y 8 staff credentials

y First right of refusal for the 2017 La Jolla Concours d’Elegance Presenting Sponsorship

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y One TV spot promoting the La Jolla Concours, dates TBD

y Present “Reserved Best in Show” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa

Fe Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News

April 8 - 10, 2016 • 1 5

P R E M I E R S P O N S O RB R A N D I N G O P P O R T U N I T I E S – $15,000

DISPLAY/SIGNAGE

y 10’ x 20’ exhibit booth at premier location with a courtyard and space to display 2 vehicles (Opportunity to bring in outside catering however, no outside alcohol may be brought in)

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y Present “Specialty” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho

Santa Fe Record, Carmel Valley Leader, Solana Beach Sun Rancho Santa Fe Review, Del Mar Village Voice, Carmel Valley News

LOGO RECOGNITION

y Second tier logo recognition

y LED screen on main stage

y Flyers and posters

y Confirmation and welcome emails to registrants

y Listing below title and presenting sponsors on pre-event press releases


y Logo on the reception invitation to all sponsors, media, and car entrants y 2 tickets to the Friday Night Contemporary Classic Cocktail Party y 8 tickets to the exclusive Saturday evening VIP reception y 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance y 1 car entry in the Tour d’Elegance which includes 1 passenger per car entry y Feature promotional products or materials in goodie bags y 20 VIP passes to Sunday, La Jolla Concours d’ Elegance, to include complimentary food and beverage y 6 staff credentials y First right of refusal for the 2017 La Jolla Concours d’Elegance Premier Sponsorship

12th Annual

C O N T E M P O R A R Y C L A S S I C C O C K T A I L P A R T Y L A J O L L A C O N C O U R S T O U R D ’ E L E G A N C E

1 6 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 1 7

1 8 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 1 9


D E M O G R A P H I C S

CAR OWNERSHIP GARAGE SPACES EVENT PARTICIPATIONOUR AVERAGE EXHIBITOR OWNS 9 AUTOMOBILES:

• 3 COLLECTOR CARS• 3 HISTORIC RACE CARS• 3 STREET/FAMILY CARS

• 51% maintain one or more collector car insurance policies

• 40% plan to buy a new race or collector car in the coming year

COLLECTOR CARS OWNED• 44% European Sports/GT• 24% American Sports/GT Muscle Car• 17% Classic/Touring• 12% Prewar

FAMILY CARS OWNED• 26% Luxury/High Performance Sedan• 25.2% SUV• 22.3% Sports Car• 19.4% Pickup/Van• 4.4% Exotic Car

OUR AVERAGE EXHIBITOR HAS STORAGE FACILITIES / GARAGE SPACE FOR NINE VEHICLES AT SEVERAL LOCATIONS

• 98% have, on average, a 4-car garage at their primary residence

• 28% have, on average, a 5-car garage at a secondary residence

• 31% have, on average, an 11-car storage facility elsewhere

• 20,000 people (approx.) attend the La Jolla Concours d’ Elegance and the La Jolla Motor Car Classic at the Cove

• 64% exhibit their cars at concours & classic car shows

• 17% participate in touring rallies

PERSONAL INCOME TRAVEL SPENDING• Age: 20% - 25 to 39 Years Old 30% - 40 to 64 Years Old 19% - 65 Years Old or Over

85.72% Married Family Household

• Home Ownership 61% Owner Occupied • Median Housing Price: $1,285,000 24.99% - Valued $500,000-$749,999 28.50% - Valued $750,000-$999,999 23.18% - Valued More than $1,000,000

• Education 34.31% Completed Bachelors Degree 35.56% Completed Graduate Degree

• Average Household is over $205,000

Of Households over $205,000 per year, 60% have income of $100,000 to $500,000

10% have an income in excess of $500,000/yr

• Average net worth exceeds $2 million 45% net worth of $1-$4 million 15% net worth of $4-$10 million+

• Travel Time to Work 30.13% - Travel Time Less than 15 Min 48.73% - Travel Time 15-29 Min 17.21% - Travel Time 30-59 Min

• Mode of Transportation 73.83% - Personal Vehicle

• Business & Vacation Travel 30% travel more than 21 days per year on business 45% travel more than 21 days per year for pleasure 45% purchase more than 21 days per year of hotel accommodations

• Number of Vehicles Per Household 2 Vehicles 41.29% 3 Vehicles 13.99%

T h i s i s o n e o f t h e w e a l t h i e s t neighborhoods in the United States. Residents are older, married couples, and cosmopolitan. They drive luxury cars and visit museums.

They rank highest on most consumer expenditures with families being married couples in their peak earning years. This highly educated type is the top-ranked group for investments, drinking wine, and invest in collections such as fine watches, motorcycles scale models, fine art, antiques and automotive art to name a few.La Jolla residents

are in the Top One Percent

economically

12th AnnualE X C L U S I V E S A T U R D A Y E V E N I N G V I P R E C E P T I O N


12th Annual


TELEVISION y Fox 5 y KUSI 9 y CW 6

DAY OF COVERAGE y CW 6, NBC 7, CBS 8 and KUSI 9

RADIO COVERAGE y Easy 98.1, KiFM, KPRI, Jack FM, 760 AM, KGB, KOGO

XTRA, KISS and STAR 94.1

COLLATERAL MATERIALS y Calendar Notice

y Press Release

y Press Release featuring Concours VIP Receptions

y Press Release featuring Award Winners

y Media Alert

y Event Posters

y Event Flyers

y Event Tickets

PRINT ADVERTISEMENTS y American Car Collector – (1) Full Page, March & April Issues

y Dream Homes San Diego – (1) Full Page, March Issue

y Finish Line Magazine – (1) Full Page 4C, Winter Issue

y Highline Autos – (2) Full Page, February & March Issues

y La Jolla Light – (1) Half Page 4C, April 2nd, 2015

y Old Cars Weekly– (1) Half Page, March 26th, 2015

y Pacific San Diego Magazine – (2) Full Page 4C, March & April Issues

y Ranch and Coast Magazine – (2) Half Page, March & April Issues

y San Diego Home/Garden – (1) Full Page 4C, April Issue

y Sports Car Market – Concours & Events Guide Supplement (2) Full Page, February & March Issues. (1) Full Page, April Issue

y U-T Night&Day – (1) Full Page 4C, April 6th, 2015

EDITORIAL FEATURES IN PRINT & ONLINE y 101 Things To Do San Diego – Article, event breakdown, logo, and graphics

y 101 Things To Do San Diego – Facebook event contest for tickets

y 101 Things to Do San Diego – Facebook posts promoting event

y 101 Things to Do San Diego – Graphic feature in newsletter

y 101 Things to Do San Diego – Twitter event posts

y 101 Things to Do San Diego – Website contest and event featured image

y Ace Magazine – Event listing with map

y Alfa Romeo Owners Club USA – Event feature in calendar with link to website

y Alfa Romeo Owners Club San Diego – Event listing in calendar of events

y Alliance – Event listing in “Antique, Old & Classic Car Show Calendar”

y All Events – Event listing

y American Collectors USA – Event photos

y Authentic Luxury Travel – Event article with photos and link to website

y Auto Gespot – Event listing

y Bergstrom’s Photography – Link to photo gallery

y Best Events – Event listing with photo and details

y Billionares Row La Jolla – Event posting in “April Happenings in La Jolla”

y BMW Forum – Blog event comments

y Bowden’s Autobody – Event photos

M E D I A O P P O R T U N I T I E SIn the past, the La Jolla Concours d’Elegance has attracted the attention of a significant number of local and national media outlets, and we expect to continue receiving this level of publicity. Following are several examples of last year’s extensive media coverage:

April 8 - 10, 2016 • 2 1

y California Association of Sunbeam Tiger Owners – Forum listing with photos

y Car Stories – Event listing with brief description, photo and link to page

y Car Stories – Best in Show post event feature with color photo

y Cars Yeah – Podcast interview with Chairman Michael Dorvillier

y Carshow Nationals – Event graphic in April calendar

y Classic Car Club of America Southern Region – Event listing in calendar

y Classic Cars – Article with photos

y Classic Motorcycles – Facebook event photos

y Classic Showcase – Event feature with logo and description

y Club VIP – Instagram event posts

y Concours Dates – Full calendar listing with logo

y Cruise 4 Kids – Event listing with description and photo

y CUR8EUR Online – Post event article with photos

y CUR8EUR Online – Event article with breakdown of events, ticket giveaway, photos and link to website

y Digital News Buzz – Event listing and link to NBC San Diego article

y Easy 98.1 – Brief event description, logo and link to purchase tickets

y Empress Hotel – Event article with breakdown of weekend

y Estancia La Jolla – Event featured in calendar

y Event Crazy – Article, photo and map with link to page

y Event Crazy – Article of Motor Car Classic with map and photo

y Event Guide – Event listing

y Eventful – Event posting with description

y Facebook – Event page with promo code and information

y Ferrari Chat – Blog comments of event

y Happen Stance – Twitter post with photo

y Healthy Living and Travel – Event calendar listing with map and color photo

y Hemmings Blog – Large color photo with article and subscriber comments

y Hey Event – Event listing with link to website

y Highline Autos – Event article with graphic and link to website

y Highline Autos – Instagram posts with photos

y Highline Autos – Full page editorial in March Issue and half page editorial in May Issue

y Hillbank USA – Event listing with information, photo and link to page

y Hillbank Motor Corporation – Event link in News & Offers

y Hilton La Jolla Torrey Pines – Event listing

y Hyman Ltd. Classic Cars – Event listing in calendar with details

y Issue – Program flipbook

y Joe Foty Real Estate – Article with photo and breakdown of events

y John Straub – Event listing in Kar Kulture Kalendar

y Just a Car Guy – Color photos and blog comments from event

y Just a Car Guy – Color photos in blog posting

y Just My Ticket – Event description with link to website, graphic and photo

y KFMB – Listing in events calendar

y KGB – Event contest giveaway for tickets

y KOGO – Event contest giveaway for tickets

y KPRI San Diego – Event article with logo

y KPRI San Diego – Event listed in San Diego Weekend Guide

y La Jolla.com – Event article with history, background, and call to purchase tickets

y La Jolla Association – Call for volunteers with photo and link to website

y La Jolla Blue Book – Event article with photo and description

y La Jolla Blue Book – Event posting with details and photo

y La Jolla Blue Book – Twitter posts

y La Jolla Blogs – Event listing and description with link to page

12th Annual



EDITORIAL FEATURES IN PRINT & ONLINE CONT’D

y La Jolla by the Sea – Event Information and photo

y La Jolla Concours – Event website

y La Jolla Historical Society – Event included in Annual Appeal

y La Jolla Light – Event description

y La Jolla Light – Large color photos with article

y La Jolla Light – Listing, description and photo in trending news

y La Jollla Light – Twitter posts

y La Jolla Light – Link to event article

y La Jolla Luxury Real Estate Blog – Event listing with brief description

y Luxe Beat Magazine – Article with spotlight on car and photo

y Man Tripping – Article with event description and photo

y Mark Krause Photography – Event photos

y McLaren Newport Beach – Event listing with short description

y Meals and Steals – Ticket promo

y Mercedes Benz USA – Event listed in “Classic Car Events”

y Michelle Dystrka – Event listing in April calendar

y Military Press – Event mention in April calendar

y NBC Los Angeles – Link to article NBC San Diego “Dream Wheels: La Jolla Concours d’Elegance” with photo

y NBC San Diego – Article “Dream Wheels: La Jolla Concours d’Elegance” featured in Worth The Drive with photo

y News Central – Event posting with photo and description

y No Braking – Article with photo and details

y North County Sun – Event listing

y Octane – Editorial feature in June Issue

y O’ Gara Coach La Jolla – Facebook event posting

y Pacific San Diego – Event listing with prices and link to page

y Packards International Car Club – Event feature in newsletter with photo

y Packards International Motor Car Club San Diego Region – Listing in 2015 events calendar

y Panduvie – Event Instagram reposts with photos

y Park West Gallery – Event article “Scott Jacobs paints Rolls-Royce for charities” with photos

y Petersen Automotive Museum – Facebook post promoting Round Door Rolls-Royce at event

y Pinterest – Event listed and photo in La Jolla San Diego Things to Do

y Pure Financial – Event description with full color photo and link to website

y Rally Ways – Event listing

y Ranch & Coast Magazine – Article and photo

y Ranch & Coast Magazine – Event Facebook post with photo

y Ranch & Coast Magazine – Event Twitter post

y Rancho Santa Fe Motor Club & Storage – Mention of event in 1st Anniversary article

y Reddit – User comments with link to website

y San Diego Auto Show – Twitter posting with photos

y San Diego Beaches and Adventures – Event listing with photo

y San Diego California Events – Event listing with logo

y San Diego CityBeat – Event listing with details and map

y San Diego Firefighters Federal Credit Union – Event calendar listing and brief description

y San Diego Magazine – Event listing and article

y San Diego Reader – Event calendar listing with logo

y San Diego Regional Group of the Horseless Carriage Club of America – Event listed in March Newsletter with Save the Date and website

y SanDiego.org – Large color photo with details and link to website

y San Diego.org – Event calendar listing with logo and color photos and link to website

y San Diego.org – Event listing in “Spring Festivals, Street Fairs, Car Shows and More”

y San Diego.org – Event listing in “Spring Activities Bloom in San Diego”

y Scott Jacobs Studio – Event calendar listing

y San Diego CW 6 – Event video “World class cars at La Jolla Concours d’Elegance”

y San Diego Ville – Ticket contest with event description and graphic

y San Gabriel Valley Region PCA – Event listing in April weekly update

y SD News – Full page article “What’s in a name? Find out at the 2015 Concours d’Elegance” with photo

y SD News – Event mention in article

y Seagate Condo Rentals – Event listing in blog with graphic for Motor Car Classic and link to website

y See California – Event listing in “California Concours Car Shows”

y See California – Event posting with color photo

y So Cal Beaches Blog – Listing with description and link to gallery photos

y So Cal Beaches Magazine – Event video

April 8 - 10, 2016 • 2 3

y So Cal Beaches Magazine – Twitter posting of event video

y So Cal Beaches TV – Event video “Ferrari at 2015 La Jolla Concours d’Elegance”

y So Cal Classic Car Club of America – Event listing in calendar of events

y So Cal Photo Opps – Event listing in blog and calendar

y Southern California Life Magazine – Article with weekend of events breakdown

y Speedster Owners – Posted in Events blog

y Sports Car Market – Article “Sea Lions and SLs: The 11th Annual La Jolla Concours d’Elegance” by Keith Martin

y Sports Car Market – Article “Meet the SCM Gang at La Jolla”

y Sports Car Market – Event mention in “Planning Out my Old Car Year” Keith Martin’s Blog

y Superformance – Event calendar listing

y The Barnaby Chronicles – Video of event

y The Barnaby Chronicles – Video of event “European Motorcars”

y The Bed and Breakfast Inn at La Jolla – Event listing on calendar

y The Daniels Group – Event listing with photo

y The Gellens – Event information and photo featured on blog “News”

y The Grande Colonial Hotel – Listing in events calendar

y The Lotzof Group – Event posting in April calendar with link

y The MG Cars Enthusiast’s Club – Blog posting

y The Motor Calendar – Event listing with poster graphic

y The Sole Purpose – Event video

y The Wall Street Journal – Event mention in article “The Vintage Volkswagen Beetle Goes Electric”

y Times of San Diego – Event listing in article with brief description and link to website

y Tweet Tunnel – Event Twitter posts

y USA Today – Event mention in “Classic Car Shows in San Diego”

y UT Contests – Event ticket contest

y UT San Diego – Article with weekend breakdown, information and photo

y Venuelust – Event listing with large color photo

y Views of La Jolla – Article with photos and link to website in “What’s Happening”

y Vintage BMW – Event listing with map, description, and link to website

y Vintage Motorsport – Post event article with photo and listing of winners

y Vintage Motorsport – Event calendar listing with link to website

y Where Event – Event posting with map and link to website

y Where Magazine – Event article in “10 San Diego Things To Do In April”

y Wild At Work – Event contest for tickets

y Yelp – Full event description with graphic, photos and link to page

ONLINE PROMOTIONS y 101 Things To Do San DiegoPersonalized landing page, 7 day home page scrolling banner ad on 101sandi-ego.com, Social media postings, promotions prior and during events, online event calendar listings and inclusion in e-newsletter.

y La Jolla Blue BookDedicated profile page under visitor information category; social media support via Facebook, Twitter, LinkedIn & Google+; two articles on the La Jolla Blue Book blog; calendar event listing and a web banner on the home page starting Monday, April 7th-Sunday, April 13

y La Jolla Village Merchants Association Banner ad on homepage, event featured with article, photos and information

on calendar section

y Ranch & Coast Magazine Digital advertising during March & thru event date: Two (2) Web site Towers ads standard placements and Editorial piece to run online on R&C’s Web site

y San Diego Home/Garden LJCDE Event Listings on www.sandiegohomegarden.com for one (1) month prior to event. Includes image + hyperlink to LJCDE’s registration site – post on 3/11/14. LJCDE ’14 post-coverage in SDHGL’s On the Scene (print and online) society pages; LJCDE ’14 video recap on website for one (1) full year.

y Sports Car Market (2) banner ads on website 728 px x 90 px & 250 px x 250 px

y U~T San Diego Skin/takeover web banners featured on March 31st-April 11th. Entertainment Newsletter Big Box on April 11th. DiscoverSD.com Big Box on March 31st-April 11th. DiscoverSD.com Leader Board on March 31st-April 11th.

EMAIL BLASTS y CUR8EUR – Inclusion in email blast

y Easy 98.1 / KiFM – Inclusion in at least one email blast per station promoting the event to subscribers

y Hagerty – Banner ad inclusion in eNewsletter

y Highline Autos – Inclusion in eNewsletter to 29k+ opt-in email subscribers

y Jack FM – Inclusion in email blast

y Just My Ticket – Featured inclusion in email blast to 17k+ subscribers

12th Annual


12th Annual


EMAIL BLASTS CONT’D

y KISS – Inclusion in two email blasts

y KOGO – Inclusion in email blast

y KPRI - Inclusion in at least one email blast per station promoting the event to subscribers

y McFarlane Promotions – Multiple email blasts to 12k+ subscribers and bi-monthly registration spotlight entrant email blasts

y Ranch and Coast Magazine – Inclusion in dedicated email blast to12k+ subscribers titled “Celebrating Couture 2015, Encore! Gala, La Jolla Concours d’Elegance & More,” Top billing in one R&C email newsletter to 10k+ sub-scribers with a call out in the subject line of newsletter

y San Diego 6.com – Inclusion in eNewsletter to 15k+ SD6 Members

y San Diego Ville – Dedicated email blast to 5k+ subscribers

y Sports Car Market – Inclusion in eNewsletter

y STAR 94.1 – Email blast with event details

y U-T – Inclusion in email blast to U-T Members

y Wild at Work – Feature in email distributions to opt-in consumers throughout region

y Yelp – Banner ad in Yelp email blast to over 130k+ subscribers

SOCIAL MEDIA y 101 Things To Do – Social media postings and promotions prior and during events

y CUR8EUR – Social media support of LJCDE

y CW 6 – Facebook posts to promote LJCDE

y Easy 98.1 / KiFM – Minimum of 6 Facebook and Twitter posts on radio stations social media accounts

y Gaslamp Event Management – Promotion on all social media platforms for ticket sales

y Highline Autos – Promotion of LJCDE on social media platforms

y Jack FM – Social media support

y KGB – Social media support of 3 LJCDE posts

y KISS – Social media support of 1 LJCDE post

y KOGO – Social media support of LJCDE

y KPRI – Minimum of 6 Facebook and Twitter posts on radio stations social media accounts

y La Jolla Blue Book – Social media support of 1 LJCDE post

y La Jolla Concours d’Elegance Facebook Page – Grew to 1,416 followers, posts daily, Promoted LJCDE with Facebook ads

y McFarlane Promotions, Inc – Created LJCDE Instagram account, Facebook, Twitter and Instagram posts daily

y Ranch & Coast Magazine – Promotion with a minimum of 1 each Facebook & Twitter posts

y San Diego Home/Garden – Promotion of LJCDE on all of SDHGL social media outlets, including Facebook, Twitter and Pinterest leading up to the event

y San Diego Ville.com – Promote LJCDE with minimum of 3 posts

y STAR 94.1 – Social media support of 1 Facebook and 1 Twitter post

y XTRA – Social media support of 1 LJCDE post

PHOTO GALLERIES y Auto Geek Online – http://www.autogeekonline.net/forum/company-forum-

news-headlines/90758-la-jolla-concours-d-elegance-2015-a.html

y Bergstrom’s Photography – http://www.photoreflect.com/store/thumbpage.aspx?e=9554699

y CJ Charles Jewelers – http://www.cjcharles.com/blog/vintage-luxe-at-the-la-jolla-concours-delegance-2/

y Just A Car Guy – http://justacarguy.blogspot.com/search/label/LaJolla%20Motor%20Car%20Classic%202015

y My Car Quest – http://mycarquest.com/2015/04/la-jolla-concours-delegance-photos-by-geoffrey.html

y SoCal Beaches Magazine – http://www.socalbeachestv.com/2015-la-jolla-concours-d-elegance-car-show-photo-gallery-and-event-notes/

y Smug Mug – http://hotlava67.smugmug.com/11th-ANNUAL-LA-JOLLA-CONCOURS/i-VGWL2jL

VIDEOS y Active Rain - http://activerain.trulia.com/blogsview/4651039/2015-la-jolla-

concours-d-elegance-car-show-photos-video-and-winners

y CW 6 – http://www.sandiego6.com/san-diego-living/World-Class-Cars-at-La-Jolla-Concours-DElegance-298928381.html

y Fox 5 – http://fox5sandiego.com/2015/04/02/throttle-thursday-la-jolla-concours-delegance/

y KUSI – http://www.kusi.com/Clip/11330906/la-jolla-concours-delegance

y NBC San Diego – http://www.nbcsandiego.com/on-air/as-seen-on/La-Jolla-Concours-Delegance2015_San-Diego-299331001.html

y So Cal Beaches Magazine – https://www.youtube.com/watch?v=-KJC4lkNPQk

y So Cal Beaches TV - http://www.socalbeachestv.com/best-of-2015-la-jolla-concours-d-elegance-car-show/

April 8 - 10, 2016 • 2 5

C E L E B R A T I N G F R E N C H C U R V E S

VE

NU

EV

EN

UE

L A J O L L A C O N C O U R S D ’ E L E G A N C E

A N D T H E L A J O L L A M O T O R C A R C L A S S I C

A T T H E C O N C O U R SA p r i l 8 – 1 0 , 2 0 1 6

l a j o l l a c o n c o u r s . c o m

12th Annual

For further information: phone [619] 233-5008 • fax [619] 233-0898 • LaJollaConcours.com

R E A C H S O U T H E R N C A L I F O R N I A ’ S

C R È M E D E L A C R È M E We make it easy to reach the best prospects for luxury goods and

services such as exotic cars, real estate and financial services,

as well as luxury travel and entertainment. Target the crème de la

crème, up close, in person, at the twelfth annual La Jolla Concours

d’Elegance and The La Jolla Motor Car Classic at the Concours from

Friday, April 8 through Sunday, April 10, 2016. This event draws the

most sophisticated audience from San Diego and surrounding areas,

as well as across the nation.

Have an exhibit in a prime location at one of the most beautiful

venues in the world. Reach vehicle exhibitors and guests through

our mailings, in our literature, on our website (where we can link to

yours), signage at partner events and in our media advertising.

Support this premier festival in one of the world’s most prestigious

communities, build brand recognition and earn goodwill within

the community and throughout the region. Proceeds support the

Monarch School for Homeless Children and the La Jolla Historical

Society. Best of all, by getting involved now, you’ll be guaranteed a

place in the event for future years as it grows to become one of the

leading attractions of its kind.

la jolla concours d’elegance and the la … · 11th annual • la olla concours d’elegance ......

Documents