La Fleur’s Magazine would like to thank the following: Loto-Québec (VIP Host) as well as our Gold Sponsors (Bede Gaming and Pollard Banknote ), our Silver Sponsor (IDEMIA Identity & Security France) and our Hospitality Event Sponsor (mkodo).

Tuesday, June 25

5–7 p.m. (17:00-19:00)Registration & VIP Cocktail (Loto-Québec Office)Location: 500 Sherbrooke Street West, Montreal

Wednesday, June 26Location: Amphitheatre (SH-2800)

7:30–5 p.m. (7:30-7:00)Registration/Information Desk Location: Front Entrance HallPavillon Sherbrooke, 200 Sherbrooke Street West, Montreal

7:30–8:30 a.m.Coffee & Danish Location: Front Entrance Hall

8:30–8:45 a.m.Loto-Québec Welcome AddressLynne Roiter, President & CEO, Loto-Québec

MORNING SEGMENT: Entertainment, Experience & Emotion: The New Consumer’s Quest

8:45–9:15 a.m.Cirque du Soleil Entertainment GroupSheila Morin, Senior Director, Brand & Strategy, Cirque du Soleil

9:15–9:45 a.m.From Disruption to Evolution: How Taking a Consumer-Centric Approach to the Mice Industry Will Drive SuccessJulia Cyborian, VP, Marketing & Audience, C2

9:45–10:15 a.m.Connections: The Art of Creating Unexpected Connections to Build Memorable ExperiencesHugo Fournier, Director, Lead Strategist, Cossette

10:15-10:45 a.m.Coffee BreakLocation: Front Entrance Hall

10:45-11:15 a.m.Experiential Entertainment: Connecting the NarrativeAnthony Palermo, Co-Founder & CEO, Connect’n’Go

11:15-11:45 a.m.MTL Jazz Festival: Creative ProcessKarine Poirier, Manager, Business Development, Sponsorship, Equipe Spectre

11:45-12 p.m.Gold Sponsor Presentation: Pollard BanknoteJennifer Westbury, EVP, Sales & Customer Development, Pollard Banknote Limited

12-1:45 p.m. (12:00-13:45)LuncheonLocation: Salle polyvalente (SH-4800)

AFTERNOON SEGMENT: Emergence of the 3Es in the Lottery

1:45–2:15 p.m. (13:45-14:15)Market Landscape, Innovation Leads & Avenues: Bringing Segmentation to LifeCo-Presenter: Juliette Link, Senior Specialist, BCLCCo-Presenter: Juliann Ng, SVP, element54

2:15–2:30 p.m. (14:15-14:30)Lottery Case Study: Lotto MaxKaren Aucoin, Brand Manager, Corporate & Sponsorship, Atlantic Lottery

2:30–2:45 p.m. (14:30-14:45)Lottery Case Study: Comedy PulltabsMarshall Behrns, Senior Content Innovation Specialist, BCLC

2:45-3:15 p.m. (14:45-15:15)Lottery Case Study: Lottery Drivers for Establishing the Lottery Entertainment Innovation AllianceMorten Eriksen, CEO, LEIA

3:15–3:45 p.m. (15:15-15:45)In That Head of Yours: Neuromarketing 101Julien Brunet, Partner, Head of Strategy, CRI Agence

3:45-4:15 p.m.Coffee BreakLocation: Front Entrance Hall

4:15–4:30 p.m. (16:15-16:30)Sports Betting Industry Innovation TrendsLudovico Calvi, President, GLMS

4:30–4:45 p.m. (16:30-16:45)Introduction to Voice Experiences for LotteriesEddie O’Leary, President, COLAB

4:45–5 p.m. (16:45-17:00)Lottery Panel: North American Multi-Jurisdictional Scratcher Trends- Sanam Bakhtiar, Director, Lottery Marketing, BCLC- Gary Grief, Executive Director, Texas Lottery- Moderator: Terri Markle, Publisher, La Fleur’s Magazine

5–6:30 p.m. (17:00-18:30)Happy Hour ReceptionSponsor: mkodoLocation: Salle polyvalente (SH-4800)

Thursday, June 27Location: Amphitheatre (SH-2800)

7:30–3:30 p.m. (7:30-15:30)Registration/Information Desk

7:30–8:30 a.m.Coffee & Danish Location: Front Entrance Hall

MORNING SEGMENT: Entertainment Opportunities

8:30–9:30 a.m.Inspiring SpeakerCo-Presenters: Georges St-Pierre, Mixed Martial Arts World Champion & Justin Kingsley, Creative Writer/Director

9:30–10 a.m.Experiential EntertainmentAmahl Hazleton, Head of Strategies & Development—Cities, Moment Factory

10–10:15 a.m.Entertainment Games: A Strategic Territory for InnovationNathalie Rajotte, Corporate Director, Strategy, Innovation & Business Intelligence, Loto-Québec

10:15-10:45 a.m.Coffee BreakLocation: Front Entrance Hall

10:45–11 a.m.Building eSports CommunitiesCarl-Edwin Michel, CEO, Northern Arena

11–11:15 a.m.eSports: A Passion for Video GamesStephanie Harvey, Professional Gamer & Influencer

11:15–11:30 a.m.Board Games: Same DNA with New OpportunitiesJoel Gagnon, Director of Publishing & VP, Randolph

11:30–12 noonThe Power of Media: Using Entertainment to Bring Emotions & Experiences to LifeAlyson Walker, VP, Brand Partnerships & Client Strategy, Bell Media

12-12:30 p.m.Panel: Canadian Lottery CEOs- Brent Scrimshaw, CEO, Atlantic Lottery Corp. (ALC)- Jim Lightbody, President & CEO, BCLC- Lynne Roiter, President & CEO, Loto-Québec- Randy Weyersberg, VP Brand & Marketing, OLG- Paul Erickson, President, WCLC- Moderator: Terri Markle, Publisher, La Fleur’s Magazine

12:30-12:45 p.m.Gold Sponsor Presentation: Bede GamingMichael Brady, Co-Founder, Bede Gaming

12:45–1:55 p.m. (12:45-13:55)LuncheonLocation: Salle polyvalente (SH-4800)

AFTERNOON SEGMENT: Surprising Experiences

1:55-2 p.m. (13:55-14:00)Silver Sponsor Sponsor Presentation: IDEMIAAlessandra Forest, Sales Director, IDEMA Identity & Security France

2–2:30 p.m. (14:00-14:30)Influencer Marketing: Experience & Emotions at the Service of the BrandAurelie Sauthier, Co-Founder & President, Made in

2:30–2:45 p.m. (14:30-14:45)Surprising the Consumer with New Lottery Experiences: Leveraging Media Partnerships to Engage U35’s (Big Brother)Adam Caughill & Luke Stilin, Directors, CX Design & Innovation, OLG

2:45–3 p.m. (14:45-15:00)Lottery Case Study: Luck Happens Concert SeriesAndrew Leeper, Brand Strategy Coordinator, Texas Lottery

3–3:30 p.m. (15:00-15:30)Canadian Lottery Marketing Director Panel: The Big Takeaways- Shannon French-Demille, Marketing Manager, Jackpot & Regional Games, Atlantic Lottery- Sanam Bakhtiar, Director, Lottery Marketing, BCLC- Marie-Claudel Lalonde, Senior Director, Strategy & Marketing Communications, Loto-Québec- Lou Pagnotta, Director, Marketing Planning, OLG- Adam Cortiula, Director, Marketing, WCLC- Moderator: Terri Markle, Publisher, La Fleur’s Magazine

3:30–4:30 p.m. (5:30-6:30)Happy Hour Reception Location: Salle polyvalente (SH-4800)

Thank you for joining La Fleur’s in Montreal for our fifth lottery conference in Canada. Safe travels home! Terri, Bruce & Byron

In Montréal, Québec

Learn how the 3Es—entertainment, experience and emotion—can turn your products into memorable and enjoyable experiences.

And many more

Loto-Québec is proud to host

For more information, visit lafleurs.com/canadianconference

Guest speakers

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