la diva

56
A crossmedia concept for different target groups Application V&B Fliesen GmbH Enclosures “Architecture meets fashion”

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La Diva für Anmeldung

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Page 1: La Diva

A crossmedia concept for di f ferent target groups

Application V&B Fl iesen GmbH

Enclosures

“Architecture

meets fashion”

Page 2: La Diva

PRINT MATERIALS

Page 3: La Diva

Style „n‟ emotion – New Tiles Brochure 2010

Page 4: La Diva

Style „n‟ emotion – New Tiles Brochure 2010

Page 5: La Diva

Style „n‟ emotion – New Tiles Brochure 2010

Page 6: La Diva

Style „n‟ emotion – New Tiles Brochure 2010

Page 7: La Diva

Kilian Kerner Lookbook for PR

Page 8: La Diva

Postcards for journalists and visitors to the fashion show

Page 9: La Diva

Leporello for end consumers

Page 10: La Diva

EVENTS AND PHOTO SHOOTS

Page 11: La Diva

LA DIVA at the Cersaie fair 2009

Page 12: La Diva

LA DIVA at the Mosbuild fair, Moscow

Page 13: La Diva

LA DIVA at the Coverings fair, Orlando

Page 14: La Diva

LA DIVA at the Zona Tortona fair, Milan

Page 15: La Diva

LA DIVA at Harrods in London – new store concept

Page 16: La Diva

KILIAN KERNER and LA DIVA: the photo shoots and the making of

Page 17: La Diva

Mercedes Benz Fashion Week, Berlin, 2010

Page 18: La Diva

The Mercedes

Benz Fashion Week

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The Mercedes

Benz Fashion Week

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The Mercedes

Benz Fashion Week

Page 23: La Diva

Web special – with embedded films from the photo shoots and “making of”

Page 24: La Diva

Web special – also with films from the “making of” tiles

Page 26: La Diva

Web special

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Web special

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Web special

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Web special

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Web special

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Web special

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Web special

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Web special embedded in the Villeroy & Boch homepage

Page 34: La Diva

Web special embedded in the Villeroy & Boch homepage

Page 35: La Diva

PUBLIC RELATIONS

‟online” and ‟offline”

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Online clips – some examples

Page 37: La Diva

Online clips – some examples

Page 38: La Diva

Online clips – some examples

Page 39: La Diva

Online clips – some examples

Page 40: La Diva

Online clips – some examples

Page 41: La Diva

Online clips – some examples

Page 42: La Diva

Online clips – some examples

Page 43: La Diva

Online clips – some examples

Page 44: La Diva

Saarbrücker Zeitung Photo: dpa

Page 45: La Diva

Design magazine ‟mix”

Page 46: La Diva

Design magazine ‟Klassisch Wohnen”

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Banner and skyscraper ad

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Intranet

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Information for journalists

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Social media: facebook and twitter

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Social media: You Tube

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REDDOT PRODUCT DESIGN AWARD

IF COMMUNICATION AWARD

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reddot product design

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Nomination ‟Designpreis Deutschland”

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iF communication design award

Page 56: La Diva

V&B Fliesen GmbH

La Diva

Online

media

KILIAN

KERNER

Inspiration

Design

Culture

Art and handicraft

Mercedes Benz

Fashion Week

Cersaie 09

MilanWeb

special

Brochures

Postcard

Online

features

Wall tiles

Interior design

Room impressions

Concepts

High Quality

Floor tiles

Look

book

Magazines and

Newspapers

Video

Interviews

Pictures

Download

Music

LinksWebsite

Kilian Kerner

Making of La Diva

Making of

Photo shoots

Designer

Catwalk

Making of

Inspirations

Pictures

Catwalk

Home V&B

Stylepark

Social Media

La Diva

Banner

Skyscraper ad

Online PRStylepark

WWW

PRINT

WWW

WWW

WWW

WWW

WWW

PRINT

PRINT WWWWWW

PRINT