What has caused cultural diffusion?

HOMEWORK• How has cultural change effected diet in China? • Use the text book p192-3 as well as the following

two articles to help you answer this question (both on SHSGeog twitter).

RECAP … what were we last looking at?

How can companies dilute or alter ‘culture’? • 10 companies own most of food and drink we buy here

What is ‘culture’?

What is ‘culture’? (p191)1. Language 2. Food3. Clothing 4. Religion 5. Traditions

Watch this video to see what is happening in Dhaka, Bangladesh. (Nadiya, from chapter 9, 4.45)

Cultural Diffusion

TNC Global Media Migration and Tourism

Impacts on People

Impacts on the environment

Cultural diffusion is caused by globalisation, specifically TNC’s, Global Media, Migration and Tourism. Complete the table below using p192

How has the spread of global culture created new opportunities for disadvantaged groups? • In the UK, government laws have been introduced

which give rights to all. • E.g. The Race Relations Act in 1968 gave rights with

respect to employment, housing, commercial and other services to all races. • Sporting bodies have helped too. E.g. FIFA’s

#saynotoracism campaign. This has been promoted worldwide through football matches.

How has the spread of global culture created new opportunities for disadvantaged groups? • A recent shift in attitudes towards disabled people

has taken place and global media has helped to turn the Paralympic games into one of the worlds biggest sporting events by celebrating the physical achievements of elate athletes with disabilities. • Paralympics started as an event for war veterans in

1948.• In 1988 for the first time the Paralympics were help

immediately after the Olympics. • Video here

Paralympics• Uzbekistan first entered a team in 2004 with one

athlete2008 2012 2016

Total Medal count

0 1 31

Athletes 0 10 32

Place in medal table

- 67 16

Does this surprise you?