Nov./Dec. 2009 • Vol. 6 No. 6outfront4 Keller Williams Realty Nov./Dec. 2009 • Vol. 6 No. 6Keller Williams Realty outfront 5

Step 1: Develop market-leading education and training.

Offer some of the most competitive commission

splits in the industry. Energize an instant referral network,

70,000 agents strong. Extend a culture that redefines how

commercial real estate is done.

With commercial real estate expertise that spans nearly four decades, and as the highly visible leader of the 19,000-member, 36-country CCIM Institute, Charles "Mac" McClure became an instant magnet for talent the day he signed on as director of KW Commercial for the Plano market center. “But Mac’s presidency in the CCIM Institute represents only one aspect of what he brings to KW Commercial,” says Dick Dillingham, operating principal of the Plano

market center and regional operating principal of California-Northern and Hawaii. “He’s without a doubt one of the most credible figures within the entire commercial real estate field, based on his tenure in the business, his total production, the types of deals he’s negotiated and the relationships he’s built,” Dillingham says. As the founder and chairman of McClure Partners, a multi-corporation real estate holding company that he founded 35 years ago, McClure has been involved in the closing of more than $1 billion worth of real estate transactions; he’s negotiated more than 5 million square feet of industrial, retail and office leases; and he’s founded more than 28 companies – 22 of which he still maintains ownership in. “Mac McClure brings the level of credibility that one earns over a lifetime of making good decisions and carrying them through,” says David Osborn, regional operating principal for three regions within Keller Williams Realty: North Texas-New Mexico, California-Westside L.A., and Canada. “He is exactly what KW Commercial needs,” adds Mike Brodie, an associate with the Plano market center and regional operating principal for the Maryland and D.C. Region. “He brings a sharp vision and big ideas of where Keller Williams fits in the commercial sector, and he’s already started to move forward with that vision.”

Moving markets – and mountains Mac McClure foresees near-term realignment among top commercial players

By Lisa Wahlgren

How to establish KW Commercial as a powerful force within commercial real estate:

Step 2: Create forward momentum and capture

the industry’s attention as one local commercial real estate industry icon after

another joins forces.

Step 3: Bring Charles “Mac” McClure, 2009 president of the CCIM (Certified Commercial Investment Member) Institute on board.

Charles "Mac" McClure

Having experienced many ups and downs within the commercial real estate market, and witnessing many players come and go, McClure is adamant on one point: commercial and residential real estate are two distinct disciplines. He’s also confident that KW Commercial has what it takes to set a new standard within the commercial real estate industry. “I saw in KW Commercial a company that is very transparent. From the bottom to the top, everyone knows where every nickel goes. I also saw a company where people are enthusiastic and where everyone has the opportunity to become a stakeholder in the business. That’s the model that I want to build into the commercial world,” McClure says. And as he sees it, this is the right time for KW Commercial to begin to emerge as a major presence. “Due to the debt loads of the major brands, there’s a paradigm shift and a lot of restructuring underway.” Starting in 2010, McClure anticipates that “some of the biggest players in the market will be coming to KW Commercial. “We are going to move mountains.” kw

K W C O M M E R C I A L

Mac McClure is exactly what KW Commercial needs. He br ings a sharp vision and big ideas of where Keller Williams fits in the commercial sector,

and he’s already started to move forward with that vision.- Mike Brodie