Kultura Souvenirs, Ethnic Products & Fashion

Convenience Store

PROBLEM The scarcity of Filipino Costumes, ethnic products and fashion in the UAE

For School Activities

Linggo Ng Wika United Nations Celebration

School Events

For Special Events Independence Day

Weddings Birthdays Social Gatherings

OPPORTUNITY

• Hence, the business idea of Kultura Convenience Store was conceptualized to answer the needs of our Kababayans.

• Kultura Convenience Store is a shop made out of love for literature. Through our products, we want to showcase and bring back the Filipino culture even far from our native land.

• Through our products, we want to showcase and bring back the Filipino culture

even far from our native land.

MISSION

• To work for a worthy cause by selling books for our less privilege students.

Barong Tagalong

Kimuna

Native Bags

Novelty Items

Organic Products

Pinoy Delicacies

LOCATION

Rigga Road Deira – Along Metro Station

We envision to be a source of pride and inspiration to all Filipinos while engaging in enterprising activities; promote Filipino culture and generate funds for a worthy cause.

MONEY EXCHANGE ATM OFW CORNER

Encourage payment of SSS, Philhealth & Pagibig Fund

Easy access for cash withdrawals

Bring latest updates of information

on OFWs in UAE

Books for A Cause – Selling books and proceeds will go to the education of our less fortunate kababayans.

THEORY OF CHANGE

Rekindle nationalism and promote Filipino values. Awareness of Filipino

ingenuity out of indigenous materials.

Tourist Attraction

SOLUTION

DISTRIBUTOR

Deliver a much cheaper and quality products

CUSTOMERS

RETAILER

THE TEAM Mr. Roland Jinon

Manager Purchasing, Sales and Marketing

Ms. Margie Maglunsod

Admin/Finance and Inventory

Ms. Christy Ebon Overseas Partner

Manager : New Zealand Branch

GROWTH & STRATEGY

OFW Advantage Card

Anniversary & Christmas Promotions Raffle For A Two Way Ticket ( Dubai/Manila/Dubai)

10,000 Points

OFW Advantage Card

JINON, ROLAND

• Relationship Sales by introducing our social media accounts – giving them discounts.

• We will contact PACK ME for packing and deliveries.

• Partnership with Filipino/International Schools, Filipino Communities like LSE and more.

• Distribution of Flyers and Word of Mouth

Give Aways & Crafts will be given to BAYANIHAN CATERING ARTS & CRAFTS

GROWTH STRATEGY

DEIRA

ABU DHABI

PHILIPPINES

NEW ZEALAND

AL AIN SATWA

COMPETITION

The shop is very competitive. No one in the row. and it caters all nationalities, not only Filipinos.

RISKS

Risks Mitigating Factors

1. Change in government regulations - Be flexible and proactive by regularly updating

2. Separation of partners - Be open with one another, update the family to be more cohesive, follow Articles of Inc.

3. Climate change - Constantly monitor quality of products, Packaging and handling

4. Changing taste of Customer - Regular research on customer’s behavior

5. Attitude of Wholesaler/Supplier that may affect prices - Be tactful, responsible and credible

6. Increase in rate of sponsorship, trade license, & rent - Be proactive and include in the budget allocation

7. Possible theft by staff and customer - CCTV/overhead mirrors

8. Natural calamity such as fire - Fire insurance

ASSUMPTIONS :

1 Currency in Dirhams 10 Shipping & Custom Taxes - 8%

2 Barong @ 150 each 11 Allowance for Probable Losses - 2.5%

3 Kimuna @ 120 each 12 Increase Sales during School Year - 30%

4 Native Bags @ 150 each 13 Increase Sales on Christmas - 20%

5 Novelty Items @ 100 each 14 30% Gross Sales Per Month

6 Organic Food @ 100 set 15 Increase of 25% Inventory Annually

7 Ethnic Food @ 100/box 16 ( 6 ) Space for Rent @ 600/Aed per month with increase of 10% per Year

8 Mark Up of 20% per item 17 Increase 30% Sales made by Innovations from 2nd Year

9 Decrease of 20% sales on summer

1 5% Increase Per Month in Payroll after 2 Years 6 Innovation Cost of 10,000 after a Year

2 6 Staff @ 2500/dirhams per month 7 December Give Aways - 5,000/Year

3 Maintenance of 1000/month 8 Utilities is based on 2000 square foot

4 Increase of 10% in Rent per Year 9 Based on 450,000 Inventory

5 Miscellaneous - includes Visa, Sponsorship, Medical & Organizational Cost 10 Marketing is based on 2,000 per month

11 Additional Equipments of 20,000 after one year

1 30% of Sales 12 Depreciation of 20%/year

2 Increase of 25% Inventory Annually

3 ( 3 ) Space for Rent @ 5000/Aed per Year with increase of 10% per Year

SALES

-

50,000.00

100,000.00

150,000.00

200,000.00

250,000.00

300,000.00

350,000.00

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Barong 122,045.04 158,658.55 206,256.12 268,132.95 348,572.84

Kimuna 97,636.03 126,926.84 165,004.89 214,506.36 278,858.27

Bags 122,045.04 158,658.55 206,256.12 268,132.95 348,572.84

Novelty Items 50,852.10 66,107.73 85,940.05 111,722.06 145,238.68

Organic Food 30,511.26 39,664.64 51,564.03 67,033.24 87,143.21

Ethnic Foods 20,340.84 26,443.09 34,376.02 44,688.83 58,095.47

Space Rental 36,000.00 39,600.00 43,560.00 47,916.00 52,707.60

EXPENSES

-

20,000.00

40,000.00

60,000.00

80,000.00

100,000.00

120,000.00

140,000.00

160,000.00

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Payroll 144,000.00 144,000.00 151,200.00 151,200.00 158,760.00

Maintenance 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00

Marketing 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00

Miscellaneous 48,000.00 48,000.00 48,000.00 48,000.00 48,000.00

Rent 84,000.00 92,400.00 101,640.00 111,804.00 122,984.40

Utilities 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00

Equipments 48,000.00 68,000.00 68,000.00 68,000.00 68,000.00

Ticket/2 Years 10,000.00 10,000.00

Insurance 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00

Innovation Cost 10,000.00 10,000.00 10,000.00 10,000.00

December Give Aways 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00

INCOME STATEMENT

-

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

3,000,000.00

3,500,000.00

4,000,000.00

4,500,000.00

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Sales 1,600,000.00 2,055,000.00 2,640,000.00 3,407,000.00 4,400,000.00

Cost of Sales 1,120,000.00 1,438,500.00 1,848,000.00 2,384,900.00 3,080,000.00

Gross Margin 480,000.00 616,500.00 792,000.00 1,022,100.00 1,320,000.00

Operating Expenses 391,600.00 444,000.00 450,440.00 470,604.00 479,344.40

Net Profit 88,400.00 172,500.00 341,560.00 551,496.00 840,655.60

BALANCE SHEET

-

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

3,000,000.00

3,500,000.00

1 2 3 4 5

Total Assets 1,272,620.00 1,618,900.00 2,028,400.00 2,565,300.00 3,260,400.00

Total Liabilities 505,000.00 515,000.00 505,000.00 515,000.00 505,000.00

Net Worth 767,620.00 1,103,900.00 1,523,400.00 2,050,300.00 2,755,400.00

CONTACT US:

kultura-convestore@gmail.com

Kultura Convenience Store

04 236 9039 / 050 124 7874

www.kultura-dubai.com