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    History UNICEF Supported UBSP-Alappuzha1992 Rural trial in Malappuram-1994-06 Fully conceptualised in 1996-08

    Years of expansion1999-2003 Years of Innovation 2003-2006

    Years of Institutionalisation 2006-onwards

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    Basic Principles Normative identification of the poor

    simple, non monitory indicators Organisation of the poor

    Inclusiveness every BPL Empowerment of women for the

    empowerment of the family and throughthe family to the community

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    Basic Principles (Contd)

    Holistic Appreciation of Poverty Causes and symptoms Ratchet effect

    Partnership with Local Governments Next step in democratic decentralisation

    - community wing of LSGI not parallel

    body LSGI facilitator with right to know

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    Mission of KudumbashreeTo eradicate absolute poverty in ten yearsthrough concerted community action under the

    leadership of Local Governments , by facilitating

    organisation of poor for combining self help

    with demand led convergence of available services

    and resources to tackle the multiple dimensions

    and manifestation of poverty holistically.

    Reaching out to the families through women & reaching out to

    the society through families

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    1. No Land / Less than 10 cents of Land

    2. No house/ Di lap idated House

    3 . No Sanitary Lat rine

    4. No access to safe drinking water within 300 meters

    5 . Women headed house hold/ Presence of a w idow,divorcee / abandoned lady / unw ed mother

    6. No regularly employed person in the family7. Socially Disadvantaged Groups(SC/ ST)

    8. Presence of Mentally or physically challenged person /Chronically ill mem ber in the family

    9. Famil ies w i th an il li terate adul t member

    9 Point Poverty Index (Revised - Rural)

    A family having at least four of the above factors is classifiedas a Family at Risk or a Poor Family

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    1) Neighbourhood Group (NHG)

    2) Area Development Society (ADS)

    3) Community Development Society (CDS)

    1) Neighbourhood Group (NHG)

    2) Area Development Society (ADS)

    3) Community Development Society (CDS)

    Community Based Organisation

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    One woman each from 15 40 families at risk Organized into aNeighbourhood Group (NHG)Democratically selected Committee of Five Barefoot Specialists

    One woman each from 15 40 families at risk Organized into aNeighbourhood Group (NHG)Democratically selected Committee of Five Barefoot Specialists

    1) Neighbourhood Group The Building Block 1) Neighbourhood Group The Building Block

    Volunteer for Community Health Activities

    Volunteer for Infrastructure Development

    Volunteer for Income Generation Activities

    Secretary (The General Manager)

    President (The Leader and Chief Coordinator)

    Community Based Organisation(CBOs)

    Video clip

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    Community Based Organisation (CBOs)...........

    2)Area Development Society - ADS

    Federation of all NHGs in a wardFederation of all NHGs in a ward

    3)Community Development Society- CDSThe Apex body at the Local Body Level

    Registered under the Travancore - Cochin Literary

    Scientific & Charitable Societies Act of 1955

    The Apex body at the Local Body Level

    Registered under the Travancore - Cochin Literary

    Scientific & Charitable Societies Act of 1955

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    PrivateSector

    Dept.for Socially

    Disadvantaged

    Agriculture&

    AnimalHusbandry

    Dept .

    IndustriesDept.

    EducationDept.

    CBOsof

    the poor

    UD/RDDept.

    SocialWelfare

    Dept.

    Women andChild Dev.

    Dept.

    HealthDepartment

    Banking Institutions R & A Institutions

    NGOs.

    LSGs

    CBOs

    HealthDept.

    Women &Child Dev.

    Dept.

    SocialWelfare

    Dept.

    NGOs

    EducationDept.

    AgricultureDept

    IndustriesDept.

    BankBank

    UD/RDDept.

    PrivateSector

    NGOsSC/ST Dept.

    CB

    Os

    CB

    Os

    CBOs

    Demand led convergence - A tried & tested model

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    Key Development InititiativesHuman Resource DevelopmentMicro Finance Plus

    Savings & CreditBank LinkageMicro housing (Bhavanashree)Micro Enterprises

    Basic Minimum NeedsBalasabha - Children's NHGAsraya - Destitute RehabilitationProgramme

    Samagra - Rural Business Hubs

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    From M icro Finance to Micro Capital to

    Micro Enterprise

    MF

    CBO

    ME

    IdentificationFormationLeadership

    Thrift &

    creditSelf help &Mutual help

    Capitalformation

    Income generation

    Micro HousingMH

    Micro InsuranceMI

    MC

    Capacity buildingNetworking

    Local economic

    development

    Poverty reduction

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    Capacity & Capability building of CBOs

    Training for skill upgradation andattitudinal change of Volunteers

    Training in Micro Enterprise Development

    Preparation of anti-poverty sub plan andconvergence

    Cascading type of training in 34 topics

    Performance Improvement Training tie

    up with EDII, Ahemadabad

    Sensitization programmes in specializedtopics like Legal Literacy, WomenFriendly Police etc

    Capacity & Capability building of CBOs

    Training for skill upgradation andattitudinal change of Volunteers

    Training in Micro Enterprise Development

    Preparation of anti-poverty sub plan andconvergence

    Cascading type of training in 34 topics

    Performance Improvement Training tie

    up with EDII, Ahemadabad

    Sensitization programmes in specializedtopics like Legal Literacy, WomenFriendly Police etc

    1). Human Resource Development 1). Human Resource Development

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    2).Microfinance in Kudumbashree

    Basic thrift and credit operations at NHG level Weekly meetings and collection of savings Cumulative Savings of Rs 984 cr and loan of Rs 2488 cr

    NHG-Bank linkage model for accessing additional funds End borrowers get credit at bank rates Gradual increase in loans 91711 NHGs linked for Rs 542 cr Incentive of Rs 5000 (max)/ linked group from Kudumbashree funds

    Bhavanashree Micro housing product through bulk linkage to CDS Loans of Rs 40000-5000 with 10 year repayment period

    Monthly EMI of Rs 450-600 44000 loans sanctioned worth Rs 185 cr LSG provide assistance upto Rs 10000 / loan

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    Banking Operations (contd..)

    Microenterprises individual and group (min 5) incomegeneration activities Projects of upto Rs 2.50 Lakhs 50% of the total project cost as back end subsidy 45 % is the loan component More than 100 activities ranging from solid waste management to

    Health care to IT services Yuvashree programme for youth from NHG families Common activity bought under single brand Take home food

    supplement units (more than 300)

    5717 group and 26522 individual enterprises involving 67000people

    Subsidy worth Rs 47.69 cr released

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    Kudumbashree definition of Micro Enterprise

    An enterprise with investment ranging from Rs5000 to Rs 250000

    Turn over between Rs 100000 and Rs 500000

    Generating at least Rs 1500 per member permonth

    An enterprise fully owned , managed and operated

    by members themselves (OME)

    Micro Enterprises

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    Microenterprise Formation

    Awareness creation of enterprises opportunities through 1 dayGeneral Orientation Training (G.O.T)

    3 day Entrepreneurial Development Programme (E.D.P) for

    developing essential skills for enterprise Identification of activity and expression of training needs Technical Training arranged by CDS Preparation of detailed project report assisted in some cases by

    MECs (Microenterprise Consultants) Appraisal of the project by CDS before submission to banks Performance Improvement Programme(PIP) after completion of 6

    months of operations in respect of similarly placed enterprises

    direct marketing, catering, solid waste management, nutrimix

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    Kudumbashree Model of ME Development contd.. Handholding support

    Microenterprises Consultants (MEC) Rural Management Enterprise Consultant (RMEC)

    Performance Improvement Programme(PIP) Funding Support Training cost upto Rs 2000 per person Subsidy upto 50 % of project cost (max of Rs 7500 per

    person)Typical Project proposal (10 member group)

    Total Project Cost Rs 200000 Beneficiary Contribution Rs 10000

    Subsidy Rs 100000 Bank Loan Rs 90000

    Monitoring Mechanism Local Government Involvement

    L.E.D register for identifying enterprises/entrepreneurs

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    Micro Enterprise Project Identification

    Grabbing the emerging opportunitiesGrabbing the emerging opportunities

    IT- Data ProcessingIT enabled servicesIT@SchoolHardware unitsRepair & Maintenance unitsWeb designing & hosting

    Software Development

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    Dry Flower

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    Multi-Purpose Job Club

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    Laundry units

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    Direct Marketing Group

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    Handicrafts

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    Ethnic Foods

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    Bamboo Clocks

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    Flower Arrangements

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    Paper Cups

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    Cloth Bags

    Paper Bags

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    An innovative enterprise to improve the nutritional status of

    children below 3 years in BPL families

    Food Suppliment Take Home Ration through Anganvady

    Technology support from CPCRI, Kasaragode

    Five member activity group formed from NHGs

    Five hundred Groups targeted from 100 LSGIs

    Project cost of each unit Rs 2.20 lakh, Subsidy Rs 50000/-and Rs 10000/- entrepreneur contribution

    Bank loan Rs 1.60 lakh per unitFunding through YuvashreeIntensive training to entrepreneurs for six days at existing Units

    Amrutham Take Home Food Supplement

    Micro Enterprise (Contd)

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    Enterprise to help improve the nutritional statusof children between 6 months and 3 years

    Supply Food Supplement as a part of the Take

    Home Ration through Anganvadis

    Technology support from CPCRI, Kasaragode

    Enterprise groups with modern machinery

    Total market projected at about Rs 50 cr per

    annum

    Amrutham Take Home Food Supplement

    Micro Enterprise (Contd)

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    Amrutham

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    Amrutham

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    Income in the hands ofwomen has importantbeneficial effects on

    family well being

    3)Basic Minimum Needs

    44,526 New Houses (urban)

    35,429 Shelter up gradation

    Women entrepreneurs for repair ofwater meter

    Promotion of Rain water harvesting

    46,344 sanitary latrines

    620 school toilets

    20 Sanitary Marts

    155 Micro enterprises to manageSolid Waste and Provide CleanEnvironment

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    4). Lease Land farming - Harithashree

    Employment opportunities for women inAgricultural Sector

    Fallow lands brought under cultivation

    Increase in land productivity

    Additional Income and food security for poorfamily ensured

    Opportunity to implement new agriculturalmethods and new planting materials

    Availability of loan from financial institutions

    Revamping the agricultural sector

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    Lease Land Farming

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    An informal forum of children for improving creativity andtalents

    7,34,225 students in 42071 Bala Sabhas (age group of 10-15)

    480 volunteers for nurturingBala Sabha

    Thrift crossed INR 27.54 million

    Weekly meetings at common place

    Teaching the difficult subjects through plays and games

    Annual Balasabha Sangamams

    5) Bala Sabha - Childrens NHG ( Urban Area)

    Video

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    6) Asraya:Destitute Identification

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    WHO ARE THE DESTITUTES ?

    They are poorest of the poor-most vulnerable

    They are the outliers of the development scenario inthe negative extreme

    They live at the margins of the economy, society andpolity.

    They do not have a voice or the power of choice

    They are faceless and powerless not a constituency They are assetless, with capabilities too low even to

    access entitlements

    Les Misrables

    6).Asraya:Destitute IdentificationRehabilitation & Monitoring

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    Any family which attracts 7 - 9 indicators is at high risk

    1. Landless

    2. Houseless

    3. Without access to drinking water4. Without access to toilet

    5. Woman - headed

    6. Unemployed7. Belonging to SC/ST

    8. Physically/ mentally challenged person (at least one member)

    9. Illiterate adult member (at least one member)

    First level risk factor

    IDENTIFICATION OF DESTITUTES

    IDENTIFICATION OF DESTITUTES

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    1. Squatter

    2. Sleeping in public places

    3. Family headed by widow/abandoned woman/unwed mothersliving in distress

    4. Incurable disease

    5. Beggars

    6. Woman victims of atrocities/trafficking

    7. No bread winner

    Aggravating risk factors

    IDENTIFICATION OF DESTITUTES (Contd..)

    If any one of the following factors is additionally attracted, the family is classified as Destitute

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    Documentation of current status and needs.

    Survival needs (food,health,pension)

    Infrastructure needs (shelter,sanitation,drinking water)

    Psychological needs (inclusion,safety)

    Human development needs (education, skill building)

    Economic development need (accessing

    capital,employment)

    Preparation of family level plan.

    Integration into village panchayat level plan.

    PROCESS OF PLAN PREPARATION (Contd)

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    7) SAMAGRA (Local ProductionMarketing Network)

    Productivity improvement

    Quality enhancement Product diversification

    Ensuring market for the produce

    Increased people participation

    Increased women participation

    Poverty reductionCapacity Building

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    SAMAGRA - Activities envisaged

    Cultivation of Nendran Banana in 2400 hector

    Training to the activity groups -600 Nos.

    Establishing Village Knowledge Centre 4 Nos. Establishing Modal Nursery 1 No.

    Establishing Demonstration Farms -4 Nos.

    Integrated Pest and Disease Management 2400

    hector

    Establishing Quality Control Labs - 4 Nos. Establishing processing park 1 No.

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    SAMAGRA

    Nature Fresh

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    Nature Fresh Fresh Milk with Fresh Nature

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    Nature Fresh Home Delivery

    A good model of problem solving

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    8) Clean Kerala Business

    Solid W aste Management W ealth from W aste

    Solid W aste Management Groups from N HGs

    Group M embers collect segregated waste fromHouseholds

    Transport w aste to Corporation dumping yards

    using tipper auto rickshw a

    Each household pays Rs 30/ - per month as usercharge

    Group cater 500 to 1000 houses

    Project cost Rs 3.5 lakh

    Clean Kerala units established in 20 ULBs

    9) EKSAT

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    An innovative knowledge based enterprise

    An Enterprise based on capacity building

    An enterprise to meet the training needs of the community

    The team consisting of educated & qualified youth fromNHG families

    Equipped with most modern equipments

    A Team with intensive training from reputed institutes

    Training programmes of Kudumbashree being outsourced

    9) EKSAT(Employment through K now ledge, Skill and

    Attitudinal change through Training)

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    An innovative knowledge based enterprise to meet audit

    Audit team drawn from unemployed Commerce

    graduates from NHG families

    Audit team guided by professional CharteredAccountants

    An innovative mechanism for effective auditing of

    Kudumbashree CBOs which number 1.60 Lakhs

    10) KAASS (Kudumbashree Accounts & Audit Service Society)

    Collaboration with National Scientific

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    x Technological advancement in M icro Enterprises

    x Im proved Quality of products

    x Professional managem ent for M icro Enterprises

    x Opportunity to form clusters

    x CPCRI , CMFRI , DRDO, CFTRI , RR L, II Ts, II M s etc. can

    support in poverty reductionx Tie up w ith Social Science Institutes & Regular colleges

    Collaboration with National Scientific,

    Technical, Academic & Research Institutions

    Innovations in Kudumbashree

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    Thrift & Credit and Linkage BankingMicro Enterprise DevelopmentClean Kerala BusinessSanthwanam

    KASSEKSATNutrimix

    BhavanashreeLivelihood Oriented Business School(LOBS)Certificate course for the poor

    GRQLED register

    Market innovations mm asachantha, retail netw ork Samagra projects

    Organogram ...

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    EXECUTIVE COMM ITTEE

    EXECUTIVE DI RECTOR

    DIR (A &F)

    g g

    14 District M ission Co-ordinators

    GOVERN ING BODY

    DIR(SR) : Director (Southern Region) : DIR(CR) : Director(Central Region)DIR(NR) Director (Northern Region) : DIR(A & F) : Director(Finance & Administration)

    POs

    AO

    AcO

    OSS

    O (C )

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    ADM C -1

    OSS -1 OSS -2

    Organogram (Cont)

    DISTRI CT M ISSION CO-ORDI NATOR

    ADM C -2

    A DM C : A ssi st an t D ist ri ct M issi on Co -or din at or

    OSS : Office Secretarial Staff

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    Achie ements

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    Achievements (Contd)

    Innovation

    Ashraya Balasabha Yuvasree MEC Community Auditors

    NREGS APSP

    Concerns

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    Concerns

    -Credit off take-Interest rate

    Burden of success NGO/Religious SHGs Federation above a level

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    Please visit us www.kudumbashree.org

    www.sjsry-kudumbashree.org

    Mail to us

    [email protected]

    [email protected]

    [email protected]

    Thank you...hank you...