kruiz, cultural affairs manager

Cultural Affairs Manager, Office of Economic & Workforce Development

Kyiakhalid Ruiz

Kyiakhalid Ruiz MBA, 2015 Business Administration/Social Entrepreneurship

BA, 1999 American Studies

AA, 2014 Real Estate

Child of artists

Belief in the importance of art to artists and on society

Grew up selling art at flea markets and arts fairs

Believe that artists have the right to earn a living during their lifetimes

Increased rates over 40% to inspire other artists to value themselves and their talents

Proven manager (15 years!) Created an arts agency to promote communications for companies

Experience leading teams, budgeting for departments ($1+ Million in assets), and navigating Fortune500 bureaucracies

Renaissance Ideal Combining humanities/artist background with entrepreneurship and formal management training to become an embodiment of the Renaissance Ideal

We work both for the people of Oakland, and the artists and arts venues of Oakland…

Office of Economic and Workplace Development

Cultural Arts Division (Manager + 4 FTEs)

The people of Oakland

The artists and arts venues of Oakland

…this informs our department’s direction (Mission and Vision Statements*) (*proposed)

The people of Oakland

The artists and arts venues of Oakland

Mission

In accordance with the City of Oakland Guidelines, the Cultural Arts Department

strives to provide art to the people of Oakland and

enhance the dimension of our humanity.

Vision

The Cultural Arts Department will provide

the platform that will assist the artists and

arts venues of Oakland to succeed to their

fullest potential.

Opportunities we must capture…

Achieve Oakland’s buy-in

• Survey Oakland’s residents about their views on art & its importance in society

• Determine what art the people want to see and where

• Listening to the people of Oakland will give them an ownership stake in the power of art to transform the city’s identity

Own the entrances to Oakland• Make art available at all the

entrances to Oakland (BART, Amtrak, OAK, Greyhound,…)

• Permeate the atmosphere as soon as people enter Oakland. Make people associate art with Oakland. #oakland=art, #oaklandartlife,…

• Multiple arts opportunities per venue (short form theater, live music, gallery exhibitions, poetry jams,…)

• Arts itineraries at the stations


Reinvigorate the Art & Soul Festival

• Make it the premier event on the West Coast!

• Increase exposure to increase attendance

• Increased attendance will support the vendors (many of whom are Oakland artists)

• Increased attendance also attracts additional corporate sponsorships, especially among the new Oakland tech-set (Pandora, Uber,…)


Expanding arts partnerships

• Build comprehensive database of arts venues and companies in Oakland

• Expand database: Outreach to up-and-coming arts partners

• Bridge the gap: Use database to connect artists with venues, artists with each other, artists with students (to provide mentorship and apprenticeships)

• Encourage the financial viability of arts as a career

• Make sure artists and venues know that the City of Oakland is here for them


Own the art events calendar

• Become the go-to arts calendar for events in the City of Oakland

• Stop relying on 3rd parties to showcase our art scene (too many disparate sources for attendees to get information)

• Have all the venues send us their arts events, then we promote them live (send team members to report/hashtag/geolocate/blog,… to raise public awareness)

• Team members get to pick which events they want to attend, commit to writing 500 words about it, interviewing the hosts, taking pictures,…)


Oakland Cultural…

Oakland Cultural ArtsOakland, California oaklandnet.com

Your Go-To Source for Oakland’s Arts & Culture

Music Dance Street Art Art Galleries Museums

Sculpture Theater Poetry Movies Books

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Social Media Presence

We can leverage Pinterest’s strength by

creating a different “board” for each type of art created or performed

in Oakland.

Users can subscribe to whichever “boards” they

wish and share those posts on their own feed.

facebook

Oakland Cultural Arts is preparing to see Stevie Wonder at the Coliseum!

Wall Photos Flair Boxes Oakland Cultural Arts Logout

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Information

Networks: Bay Area Birthday: April 1, 2016 Political: The voice of the People! Religion: Art Hometown: Oakland, California

Friends

Libby Mark Kyiakhalid

Oakland Cultural Arts is preparing to see Stevie Wonder at the Coliseum! May 14, 2016

Paramount Theatre to Oakland Cultural Arts Thanks for covering our concert last night! May 12, 2016

Oakland Cultural Arts I can’t believe how awesome this gallery show is! @Broadway Arts May 9, 2016

Oakland Cultural Arts is so glad we have such a vibrant arts community! May 8, 2016

Oakland Cultural Arts hopes everyone realizes how quickly ticket will sell out for Poetry Slam 2016!!! September 9, 1962

Social Media Presence (cont’d)

Oakland Cultural Arts So many people at City Hall Jazz lunches!!! September 9, 1962

Facebook has a tremendous and engaged audience (1 Billion+ users)!

The Oakland Cultural Arts “company page” on

Facebook will enable us to engage that audience to

promote the arts and events in Oakland.


Brevity is the strength of Twitter.

Short, quick messages will allow us to announce

events and banter with like-minded followers.

The data analytics we mine from our social media

presence can be analyzed for campaign effectiveness.

101 likes oaklandarts Amazing dance show @ Destiny Arts!

Wish I was there! Have fun!

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oaklandarts

Your go-to place for Oakland’s Arts & Culture

Subscribe for current events in the Town!

Oakland Cultural Arts

www.oaklandnet.com/culture

OAKLANDARTS


Quick visuals is the heart of Instagram. Pics and videos

(enhanced with “filters”) allow users to share increase their

“social capital” among their peers.

The Cultural Arts Division can post art and events to Instagram, especially “in the moment” while

we’re covering the affair.

Support Enable artist/arts venue potential and financial

viability

Summary: Service from “soup to nuts”

Outreach Build & nurture the

connections

Promote Report on the events

Social Media to increase exposure

Goals Increased corporate

sponsorships & grant funding

opportunities

Kyiakhalid Ruiz Applicant for Cultural Affairs Manager

Proud son of Oakland!

Affiliated with the arts

Lifelong connection with local artists

Belief in the importance of art to artists and on society

Believe that artists have the right to earn a living during their lifetimes

15 years of Management Experience

Proven leadership of tight, cohesive teams

Capable budgeting and accounting skills

Respectful of presenting ideas and working with Senior Management

Inexhaustible Outside-the-box Ideas

Flexible and adaptable approach to overcoming unexpected challenges

kruiz, cultural affairs manager

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