kotler / armstrong, chapter 5 consumer behavior refers to the buying behavior of final customers....

Kotler / Armstrong, Chapter 5

Consumer behavior refers to the buying behavior of final customers.

1. true

2. false

Consumer behavior refers to the buying behavior of final customers.

1. true

2. false

Buyer characteristics and the buyer decision process are two parts of ________.

1. Buyer’s black box

2. Buyer’s white box

3. Buyer’s red box

4. Buyer’s shopping box

Buyer characteristics and the buyer decision process are two parts of ________.

1. Buyer’s black box

2. Buyer’s white box

3. Buyer’s red box

4. Buyer’s shopping box

Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics.

1. cost

2. social

3. health

4. profit

Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics.

1. cost

2. social

3. health

4. profit

Four examples of subculture groups include Hispanic, African American, Asian American, and ____________.

1. middle-class

2. mature consumers

3. RVers

4. echo boomers

Four examples of subculture groups include Hispanic, African American, Asian American, and ____________.

1. middle-class

2. mature consumers

3. RVers

4. echo boomers

Groups of people with shared value systems based on common life experiences are called _____.

1. cohorts

2. generations

3. subcultures

4. affiliate groups

Groups of people with shared value systems based on common life experiences are called _____.

1. cohorts

2. generations

3. subcultures

4. affiliate groups

The fastest-growing and most affluent subculture in the United States is the _____ population.

1. Hispanic

2. African American

3. Asian American

4. mature

The fastest-growing and most affluent subculture in the United States is the _____ population.

1. Hispanic

2. African American

3. Asian American

4. mature

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________.

1. subculture

2. families

3. social class

4. reference groups

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________.

1. subculture

2. families

3. social class

4. reference groups

Which of the following is not one of the major American social classes?

1. upper class

2. working class

3. lower-upper class

4. lower-working class

Which of the following is not one of the major American social classes?

1. upper class

2. working class

3. lower-upper class

4. lower-working class

A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____.

1. opinion leader

2. mature consumer

3. marketer

4. upper class citizen

A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____.

1. opinion leader

2. mature consumer

3. marketer

4. upper class citizen

The family is the most important consumer buying organization in American society.

1. true

2. false

The family is the most important consumer buying organization in American society.

1. true

2. false

The VALS classification system measures a person’s _____.

1. income

2. occupation

3. lifestyle

4. personality

The VALS classification system measures a person’s _____.

1. income

2. occupation

3. lifestyle

4. personality

A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting.

1. self-esteem

2. self-concept

3. lifestyle

4. personality

A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting.

1. self-esteem

2. self-concept

3. lifestyle

4. personality

Which of the following is not one of the five brand personality traits?

1. ruggedness

2. sophistication

3. self-concept

4. sincerity

Which of the following is not one of the five brand personality traits?

1. ruggedness

2. sophistication

3. self-concept

4. sincerity

Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization.

1. social

2. economic

3. lifestyle

4. education

Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization.

1. social

2. economic

3. lifestyle

4. education

The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____.

1. sensation

2. learning

3. perception

4. motivation

The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____.

1. sensation

2. learning

3. perception

4. motivation

Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object.

1. true

2. false

Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object.

1. true

2. false

A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior.

1. dissonance-reducing

2. variety-seeking

3. complex

4. habitual

A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior.

1. dissonance-reducing

2. variety-seeking

3. complex

4. habitual

_____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.

1. Dissonance-reducing

2. Variety-seeking

3. Complex

4. Habitual

_____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.

1. Dissonance-reducing

2. Variety-seeking

3. Complex

4. Habitual

The final step in the buying decision process is getting the rebate.

1. true

2. false

The final step in the buying decision process is getting the rebate.

1. true

2. false

What are the two largest statistical populations in the adoption process?

1. innovators and early majority

2. early adopters and early majority

3. early majority and late majority

4. innovators and laggards

What are the two largest statistical populations in the adoption process?

1. innovators and early majority

2. early adopters and early majority

3. early majority and late majority

4. innovators and laggards

Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly.

1. true

2. false

Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly.

1. true

2. false

kotler / armstrong, chapter 5 consumer behavior refers to the buying behavior of final customers....

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