This special publication is brought to you by the Korea Tourism Organization

BE INSPIREDRecharge your energy

PUBLISHER DETAILSThis supplement was

published in March 2011 by the Korea Tourism Organization

in conjunction with Sports Travel News

3rd Floor New Zealand House, Haymarket, London

SW1Y 4TE

Tel: +44 (0) 207 3212535london@gokorea.co.uk

www.visitkorea.or.kr

SPORTS TRAVEL NEWSmike@sportstravelnews.info

http://sportstravelnewsuk.blogspot.com

EDITORMike Starling

ASSISTANT EDITORRamy Salameh

PHOTOGRAPHYAll pictures are copyright of

the Korean Tourism Organization unless stated otherwise

MORE INFORMATION For details on travel to Korea,

plus where to stay, destinations and cultural activities

see www.visitkorea.or.kr

Be rewarded with

2 INTRODUCING KOREA

INTRODUCTION BY KTO PRESIDENT AND CEO CHARM LEE PUBLISHING INFORMATION

WITH the designation of 2010-2012 as ‘Visit Korea Year’, I am delighted to introduce our second bespoke supplement: Korea Be Inspired – Recharge your energy. This bespoke publication will introduce you to the finding of ‘peace and well-being’, ‘health

and fitness’ and your personal ‘balance and harmony’ through ‘Yin, Yang’. Korea is a place to come and recharge your energy using nature,

tradition and belief in a society that has an ability to reinvent itself constantly. If you are willing to invest time to enjoy and understand Korean culture you will be rewarded with the ‘genuine charm of Korea’.

Using our expertise, knowledge and passion, we welcome you to discover echoes of the past in the form of temples and

palaces – and visitors can also experience staying in traditional residences known as ‘Hanok’ (traditional houses). They are

designed and built in accordance with feng-shui principles, focusing on practical use and beauty. All are ideal starting points to understand our diverse cities, people and the country as a whole.

Another way is to sample Korean cuisine, from humble meals served at Buddhist temples to elegant feasts once served to dynastic kings and queens. It is one of the

world’s healthiest cuisines and the national dish ‘kimchi’ is the guiding force.

Shopping bargains abound, from quality gifts in traditional markets to high-tech gadgets in designer complexes. Such energetic pursuits can be counter-balanced by Korean cultural pastimes such as acupuncture, massage and thermal spas. All of which you will find within the following pages.

I urge you to read-on and be truly ‘inspired’ by how much Korea can recharge your energy.

Charm Lee, Korea Tourism Organization president and CEO

the ʻgenuine charmof Korea’

PAGE 4 Korea’s healthy cuisine

PAGES 16-17 Sports tourism

PAGE 9Temple stay

IS it possible to find peace, tranquillity and well-being in a city? Well, recharging your energy in Seoul is part of the city’s DNA

– and citizens of this dynamic Asian capital, home to 25 per cent of Korea’s entire population, are living proof that finding your ‘Yin, Yang’ is an essential part of their everyday life.

Few capitals match Seoul’s dynamic blend of the ancient and the modern.

Skyscrapers tower over historic palaces and temples, whilst Seoul N Tower stands imperious atop Mount Namsan and is the first visible landmark welcoming you to the city.

It is from this viewpoint that you realise Seoul is not only protected by surrounding mountains, but also bisected by the Han River, the city’s life-blood flowing through its core.

‘Hanyang’ (the former name of Seoul) was recommended to the Joseon Dynasty (founders of the 600 year-old capital city) by feng shui experts, thus preserving the ‘divine energy of Seoul’.

By experiencing some of Korea’s cultural traits it is possible to feel this unique energy for yourself. Echoes of the past in the form of temples, palaces and hanoks (traditional houses) are ideal starting points to understand and encounter oriental philosophy through architecture.

The residences of ‘Buckchon Hanok Village’ located between Gyeongbuk-gung and Changdeokgung Palaces, were built for high-ranking officials from the Joseon dynasty.

One of the mountains protecting the city is ‘Bukhansan’ (Mt) and national park, which plays host to elite climbers, hikers and regular walkers searching out the park’s medieval Bukhan fortress.

The highest peak is 836m – making it accessible to all levels of stamina – and if that does not encourage hikers to the top then a shot of pine-needle Soju will do the trick.

Seoul’s divine energy also comes from water; the Han River is a symbol of the city, running east to west with some 23 bridges straddling the 175m-wide channel.

Cruise through the centre of one of the world’s largest cities or rent a bike and follow the myriad of parks and paths that run beside the water’s

edge. But it’s not just the Han River that provides peace through water.

Cheonggyecheon Stream, a major restoration project, came to life in 2005 having been covered over by tarmac since the 1950s. The 5.8km-long stream runs under 22 bridges, nine fountains and is the most pleasant way to stroll past many city icons.

Continue on foot and try out Seoul’s walking tour programmes covering five tour zones that intimately showcase Korea: ■ ‘Ancient culture’ traces back from prehistoric times through to the ‘three kingdoms’ period■ ‘Traditional culture’ focuses on the main palace of the Joseon dynasty dating back 600 years■ ‘Modern culture’ infiltrates recent turbulent history through architecture■ ‘History-ecology-restoration’ follows Cheonggyecheon Stream as it winds its way past eight beautiful city sights ■ Finally, the ‘Past-Present- Coexistence’ zone will elevate you to the viewpoint at Naksan Park and visit the private residence of the first Korean president

Such energetic pursuits need to be balanced by other fundamental Korean characteristics.

You can visit an ‘Oncheon’ (thermal bath) or ‘jjimjilbang’ which includes a choice of clay, crystal and mugwort

herbal saunas and exfoliations scrubs to extract bad toxins and have one positively glowing.

Hidden down a quaint side alley, just off the main thoroughfare of Insadong Street (famous for arts and crafts galleries, street musicians and antiques), is ‘Sanchon’ restaurant – celebrated for its delicate Buddhist temple cuisine full of fresh vegetables and mountain greens which provide the main ingredients.

And then next door you can find ‘The Old Tea Shop’ which serves every type of tea from Ginseng to ‘Jujube date’ tea.

Both venues encapsulate why Korea’s cuisine is regarded one of the healthiest in the world.

If the night remains young after a full-day sightseeing, the nocturnal vibrancy of Myeongdong, Dongdaemun, Hongdae and Insadong will excite and exhaust in equal measure. Flashing neon signs with clubs, bars and an overwhelming variety of museums, theatres, markets and malls will ensure your ‘Yin, Yang’ is in perfect harmony.

So if you are looking to visit a city that can recharge your energy through a mix of both modern

and ancient culture, why not book an unforgettable experience in Korea’s inspiring capital Seoul.

Find your soul in Seoul THE CAPITAL CITY 3

PAGES 18-19 MICE and green tourism

A COUNTRY with coastline on three sides, Korea has an abundance

of water attractions. From swimming in seas to

soaking in hot springs there is an activity to enjoy on any day during the four seasons.

In Buddhism, water represents clarity, calmness and purity – so why not cleanse your soul at a spa, river, natural spring or waterfall? In Korea, water is not just seen as the source of life but a source of entertainment and well-being.● See pages 10-11 for a mapped view of Korea’s water features

BEACHESIf you are spending summer in Korea you have to head to the beach. With temperatures rising above 30 degrees C, June, July and August are the best times to swim in the oceans.

With 102 beaches, the north-east province of Gangwon-do has an amazing array of coastline features and is a popular region for both locals and international visitors.

However, the whole of Korea can offer beautiful beaches for which to swim, watch the sunrise or just soak up the sun.

On the rocky coastline of the west you can find the white sands of Daecheon Beach and Jellabuk-do’s beaches, while in the south on Jeju Island there are 11 beaches to explore. Jeju’s climate, turquoise waters and palms make it a favourite for honeymooners and outdoor enthusiasts alike.● See page 12 for more information about Jeju Island

HOT SPRINGSWhen the temperatures drop in winter Koreans head to the many hot springs available.

With regular snowfall, a trip to a hot spring can provide a relaxing and healthy experience. And a day or evening soaking in hot springs will melt away the winter blues and relieve stress.

For centuries Koreans have enjoyed hot springs all year round. The modern-day hot springs come with spa and beauty facilities.

JJIMJILBANG & SPAWith more than 300 spas across the country Korea is the ideal location for a relaxing and uplifting break.

Jjimjilbang facilities include varied temperature-controlled rooms ranging from steaming hot to ice cold. Also on offer are hot springs, karaoke rooms and cafés. And if that’s not enough, why not stay the night … prices are cheap and the lodgings are of a high standard.

Korean families, couples and singles go to a jjimjilbang on a regular basis for socialising and for relaxation. If you are visiting the country this is an experience not to be missed.

WATERFALLSWaterfalls are regarded as one of nature’s most beautiful creations – and in Korea there are many to discover in its mountainous landscape.

A number of Korean waterfalls take some walking to find, but the challenge will be worth it. And with many having folk tales about their formation

and history, it will be a cultural experience as well!

The top waterfalls to visit:■ Jikso Falls: Located in Byeonsan Peninsula National Marine Park and 30ft high.■ Cheonjiyeon Falls: Located on Jeju Island and is a designated natural monument. ■ Gugok Falls: Located near Bonghwasan Mountain, Gangwon-do, and 50m in height. Gugok Falls freezes every winter and is a paradise for ice climbers. ■ Daeseung Falls: It is located in the Mt Seoraksan region and was known as a major recreation site of King Gyeong-Sun, who reigned from 927-935.

WATER PARKSIf you are travelling in June and need to escape the sun’s burning rays, Korea’s many water theme parks are regarded as must-visit destinations.

Equipped with facilities such as wave pools, spas, saunas and hot springs, you don’t just have to relax, why not get the pulse running by hitting the slides!

Purity, clarity and calmness – let Korea’s water features inspire you

4 A HEALTHY INDUSTRY: CUISINE A HEALTHY INDUSTRY: SPA 5

THE food culture of a destination is of massive importance and gives you a great insight into the life and practices of its people. Be it Kimchi, bulgogi or rice

cakes, Korea’s appetising and healthy cuisine has gained praise and admiration from foodies across the globe.

With a huge and unique range of food on offer, visitors can enjoy dishes that include meat, fish, greens and vegetables.

Eaten with chopsticks, all the dishes are served at the same time and a typical meal normally includes rice, soup and side offerings.

THE NATIONAL DISH: KIMCHIKimchi – fermented spicy cabbage conceived in Korea around the 7th century – is the national dish and has been scientifically proven to be high in nutrition.

The food has become a global icon unique to

Korea’s healthy cuisine

Changdeokgung Palace, the institute sits in traditional surroundings, hiding internal courtyards displaying old utensils used in the preparation of food. Exhibitions related to the history of the Joseon Dynasty Korean royal cuisine are open to visitors.

Han Bok-ryeo, president of the Institute of Korean Royal Cuisine, is the successor to Hwang Hae-sung. She has devoted much of her adult life to royal cuisine.

In 2000 she travelled to Pyeongyang and directed the royal cuisine dinner at the summit

talks between the two Koreas. The Institute of Korean Royal

Cuisines was established by Master Hae-Sung Hwang

in 1971 when the Joseon Dynasty Royal Cuisines had been selected as the No.38 valuable Intangible Cultural Asset.

The Institute of Korean Royal Cuisine

is regarded as the leading organisation

for the teachings of traditional cuisine culture

through its educational activities and publications.

TRADITIONAL KOREAN FOODS Bap (steamed rice) and juk (porridge); guk (soup); jjigae (stew); jjim and jorim (simmered meat or fish); namul (vegetables or wild greens); jeotgal (seafood fermented in salt); gui (broiled/barbecued dishes); jeon (pan-fried dishes) and mandu (dumpling).

DISHES POPULAR WITH FOREIGN TOURISTS Bulgogi: widely known as Korean barbecue, thin strips of beef marinated in soy sauce, sesame oil, garlic, onion and chilli are grilled over charcoal and served with rice and vegetables. Dolsot Bibimbap: boiled rice, vegetables and egg are brought to the table in a hot stone pot and cooked before your eyes.

Korea, assisted by the ‘Gwangju Kimchi Cultural Festival’ and ‘Kimchi World’, a Korean food experience centre located in Insa-dong (Jongno-gu, Seoul).

Koreans cannot live without Kimchi and even their first astronaut took a vacuum-packed version with her into space.

DIVERSITY IN A DISH: BIBIMBAPBibimbap is regarded as one of the most traditional dishes in Korea. So join us on a journey of discovery and find out about this spectacular dish.

If you think that bibimbap is just a dish of mixed rice, ‘namul’ (seasoned vegetables and herbs) and ‘gochujang’ (red pepper paste) then you are wrong. Within bibimbap, locally-obtained bean sprouts are the main ingredient to be added to rice. The rice is then cooked in beef broth. Just before the rice is fully cooked, bean sprouts are mixed with the rice, then the other ingredients such as ‘mung’ bean curd, raw beef and nuts are put on top.

In choosing the ingredients the colour is also considered carefully, according to traditional cosmology: each direction of the compass, the precise location of the diner and what season it happens to be are all indicated by the use of five basic colours, which are blue (and green), red, yellow, white and black.

Blue symbolises the east; yellow is the spot where one happens to be standing and also the earth; white signifies the west and autumn; and black is for north and winter. So people used to believe that having a bowl of Bibimbap meant one was absorbing the energy of the universe.

THE INSTITUTE OF ROYAL CUISINE: A CULTURAL GEMLocated at the end of the west wall of

4 A HEALTHY INDUSTRY: CUISINE A HEALTHY INDUSTRY: SPA 5

Korea’s top five cultural experiences

TAEKWONDO is the national sport of Korea and more than 50 million participants take part worldwide.

The roots of taekwondo belong to taekkyeon, a traditional martial art form. In turn, the roots of taekkyeon can be traced as far back as tribal times in Korea.

The ultimate goal of taekwondo is to develop the character and personality of the practitioner through physical, mental and spiritual discipline.

Meaning the ‘technique of kicking and punching’, taekwondo is the world’s most popular martial art.

While seen as both a sport and martial art, taekwondo also has two other major areas of importance: exercise and education.

Taekwondo’s movements require extensive use of the joints and since there is kicking, jabbing and shouting involved, it’s also a great way to relieve stress and get a good workout.

The objectives of learning taekwondo are to become a more mature human being and build and strengthen character.

Taekwondo became a worldwide activity after it was designated as an official Olympic sport in 2000.If you would like to take part in a one-day taekwondo experience or a full 15-day training programme, then

why not take a look at options at http://english.visitkorea.or.kr or www.taekwontokorea.com■ For more information see www.koreataekwondo.org, www.kukkiwon.or.kr, www.wtf.org and www.tpf.krEVENTS CALENDARMay 1-6, 2011: 2011 WTF World Taekwondo Championships, Gyeongju, Korea; www.wtf.org July 14-19, 2011: The 8th Chuncheon Open International Taekwondo Championships; http://koreaopentkd.org● Turn to page 16-17 to read about the new Taekwondo Park being constructed in Muju

TAEKWONDO

ALTERNATIVE THERAPY

KOREA is one of the most dynamic and colorful countries in the world and if one of your passions is to browse the markets or shops, then this is the place for you.

From designer brands and high-end outlets to traditional Korean markets and products, whatever your tastes, you will be able to leave Korea with the items you desire.

In the short time following the country’s dramatic development, Korea has maintained the delicate balance between preserving its impressive history and traditions and embracing all the conveniences and technology of the modern world.

There’s no better destination to go than Korea for an all-inclusive getaway of shopping, touring and entertainment.PLACES TO SHOPSeoul: The capital city is a shopper’s paradise. Areas such as Myeong-dong, Insa-dong and Gangnam draw millions of international tourists every year to their renowned shopping centres. Also, a traditional market with more than 600 years of history is located in the heart of the city. Busan: As the second largest city in Korea, Busan is famous for both tourist and shopping attractions. It is home to Shinsegae Centum City, the largest department store in the world, and numerous shopping streets offering a wide selection of merchandise. Busan is also home to the Jagalchi Market, famous for its fresh seafood.Jeju Island: The island is often called ‘the Hawaii of Asia’ and is home to a number of tourist attractions and stores featuring unique and local products.

TRADITIONAL &MODERN SHOPPING

IF you want to feel the natural energy of Korea in an eco-friendly structure that uses natural building materials then stay in a traditional Korean house called a ‘Hanok’.

Hanok Stay will give you the opportunity to experience traditional Korean lifestyle and culture. The traditional houses available for Hanok stays are decades to hundreds of years old.

Many have been renovated for the convenience and safety of its guests, but the traditional Korean style and sentiment are still retained.

Hanok houses vary in size; some are very large with a guest house and a main building, while others are small with only bedrooms and a living room. Room rates also vary widely. Old furniture, paper-pasted windows, and props like soy jars add to the traditional ambiance.

Some houses offer various programmes to experience Korean culture, including tea ceremonies, pottery making, and traditional Korean folk games.

Simple meals are usually available at an extra charge. EXPERIENCE HANOK STAY:■ Wandang (Tea) Traditional Korean House, Seoul+82-2-1330; www.teaguesthouse.com■ Traditional Korean Houses of Bukchon, Seoul+82-2-1330; www.bukchon72.com■ Sarangchae Guesthouse, Gyeongju-si+82-54-1330; www.kjstay.com● For more information on Hanok Stay see page 8

HANOK STAY

EXPERIENCE Korean Buddhist culture by booking a stay at one of the many Buddhist temples.

With many temples located deep in the mountains visitors can enjoy nature and take time away from the rigours of day-to-day life by taking part in spiritual training such as Zen meditation and Buddhist rites.

A temple stay is much more than religion. It is a cultural experience that recharges you, handles your mental stress and teaches you about traditional culture.

Part of the programme of discipline and training include barugongyang (a Buddhist meal with traditional wooden bowls) or a tea ceremony – activities that provide more than just eating and drinking.

Other activities that may be featured on a temple stay include: pre-dawn Buddhist rites; Zen meditation; tea ceremonies; barugongyang; mountain trekking; lotus lantern making; and rubber stamp making.■ For more information see http://eng.templestay.com ● Turn to page 9 to read about finding yourself in a Buddhist temple

TEMPLE STAY

TO make your trip to Korea as relaxed as possible why not indulge in a treatment to refresh both body and soul?

Relieve stress and aches with a massage, alternative medicines or acupuncture. ■ Many of the major hotels and resorts in Korea now provide luxury spa facilities, and as you make your way through the bustling streets of downtown Seoul, you’ll also find countless boutique spas where you can relax. Having a relaxing massage is one of the best ways to revitalise your skin and restore your balance. ■ The acupuncture of Korea is highly regarded in terms of its history and effectiveness. Manupuncture, or Koryo sooji chim, corresponds points in the hand to parts of the body. Needles are then applied to these specific points of the hand in order to treat or prevent disease.■ These days the increasing pollution and the stress of modern life are resulting in diseases for which Western medicine often does not offer the most effective treatment. Consequently an increasing number of people are becoming interested in alternative medicine and visiting Korea to receive Oriental medicine treatments.■ For more information see http://english.visitkorea.or.kr

TAEKWONDO is the national sport of Korea and more than 50 million participants take part worldwide.

The roots of taekwondo belong to taekkyeon, a traditional martial art form. In turn, the roots of taekkyeon can be traced as far back as tribal times in Korea.

The ultimate goal of taekwondo is to develop the character and personality of the practitioner through physical, mental and spiritual discipline.

Meaning the ‘technique of kicking and punching’, taekwondo is the world’s most popular martial art.

While seen as both a sport and martial art, taekwondo also has two other major areas of importance: exercise and education.

Taekwondo’s movements require extensive use of the joints and since there is kicking, jabbing and shouting involved, it’s also a great way to relieve stress and get a good workout.

The objectives of learning taekwondo are to become a more mature human being and build and strengthen character.

Taekwondo became a worldwide activity after it was designated as an official Olympic sport in 2000.If you would like to take part in a one-day taekwondo experience or a full 15-day training programme, then

why not take a look at options at http://english.visitkorea.or.kr or www.taekwontokorea.com■ For more information see www.koreataekwondo.org, www.wtf.org and www.tpf.krEVENTS CALENDARMay 1-6, 2011: 2011 WTF World Taekwondo Championships, Gyeongju, Korea; www.wtf.org July 14-19, 2011: The 8th Chuncheon Open International Taekwondo Championships; http://koreaopentkd.org● Turn to page 16-17 to read about the new Taekwondo Park being constructed in Muju

TAEKWONDO

ALTERNATIVE THERAPY

KOREA is one of the most dynamic and colorful countries in the world and if one of your passions is to browse the markets or shops, then this is the place for you.

From designer brands and high-end outlets to traditional Korean markets and products, whatever your tastes, you will be able to leave Korea with the items you desire.

During the country’s rapid development, Korea has maintained the delicate balance between preserving its impressive history and traditions and embracing all the conveniences and technology of the modern world.

There’s no better destination to go than Korea for an all-inclusive getaway of shopping, touring and entertainment.PLACES TO SHOPSeoul: The capital city is a shopper’s paradise. Areas such as Myeongdong, Insadong and Gangnam draw millions of international tourists every year to their renowned shopping centres. Also, traditional markets with more than 600 years of history are located in the heart of the city. Busan: As the second largest city in Korea, Busan is famous for both tourist and shopping attractions. It is home to Shinsegae Centum City, the largest department store in the world, and numerous shopping streets offering a wide selection of merchandise. Busan is also home to the Jagalchi Market, famous for its fresh seafood.Jeju Island: The island is often called ‘the Hawaii of Asia’ and is home to a number of tourist attractions and stores featuring unique and local products.

TRADITIONAL &MODERN SHOPPING

IF you want to feel the natural energy of Korea in an eco-friendly structure that uses natural building materials then stay in a traditional Korean house called a ‘Hanok’.

Hanok stay will give you the opportunity to experience traditional Korean lifestyle and culture. The traditional houses available for Hanok stays are decades to hundreds of years old.

Many have been renovated for the convenience and safety of its guests, but the traditional Korean style and sentiment are still retained.

Hanok houses vary in size; some are very large with a guest house and a main building, while others are small with only bedrooms and a living room. Room rates also vary widely. Old furniture, paper-pasted windows, and props such as soy jars add to the traditional ambiance.

Some houses offer various programmes to experience Korean culture, including tea ceremonies, pottery making, and traditional folk games.

Simple meals are usually available at an extra charge. EXPERIENCE HANOK STAY:■ Wandang (Tea) Traditional Korean House, Seoul+82-2-1330; www.teaguesthouse.com■ Traditional Korean Houses of Bukchon, Seoul+82-2-1330; www.bukchon72.com■ Sarangchae Guesthouse, Gyeongju-si+82-54-1330; www.kjstay.com● For more information on Hanok stay see page 8

HANOK STAY

EXPERIENCE Korean Buddhist culture by booking a stay at one of the many Buddhist temples.

With many temples located deep in the mountains, visitors can enjoy nature and time away from the rigours of day-to-day life by taking part in spiritual training such as Zen meditation and Buddhist rites.

A temple stay is much more than religion. It is a cultural experience that recharges you, handles your mental stress and teaches you about traditional culture.

Part of the programme of discipline and training include barugongyang (a Buddhist meal with traditional wooden bowls) or a tea ceremony – activities that provide more than just eating and drinking.

Other activities that may be featured on a temple stay include: pre-dawn Buddhist rites; Zen meditation; tea ceremonies; barugongyang; mountain trekking; lotus lantern making; and rubber stamp making.■ For more information see http://eng.templestay.com ● Turn to page 9 to read more about temple stay

TEMPLE STAY

TO make your trip to Korea as relaxed as possible why not indulge in a treatment to refresh both body and soul?

Relieve stress and aches with a massage, alternative medicines or acupuncture. ■ Many of the major hotels and resorts in Korea now provide luxury spa facilities, and as you make your way through the bustling streets of downtown Seoul, you’ll also find countless boutique spas where you can relax. Having a relaxing massage is one of the best ways to revitalise your skin and restore your balance. ■ The acupuncture of Korea is highly regarded in terms of its history and effectiveness. Manupuncture, or Koryo sooji chim, corresponds points in the hand to parts of the body. Needles are then applied to these specific points of the hand in order to treat or prevent disease.■ These days the increasing pollution and the stress of modern life are resulting in diseases for which Western medicine often does not offer the most effective treatment. Consequently an increasing number of people are becoming interested in alternative medicine and visiting Korea to receive Oriental medicine treatments.■ For more information see http://english.visitkorea.or.kr

IF you need to escape modern life and cleanse both body and soul, a temple stay will help do just that.Launched in 2002 The Templestay

Program has proved to be a very popular attraction for international visitors to Korea and continues to see an increase in numbers.

It is a unique opportunity for visitors to learn about and experience Korean Buddhist culture first-hand.

The Templestay Program gives visitors the chance to experience Korean Buddhist culture and stay in some of most unique buildings in the country. From a launch portfolio of 33 temples, the number now enrolled in the programme is more than 70.

For those travellers seeking something that little bit extra, a temple stay can help recharge your body and soul, improve mental fitness and teach the traditions of Korean Buddhist culture.

Enjoy spiritual training methods such as Zen meditation and Buddhist rites. While mentally relaxing, pre-dawn Buddhist rites and Zen meditation provide a sense of freedom not found anywhere else.

A basic temple stay programme may also include tea ceremonies and barugongyang (a Buddhist meal with traditional wooden bowls). But don’t think these activities are just about food and drink, both are a part of the discipline and training required for living in a temple.

Some temples have also added walks, mountain treks, lotus lantern making and rubber stamp making to their programmes.

A guide to visiting a Buddhist temple

Temple stay

TO make a trip to Korea even more culturally inspiring and memorable

book a stay in a traditional ‘Hanok’ house.

Built with science and philosophy in mind, their locations are carefully calculated in accordance with feng-shui principles, focusing on both practical use and beauty.

Dating from decades to hundreds of years old, Hanok houses retain traditional Korean style and sentiment.

You can feel the natural energy of Korea in this eco-friendly structure that uses local, natural building materials such as rocks, soil and wood.

Korea Tourism Organization president and CEO Charm Lee, a German-born nationalised Korean, is passionate about his adopted home and explains the

A basic two-day visit includes an overnight stay and can be extended to three or four days. If you are short on time why not book a half-day temple life stay?

Many temples that participate in The Templestay Program are located in either national or provincial parks. The parks all feature preserved natural environments.

Whether you are booking for a single person or for a group of more than 15 people, there is a temple that can accommodate you.

Example programme: the schedule for weekdays at Yongmunsa Temple2pm: Arrival at the temple, room

BENIKEA (BEST NIGHT IN KOREA) Benikea is a chain of hotels committed to providing the very best services at a reasonable rate. Member properties include the Seoul Royal Hotel; Hotel Castle in Suwon, Gyeonggi-do; and the Jeju Royal Hotel in Yeon-Dong, Jeju Island. See www.benikea.com

GOOD STAYGood Stay is a reliable and affordable accommodation service authorised by the Korea Tourism Organization. International standards were applied to select hotels, motels and inns that have demonstrated quality management and services. A total of 195 accommodations have been listed under the Good Stay brand. See www.visitkorea.or.kr

FARM STAYA farm stay focusses on well-being: it means exactly what it says – eating and living well. Farm stays are just one of the many ways to relax and get back to nature. See the Nonghyup (National Agricuktural Cooperative Federation) website at www.nonghyup.com

HOME STAYWhy not stay with a host family during your trip? For travellers wishing to learn the language this is the perfect opportunity. See www.homestaykorea.com

HOTELSWith some of the biggest global brands on offer, you won’t be short of finding a room. Hotels are classified into five categories: super deluxe (five-star), deluxe (five-star), first class (four-star), second class (three-star) and third class (two-star).

MOTELS/YEOGWAN (INNS)Motels and yeogwan provide comfortable sleeping facilities. Amenities such as air conditioning, Internet access and television are generally included.

YOUTH HOSTELSWith a total of 52 youth hostels located throughout Korea, the properties are very large and can offer facilities comparable to hotels. Guests must have a Hostelling International Membership card issued by Hostelling International. See www.kyha.or.kr/english

■ For a full range of accommodation options see http://english.visitkorea.or.kr/enu/1031_Accommodations.jsp

assignment and free time4.50pm: Dinner, exploring the temple complex and free time6pm-6.30pm: Striking of the Bell and evening service6.30pm-7.30pm: Talk with the Buddhist priest and have tea7.30pm-10pm: Wash and free time10pm: Bedtime4am: Wake and get washed4.30am: Early morning service and 108 bows5.50am: Breakfast and free time7am: Traditional monastic martial arts trainingMidday: Lunch and return home

Temple stay etiquette: ■ If you meet a monk (called a ‘Seunim’ in Korean) put your hands together and bow your head. Also do this same action when you enter or leave the service hall.■ When you are inside the service hall, put your hands together and bow in front of the Buddha.■ No running inside the temple.■ No drinking alcohol, smoking or speaking loudly inside the temple.

■ For more information on temple stays see http://eng.templestay.com or www.visitkorea.or.kr

Alternative places to stay

Hanok: be tempted by tradition

attraction of a Hanok stay.“When I am in a very old

Hanok or a traditional Hanok built by masters, I fall asleep without even noticing it and wake up feeling refreshed and quite happy,” he says.

“It’s amazing that no matter how much I drink the night before, I get up without any

hangover symptoms when I sleep in a Hanok. The best part is the Hanok has a spacious yet cozy open-air living room called Daecheongmaru which is great to relax in.

“The world is just so peaceful and beautiful as I lie down on Daecheongmaru gazing at clouds floating in the sky, and

listening to the sound of wind.”Hanok is a traditional Korean

house that from its building materials to inner layout, reflects the natural beauty and wisdom of the country’s ancestors.

Wooden columns, doors and floors provide a strong structure, while walls made of a mixture of straw and mud offer an excellent ventilation system.

During winter, the ‘ondol’, or under-floor heating, keeps the house warm while the wooden floors laid on top of stones mitigate the humid and hot sun during a Korean summer.

Hanok houses also features a typical Korean yard with a ‘jangdokdae’ (a platform on which traditional Korean pots used to store seasonings are placed) and a large seating area where the family and guests can socialise.

8 ACCOMMODATION OPTIONS ACCOMMODATION OPTIONS 9

Korea’s natural & cultural highlights

■ Haeinsa Temple Janggyeong Panjeon, the Depositories for the Tripitaka Koreana Woodblocks

■ Jongmyo Shrine

■ Seokguram Grotto and Bulguksa Temple

■ Changdeokgung Palace Complex

■ Hwaseong Fortress

■ Gochang, Hwasun and Ganghwa Dolmen Sites

■ Gyeongju Historic Areas

■ Jeju Volcanic Island and Lava Tubes

■ Royal Tombs of the Joseon Dynasty

■ Historical Villages of Hahoe and Yangdong

See http://english.visitkorea.or.kr for more information

UNESCO WORLD HERITAGE SITES

1

2

3

4

5

6

7

8

9

(as numbered in yellow on the map)

20 NATIONAL PARKS

WATER FEATURES

8

Picture courtesy of http://mapsof.net

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5

2

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6

1

1

5

4

3

2

6 109

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1211

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1615

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Incheon

9

Gwangju & Jeollanam-do

Jeju-do Island

Daegu

Daejeon

Busan

Gyeongju

Ulsan

7

3

Gangwon-do

2

3 4

1

9

5

11

16

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13 18

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Seoul

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4

10 MAP & UNESCO SITES MAP & UNESCO SITES 11

WITH 20 national parks, Korea is the ideal destination if you love the great outdoors. Jirisan National Park is the largest and first designated national park. Hiking is one of the most popular activities, while skiing, camping and ancient historic sites are also on offer. See http://english.knps.or.kr

(as numbered in green on the map)1 Bukhansan National Park 2 Seoraksan National Park 3 Odaesan National Park 4 Chiaksan National Park 5 Sobaeksan National Park 6 Taean-haean National Park 7 Woraksan National Park 8 Gyeryongsan National Park 9 Songnisan National Park 10 Juwangsan National Park

11 Deogyusan National Park 12 Gyeongju National Park 13 Gayasan National Park 14 Byeonsanban-do National Park 15 Naejangsan National Park 16 Jirisan National Park 17 Wolchulsan National Park 18 Hallyeohaesang National Park 19 Dadohaehaesang National Park 20 Hallasan National Park

Spas, saunas, hot springs and water parks to visit

(as numbered in blue on the map)1 Anyang Water Land; www.anyangwaterland.com2 Asan Spavis; www.spavis.co.kr3 Danyang Aquaworld; www.daemyungresort.com4 Deokgu Oncheon Spa World; www.duckku.co.kr5 Deokgu Spa; http://english.visitkorea.or.kr6 Gold Spa (Hwanggeumoncheon); www.knwater.net 7 Happy Day; http://english.visitkorea.or.kr8 Jayuro Aqualand; www.jayuroaqualand.com9 Paradise Spa Dogo (Boyang Hot Spring); www.paradisespa.co.kr 10 Sealala Spa & Water Park; www.sealala.com 11 Seorak Waterpia; www.seorakwaterpia.com12 Seoul Leisure Sports Club; http://english.visitkorea.or.kr13 Spa Greenland; www.spagreenland.co.kr14 Spa Lei (Seoul); www.spalei.co.kr15 Spa Plus; www.mirandahotel.com/spaplus16 Termeden Spa Incheon; www.termeden.com17 The Silloam Sauna; www.silloamsauna.com18 Vivaldi Park; www.daemyungresort.com 19 Yongsan Dragon Hill Spa (Seoul); www.dragonhillspa.co.kr20 Yecheon Hot Spring; http://en.ycg.kr

10

10

10

12 JEJU ISLAND 2 www.visitkorea.or.kr THE GREAT OUTDOORS 13

Korea’s slice of paradiseWHEN you are searching for a natural wonder

to help revitalise your body and soul, the amazing beauty of Korea’s Jeju Island will

provide you with the most spectacular backdrop. Jeju’s geographic location places it within easy

reach of the Korean mainland, Japan and China. And with its favourable climate, diverse and

attractive natural beauty, Jeju is a destination with offerings and experiences that few locations, if any, in the region can provide.

There is so much to see and do on Jeju. The volcanic topography of the island and Lava Tubes became Korea’s first natural site to be inscribed on UNESCO’s World Heritage listing back in June 2007, in recognition of their uniqueness.

Jeju Island’s Biosphere Reserve is also recognised under UNESCO’s Man and Biosphere Programme. The biosphere is located in the centre of the island, comprising of its core area Mt Hallasan, two stream corridors and three islets, with a diversity of ecosystems.

Why not spend the day exploring the impressive Geomunoreum Lava Tube System; cycling around Udo Island; or stopping to watch the famous ‘Haenyeo’ women (pictured above, right) dive to the ocean floor without any breathing equipment to gather sea food?

Water lovers can enjoy swimming, paddling or surfing at one of the many beaches on the island.

If you’re interested in exploring nature, then you have a wide variety of places from which to choose: scuba diving along coral reefs; traversing the plains on horseback; or paragliding through the clouds – the list is endless.

Offering spectacular natural wonders, Jeju also features amazing sights such as waterfalls and great hiking trails on Mt Hallasan, Korea’s highest peak.

Mt Hallasan, the extinct volcano

that rises to 1,950m in the centre of the island, has a crater at its top. Hallasan is home to more than 1,800 species of plants, nearly half of the 4,000 species found in the whole of Korea.

And there are several walking trails from around two to five hours in duration where hikers can enjoy the amazing views down to the coast.

Jeju’s lava landscape blends odd-shaped rocks and caves, ponds, volcanic humps and craters with diverse and rare flora and fauna species.

Keep your eyes peeled for “Harubang” – a lava stone statue with big eyes and a big nose that are dotted all over the island. It is said that if you touch a Harubang’s nose and make a wish soon it will come true.

Sunrise Peak (Seongsan Ilchulbong) is a dramatic volcanic crater which rises majestically from the ocean. Visitors climb to the peak to enjoy the spectacular sunrise view from the top of a huge bowl-shaped crater set against a background of crystal clear seas.

See the lava wonders of Manganggul Cave, the largest lava tube in Asia. It is an immense natural conduit formed by the lava which flowed through

to the coast some 200,000-300,000 years ago. It’s around five metres in width and 7.4km in length.

Visitors can enjoy the stalactites, lava pillars, lava shelves and swirling walls along its length.

If you would like to coincide your trip to Jeju with an event, one of the biggest to watch out for is the Jeju Cherry Blossoms Festival. For nature lovers the petals of Jeju’s cherry blossoms are an amazing sight to behold and can be seen in full bloom during the festival period in early April.

Having hosted the Jeju International Ironman Korea, the island has also become the perfect training destination for athletes of all levels and disciplines.

Jeju is an island that opens up a different world during each season. With unparalleled beauty, Jeju Island is just waiting to be explored.

See http://english.jeju.go.kr

JEJU OLLE WALKING TRAILSince opening in September 2007, the Jeju Olle walking trail consists of 21 routes covering 339km.

Walkers can experience the nature of the island when exploring the Jeju coast.

KOREA’S PREMIER DESTINATIONWhile Jeju is Korea’s premier destination, the island is also home to the Jungmun Resort – the biggest tourist complex in the country.

Located on the seashore of Jungmun area in Seogwipo, its facilities include Pacific Land; Yeomiji Arboretum; fishing village for tourists; Seonimgyo Bridge; Cheonjeyeon waterfall and Jungmun Beach.

To make your island visit ultra relaxing take some time out at the Guerlain Spa (www.guerlainspa.com) in The Shilla Hotel; Hue & Me Aromatheraphy at The Lotte hotel (www.lottehoteljeju.com) or the

Aqua View Spa (http://jeju.regency.hyatt.com) at the Hyatt Regency Jeju.

■ See http://english.visitkorea.or.krK

OREA has some of the best terrain for hiking in Asia – with 37 mountains in the Seoul region alone. While Koreans visit a jjimjilbang (unique spa) to relax in the evenings, on the weekends

thousands will be tying up their boot laces and tackling one of the 1,700 trails across the nation.

In a country that is dominated by mountains, Korea provides great activities such as running, rock climbing and cycling – but it is walking and hiking that attracts the big numbers.

If you are an enthusiast or a travel agent seeking a new niche product to sell, hiking tours in Korea can provide success and enjoyment for both markets.

In this feature we pick out the top three mountains for hiking: Seoraksan; Bukhansan and Jirisan.

SEORAKSAN NATIONAL PARKOn the east coast in the Sokcho, Inje and Yangyang regions of Gangwon-do are the spectacular Seoraksan Mountains. Daecheongbong – Seoraksan’s highest peak – stands at 1,708m and offers the best hiking in the range. There are a variety of trails to be explored.

While many tourists visit throughout the four seasons to witness the beauty of its mountain cliffs, rocks, valleys, and waterfall, Seoraksan is at its most popular in autumn

Up among the cloudsThe top three mountains for hiking

peak at 836m) and Mangyeondae. History buffs will want to check out Bukhan Mountain Fortress, a medieval fortification that protected the royal capital in the Goryeo and Joseon eras. Several Buddhist temples are located here, including Hwagyesa Temple.

JIRISAN NATIONAL PARK Jirisan is regarded to be one of the most sacred and spiritual mountains in Korea – and was named ‘Jiri’ because it was believed to be a place that turns the innocent into the wise.

Located in the south of the country, Jirisan was Korea’s first national park and is also the biggest.

Hikers can explore 20 summits and many valleys containing amazing scenery, temples, animals and plant life. The range’s highest point at 1,915m is Cheonwangbong Peak.

Mt Jirisan is also revered in the Korean culture for being an area where herbal medicine is still very popular and where the Buddhist culture prospered.

As the seasons change so does the weather on Mt Jirisan. Hikers can enjoy the mountain’s terrain with rain and snow in both the summer and winter. ■ More information on hiking routes can be found at http://english.knps.or.kr

when the mountains present the first foliage in Korea. To best enjoy the foliage the following hiking trails are recommended: the Sinheungsa Temple area, the Cheonbuldong Valley area, and the Jujeongol area trail that begins at the Osaek Mineral Waters.

BUKHANSAN NATIONAL PARKThis dramatic collection of rocky peaks in northern Seoul has been declared a national park.

In addition to being a popular hiking place, it’s also home to the granite face of Insubong Peak, one of the most popular rock-climbing locations in Korea.

Other major peaks include Baegundae (the highest

14 RAIL & CRUISE 2 www.visitkorea.or.kr RAIL & CRUISE 15

Asia’s new cruise destinationW

ITH a number of major ports and seas surrounding the country on three sides, Korea is fast emerging as Asia’s must-see destination for cruise travellers. Korea has

an ideal natural environment for cruising and its 11 ports can offer tourists the opportunity to explore 11 different attractions. We highlight Korea’s ports and the excursions you must not miss.

BUSAN SEA PORTDeveloped in 1876, Busan was Korea’s first port and is a main gateway to Japan. Busan is the second largest city and the top trade port in the country. During 2010, cruise ships docked at Busan 79 times and the number of visitors arriving via cruise ships hit 179,150 – an increase from 41,544 in 2009.Excursions not to miss: ● Haeundae Beach: the number one summer holiday destination in Korea● Centum City: a haven for shopaholics● See http://tour.busan.go.kr

DONGHAE SEA PORTConstructed in 1979, Donghae offers a variety of incentive programs – and more than 30 per cent of Donghae city is designated as a Special Tourist Zone.Excursions not to miss: ● Cheongok Cave: a limestone cave which is predicted to be between 400-500 million years old ● Bukpyeong five-day market: one of the top-three traditional markets in Korea with more than 800 street vendors selling fresh seafood ● See http://www.dhtour.go.kr

GUNSAN SEA PORTGunsan is a well-known habitat for migratory birds. The port is undergoing a major redevelopment project that is expected to be complete this year. Excursions not to miss: ● Jeonju Hanok Village: the largest hanok (traditional Korean house) village in Korea ● Geumgang Migratory Bird Observatory: its observatory offers a views of migratory birds flocking into the Geumgang River ● See http://www.gunsan.go.kr

PYEONGTAEK SEA PORTA sea port connecting to northeast Asia, Pyeongtaek is also the gateway to the Seoul metropolitan area.Excursions not to miss: ● Korean Folk Village: one of the top-five outdoor museums in the world ● Paradise Spa Dogo: recognised as one of the four major hot springs in Asia ● See http://www.pyeongtaek.go.kr

SOKCHO SEA PORTSokcho is a tourist city where Mt Seoraksan, the most famous mountain in Korea, is located.Excursions not to miss: ● Seoraksan National Park: Explore and hike the beautiful and grand Mt Seoraksan● Seorak Waterpia: a hot spring water park with swimming facilities and outdoor spas ● See http://www.sokchotour.com/english

ULSAN SEA PORTLocated in Ulsan, Korea’s largest industrial city, this sea port is part of a large-scale complex. Excursions not to miss: ● Daewangam Park: experience breathtaking views of the sunrise and uniquely-shaped rocks and cliffs● Tongdosa Temple: a Buddhist temple that is unique because it does not have a statue of Buddha● See http://guide.ulsan.go.kr

YEOSU SEA PORTYeosu is a beautiful port city surrounded by seas and more than 300 islands. The city is host destination for the Expo 2012 Yeosu – and the port will play a part by being home to exposition halls and floating hotels.Excursions not to miss: ● Naganeupseong Folk Village: a potential nominee for the World Heritage List, it is home to about 100 traditional thatched houses ● Suncheonman Bay: one of top 10 most beautiful sunset sites cited by Korean photographers ● See http://www.yeosutravel.net ■ Expo 2012 Yeosu Korea focus: see page 18

See www.visitkorea.or.kr for more cruise information

INCHEON SEA PORT (SEOUL)Home to Incheon Sea Port and the Incheon International Airport, Incheon is the first gateway to Korea and located only one hour from Seoul.Excursions not to miss: ● Jeondeungsa Temple: built in the 4th century when Buddhism first spread to Korea ● Songdo International City: while Korea can offer historical treasures such as Jeondeungsa Temple and a number of world heritage sites, the country is also looking to the future. Songdo is a new international city expected to be completed by 2015 ● See http://www.into.or.kr

JEJU SEA PORTLocated on Jeju Island, the number one destination for Koreans, this port offers tourists access not only to the island itself, but also acts as a gateway to some of Korea’s most famous UNESCO World Heritage sites.Excursions not to miss: Hallasan National Park; Geomunoreum lava tubes and the Jeju Olle Trail■ Jeju Island focus: see page 12

MASAN SEA PORTIncluding a natural port with 1,000 years of history, Masan is a city famous for its spectacular coastlines. Excursions not to miss: ● Junam Reservoir: a natural wetland that attracts 20 species of migratory birds ● Masan Fish Market: 50,000 people visit every day to wander the 2,000 stores and 150 sushi restaurants ● See http://www.masan.go.kr

MOKPOSIN SEA PORTSurrounded by peninsulas and small islands, this port has connections to China and Japan. The city of Mokpo is located within the Dadohae National Marine Park.Excursions not to miss: ● National Research Institute of Maritime Cultural Heritage: a research centre highlighting the rich maritime history of Korea ● Uhang-ri Dinosaur Museum: a world-famous site where the biggest dinosaur footprints have been found ● See http://www.mokpo.go.kr

On track: using Korea’s railway lines

WHAT IS THE KR PASS?The KR Pass is a discounted ticket allowing unlimited rail travel throughout Korea over a three, five, seven or 10 consecutive day period.

It is only available in second class, however first-class travel and overnight sleeper travel is possible upon payment of a supplement. The pass is valid for travel anywhere in Korea, on all services run by Korail, including the fast KTX trains. The KR Pass is available to travellers entering on a non-Korean passport with ‘temporary visitor’ entry status.

WHAT YOU ARE BUYING?The Korea Rail Pass is sold as an exchange voucher only outside Korea. On arrival in Korea the customer must exchange

the voucher for the actual rail pass at any Korean railway station and proceed to make reservations for specific trains, which are free of charge.

WHAT IS INCLUDED?All trains operated by Korail are included. KTX, Saemaeul and Mugunghwa trains can be used in second-class travel (also known as general or standard seating).

WHAT IS NOT INCLUDED?The KR Pass is not valid for travel in first class and overnight sleepers. However, if a passenger wishes to travel in first class he/she is allowed to do so by paying a supplementary charge. The KR Pass does not include travel on subway/underground services and tourist trains.

ABOUT INTERNATIONAL RAIL:International Rail LimitedPO Box 153, Alresford, SO24 4AQ ● http://www.internationalrail.com ● korea@internationalrail.com ● 0871 231 0790 (calls from UK landlines cost 10p per minute. Call charges may vary)

IF you want to see Korea’s cities and countryside in a comfortable and efficient way, then you must go by train.

In 2004 Korea opened its high-speed train – the KTX (pictured). The KTX currently operates at speeds of 300kmph, cutting travel time in half. In the past travelling by train from Seoul to Busan took approximately four hours and 10 minutes, now this trip takes little over two hours.

A great way for visitors to travel around is by buying the Korea Rail Pass (KR Pass), and you purchase this cost-effective option from International Rail (http://www.internationalrail.com).

SPORTS TOURISM 1716 SPORTS TOURISM

Korea: an Asian hub for sports tourism

BEING 70 per cent mountainous, Korea’s topography sets it out as an amazing sport tourism destination. The peninsula’s coastline has a plethora of islands and

islets, the biggest of which is Jeju – a semi- tropical island off the south coast, formed by the ancient exploits of an underwater volcano.

Added to which, Korea is the 15th biggest economy in the world and already an ‘old head on young shoulders’ when it comes to hosting the world’s biggest sporting events.

All these ingredients have interwoven to form an Asian hub for sport tourism.

Well-being for mind and body is ingrained in the country’s DNA and Koreans take advantage of the 20 national parks to hike, climb, ski and white-water raft (see pages 10-11). The facilities and attractions on offer are also making it easier than ever for the international tourist to do the same.

by RAMY SALAMEH

The watchword for Korea is ‘diversity’; exemplified by 15 snow resorts mainly in the north-eastern part of the country keeping a vibrant ski industry in business with world-class facilities.

The year 2011 will be another hugely important one for Korea’s sport tourism portfolio. The World Taekwondo Championships will be held in May, the IAAF World Athletics Championships in August and another Formula One grand prix will return to the new circuit at Yeongam in October.

Also, Pyeongchang will find out in July if it will host the 2018 Winter Olympics. Having narrowly missed out on the 2010 and 2014 games, Korea has high hopes for securing 2018. Three consecutive bids shows the professionalism, tenacity and belief in what Korea can offer in this field.

Investment in winter sports is evident with the opening of the Alpensia Resort in Gangwondo. Costing US$1.8billion, it includes Olympic-standard ski facilities, a five-star hotel and two golf courses.

Korea is divided into nine provinces and central government has been astute in spreading major events to all corners of the country, widening economic development and raising awareness of areas beyond the capital Seoul – thus ensuring that the media have a consistent and balanced tourism narrative about the country to export internationally.

Closest to Seoul is the international gateway city of Incheon. The city has seen huge expansion and aims to become one of the four top distribution hubs in the world having been designated as a free-economic zone. Investment and development has helped it win the right to organise the 2014 Asian Games.

In August 2011, the world’s top athletes and media will descend on Daegu for the IAAF World Athletics Championships.

Daegu is located in the south-east of the country and is benefitting from the upgraded line carrying the high-speed KTX train between Seoul and Busan, now possible in just over two hours (see page 14 for more). Having already hosted the 2003 Summer Universidad, Daegu is more than prepared for August’s major event.

Further down the western coastline, a second F1 race will take place in October – and this will be a vehicle to regenerate the south west region.

In addition to the circuit, the leisure complex will include hotels, a water park, marina, casino, golf course, theme park, shopping malls, restaurants and bars once all construction phases are complete.

SINCE 1996 Jeju Island has been a self-governing province, with tourism a key industry. It is also home to PGA-standard golf courses and a world-class

Taekwondo Control Board, to raise awareness of Korea as the ‘Home of Taekwondo’. This is providing an exceptional platform to promote the destination through Korea’s national sport.

Taekwondo is a hugely popular global sport with around 60 million practitioners in 184 countries, and is a ‘must-do’ activity for tourists to experience whilst travelling in Korea.

The Taekwondo Park is a huge complex spreading across 2.314million square metres and divided into three theme zones:

● Body: referred to as a ‘space for experience’, the park will encompass, for example, a Taekwondo Exhibition Hall and a World Taekwondo Village

● Mind: the park will be dedicated to training with a 5,000-seat multi-purpose stadium and World Taekwondo Academy

● Spirit: the park will symbolise what the sport means to the home nation, but also to sports people around the globe and will contain a Hall of Honour, Water Terrace and Observatory

The Taekwondo Park is nestled under Mt Baekunsan in Muju and by 2016 forecasters predict annual visitor numbers will reach 1.94 million.

Following the successes of the 1988 Seoul Olympic Games and 2002 FIFA World Cup, Korea will become only the seventh country in the world to have organised the ‘Triple Crown’ once the IAAF World Athletics Championships Daegu are completed.

Sports tourism on the Korean peninsula will continue to boost the country as a hub for top-class events and this sector will enhance the destination as a diverse, attractive and memorable country for visitors from all walks of life.

football stadium. Nature, however, remains the major draw to adventure and health tourists. They are lured by the island’s volcanic legacies which became Korea’s first natural site to be inscribed on UNESCO’s World Heritage listing back in June 2007.

Activities that best take advantage of Jeju include the ‘Jeju Olle Trail’ – 200km of paths which cross the island and lead to forests, mountains and beaches.

For adrenalin junkies the island is a natural playground to mountain bike, scuba dive, paraglide or backpack to the craters and lava streams. Jeju has also previously hosted The Jeju International Ironman Korea, authorised by the World Triathlon Council.

IN 2013 The Taekwondo Park is set to open in Muju and is anticipated to be a modern world cultural heritage for Koreans and sport enthusiasts alike.

The Korea Tourism Organization in London is using this milestone and the run-up to the 2012 London Olympic Games to work in partnership with Sport Taekwondo (UK), the performance arm of the British

TOP-CLASS FACILITIES: Daegu Stadium will host the IAAF World Athletics championships

18 MICE & GREEN TOURISM MICE & GREEN TOURISM 19

HAVING held the G-20 Summit in Seoul in 2010 and winning the right to host the Expo 2012 in Yeosu, Korea is

proving its potential as one of the world’s top MICE destinations.

With world-class facilities, international air links and a high number of accommodation options, organisations – both big and small – are choosing the country for their meetings, conventions and events.

If you are looking to hold an event in Korea, the first organisation you should speak is the Korea MICE Bureau (KMB). The KMB is the government’s leading MICE agency and for more than 30 years has provided advice and assistance to event planners.

The KMB works with a network of 160 domestic PCOs, DMCs, and regional convention bureaus to ensure that every event is successful.

It does not matter if your meetings are for 10 people or for more than 10,000, Korea can offer traditional venues for smaller events and also

ultra-modern facilities for high numbers of delegates. And with a top-class railway network and more than 60 international airlines operating between Korea and 160 cities worldwide, transport links are no issue for the business traveller.

There will also always be somewhere to rest as Korea boasts more than 490 hotels with more than 50,000 rooms. From inns to deluxe five-star brands such as Ritz-Carlton, InterContinental, Hilton, Hyatt and Marriott, you can find a room to fit your budget.

While the rush of networking and attending meetings can keep you occupied during the day, there are many inspiring pre- and post-tours that will allow delegates to experience Korean culture and learn about the country’s heritage.

This could range from exploring the waters around Jeju-do in a submarine or hiking to the volcanic craters and lava tubes that dominate the island’s contours. Other group activities that motivate and inspire include taekwondo

lessons, temple stays and oriental well-being programmes.

If you are planning to host your next event in a country with top facilities and even better experiences, contact the KMB and meet in Korea.

ABOUT THE KMB:The KMB’s primary role is to work with regional convention bureaus and visitor bureaus to promote Korea as a premier destination.

The KMB comprises the following divisions: MICE Strategic Planning Team; Convention Team; Corporate Meeting & Incentive Team; and the Exhibition & Events Team.

Services provided include:● Bid/proposal assistance● Site inspection arrangement● Assistance with fam tours● Facility and contact information● Global PR via the KTO network● Local supplier coordination● Assistance with coordination of customised tour programs, activities and pre- and post tours

■ Email mice@knto.or.kr or see http://k-mice.visitkorea.or.kr

MICE EVENTS: WHAT’S ON 2011

● May 11-14: World IT Show, COEX, Seoul● May 24-29: The 22nd World Congress of Dermatology 2011, Seoul● August 28-September 1: Korea Machinery Fair, Kintex, Goyang● September 26-29: Marine Week, BEXCO, Busan

2012● April 17-22: Seoul International Machine Tool Show, Kintex, Goyang● May 12-August 12: Expo 2012 Yeosu Korea; www.expo2012.or.kr● June 22-26: The 95th Lions Clubs International Convention, BEXCO, Busan

2014● August 13-21: International Congress of Mathematicians, Seoul

2016● June 19-22: Rotary International Annual Convention, Seoul

Inspire your business potential and meet in KoreaSEOUL

Seoul Convention Bureau: http://www.miceseoul.comCOEX: With its four exhibition halls and 51 meeting rooms, Coex is Korea’s most preferred MICE venue. See http://www.coex.co.krSETEC: Consisting of three exhibition halls and four meeting rooms, Setec is viewed as a preferred destination for holding specialty exhibitions, expositions, international meetings and events. See http://setec.or.kr

BUSANBusan CVB: http://www.busancvb.orgBusan Exhibition & Convention Center (BEXCO): Located in the backdrop of Haeundae beach, BEXCO features an exhibition hall that is size of three football pitches. See http://www.bexco.co.kr

CHANGWONChangwon Exhibition Convention Center (CECO): Opened in 2005, CECO is a facility with an area of 40,282sqm. See http://www.ceco.co.kr

DAEGUDaegu CVB: http://english.daegu.go.krDaegu Exhibition and Convention Center (EXCO): EXCO offers two exhibition halls, one convention hall and 20 conference rooms. Fourteen conference rooms will soon be added. See http://www.excodaegu.co.kr

DAEJEONDaejeon CVB: http://www.daejeoncvb.or.krDaejeon Convention Center (DCC): DCC opened in 2008 and consists of a grand ballroom, an exhibition hall and 24 meeting rooms. See http://www.dcckorea.or.kr

GWANGJUGwangju CVB: http://www.gwangjucvb.or.krKimdaejung Convention Center: Named after the former president Kim Dae-jung, 500 booths can be created in the exhibition hall. The convention hall can accommodate 1,200 people. See http://www.kdjcenter.or.kr

GYEONGGI-DOGyeonggi Tourism Organization: http://english.ethankyou.co.krKintex: Located in Goyang city, Kintex is viewed as Korea’s largest MICE venue. See http://www.kintex.com

INCHEONIncheon Tourism Organization: http://www.into.or.krSongdo ConvensiA: The next- generation exhibition facility (pictured below) is Korea’s first green convention centre and is fully equipped with a state-of-the-art ubiquitous system. See http://www.songdoconvensia.com

JEJUJeju CVB: http://www.jejucvb.or.krInternational Convention Center (ICC), Jeju: Since its opening in 2003, the ICC Jeju on Korea’s southern island has attracted major corporate, associations, and political leaders for a range of exhibitions, conferences and events. See: http://www.iccjeju.co.kr

MICE: the cities and convention facilities

Expo 2012 set for the ʻbeautiful sea’

TEN years after staging the 2002 FIFA World Cup finals, Korea will once again be under the global spotlight when the coastal city of Yeosu hosts the Expo 2012 Yeosu Korea.

Taking place from May 12-August 12 2012, the theme for the Expo is ‘The Living Ocean and Coast: Diversity of Resources and Sustainable Activities’.

Located 455km south of Seoul in Jeollanam-do province, Yeosu – which means ‘beautiful sea’ – is home to more than 300 islets, marine parks, picturesque coastline and many cultural treasures.

The city also boasts more than 200 annual regional festivals – making it one of the major tourist destinations on Korea’s southern coast.

Under the theme ‘The Living Ocean and Coast’, the Expo will tackle a range of issues, including: global

Marine parks: a wonder of natureHALLYEOHAESANG NATIONAL MARINE PARK

Hallyeohaesang National Marine Park is a national sea park that encompasses the most beautiful stretch of Korea’s south coast and covers parts of Sacheon, Geoje, Tongyeong, Hadong and Namhae of Gyeongnam province and Yeosu.

The area features Dadohae Islets, Bijindo Island, Haegeumgang and the Donam Complex in Tongyeong – which continues to develop into a world-class marine tourist attraction.

Visitors can experience breathtaking views of Sejondo Island, the Pipe Organ Valley and Ssangyonggul Cave from the Namehae section of Hallyeohaesang National Marine Park.

See http://english.knps.or.kr/Knp/Hallyeohaesang/

SUNCHEONMAN BAYSuncheon is the ecological capital of Korea and represents the country on the United Nations Environment Programme.

Suncheonman Bay’s vast tidal flats and reed fields (pictured left) offer not only a beautiful landscape, but also incredible biodiversity. Other than the bay, Suncheon has many tourist attractions, including Seonamsa Temple and Naganeupseong Folk Village.

The bay reveals some of the wonders of nature – and the 40km-long wetland was the first coastal estuary in Korea to be put on the Ramsar List (a convention that protects wetlands).

At the Suncheonman Bay Eco-Observatory, visitors can also learn how the bay was created and see a variety of rare birds.

Suncheon means ‘to follow the heavenly principles’.

warming, the degradation of marine ecosystems, and rising sea levels. The Expo’s major theme has been divided into three sub-themes: development and preservation of the ocean and coast; new resources technology; and creative marine activities.

These sub-themes have been further developed into six groups: climate and environment; marine life; marine industry and technology; marine city and marine civilization; and marine arts – each of which will be demonstrated in the respective pavilion.

Facilities at the Expo will include themed and international pavilions, a waterfront plaza, open

theatre, sky tower and an energy park. The country pavilions will integrate the core themes of the Expo.

One of the lasting legacies of Expo 2012, will be Korea’s plan to adopt the Yeosu Declaration.

The Yeosu Declaration will enhance the global awareness of the ocean-related issues and promote the need for international cooperation for turning these challenges into hopes for the future.

ABOUT THE EXPOFull title: International Exposition Yeosu Korea 2012Shortened title: Expo 2012 Yeosu KoreaTheme: ‘The Living Ocean and Coast: Diversity of Resources and Sustainable Activities’Dates: May 12-August 12, 2012 More information: http://eng.expo2012.or.kr

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