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HUSF KOREAN CULTURE HOTEL

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MISSION STATEMENT

Key market : our first aim is China, as weget successful we will enlarge our business.

Contribution: provide rooms with diversethemes. / women only spa available /breakfast of their choice

Distiction (what makes us unique): create anew market. / diverse rooms of different

themes. / can watch Korean tv 24/7 /women only spa / reasonable pricecompared to actually going to Korea

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MISSION STATEMENT

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Description of Products/Services

PROVIDE ROOMS OF DIFFERENTTHEMES regarding on korean culture

(,,)

GIVE Korean style breakfast

Korean traditional sauna room

Women- only spa

Golf for men

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Business Strategy

Three Strategic Options :

Cost leadership

Differentiation

Focus

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Marketing strategy(advert)

- cooperation with neighboring stores

(ex; golf, restaurant, korean town.)

- guide book

- advertising through TV, Radio,newspaper

- opening our blog

- signing up HUFS HOTEL onaccomodation web-site.

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SWOT Analysis

- Difference compared to otheraccomodation (unique)- Cost effectiveness forcustomer

-Seasonal demand Not enough-Not enough capital for buildingaccomodation- Lacking of domestic

information

- Increasing number of visitor in

china from other countries- Economical growth of china- Possibility of franchising

-A lot of existing and potential

competitors- Influence by korea and chinarelationship

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Management summary 1

Organization structure

- Owner 1, manager 2, house keeper 6 Personnel plan (1 years)

- Owner y1(20,000,000)

- Manager y1 (15,000,000)- Manager y1 (15,000,000)- House keeper y1(10,000,000)- House keeper y1(10,000,000)- House keeper y1(10,000,000)

- House keeper y1(10,000,000)- House keeper y1(10,000,000)- House keeper y1(10,000,000)

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Management summary 2

owner

House

keeper

House

keeper

House

keeper

House

keeper

House

keeper

House

keeper

manager manager

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Target market

China asian Korea Westernvistors

20

30

40

50

Targetcostomer

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Market analysis

()

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Financial plan

Start-up Cost Start-up Cost

350,000,000w (taking over building)

11,000,000w (personnel expense)

200,000,000w (interior fee)

39,000,000w (other costs)

100,000,000w (financial loan)

300,000,000w (of personal savings from ours)

200,000,000w (frome investor)

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