komen race

OCTOBER 7, 2012 RACE DAY: SUNDAY, OCTOBER 14

O F F I C IA L P R O G R A MP R E S E N T E D B Y

2 | OCTOBER 7, 2012 | 20TH ANNIVERSARY KOMEN PHOENIX RACE FOR THE CURE

Cancer Center in Houston, Texas.Ortega also was eager to give back and

volunteer. She, too, was assigned to the radiation oncology department, where she would greet patients and escort them to their treatment. Then, she was asked if she would like to volunteer in the Boutique of Hope, which sells breast prostheses, wigs and accessories for cancer patients. Ortega jumped at the chance to “help women get through cancer, which tries to rob them of so much.” She is now training to become a certified prosthesis fitter. Ortega says the best part of volunteering is “meeting people whose eyes light up when they find out I’m a Stage 4 survivor. I love knowing that they get a measure of hope when we talk.”

Shelly Orona, the volunteer program coordinator at Banner MD Anderson Cancer Center, said Ortega is one of about 100 volunteers at the center. She said volunteers must be at least 18 years old and be willing to be interviewed, undergo a background check, pass a health screening

B Y D E B R A G E L B A R T

As a volunteer at Banner MD Anderson Cancer Center, Anna Ortega wants to be “the person

I wish I could have met” when she was diagnosed with Stage 4 breast cancer seven years ago at 45.

Told then that the cancer had spread to her bones and that she was considered terminal, Ortega relied on her strong faith, upbeat attitude and her “fantastic doctors, who were eager to learn as much as I was eager to live and who never treated me like a victim.” Living in New York City at the time, she longed to meet a survivor of Stage 4 cancer.

She and her husband moved to the Valley in 2009, about four years after her diagnosis. The dry climate here eases the achiness in her bones. They settled in Gilbert, close to what would soon become the newest cancer center in Greater Phoenix, bringing together Banner Health and MD Anderson

‘Everyone said … go to Banner MD Anderson’ One year later, Banner MD Anderson has saved lives, made a difference in battle against cancer

Created by REPUBLIC CUSTOM PUBLISHING, a division of Republic Media 200 E. Van Buren St., Phoenix, AZ 85004Circulation: 602-444-1000General Manager: CAMI KAISER, [email protected] Creative Development: ISAAC MOYAEditor: JIM WILLIAMSManaging Art Director: TRACEY PHALENDesign: CRAIG KURTZ

Banner volunteers try to ease patients’ way

and attend a volunteer orientation. “The most meaningful thing a volunteer can do is simply listen when a patient wants to talk,” Orona said. “Everyone can use a ray of sunshine in their day and that’s what we hope to accomplish through our volunteers.” Orona said volunteers can work at the information desk, in the Boutique of Hope, in diagnostic imaging, in the infusion center where patients receive chemotherapy treatments, in radiation oncology and in the learning center.

“This couldn’t be a better place — for volunteers and patients,” Playford said. “It’s as leading-edge, as professional and as compassionate as you will ever deal with.”

Call 480-256-3216 for more details!

even once they finish treatment.”As the Cancer Center commemorates its

first anniversary, there is much to celebrate, including the opening of the building itself, the hiring of nationally and internationally known experts, the development of a

clinical trial program and more. But perhaps most important is people like Deutsch and Manny Fimbres — people who have fought cancer inside these walls.

BEATING CANCERIn November, Deutsch underwent a surgery, called a lumpectomy, to remove the lump in her breast. Eight days later, after an examination of the lymph nodes showed the cancer had spread, she had surgery to remove the lymph nodes under the arm. That was followed by six months of chemotherapy and then two months of radiation treatment.

“The people I worked with were all terrific,” she says. “They really took care of me and made me feel safe.”

When Fimbres, 43, was looking for an oncologist, he and his wife struggled to find a doctor they liked — until a friend recommended Banner MD Anderson.

“We went to the building to do a tour.

We were sold by their attitude and their demeanor,” he remembers. “They were so nice. You were a person, not just another number on a medical record. … There was no doubt I was getting treatment there.”

Treating Fimbres’ anal cancer involved a very aggressive six weeks of biweekly chemotherapy and daily (Monday through Friday) radiation therapy. Today, the cancer is in remission, and Fimbres’ doctor is monitoring him closely.

“Luckily enough, my cancer was not that fully developed,” he says. “I got there just in time to get treated.”

For Deutsch, while she’s continued to work and enjoy activities such as bike riding through her treatments, one thing she hasn’t been able to do is travel. With cancer treatment behind her, she’s looking forward to traveling to Boston to visit her daughter and grandkids — which is just the beginning.

“I look forward to having my life back,” she says.

Anna Ortega

Linda Deutsch

B Y S T E P H A N I E C O N N E R

hen Linda Deutsch had her

regular screening mammogram last year,

the radiologist decided to biopsy a lump in her breast.

“I was diagnosed with breast cancer on a Friday,” Deutsch, 62, recalls. “And Banner MD Anderson opened on Monday.”

It’s a year later, and she’s just one of the more than 3,800 people helped by Banner MD Anderson Cancer Center on Banner Gateway Campus.

“I was in such a stupor when I found out, but everyone I talked to said to go to Banner MD Anderson,” she says, and when she met with the doctors and staff, she knew it was a good decision. “I liked everyone I met with. … I had a good feeling. I felt comfortable.”

OUR APPROACHWith a lot of diseases, diagnosis and treatment are straightforward, says Edgardo Rivera, M.D., the Cancer Center’s medical director. But cancer isn’t like that.

“Cancer is not like any other disease,” he says. “With a few exceptions, cancer essentially has become a multi-modality type of disease…you might need feed-back from a medical oncologist, radiation oncologist and surgeon. You need support services like pharmacy services, psychology, physical therapy, genetics.”

As it’s developed over the past year, Banner MD Anderson has made it a point to focus on not just the treatment of cancer, but also on providing prevention and survivorship services.

“For a cancer patient,” Rivera says, “it’s also about what happens on their journey

W

20TH ANNIVERSARY KOMEN PHOENIX RACE FOR THE CURE | OCTOBER 7, 2012 | 3

‘Together, we promise ...’Komen Phoenix Race for the Cure celebrates 20th Anniversary event

T here are more than 4,470 reasons why the 20th Anniversary Susan G. Komen Phoenix Race for the Cure® on Sunday, Oct. 14 needs your

support: that’s how many Arizona women are expected to be diagnosed with breast cancer in 2012 alone.

These are women like Brigid Burns Tueros, diagnosed in 2006 at age 29. A six-year cancer survivor still undergoing treatment today, Tueros is the Honorary Race Chair of the 2012 Komen Phoenix Race for the Cure.

Tueros found a lump after experiencing pain in her underarm area, then had to fight with her radiologist to receive a

mammogram. The resulting images led to a biopsy that revealed stage 3 breast cancer. She was immediately scheduled for a mastectomy and chemotherapy – and it was then that Tueros scheduled something for herself, walking in her first Komen Phoenix Race for the Cure, an annual tradition ever since.

“Being part of these walks and races gives me hope. I meet new people just like me and meet people who are there to support people like me. It gives me a sense of community, it inspires me and gives me newfound energy when I’m there,” Tueros said.

In 2008, Tueros was re-diagnosed – this time with stage 4 metastatic breast cancer

that had spread to her lungs. Since that time, she has been on eight different chemotherapies in hopes of a remission that has yet to come.

“Through Komen Phoenix, every person has the opportunity to

make a difference and be a hero. Whether you decide to participate or donate, you will save lives right here in Arizona – maybe even mine,” Tueros added.

T E A M R AC K PAC K

As Honorary Race Chair, Brigid Burns Tueros has formed the team “Brigid’s Rack Pack” with the fundraising goal of $4,470 – $1 for every woman in Arizona who will be diagnosed with breast cancer this year.

The public is welcome to donate to her fundraising goal at phoenix.info-komen.org/goto/brigidsrackpack.

Brigid Burns Tueros

4 | OCTOBER 7, 2012 OCTOBER 7, 2012 | 5

Susan G. Komen: Helping create a world without breast cancer

It may seem hard to believe that a promise made between two sisters in Texas in the early 80s would be saving lives in Arizona today. But, 20 years after the first Susan

G. Komen Phoenix Race for the Cure® brought the Komen promise of creating a world without breast cancer to Arizona, that’s exactly what’s happening.

The mission of the Phoenix Affiliate of Susan G. Komen for the Cure® is to save lives and end breast cancer forever, and 100 percent of funds raised through the Race support this mission: 75 percent stays in the community and 25 percent supports international research. Since its inception, Komen Phoenix has granted more than $17 million to support life saving breast cancer education, screening and treatment programs in central and northern Arizona, and $5 million to Komen’s international research efforts.

“The Race for the Cure is the single-biggest fundraiser supporting our mission in Arizona and the community’s continued support is critically important. Quite simply, any reduction in participation or funds raised will result in a reduction of services provided through our community grants. No other organization does what Komen Phoenix does for breast cancer in Arizona and the need continues to be great,” said Heather Roberts, Race and special events director for Komen Phoenix.

The 20th Anniversary Race theme, “Together, We Promise ...,” is a reminder that nothing is accomplished alone. Please join us on Sunday, Oct. 14 and become a part of the promise.

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2012 Susan G. Komen Phoenix Race for the Cure®

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MAP KEY:Race Site: Wesley Bolin Plaza

Community Village (Education/Community Booths)

Corporate Village (Sponsor Booths)VIP Hospitality (Restricted)Kids AreaRegistration/Packet Pick-UpSurvivor Parade Line-UpSurvivor & Co-Survivor AreaTeam Meeting AreaVolunteer TentInformation/Missing PersonsFirst AidWater

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Promise Garden

20TH ANNIVERSARY SUSAN G. KOMEN PHOENIX RACE FOR THE CURE | SUNDAY, OCTOBER 14

We live here. We race here. We save lives here.

1 Set a goal and spread the word to keep yourself accountable.

2Offer to do something outrageous if you make your goal. Dye your hair pink, kiss a pig – the sky’s the limit!

3Share the link to your personalized Race fundraising page via email and social media sites.

4Reach out with a personal letter including a self-addressed stamped envelope.

5Host a garage sale, asking family, friends and neighbors to contribute unwanted items.

6Or, host a used book sale (or sell other forms of media, like video games and DVDs).

7Solicit unwanted gift cards, which you can exchange for cash on a variety of websites.

8Give up your daily latte for the week and put the savings toward your fundraising efforts.

9Search the car, couch cushions and junk drawer for loose change. (This a great way for kids to contribute, as well.)

10Challenge your coworkers to a “penny war.”

11Collect and redeem aluminum cans for cash.

12Host a raffle. Solicit donations from local businesses or ask individuals to offer a service, such as a night of free babysitting, to raffle off.

13Go traditional with a lemonade stand, bake sale or car wash.

14Host a gold party, in which guests sell unwanted jewelry for cash with a portion of the proceeds going to charity.

15Ask a local business to sponsor an event in which they donate a portion of the proceeds to your fundraising efforts.

16Host a scrapbooking or crafting event, in which people pay to attend and use your equipment.

17Offer a pay-for-play “casual day” at the office.

18The Power of 10: Ask 10 friends to donate $10 each and you’ve raised an easy $100.

19In lieu of birthday gifts, ask for donations.

20Don’t give up! Remember that Race donations can be turned in through Oct. 31, so there’s still time!

TO P 2 0 F U N D R A I S I N G T I P SKomen Phoenix encourages each Race for the Cure participant to raise $150 – the approximate cost of providing one mammogram to an underserved community member. While it can be difficult to ask for donations, these fundraising tips will make it easier.

And don’t forget the No. 1 rule: Know and tell where donated dollars go. Funds donated to Komen Phoenix are 100 percent committed to the Affiliate’s promise, with 75 percent staying in central and northern Arizona and 25 percent going to international research efforts.

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R AC E R O U T E : S TAT E C A P I TO L D I S T R I C T

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OFFICIAL PROGRAM PRESENTED BY


Race dayC A N ’ T- M I S S

R AC E DAY AT T R AC T I O N S

The Komen Phoenix Race for the Cure is about more than walking 3.1 miles closer to a cure for breast cancer. This family-friendly event offers something for everyone. Here are five crowd pleasers.

1New for 2012, the Promise Garden

will feature 200 hand-painted tulips with personal messages in honor of and in memory of survivors, co-survivors and those we have lost.

2Get inspired at the Survivors’ Celebration and Parade, the first event of the day. Survivors will make their way down a short parade route lined with supporters and cheerleaders into the dedicated Cancer Treatment Centers of America Survivor Area and Pink Hat Café, where a continental breakfast will be available for each survivor and one guest.

3It’s never too early to start talking about healthy living, and the Kids Area, sponsored by the Arizona Milk Producers with activities by the Arizona Cardinals, will offer opportunities to do just that. Kids will also have a chance to make their own take-away tulips in honor of someone special.

4Visit Community Village to meet the programs who benefit from funds raised at the event, and thank event sponsors in Corporate Village – also a great place to participate in breast education events and to win prizes!

5Enjoy live entertainment – including a jazz band, drumline and soloists – located throughout the venue.

S C H E D U L E • 6 a.m. Race Site Opens: Registration,

Teams Area, Community Village, Corporate Village, Promise Garden

• 6:30 a.m. Survivors’ Parade Line-Up• 6:45 a.m. Survivors’ Celebration

and Parade • Post-parade: Kids’ area, survivor and

co-survivor area open• 7:15 a.m. 1 Mile Walk/Run• 8:05 a.m. Breast Cancer Survivor’s 5K Run• 8:20 a.m. 5K Run• 8:40 a.m. 5K Walk• 10 a.m. Race Awards Announced

R E G I S T R AT I O N & F E E S

It’s not too late to register! Online: Register online at

www.komenphoenix.org by noon on Friday, Oct. 12.

In Person: Register at one of the following locations:

• Today 10 a.m. – 2 p.m. Wildflower Bread Company Chandler Fashion Center

• Wednesday–Friday 11 a.m. – 7 p.m. Paradise Valley Mall (Upper Food Court)

• Saturday 9 a.m. – 2 p.m. Paradise Valley Mall (Upper Food Court)

• Race Day, Sunday, Oct. 14 6 a.m. Wesley Bolin Plaza Please allow plenty of time for parking and registration prior to your event.

Fees:• Breast Cancer Survivor, $20• Youth (12 and younger), $20• Adult (13 and older), $35

R AC E PA R K I N G & S H U T T L E S

The Race draws a large crowd so carpooling, riding public transportation (METRO Light Rail, Valley Metro Buses) or using the Race Day Shuttle is highly recommended. Plan extra time to park and walk to the start of the Race.

Go to www.komenphoenix.org to view shuttle stops and schedule. For public transportation, contact Valley Metro at www.valley metro.org or 602-253-5000.

S A F E T YSafety is our top priority. Please help ensure a safe event for all:• Strollers are

permitted; however, we ask that those with strollers line up at the back of the crowd.

• Animals/pets are not permitted.

• Rollerblades, bikes and skateboards are not permitted.

20TH ANNIVERSARY KOMEN PHOENIX RACE FOR THE CURE | OCTOBER 7, 2012 | 7

The 20th Anniversary Komen Phoenix Race for the Cure is made possible by many individuals, organizations and businesses coming together as one. Thank you to the following for their continued commitment to the Komen promise.

VIP Sponsor• Fry’s Food Stores

Gold• Abrazo Health Care• Ak-Chin Indian

Community• Paradise Valley Mall• Wildflower Bread

Company

Silver• Arrow Surgical

Associates, P.C.• Emerson Network

Power• EVDI Medical Imaging• Gila River Casinos• Humana Inc• NextCare Urgent Care• Southwest Diagnostic

Imaging Ltd• Sun Devil Auto • Western Refining

Bronze• GEICO

Copper• Arizona Oncology• Concentra Urgent Care• Dillard’s West• Edward Jones• Freescale

• HEAD Penn Racquet Sports

• Kellogg’s• PayPal• PepsiCo• philosophy• Simon Med• smilegeneration.com

Entertainment• Arizona Breast Surgery

Specialists

Registration• Mayo Clinic

Official Program• Banner MD Anderson

Cancer Center

Survivor Area• Cancer Treatment

Centers of America

Teaming Up for the Cure®• Wells Fargo

Kids for the Cure®• Arizona Milk

Producers

Water Stop• Hospice of the Valley• Republic Services• Valley Women for

Women

Presenting Media Partner• Channel 12• Clear Channel Media

& Entertainment• Univision

Media Platinum• Cox Communications

Media Gold• La Onda 1190AM

KNUV• La Voz Publishing and

TV y Mas• Prensa Hispana• Radio Campesina

Media Silver• The Arizona Republic

Media Copper• Be Heard Public

Relations• Jewish News of Greater

Phoenix• Latino Perspectives

Magazine• North Valley Magazine• Phoenix Business

Journal *Contracted sponsors as of 9-19-2012

2 0 1 2 R AC E F O R T H E C U R E S P O N S O R S *

2 0 1 2 R AC E F O R T H E C U R E E X E C U T I V E C O M M I T T E E

• Heather Roberts, Race and Special Events Director• Andrea Bonilla, Teaming Up for the Cure®• Sharon Carlson, Survivors• Bridget Eagy, Volunteer and Special Events Manager• Miryam Gutier-Elm, Race Day Programs• Stephanie Hays, Operations• Melody Spencer, Registration• Allison Winter, Kids for the Cure®• Zachary Singh, Race Intern

2 0 1 2 H O N O R A RY R AC E C HA I R

• Brigid Burns Tueros

2 0 1 2 R AC E F O R T H E C U R E

C O M M I T T E E• Keli Allen• Jan Baltzer• Chris Bethany• Joanne Coppock-Scott• Meghan Dorn• Dale Eagy• Rodney Elm• Karen Emery• Iris Finkelstein• Bailey Garrison• Akua Jitahadi• Tori Kramer• Stephanie Kwan• Lynne Latino• Renee McClure • Mark Quinn• Jasmyne Ramirez• Bobbi Reginato• Mary Ann Rocha• Jim Sampson• Erica Sanford• Liz Sesma• Patrick Smith• Terri Speaks• Shelly Strugess• Amber Wertz• Carsen Wren • Leslie Wren

2 0 1 2 - 2 0 1 3 KO M E N

P H O E N I X B OA R D O F

D I R E C TO R SPresident• Carolyn EvaniVice President• Jill BrayTreasurer/Secretary• Luisa SalcedoMembers• Anabell Castro Thompson• Dan Costello• Jeff Gauvin• Pam Giannonatti• Cristina Lenko• Tonsa Price-Edwards• Lisa Schmidtke• Michael Sherman• Barbra Watson-Riley• Katherine Yu

Special thanks!


Fast, quality care makes a difference to

the Undiagnosed Breast Clinic’s first patient at Banner MD Anderson

Cancer CenterB Y M I C H E L L E TA L S M A E V E R S O N

s a busy wife, mom and grandmother, Leaann Benzer

already had a lot on her plate without having to worry about the potential of

breast cancer. But, when she found a lump during a self exam, she quickly booked a mammogram. With a family history of breast cancer, she wasn’t taking any chances.

When the results of the mammogram came back abnormal, Banner MD Anderson Cancer Center was her first choice to investigate further.

“They [Banner MD Anderson] called me, saying they had my records, and I booked an appointment with Dr. Byrum,” she explains. “The only reason I had to wait for an appointment at the Undiagnosed Breast Clinic was because I was the first one to go through the clinic.”

EXPECT RESULTSDr. Stephanie Byrum is a general surgeon at Banner MD Anderson with special training in the treatment of breast diseases. She explains that the Undiagnosed Breast Clinic, which opened this past April, is a place where women who suspect breast cancer can expect quick answers and results.

“A patient can get imaging done, have a biopsy performed, get results, and meet with physicians within a 24-hour turnaround,” Byrum says. “Whatever the results, there is a sense of relief knowing that either they are okay or that they have a treatment plan in place.”

In her experience, Benzer had a biopsy performed in the morning and had results by that afternoon. Unfortunately, she was diagnosed with breast cancer; luckily, it was in its early stages.

She quickly picked a surgery date and had a lumpectomy performed. After the surgery, she had another procedure to remove excess tissue, underwent several weeks of radiation, and is now on oral pills to continue treating the disease.

PATIENT SUPPORT“Nobody would choose to have cancer, but as far as dealing with Banner MD Anderson, they were wonderful,” Benzer says. “They were always friendly and up-to-date; I know that I’ve done everything I can do to fight this disease.”

Byrum says that Benzer’s case went “smoothly and remarkably well” because her disease was caught in the early stages and the treatment took place in such a short time.

She also notes that Benzer’s case

exemplifies one of the main missions of the clinic: to catch any potential cancer in the earliest possible stage because, the earlier it’s discovered, the more successful the treatment.

“Our goals with the Undiagnosed Breast Clinic are to eventually have daily operation (the clinic is currently open one day a week), continue to have result turnaround in 24 hours or less, and to promote our services so we can serve more patients,” Byrum says. “The quick service helps to relieve that anxiety and provide relief. Everything we do is about supporting the patient.”

If a patient is confirmed to have cancer at the Undiagnosed Breast Clinic, Banner MD Anderson is home to a wide variety of cutting-edge treatments and experts in the field as part of their Comprehensive Breast Program.

Quick answers provide hope, relieve stress

BA N N E R M D A N D E R S O N

C A N C E R C E N T E R• On the campus of Banner

Gateway Medical Center at U.S. 60 and Higley Road in Gilbert

• To schedule an appointment, call 480-256-6444

• Follow us on Facebook: facebook.com/bannermdanderson

• Check out our website: bannermd anderson.com

Leaann Benzer and Dr. Stephanie Byrum

A

C E L E B R AT I N G YO U !

Cancer Survivorship Day Current cancer patients, cancer survivors and caregivers are invited to a day of celebration! Join Banner MD Anderson Cancer Center experts as we explore the many facets of cancer survivorship.

Topics include living with ongoing challenges with sleep, pain management and fatigue; genetics and lifestyle changes.

There will be opportunities to speak directly with physicians regarding specific challenges associated with different types of cancers. The day will end with a special celebration.

When: Saturday, Nov. 3, 8:30 a.m.-3 p.m. Where: Banner MD Anderson Cancer Center, 2496 E. Banner Gateway Drive, Gilbert, 85234 Cost: FREERSVP: bannermdanderson.com or call 602-230-CARE (2273)

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