Expect Great Things

June 9th 2012

Santa’s Workshop ContestPresents

To significantly increase Kohl’s brand, publicize their

charitable work, engage the community, and build its

fan base.

Objective:

Solution

Create a holiday contest using Existing and Emerging

Technologies to:

• Utilize existing social media technologies to increase visibility

• Solicit user-generated designs from students thus supporting

schools

• Offer prizes to the winners based on voter results

• Give discount coupons at the store to fans who view virtual

projects

Emergent Technologies

A contest where students submit their creative and innovative ideas to win

prizes but a challenge that will help raise the necessary funds for them to

purchase their very own innovative technology at their school.

  * The best idea - students learn to innovate and can win an iPad and other great prizes while doing so 

  * SMART fundraising - an easy way to raise funds while voting for the best innovative idea

  * m2i Center - schools and libraries get a sure fire way to innovate and businesses get an innovative work force

Existing and Emergent Technologies can be used

to reach a wider audience and integrate user

experiences into product sales.

Existing Technologies

• Social Media Campaigns

• Print and Interactive Media

• QR code scanning

• Mobile Apps

Emerging

Technologies

• Augmented Reality

• 3D Projection Mapping

• Digital Display

Delivery

Results

• 2 million new fans

• 15 million unique

visitors

Kohl’s has previously demonstrated the ability to reach and

influence a wide demographic group through its Dream Big, Act

Now campaign.

Social Media

• New tab on Kohl’s current mobile app.

• Support Augmented Reality In-store

Experience

Develop an Integrated Mobile Experience

Mobile Applications

Augmented Reality

Augmented Reality

Digital Signage

3D Projection Mapping

3D Projection Mapping

Projected Outcomes

Expect Great Things

• New fans• Increased foot

traffic

• Publicity

• Kids who care