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TRANSCRIPT
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a design case bookAriana Koblitz
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Thank you for considering me for this internship.
The case studies presented here evidence the clear appli-cation of the design phases inherent in the Design Think-
ing philosophy of our program.
January 2011Ariana [email protected]
(310) 384 7864
PO Box 11654 Stanford CA 94309
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manufacturing
inventing a solution
discerning a use
perceiving a truth case study 6
case study 4
case study 3
case study 2
case study 1
i am...
observant:
insightful: creative:
innovative:
dedicated:
prototyping a solution
communicating a solution case study 5 resourceful:
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SKILLS
Languages German (native), Japanese (proficient; JLPT Level 2 certified), Chinese (2 yrs intensive, while in China),
French (4 yrs high school proficiency)
Computer: Solid Works 3D modeling; Adobe Photoshop, Illustrator, InDesign; both Windows & Mac OS
DESIGN EXPERIENCE
INTERN, WUENSCH DIR WASBERLIN, GERMANY June2010-Aug2010
Developed strategies for client-development for sale of hand-made wooden toysPROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010
Qualitative research project on designer & user relationship analyzing decisions and workflows
Designed & implemented entire research project, including independent study coursework
Received ME Summer Undergraduate Research Institute grant to pursue project
INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010
Local start-up in social networking
Assisted in developing user-case interaction design concept
Developed a focus-group for user testing at Stanford UniversityDESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010
Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief efforts
Designed and coordinated all publication material (posters; fliers; handouts)
Developed and oversaw community art project (collage work of 500+ pieces of cardboard)
MANAGEMENT EXPERIENCE
RESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-present
LANGUAGE TUTOR, GERMAN 1 TA (German) STANFORD June2010-present
HOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug2009-Nov2009; June2010-Nov2010
Ariana Tae KoblitzPO B O X 11654 ST AN F O RD, C A 94305
tel 310 384 7864 email a k o b l i t z @s ta n f o r d . e d u
OBJECTIVE:
internship including both visual/interactive design implementation and management of design implementation.
EDUCATION
Stanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012
RELEVANT COURSES Cultural Maps Design School (d.school) course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010
International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009
Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006
John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005
Product Design has allowed me to channelmy artistic impulses in a methodical, system-atic and eminently applied way. A designermust be responsive to the society around her,combining creative design and ethnographicresearch.
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1.450
.250
.050
the lathe the foundry the vertical mill the sewing kit
pressfitting
casting turning
modeling
chill in < 10 min
chill for > 5 hrschill water
of any quailty
chill without
dilutingGlassCool
The Challenge: design and
manufacture a product that has a specific
function. It must be of either metal of
plastic, and be made using at least two
manufacturing processes.
The Product: a whiskey
glass cooler. A hollow container holdswater (to freeze), ice, or frozen gel packs.
Can chill other beverages as well.
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that’s achore-alert.
what kind of aworld is this?! Irefuse to bow tomy mother's will.
you're one choreaway from a bike
DIG DIGDIG DIGDIG!
--“gardening”--
USE CASE
The Challenge: design a cultural map
using the theme of Personal and Family Life. Seek ways to
help mediate communication and a sense of community.ChorDoer
The Feedback: “It is hard to connect what
my children do in the ‘cloud’ with our lives here on the solid
earth. This seems like a good way to bridge the two.”
The Product: an iPhone app to enhance the
distribution and completion of household chores. Makes
finishing chores a reward-driven enterprise.
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Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics.Knowing how materials interact allows us to fathom howmaterials previously not used together could interact.
Ideate and Prototype: requires us to
think out of the proverbial box, There are infinite solutions;
the next step is to design the right tests to answer specific
questions, and to be unafraid to try the unconventional.
The Challenge: build a tower of cups & trays
in the middle of the pond. You may not touch the tower or
your apparatus once it has left the edge of the pond.
Collect-a-cup
The Result: the highest tower and points of the
class of Fall 2010 Visual Thinking (ME101)!
The Take-Aways:prototyping with found materials
prototyping as a group
brainstorming before testing
brainstorming after testing
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Business Plan
Value Proposition
Market
Segments
Channel
Pricing Model
Growth Strategy
Competitive Strategy
Partners
CostsCapabilities
4) a stamp3) a mobile 2) bathroom tiles1) an album insert
• an exchangeable square of air-
drying mold, backed by a strong child-
freindly piece of plastic fits snugly
• into a case on a band that fits
around the palm of a child’s hand
leave to dry. Voila, a memory
ready to store away
Crayola Magic Clay (or similar), scrapbooking,photography accessory company
no fabrication capability,all manufacturing wouldbe outsourced
(eg recreated)
manufact.distributiondiff. templates
partners/sources
expansion packages: family packs,class packs, mobile kits, DIY tiles, etc
Competing against: DIY handprint “fossil” activititesscrapbooking companies
needs to be conquerable tocrayola magic clay
Parents need away to engage withtheir children in documenting familymemories, to transform a spectatoractivity into one which involves theirkids.
Kindergardens, children’shospitals, scrapbookingaisles, through clay manuf.partner’s forums
parents whodon’t want to buyelectronicsfamily of blindselementary schoolshospitalsnature camps
Win an entirely new marketniche by emphasizing acurrently non-existantphenomenon.
touchTOO
The Take-Aways:rapid prototyping
utilizing a feedback cycle
group and individual concept-buildling
The Product: a way to engage with
children while creating memories. Encourage
children to engage with their surroundings!
The Challenge: make an
impact on the lives of new parents of young
toddlers. Keep in mind the business aspect
of your design.
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word of mouth design associations trade fairs cold calls
Wuensch Dir WasThe Challenge: working with an
independent wooden toy designer. Wuensch specializes in
toys for children and adults with disabilities. Given such a
niche market, savvy client development is key.
The Result: an insight into multiple different
toy products, and frst-hand experience at articulating the
product to potential clients.
The Action: Developing a client base means
tuning in to the communities directly related to target
products. In this case, forums for parents and educators of
mentally and physically disabled children.
The Take-Aways:real-time project management
project-client relation management
consumer/market communicationdesign networking
client conversation/
concept design
concept development market strategy
client integration
to markettime
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The Challenge: understand what makes a
person, a situation, an action unique.
The Result: a close study of how color and
light to develop skills in perspective. To look at a more
complex problem and achieve new insights, a new solution.
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Ariana Koblitz
(310) 384 7864
PO Box 11654, Stanford CA 94309
Thank you. Please feel free to contact me:
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a case study portfolio 2010Ariana Koblitz