Know the secrets sources of your competitors

Varda Shalom054-5962244

.varda@wizepro com www.wizepro.com

SEO tricks - Out

Content marketing

Valued by the search engines

Great content

Deployment on the web

User Experience

The Goal

• Create a better commitment to my brand.• Increase traffic to my site.• Improve conversion rates

How???

Methods

Examine the company's online marketing strategy and results Goals* vs. Current performance

Compare with competitors’ tactics and performance

• Measuring the gaps

• Adjusting realistic goals

• Identifying weaknesses

• Insights for improvements

Competitors = great sources

Marketing tactics focused on successful results

Improve results at less risk

Insights on trends and customer needs

Some tools in use

Executive summaryDespite the late entry your competitor has been focused on high marketing activity and gains some advantages in terms of:

• Traffic

• Social activity

• Quick marketing growth

Conclusion:fight back by…

Traffic Volume

• 12 Times more traffic to the competitor website

• Interest level in competitor’s site content is significantly higher in terms of:

• Time spent

• Amount of pages observed

• Bounce rate

• Ansibleworks is in growth trend while Cloudifysource straggle behind

• Ansibleworks created greater social buzz relative to the period in which they operate

Top tier expressions as defined by your marketing team

Expressions in use by some competitors

Online Positioning Top tier

expressionAds* presence

Leader on first Pg.

high ibm, bmc

configuration delivery low cisco

mediumnews and guids, ibm guid

low

high

high

high

scaling low

 

Competitors Expressions

 Ads* presence 

To Consider

• The keywords you choose to use, are in high competition with established companies which are not on the same level (even your direct competitors are not using these keywords).

• Some of the current top tier expressions are too general and even the direct competitors are not using them (even not in Ads).

• Proper use of anchors in content and backlinks will allow Search engine rank the site for these expressions.

A reconsideration of the tier expressions is recommended.

?What are my traffic sources

Google all over the world

Level of Targeting Keyword on Siteyou Competitor A Competitor B

Site Size 5,130 103

No. of organic keywords

15 47

SE-Traffic No. of visitors coming to a site via organic search results

65 190

Keywords orientation (No. of organic keywords/size)

0.002 0.54

• your site keyword density is very low, objectively and compared to competitors

• The majority amount of pages on the site are technical pages causing to dilution in keywords

Lack of Using Keywords on Site

competitor spend much more in enriching the site content

Marketing Efforts (Links Activity)

High variety of domains

Almost the same but

Traffic Sources

Top Main Backlinks Sources by traffic

competitorRefDomain Geo URL AnchorText Authoritywikipedia.org US xxxxx 5techcrunch.cn US xxxxx 4 news

youRefDomain Geo URL AnchorText ACRanksite.xxx US xxxx community 7alternativeto.net

you should:• Utilize referrals like (mark with red arrow)• Strengthen existing proven sources (mark with blue arrow)

Recently Added Backlinks you (X Links) competitor (8X

Links)

Increasing writing rate (internally and externally) will:• Strengthen the site presence for the relevant keywords• Increase traffic• Strengthen brand awareness

Linking Page URL Anchor Texthttp://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.htmlCloudifyhttp://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.htmlrecipeshttp://cloudifysource.tumblr.com/post/62997129762/cloudify-quick-start-guide-revampedhttp://www.cloudifysource.org/guide/2.6/qsg/qsghttp://www.devopsdays.org/events/2013-telaviv/proposals/How%20not%20to%20do%20Devops/[No Anchor Text]http://www.opscode.com/blog/2013/10/21/podcast-an-application-centric-approach-to-devops-using-cloudify-chef-on-cloudstack/Cloudifyhttp://cloudifysource.tumblr.com/post/64303787253/devops-pain-point-157-environment-consistency//docshttp://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.htmlChef

Linking Page URL Anchor Texthttp://blog.dhananjaynene.com/2013/10/hands-on-ansible-tutorial/http://www.ansibleworks.com/http://stackoverflow.com/questions/5778245/expressjs-how-to-structure-an-application/19623507Ansible Best Practiceshttp://gonzamartinez.blogspot.com.ar/2013/10/ansible-un-configuration-managment-en.htmlhttp://www.ansibleworks.com/why-ansible/http://devopsdays.org/events/2013-vancouver/proposals/Heka:%20The%20Data%20Processing%20Multi-tool/[No Anchor Text]http://marcelocosta.co/2013/10/25/ansible-administrando-servidores-na-digital-ocean/instru Kֳ § Kֳ µes no site do Ansiblehttp://www.thoughtworks.com/insights/blog/puppet-and-vagrant-how-provision-machines-your-projectAnsiblehttp://www.scoop.it/t/devox/p/4009938209/phpcompilerinternals-090824022750-phpapp02AnsibleWorks | Radically simple IT orchestrationhttp://blog.dhananjaynene.com/2013/10/hands-on-ansible-tutorial/http://www.ansibleworks.com/docs/

Anchor Text Utilization

• Cloudifysource doesn’t use its top tier expressions in anchor text at all! It can make more powerful links by using them and even create an advantage.

• Ansibleworks do not often use tier expressions in the anchor text.

Site structure that supports SEO

url1 url2 url3 url4

Some action Items

• Site optimization• Writers training • Find blogs and popular sites for writing and commenting Long

tail phrases detection of leading content sites

Thank You

Varda Shalom054-5962244

varda@wizepro.com

www.wizepro.com