knorr pr activity_final qre 230609_english

8/6/2019 Knorr PR Activity_Final Qre 230609_English

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PROJECT – HEALTHY BITE JOB # TMU 052QUESTIONNAIRE

Study ID (101-108) Resp. No. (109-116)

Interviewer No. (120-123) Interview Length (124-127)

No. Of Queries (128-129) Reference No. (130-131)

NAME OF RESPONDENT: Mr./Mrs._________________________________________ SURNAME _______________________

ADDRESS IN FULL:

BUILDING / Chawl NAME / NO.: ___________________________________FLAT / ROOM NO.: _______ FLOOR NO.:_______

STREET / ROAD NO./NAME: ___________________________ Locality Name ______________________________________

AREA NAME: ____________________ CITY: ________________ PIN CODE:

LANDMARK: ___________________________________________________________________________________________

EMAIL ADDRESS

DATA SUPPLIER NAME : _______________________________ DATA VERIFIER NAME : ____________________________

Q1 IDENTIFICATION NUMBER.

(R1) AREA NO. (132-136)

(R2) G.C.No. (137-141)

(R3) LISTING NO. (142-146)

(R4) MAIN No. (147-151)

(R5) D.S. No. (152-159)

(R6) D.V. No. (160-167)

Q2 Q.C. [MA]

RQAC

CBAC

RQBC

CBBC

RQTBC

CBTBC

RQVC

CBVC

RQSCR

CBSCR

(168)

(R1) D.V 1 2 3 4 5 6 7 8 9 0

SIGN.

________

DATE.

________

SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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(169)

(R2) OC /OE / SOE 1 2 3 4 5 6 7 8 9 0

SIGN.

________

DATE.

________

SIGN.

________

DATE.

________

SIGN.

________

DATE.

________

SIGN.

________

DATE.

________

SIGN.

________

DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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(170)

(R3) OM/SM 1 2 3 4 5 6 7 8 9 0

SIGN.

________

DATE.

________

SIGN.

________

DATE.

________

SIGN.

________

DATE.

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SIGN.

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DATE.

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SIGN.

________

DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

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SIGN.

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DATE.

________

Q3a Date of Interview [dd/mm/yy]Please record using the short date format (dd/mm/yy). For example, if the date is 21 December 2008, record as 211208

Q3b RECORD TIME INTERVIEW STARTED / ENDEDPlease record using 24-hour format. For example, if the time is 2:47pm, record as 1447

Time Started (24-hour format),

Q3c Time Ended (24-hour format)

Q3a Q3b Q3c

Date of Interview[dd/mm/yy]

Time Started(24-hour format)

Time Ended(24-hour format)

(171-176) (177-180) (220-223)

(R1) INTERVIEW DETAILS

Q4 Record Contact No:

(R1) Telephone No. Resi (224-235)

(R2) Telephone No. PP (C/O) (236-247)

(R3) Telephone No. Office (248-259)

(R4) Mobile No. Self (260-271)

Q5 TYPE OF INTERVIEW [SA] Code(272)

Route

Random 1

Booster 2

PROJECT - Healthy BITE 1



DATA SUPPLIER DECLARATIONI declare that the respondent , whose name and address appear above, was unknown to me until the interview. I confirm that, before returningthis questionnaire, I have checked that it was carried out in accordance with the MRSI Code of conduct - the Market Research ProfessionalCode of conduct for this country, and instructions supplied to me for this study. I understand that the information given to me during the interviewmust be kept confidential.

SIGNED __________________________________________ DATE ______________

Good morning/afternoon/evening. I'm .......... from Nielsen, a leading market research company. We are currentlyconducting a study among the residents of your city to understand their opinion about various aspect regarding

snacking habits. Your views and opinion is very valuable to us and your co-operation would be greatly appreciated.Could you kindly spare 30-35 minutes of your time for an interview? Thank you.

Q6 RECORD CENTER[SA]

Code(311)

Route

Delhi 1

Mumbai 2

Bangalore 3

Chennai 4

Kolkata 5

Q7 Can you please tell me were you interviewed for any market research project in the last

6 months? [SA]

Code

(312)

Route

Yes 1 CLOSE

No 2

Q8 SHOW CARDDo you or anyone in your household work for any of the organizations mentioned in thiscard? [MA]

Code(313)

Route

Advertising agency 1 CLOSE

Market Research 2 CLOSE

Public Relations/ Journalism 3 CLOSENone of the Above 4

LSM QRE (FOR RESPONDENT IDENTIFICATION BASED ON THE LSM)SHOW CARD ‘LSM 10’

Q10. Which of these items do you have in working order in your home?

MULTIPLE CODING POSSIBLE

(314) Score

Video recorder/player 01 5

Refrigerator 02 5

Deep freezer 03 5

Vacuum cleaner 04 5

Floor polisher 05 4Hi-Fi or music centre/system 06 5

Electric kettle 07 4

Pressure cooker 08 1

Microwave oven 09 6

Washing machine 10 5

(315)

Telephone 11 5

Dish washing machine 12 5

Kitchen sink 13 5

Radio clock 14 4

Video camera/camcorder 15 6

PC/Home computer 16 6

Still camera 17 5Fax/telephone answering machine 18 6

Home Entertainment Centre 19 5

Cell phone / Mobile 20 6

(316) 5

Radio 21 -

Total Score

ASK Q.11 ONLY IF ‘RADIO’ CIRCLED ABOVE

Q11. How many radios do you have in working condition?




NO. OF RADIOS Code 0 1 2 3 4 5 6 (317)

Score 0 2 3 5 6 8 10

Total Score

Q12. How many rooms do you have in your home?

(Pl include the bathrooms/toilet and kitchen in the count)

CODE ALL NUMBERS ABOVE 15 AS 15

ROOMS Code 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 (318-319)

Score 1 1 3 3 4 4 5 6 7 7 8 9 10 10 11

TotalScore

Q13. What type of TVs do you have in your home?

SINGLE CODING ONLY

READ OUT

(320) Score

Colour 1 6 IF OWNED BLACK & WHITE AND COLOUR TV BOTH,CIRCLE COLOUR (CODE 1)

Black and White only 2 2

None 3 1

Total Score

Q14. Have you read a magazine Q15.Have you read a newspaper in the last 7 days? in the last 7 days?

PROJECT - Healthy BITE

Q14(321)

Score Q15(322)

Score

Yes

No

1

2

4

0

Yes

No

1

2

2

0

3



Q16. Which is the best form of transportation you have? SINGLE CODING ONLY

READ OUT

(323) Score

None - Urban 1 1

None - Rural 2 -1

Animal/animal drawn cart/Pulledcart/Cattle plough

3 -1

Bicycle 4 0Powered 2 Wheeler: Motor cycle/Scooter/Moped

5 0

3 or 4 Wheeler:Car/van/lorry/kombi/pick-up/ minibus

– (Have only one)

6 5

3 or 4 Wheeler:Car/van/lorry/kombi/pick-up/ minibus

– (Have more than one)

7 8

SHOW CARD Q17 Q17. Which is the highest level of education of the chief wage earner or head in the household?

SINGLE CODING ONLY

READ OUT

(324) Scores

No formal or school education 1 1

Some primary / junior, but notcompleted

2 3

Completed primary / junior 3 3

Completed secondary / senior high school

4 3

Completed college / university 5 5

Completed a postgraduatecourse

6 6

Don’t know 7 -

SHOW CARD Q18Q18. Where do you buy most of the items that you regularly use for eating, drinking or cleaning your

home or yourself? SINGLE CODING ONLY

READ OUT

(325) Scores

Open markets / hawkers –Urban

1 1

Open markets / hawkers -Rural

2 -1

Grocer / Counter service store 3 -1

Kiosks 4 -1

Self service supermarket 5 4

Hyper market 6 4

ADD UP ALL THE SCORES AND ENTER BELOW

SCORETOTAL

(327-329)

REFER TO“SCORE CARD” FORGROUP CODE.

ENTER THEGROUP CODE BELOW:

GROUPCODE

(330-332)

CONTINUE ONLYIF GROUP CODE IS ‘5’AND ABOVE

CHECK Quotasfor LSM- 5-7 (100


RESPONDE

NTS GROUP CARD

GROUP CODE Lower limit for Group

score

Upper limit for Group

score

1 0 8

2 9 14

3 15 21

4 22 27

5 28 34

6 35 40

7 41 47

8 48 53

9 54 60

10 61 66

11 67 73

12 74 79

13 80 86

14 87 92

15 93 99

16 100 105

17 106 112

18 113 999

4



Respondents)CHECK Quotas for LSM- 8 and above (100 Respondents)

INTERVIEWER TO SPEAK TO THE FEMALES IN THE HOUSEHOLD

Q19 Can you please tell me what is your age?

(RECORD AGE FROM LAST BIRTHDAY)IF BELOW 26 AND ABOVE 40 YEARS TERMINATE THE INTERVIEW.

(R1) Age (333-334)

Q20 DON’T ASK

RECORD AGE GROUP ACCORDING TO ANSWER GIVEN IN Q19. [SA]

Code(335)

Route

Below 26 1 CLOSE

26-33 2 CONTINUE

34-40 3 CONTINUE

Above 40 4 CLOSE

CHECK Quotas for Age – 26 - 33 (100 Respondents)CHECK Quotas for Age – 34 - 40 (100 Respondents)




Q21 Marital Status.SHOWCARD/READ LIST.What is your current marital status? [SA]

Code(336)

Route

Single1 CLOSE

Married (And do not have children)

2 CLOSE

Married (With child/children)3 CONTINUE

Q22 SHOWCARD & READ OUT AND RECORD THE NO OF CHILD / CHILDREN IN EACH GROUPCan you please take a look at this card and tell me, in which age group does your child / children fallin? Also tell me the number of children falling in each of these age groups.

INTERVIEWER TO RECORD THE NUMBER OF CHILDREN THAT RESPONDENT MENTIONS IN

EACH OF THE AGE GROUPS.NO. OF CHILDREN

(337-338)

(R1)Child / children aged 0 - 2 years old

_ _ CLOSE

(339-340)

(R2)Child / children aged above 2 years upto 5 years old

_ _ CLOSE

(341-342)

(R3)Child / children aged above 5 years upto 14 years old

_ _

CONTINUE(343-344)

(R4)Teenagers above 14

_ _ CLOSE

CONTINUE ONLY IF (R3) i.e. AGED ABOVE 5 YEARS UPTO 14 YEARS IS NOT BLANK




INSTRUCTION TO THE INTERVIEWER:

CONTINUE IF ’6’ IS NOT CODED IN THE COLUMN FOR KIDS IN Q26a.

Q27a) Now, keeping in mind, pre dinner time i.e. After your kids have evening tea/milk and before they havedinner at night (Between 6 PM to 8 PM), please look at this card and tell me which of these snacks do your kidsusually have during the week [MA]

Q27b). Please take a look at this card and tell me how many times in a week do your kids have pre dinner snacks. i.e.Frequency of consuming snacks in a week

______________________________________________________________________________________________ Q28a) Now, keeping in mind, pre dinner time i.e. After you have evening tea / milk and before you have dinner at night (Between 6 PM to 8 PM), please look at this card and tell me which of these snacks do you usually haveduring the week [MA]

Q28b). Please take a look at this card and tell me how many times in a week do you have pre dinner snacks. i.e.Frequency of consuming snacks in a week

SHOW CARD Q27b / Q28b CODE

Everyday of the week(7 days) 1

Most days of the week(5-6 days) 2

Alternate day of the week(4 days) 3

Few days of the week(2-3 days) 4

Once a week(1 day) 5

ASK FOR ALL THE SNACKS IN THE LIST

Q29a. Please look at this card and let me know which of these statements best describes the nutritional / health valueof each of these snacks for your KIDS.I will read out to you the snacks one by one.Please note that there is no right or wrong answer; we just want to know your opinion.




Q 25. KIDS Q26. SELF HEALTH & NUTRITIONAL VALUE OF SNACK FOR KIDSQ.29aQ27.a Q27.b Q28.a Q28.b

Usually [MA]

Weeklyfrequency Usually [MA]

Weeklyfrequency

Extremelyhealthy &nutritious

Healthy &nutritiousto a great

extent

Averageon health&nutrition

Not veryhealthy &nutritious

Not at allhealthy.Is acomplete junk food DK/CS

(471) (611)

Sandwiches/ Subs/ Toast / Bread and Eggs01

_______ (511)

01 _______

(711)(751)

1 2 3 4 5 6Burgers/Pizza/French Fries 02 _______

(512) 02

_______

(712)

(752)

1 2 3 4 5 6Pakoda/ Samosa/ Kachori/ Bonda/ Vada

03 _______

(513)03

_______ (713)

(753)1 2 3 4 5 6

Chips/Kurkure04

_______ (514) 04

_______ (714)

(754)1 2 3 4 5 6

Indian sweets like Laddoo etc.05

_______ (515)

05 _______

(715)(755)

1 2 3 4 5 6

Biscuits/Khari06

_______ (516) 06

_______ (716)

(756)1 2 3 4 5 6

Fruits07

_______ (517)

07 _______

(717)(757)

1 2 3 4 5 6Vegetable Salads/Sprouts

08 _______

(518)08

_______ (718)

(758)1 2 3 4 5 6

Chat/Bhel09

_______ (518) 09

_______ (718)

(759)1 2 3 4 5 6

Soups10

_______ (519)

10 _______

(719)(760)

1 2 3 4 5 6




Q 25. KIDS Q26. SELF HEALTH & NUTRITIONAL VALUE OF SNACK FOR KIDSQ.29aQ27.a Q27.b Q28.a Q28.b

Usually [MA]

Weeklyfrequency Usually [MA]

Weeklyfrequency

Extremelyhealthy &nutritious

Healthy &nutritiousto a great

extent

Averageon health&nutrition

Not veryhealthy &nutritious

Not at allhealthy.Is acomplete junk food DK/CS

(472) (612)

Maggi/Noodles/Pasta11

_______ (520)

11

_______ (720)

(761)1 2 3 4 5 6

Halwa/Sheera12

_______ (521)

12 _______

(721)(762)

1 2 3 4 5 6Poha/Upma/Idli

13

_______

(522) 13

_______

(722)

(763)

1 2 3 4 5 6Juices/Shakes

14 _______

(523)14

_______ (723)

(764)1 2 3 4 5 6

Muri/Sev/ Farsaan/ Namkeen15

_______ (524) 15

_______ (724)

(765)1 2 3 4 5 6

Vada Paav/ Usal Paav/ Misal Paav16

_______ (525)

16 _______

(725)(766)

1 2 3 4 5 6

Cakes / Pastries/Puffs17

_______ (526) 17

_______ (726)

(767)1

Appam/Dosa/Uttapa18

_______ (527)

18 _______

(727)(768)

1 2 3 4 5 6Others ____________________(Please SPECIFY)

19 _______

(528) 19 _______

(728)(769)

1 2 3 4 5 6Others ____________________(Please SPECIFY)

20 _______

(529)20

_______ (729)

(770)1 2 3 4 5 6

(473) (613)

Others ____________________(Please SPECIFY)21

_______ (530)

21 _______

(730)(771)

1 2 3 4 5 6

Others ____________________(Please SPECIFY)22

_______ (531)

22 _______

(731)(772)

1 2 3 4 5 6




ASK Q29b and Q29c ONLY IF ‘10’- Soups CODED IN Q.27a OR Q27b OR ELSE GOTO Q30

Q.29b SHOW CARDCould you tell me what type of soups do you have?[SA]

Code(811)

Route

Packaged Soups 1

Freshly prepared Soups 2

Both 3


Q.29c Now looking at this card please tell me usually at what time do you have SOUPS asyour pre-dinner snack i.e. after you have your lunch and before having dinner? [MA]

Code(812)

Route

Between 3 PM to 4 PM 1





11



Q30. These are some of the parameters that people like you have mentioned as ‘’essential in a pre-dinner snack’.Kindly tell me the importance of each of these parameters w.r.t your PRE DINNER snack on a scale of 1 to 5 where,1 stands for 'Extremely Important' and 5 stands for 'Not at all Important'. There is no right or wrong answer; we justwant to know your opinion on them. SHOW CARD [SA – For each statement]

Q31. And which 3 attributes according to you will be of top most importance while selecting an ideal PRE DINNERsnack for you and your family?

INSTRUCTION FOR THE INTERVIEWER: Code the ranking of attributes as following:TOP MOST IMPORTANT = “1”2nd MOST IMPORTANT = “2”3rd MOST IMPORTANT = “3”

INTERVIEWER TO CAREFULLY CODE THE TOP THREE RANKING PARAMETERS.

PARAMETERS

LEVEL OF IMPORTANCE (Q30) RANK (Q31)

E x t r e m l y I m p o r t a n t

I m p o r t a n t

S o m e w h a t I m p o r t a n t

N o t s o i m p o r t a n t

N o t a t a l l i m p o r t a n t

D K / C S

INTERVIEWERTO CODE THETOP THREERANKING

PARAMETERSHERE

(1) Snacks should be light yetfilling (821)

1 2 3 4 5 6(841)

(2) Snacks should be ideal toeat in-between meals

(822

1 2 3 4 5 6

(842)

(3) Snacks should be value for money

(823)

1 2 3 4 5 6

(843)

(4)Snacks should be ideal for kids

(824)

1 2 3 4 5 6

(844)

(5) Should be convenient andquick to prepare

(825)

1 2 3 4 5 6

(845)

(6) Should be healthy may notbe very tasty

(826)

1 2 3 4 5 6

(846)

(7) Should be very tasty(827)

1 2 3 4 5 6

(847)

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR of 21



SHOW CARDQ32. ASK ALL – Now, I am going to read out some statements one by one and I would like you to tell me, whichof the sancks do you associate with these statements.

You can select as many as you think or none at all. There is no right or wrong answer. We are interested inknowing your opinion on these attributes for the snacks [MA]

ROTATE THE STATEMENTS AND PLACE A TICK ON THE FIRST STATEMENT ASKED

SNACKS

S a n d w i c h e s

/ S u b s / T o a s t / B r e a d

B u r g e r s / P

i z z a / F r e n c h F r i e s

P a k o d a / S a

m o s a / K a c h o r i / B o n d a /

V a d a

C h i p s / K u r k u r e

I n d i a n s w e e t s l i k e L a d d o o e t c .

B i s c u i t s / / K h a r i

F r u i t s

V e g e t a b l e S a l a d s / S p r o u t s

C

h a t / B h e l

S o u p

M a g g i /

N o o d l e s / P a s t a

H a l w a / S h e e r a

P o h

a / U p m a / I d l i

J u i c e s / S h a k e s

M u r i / S e v / F

a r s a a n / N a m k e e n

V a d a P a a v / U

s a l P a a v / M i s a l P a a v

C a k e s / P a s t r i e s / P u f f s

A p p a m

/ D o s a / U t t a p a

STATEMENTS:

(1) It is light yet filling (911)01 02 03 04 05 06 07 08 09 10

(912)11 12 13 14 15 16 17 18

(2) It is ideal to eat in-between meals (913)01 02 03 04 05 06 07 08 09 10

(914)11 12 13 14 15 16 17 18

(3) It is value for money (915)01 02 03 04 05 06 07 08 09 10

(916)11 12 13 14 15 16 17 18

(4) It is ideal for kids (917)01 02 03 04 05 06 07 08 09 10

(918)11 12 13 14 15 16 17 18

(5) We eat because there are noother/healthy options available

(919)01 02 03 04 05 06 07 08 09 10

(920)11 12 13 14 15 16 17 18




SNACKS

S a n d w i c h e s / S u b s / T o a s t / B r e a d

B u r g e r s / P i z z a / F r e n c h F r i e s

P a k o d a / S a m o s a / K a c h o r i / B o n d a /

V a d a




F r u i t s


C h a t / B h e l

S o u p

M a g g i / N o o d l e s / P a s t a


P o h a / U p m a / I d l i


M u r i / S e v / F a r s a a n / N a m k e e n

V a d a P a a v / U s a l P a a v / M i s a l P a a v


A p p a m / D o s a / U t t a p a

(6) Convenient and quick to prepare (921)01 02 03 04 05 06 07 08 09 10

(922)11 12 13 14 15 16 17 18

(7) Is healthy but not very tasty (923)01 02 03 04 05 06 07 08 09 10 (924)11 12 13 14 15 16 17 18

(8) Is very tasty (925)01 02 03 04 05 06 07 08 09 10

(926)11 12 13 14 15 16 17 18

(9) It’s not fattening / It's low-cal (927)01 02 03 04 05 06 07 08 09 10

(928)11 12 13 14 15 16 17 18

(10) Goodness of real vegetables (929)01 02 03 04 05 06 07 08 09 10

(930)11 12 13 14 15 16 17 18

(11) Easy to Digest (931)01 02 03 04 05 06 07 08 09 10

(932)11 12 13 14 15 16 17 18

(12) Is nutritious (933)01 02 03 04 05 06 07 08 09 10

(934)11 12 13 14 15 16 17 18

(13) I would wish my kids eat more often,since it is healthy

(935)01 02 03 04 05 06 07 08 09 10

(936)11 12 13 14 15 16 17 18

(14) It is healthy and very tasty (937)01 02 03 04 05 06 07 08 09 10

(938)11 12 13 14 15 16 17 18

(15) It has 100% real vegetables (939)01 02 03 04 05 06 07 08 09 10

(940)11 12 13 14 15 16 17 18




SNACKS

S a n d w i c h e s / S u b s / T o a s t / B r e a d

B u r g e r s / P i z z a / F r e n c h F r i e s

P a k o d a / S a m o s a / K a c h o r i / B o n d a /

V a d a




F r u i t s


C h a t / B h e l

S o u p

M a g g i / N o o d l e s / P a s t a


P o h a / U p m a / I d l i


M u r i / S e v / F a r s a a n / N a m k e e n

V a d a P a a v / U s a l P a a v / M i s a l P a a v


A p p a m / D o s a / U t t a p a

(16)It is a good appetizer (941)01 02 03 04 05 06 07 08 09 10

(942)11 12 13 14 15 16 17 18

(17) I will give it frequently to my family

without any concerns

(943)

01 02 03 04 05 06 07 08 09 10

(944)

11 12 13 14 15 16 17 18

(18) Have no preservatives (945)01 02 03 04 05 06 07 08 09 10

(946)11 12 13 14 15 16 17 18

(19) Mostly it is fresh to eat (947)01 02 03 04 05 06 07 08 09 10

(948)11 12 13 14 15 16 17 18




Q.33. SHOW CARDNow, I will read out some statements one by one. Please tell me your agreement or disagreement on it. Please note that there is no right or wrong answer, we just want to know your opinion on them [SA]

StronglyAgree

Agree Neither Agree Nor Disagree

Disagree StronglyDisagree

(951)

(R1) Vegetables are the healtiest food for kids 1 2 3 4 5

(952)

(R2) Mothers find it difficult to feed vegetables to their kids

1 2 3 4 5

(953)

(R3) Mothers have to look out for innovative ways tofeed vegetables to their kids

1 2 3 4 5

(954)

(R4) Over cooking kills the goodness of vegetables 1 2 3 4 5

(955)

(R5) Kids are fussy about having green vegetables 1 2 3 4 5

(956)

(R6) Now a days people have become more conciousabout their health

1 2 3 4 5

(957)

(R7) These days people prefer working out / exercising

regularly

1 2 3 4 5

(958)

(R8) Now a days kids play more of indoor games ascompared to outdoor games

1 2 3 4 5

(959)

(R9) Today emphasis is given more on studies than onsports

1 2 3 4 5

(960)

(R1

0)

Mothers are worried about their kids nutrition 1 2 3 4 5

(961)

(R11)

Now a days mothers find it difficult to control their kids obesity

1 2 3 4 5

(962)

(R12)

Now a days mothers are worried that their kids eatmore of junk food

1 2 3 4 5

Q.34. SHOW CARDPlease look at this card and tell me which pre-dinner snack option would you prefer serving to your kids and other family members [SA]

Code(971)

Freshly prepared snack but low on nutrition 1

Packaged snack but high on nutrition 2

DK/CS 3

Q.35. SHOW CARDPlease look at this card and tell me which snack option would you prefer serving toyour kids and other family members [SA]

Code(972)




Healthy and tasty 1

Healthy may or may not be tasty 2

Tasty may or may not be healthy 3

Q.36. SHOW CARDPlease tell me which of the below statement tells your kids opinion towardsvegetables [SA]

Code(973)

My kid eats most of the vegetables happily 1

My kid eats selective vegetables only 2

My kid does not eat any vegetables 3

INTERVIEWER TO READ: Now I will ask you a few questions related to vegetable soups.

ASK ALL

Q.37 SHOW CARDNow, I will read out some statements one by one, which people like you have mentioned about thebenefits / needs of having Soups. Please tell me your agreement or disagreement on it. There is no rightor wrong answer, we just want to know your opinion on them [SA]

StronglyAgree Agree Neither Agree Nor Disagree


(974)

(R1) Soup is a most delicious way of feedingvegetables to the Kids

1 2 3 4 5

(975)

(R2) Soup is a good appetizer 1 2 3 4 5

(976)

(R3) It is the best evening snack as it does not killappetite 1 2 3 4 5

(977)

(R4) It is light and easy to digest 1 2 3 4 5

(978)

(R5) It has 100% real vegetables 1 2 3 4 5




StronglyAgree

Agree Neither Agree Nor Disagree


(979)

(R6) Soups are a healthy snack choice 1 2 3 4 5

(980)

(R7) Fresh vegetable soups take too much time toprepare

1 2 3 4 5

(1011)

(R8) Packaged soups come in many varieties so myfamily will never get bored

1 2 3 4 5

(1012)

(R9) Packaged soups are easy to prepare 1 2 3 4 5

(1013)

(R10) Packaged soups are value for money 1 2 3 4 5

(1014)

(R11) Soups can satisfy my family’s pre-meal hunger pang 1 2 3 4 5

(1015)

(R12)Packaged soups can be prepared at short notice

1 2 3 4 5

(1016)

(R13) Soup is full of taste 1 2 3 4 5

(1017)

(R14) Now a days packaged soups have no addedpreservatines

1 2 3 4 5

(1018)

(R15) Packaged soups have goodness of fresh vegetable 1 2 3 4 5

(1019)

(R16) Soups are the best form of feeding vegetables to thekids

1 2 3 4 5

(1020)(R17) Soups are the best way to give snacks to the kids 1 2 3 4 5

(1021)

(R18) Packaged soups are high on nutrition 1 2 3 4 5

(1022)

(R19) Now a days packaged soups do not contain MSGi.e. food flavor enhancer

1 2 3 4 5

(1023)

(R20) Packaged soups have many flavours and varieties 1 2 3 4 5

Q.38 Now please tell me ONE reason why would you not give packaged soups to your kids? [SA]

RECORD VERBATIM AND POST CODE THE REASONS IN THE GRID GIVENBELOW




INTERVIEWER TO RECORD THE VERBATIM HERE ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________

RECORD VERBATIM AND POST CODE THE REASONS IN THE GRID GIVENBELOW

(1031)

Packaged soups have added preservatives 1

Packaged soups are not fresh 2

Packaged soups are not healthy 3Packaged soups are low on nutrition 4

Packaged soups have added flavours 5

Packaged soups contain added food colour 6

Packaged soups are expensive 7

Packaged soups are not tasty 8

Packaged soups have MSG in them 9

Packaged soups lack real vegetables 10

(1032)

No reason – I will definitely give it to my kids 11

Others___________(Please Specify) 12

Q.39 SHOW CARDCould you tell me which of these statements best describes your cooking ability?[SA]

Code(1041))

Route

I can easily cook both basic and specialized food items on my own 1

I can cook basic food items on my own but some guidance is required for specializedfood items

2

I can cook both basic and specialized food items but with some guidance 3

I can only cook basic food and that too with some guidance 4

I cannot cook even basic food items 5

Q.40 SHOW CARDDoes your family follow vegetarian or non-vegetarian diet?[SA]

Code(1042)

Route

All members in my family are vegetarian 1

All members in my family are non-vegetarian 2

Few of my family members are vegetarian and few are non-vegetarian 3

We are eggetarian i.e. eat only eggs 4




DEMOGRAPHICS – CLASSIFICATION DATA (ASK ALL)Finally we would like to ask a few questions about yourself and your household. We collect this information toensure we interview a cross-section of the public. These details are grouped with those of other respondents andyou will not be individually identified.

Q.41 SHOW CARDCould you tell me which phrase on this card best describes your household structure?

[SA]

Code(1043)

Route

Nuclear family ( Self, Spouse with children) 1

Joint family ( Self, spouse/children, parents, siblings, in laws etc) 2

Q.42 SHOW CARDPlease look at this card and tell me into which of the following incomegroups does your household monthly income falls? Please include anyearnings of the household through all working members, renting out of property/premises, investments or any other means [SA]

Code(1044)

Route

Upto Rs. 5000 01

Rs. 5001 - 10000 02

Rs. 10001 - 15000 03

Rs. 15001 - 20000 04

Rs. 20001 - 25000 05

Rs. 25001 - 30000 06

Rs. 30001 - 35000 07

Rs. 35001 - 40000 08

Rs. 40001 - 45000 09

Rs. 45000 + 10

(1045)

Refused 11

Don't know 12

Thank you. (Close the interview)

TMU Project- Healthy Bite (23rd June 2009) - FINAL QNNR of 21

knorr pr activity_final qre 230609_english

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