8/6/2019 Kleisterlee Ragnetti Email-1

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From: Gerard Kleisterlee [mailto:corporate.communications@philips.com]

Sent: Monday, April 19, 2010 7:37 AMSubject: Andrea Ragnetti

To: all employees of Royal Philips Electronics

Dear colleagues,It is with regret that I inform you, that Andrea Ragnetti, CEO of Consumer Lifestyle and

member of the Board of Management, will leave Philips per September 1st 2010.Over the years Andrea has played an important role in the transformation of our company inseveral ways. He started his Philips career in 2003 as its first Chief Marketing Officer, building

our marketing competence and leading the repositioning of our brand with the development of

our brand promise "sense and simplicity". Since its introduction "sense and simplicity" hasgrown into a core part of our identity. Taking the customers perspective, we are looking for

simplicity in everything we do: how we do business, how we are organized, but most

importantly how our new products and solutions will be experienced. As a net result the brand

value has risen significantly year-on-year.In 2005, in addition to his CMO role, Andrea was appointed CEO of Domestic Appliances and

Personal Care and a year later he joined the Board of Management. As of January 2008 Andrea

successfully led the integration of Consumer Electronics and DAP into a single ConsumerLifestyle Sector. In the past couple of years Andrea has simplified the organization, reduced

layers, simplified business operations, restructured the portfolio and structurally improved theprofitability of the Consumer Lifestyle sector. This is what has made him a remarkable

business executive for Philips.The success of his approach to running the business was evidenced again through CLs first

quarter performance, bringing the Sectors adjusted EBITA margin to 8.2 % for the last twelvemonths. The prospect of reaching this milestone was for Andrea a natural moment to rethink -

after almost 8 very intense years at Philips - his work life balance and recharge for a new

challenge.We expect to be able to announce a successor for Andrea in due course and will ensure a goodhandover before he leaves on September 1st. Until then I count on all of us, especially the

colleagues in Consumer Lifestyle, to continue the good work and ensure continued strong

performance for the sector.Let me finish by telling you how deeply grateful I personally am for Andreas contribution to

Philips. He has been instrumental in strengthening the marketing awareness and performance

orientation in our company and practiced that successfully in the business transformation ofhis own sector. As a member of the board and a colleague I will surely miss his fresh and

innovative views.Best regards,Gerard Kleisterlee,

President and CEOThe information contained in this message may be confidential and legally protected under applicable law. The message is intended solely forthe addressee(s). If you are not the intended recipient, you are hereby notified that any use, forwarding, dissemination, or reproduction of thismessage is strictly prohibited and may be unlawful. If you are not the intended recipient, please contact the sender by return e-mail and destroy

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