KIZ FOOD LTD

Summer Training from “Kiz Food Ltd. ”

Submitted by :-Thakur Shiva SinghIshan Institute of Management Gr.Noida

Kiz Food Ltd

•KIZ Ltd was incorporated in 2008•K.I.Z. seeks to tickle the taste of people.•K.I.Z. is relentlessly working towards introducing a wider and better range of products.•Pickles, chutney, sauces, pastes, dehydrated onion & garlic products, onions and mix vegetables in brine/vinegar.

•To study various brands of Kiz

•To study the competitive brands in the market.

•To find the market share of the Kiz food ltd brands and its competitive brands

•To determine the key areas of strength and weakness for Kiz food ltd brands

Objective of the Company

• To become a leading and unbeatable food processing company in India by offering unparalleled products.

Vision And Mission of the Company

Vision

Mission

To achieve sustainable growth by :-

• Customer Focus

• Continuous Improvement

• Employee Empowerment

• Social Accountability

• Network of Partners

Leading Manufacturer & Service Provider of White (Silver Skin) Onion in Vinegar -Drum Packing & White (Silver Skin) Onion In Vinegar - Jar Packing

Products are :-

• White (Silver Skin) Onion In Vinegar - Drum Packing

• White (Silver Skin) Onion In Vinegar - Jar Packing

• Pickles

• Dehydrated Onions, Vegetable

• Sauces & Chutneys

• Pastes

• Fried Onion

• Mixed Vegetables

• Spices

Products of the Company

Marketing Strategy Of The Company•To improve a company’s sales by predicting and modifying your target customers purchasing behavior and patterns.

To Enhance the effectiveness of these activities

•manufacturers should understand consumer

•Pertains to consumer’s perceptions regarding sales promotion

Tools of Consumer Oriented Sales•Coupons

• Price-Off

• Freebies

• Scratch Cards

• Lucky Draws

• Bundling Offer

• Extra Quantity

Category Wise Sale Growth of FMCG Sector of Kiz Food in India

CATEGORY PERCENTAGE

MIX PICKLE 19.3% KATCHUP 22.40%VINEGAR 15.70%JAM 13.60%SPICE 13.60%

19.30%

22.40%

15.70%13.70%

13.60%

19.40%

MIX PICKLEKATCHUPVINEGARJAMSPICEOTHERS

Services of the Company• online customer service

• one particular counter in every region to take the complaint from customer side

Business Type : Manufacturers

Year of Estd. : 2008

Market Cover : Lucknow , Gujarat Gandhinagar,

Company

Turnover :Rs. 0.5 to 2.5 Crores Approx.

No. of

Employee :150 – 200

Turn Over Of The Kiz Food Limited

48% 40%

1180%

90%

-100%

Segmental Revenue (%)

MIX PICKLEKATCHUPVINEGARPASTE GINGERJAM

Market position as per revenue

34%

29%

8%

6%

4% 4%

HULITCNestleBritaniaDaburKIZ Food

Market Share of Kiz FOOD in FMCG Companies in India

TOPS

NILON’S

HEINZ

ANNAPURNA GROUP LIMITED

HUL

PATIDAR AGRO & FOOD PRODUCTS

KILBAN FOODS (INDIA) PVT.LTD

Competitors Of The Company

Rank wise Largest FMCG Brand in India by Sales...

1. Hindustan Unilever Ltd.

2. ITC (Indian Tobacco Company)

3. Nestle India

4. GCMMF (FMCG)

5. Dabur India

6. Parle (India)

7. K.I.Z. Food limited

MARKET POSITION OF KIZ FOOD LIMITED

Thank You