kitkat target audience description, 2009
TRANSCRIPT
KitKattarget audience
70% are single
9% have family*
*18-21 bars consumers, TGI research, 2007total
“it’s important for me to be well-dressed” – 75%“I tend to follow latest fashion trends” – 43%*
*18-21 KK consumers, TGI research, 2007total
70% listen to radio because of music45% have music player*
*18-21 bars consumers, TGI research, 2007total
only 4% go clubbing once a week*
*18-21 bars consumers, TGI research, 2007total
65% “Now it’s time of big opportunities”49% are extraverts*
*18-21 bars consumers, TGI research, 2007total
77% watch TV to rest & entertain
48% watch TV less as start to use Internet*
*18-21 bars consumers, TGI research, 2007total
Entertainment & Engagement
are key drivers of interest for our TA
KEY TAKEOUT
As we've finished, now we'll give you a break to enjoy it with KitKat